---
title: "DYMO vs Rollo: Which is searched more?"
description: "Which is more popular in search, DYMO or Rollo? Compare estimated monthly branded-search demand and Share of Search inside the Label maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/label-maker-brands/compare/dymo-vs-rollo"
publisher: "Brandwave"
---

# DYMO vs Rollo: Which is searched more?

Which is more popular in search, DYMO or Rollo? Compare estimated monthly branded-search demand and Share of Search inside the Label maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DYMO and Rollo
- **Competitive set**: Label maker brands
- **Market**: Global
- **Month measured**: Sep 2026
- **DYMO Share of Search**: 33.2%
- **Rollo Share of Search**: 19.6%

## Which is more popular in search, DYMO or Rollo?

- In September 2026, DYMO had more branded searches than Rollo among label maker brands worldwide. DYMO was estimated to have 186K branded searches compared to Rollo’s 110K, and held a 33.2% Share of Search versus Rollo’s 19.6%.
- DYMO was ahead of Rollo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label maker brands worldwide moved from 29.3% to 33.2%, and its estimated monthly branded searches moved from 185K to 186K.
- Across the 12 months ending September 2026, Rollo’s estimated Share of Search among label maker brands worldwide moved from 21.4% to 19.6%, and its estimated monthly branded searches moved from 135K to 110K.

## How did search popularity change for label maker brands worldwide in September 2026?

- In September 2026, DYMO overtook Avery to become the leader among label maker brands worldwide, with 33.2% estimated Share of Search.
- In September 2026, Rollo gained estimated Share of Search among label maker brands worldwide, from 18.9% to 19.6%.

## Month by month

| Month | DYMO estimated searches | DYMO Share of Search | DYMO rank | Rollo estimated searches | Rollo Share of Search | Rollo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 185K | 29.3% | 2 | 135K | 21.4% | 3 |
| Nov 2025 | 178K | 30.7% | 1 | 135K | 23.3% | 3 |
| Dec 2025 | 173K | 26.3% | 2 | 135K | 20.6% | 3 |
| Jan 2026 | 191K | 31.1% | 1 | 135K | 22% | 3 |
| Feb 2026 | 161K | 31.9% | 1 | 110K | 21.7% | 3 |
| Mar 2026 | 161K | 28.6% | 2 | 135K | 23.9% | 3 |
| Apr 2026 | 152K | 27.2% | 2 | 135K | 24.3% | 3 |
| May 2026 | 152K | 27.9% | 2 | 135K | 24.9% | 3 |
| Jun 2026 | 138K | 28% | 1 | 135K | 27.4% | 3 |
| Jul 2026 | 152K | 30.8% | 1 | 110K | 22.3% | 3 |
| Aug 2026 | 170K | 29.1% | 2 | 110K | 18.9% | 3 |
| Sep 2026 | 186K | 33.2% | 1 | 110K | 19.6% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using DYMO’s and Rollo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DYMO**: Measured on the search terms “dymo”, “dymo label maker”, “dymo labelwriter450” and “dymo letratag”, summed into one figure.
- **Rollo**: Measured on the search term “rollo”.

- [DYMO profile](/demand/global-en/brands/dymo)
- [Rollo profile](/demand/global-en/brands/rollo)
- [All label maker brands worldwide](/demand/global-en/categories/label-maker-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, DYMO or Rollo?

In September 2026, DYMO had more branded searches than Rollo among label maker brands worldwide. DYMO was estimated to have 186K branded searches compared to Rollo’s 110K, and held a 33.2% Share of Search versus Rollo’s 19.6%.

## Cite this page

Brandwave. "DYMO vs Rollo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/label-maker-brands/compare/dymo-vs-rollo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/label-maker-brands/compare/dymo-vs-rollo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.