--- title: "Label maker brands: Which are searched most?" description: "Compare the label maker brands people buy. Share of Search among Avery, DYMO, Rollo, Avery Dennison, ShipStation, Brother P-touch, Sendle, Shippit, Brady and Zebra, the label maker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/label-maker-brands" publisher: "Brandwave" --- # Label maker brands: Which are searched most? Compare the label maker brands people buy. Share of Search among Avery, DYMO, Rollo, Avery Dennison, ShipStation, Brother P-touch, Sendle, Shippit, Brady and Zebra, the label maker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Label maker brands - **Market**: Global - **Brands compared**: 10 - **Month measured**: Sep 2026 - **Highest Share of Search**: Avery, 41.5% ## Which brand is most popular in search among label maker brands worldwide? - In September 2026, Avery was the most searched among label maker brands worldwide, with an estimated 368K branded searches and 41.5% estimated Share of Search within this set. - DYMO is in 2nd place, 20.5 percentage points behind at 21% Share of Search. - Across the 12 months ending September 2026, Avery’s estimated Share of Search among label maker brands worldwide increased from 36% to 41.5%. - Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label maker brands worldwide increased from 18.1% to 21%. - Across the 12 months ending September 2026, Rollo’s estimated Share of Search among label maker brands worldwide decreased from 13.2% to 12.4%. - Across the 12 months ending September 2026, Avery Dennison’s estimated Share of Search among label maker brands worldwide decreased from 10.8% to 10.3%. - Across the 12 months ending September 2026, ShipStation’s estimated Share of Search among label maker brands worldwide decreased from 10.8% to 8.4%. - Across the 12 months ending September 2026, Brother P-touch’s estimated Share of Search among label maker brands worldwide increased from 3.2% to 3.7%. - Across the 12 months ending September 2026, Sendle’s estimated Share of Search among label maker brands worldwide decreased from 5.9% to 0.91%. - Across the 12 months ending September 2026, Avery’s estimated Share of Search among label maker brands worldwide peaked at 43.5% in December 2025 and was lowest at 31.1% in January 2026. - Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label maker brands worldwide peaked at 21% in September 2026 and was lowest at 16.5% in April 2026. - Across the 12 months ending September 2026, Rollo’s estimated Share of Search among label maker brands worldwide peaked at 16.7% in June 2026 and was lowest at 12.4% in September 2026. - Across the 12 months ending September 2026, Avery Dennison’s estimated Share of Search among label maker brands worldwide peaked at 11.8% in March 2026 and was lowest at 7.2% in December 2025. - Across the 12 months ending September 2026, ShipStation’s estimated Share of Search among label maker brands worldwide peaked at 11.3% in July 2026 and was lowest at 8.4% in September 2026. - Across the 12 months ending September 2026, Brother P-touch’s estimated Share of Search among label maker brands worldwide peaked at 5.1% in January 2026 and was lowest at 3% in May 2026. - Across the 12 months ending September 2026, Sendle’s estimated Share of Search among label maker brands worldwide peaked at 9.3% in January 2026 and was lowest at 0.91% in September 2026. - Across the 12 months ending September 2026, Brother P-touch rose from 7th to 6th among label maker brands worldwide. - Across the 12 months ending September 2026, Sendle fell from 6th to 7th among label maker brands worldwide. - Across the 12 months ending September 2026, Shippit, Brady and Zebra held steady: their estimated Share of Search among label maker brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Avery vs DYMO: compare search popularity](/demand/global-en/compare/avery-vs-dymo): 41.5% against 21% Share of Search. - [Avery vs Rollo: compare search popularity](/demand/global-en/compare/avery-vs-rollo): 41.5% against 12.4% Share of Search. - [Avery vs Avery Dennison: compare search popularity](/demand/global-en/compare/avery-vs-avery-dennison): 41.5% against 10.3% Share of Search. - [Avery vs ShipStation: compare search popularity](/demand/global-en/compare/avery-vs-shipstation): 41.5% against 8.4% Share of Search. - [DYMO vs Rollo: compare search popularity](/demand/global-en/compare/dymo-vs-rollo): 21% against 12.4% Share of Search. - [DYMO vs Avery Dennison: compare search popularity](/demand/global-en/compare/avery-dennison-vs-dymo): 21% against 10.3% Share of Search. - [DYMO vs ShipStation: compare search popularity](/demand/global-en/compare/dymo-vs-shipstation): 21% against 8.4% Share of Search. - [Rollo vs Avery Dennison: compare search popularity](/demand/global-en/compare/avery-dennison-vs-rollo): 12.4% against 10.3% Share of Search. - [Rollo vs ShipStation: compare search popularity](/demand/global-en/compare/rollo-vs-shipstation): 12.4% against 8.4% Share of Search. - [Avery Dennison vs ShipStation: compare search popularity](/demand/global-en/compare/avery-dennison-vs-shipstation): 10.3% against 8.4% Share of Search. ## How did search popularity change for label maker brands worldwide in September 2026? - In September 2026, DYMO gained estimated Share of Search among label maker brands worldwide, from 19.4% to 21%. - In September 2026, Avery lost estimated Share of Search among label maker brands worldwide, from 42.1% to 41.5%. - Rollo’s estimated Share of Search among label maker brands worldwide has lost ground for 3 months in a row, from 16.7% to 12.4% in September 2026. - Estimated monthly branded searches for Sendle worldwide fell 86.6% over 12 measured months, from 60.5K to 8.1K in September 2026. - Estimated monthly branded searches for Shippit worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026. - Estimated monthly branded searches for ShipStation worldwide fell 32.9% over 12 measured months, from 111K to 74.2K in September 2026. - Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. - Estimated monthly branded searches for Avery Dennison worldwide fell 17.7% over 12 measured months, from 111K to 91.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Avery | 41.5% | 368K | 0.0% | Avery | | 2 | DYMO | 21% | 186K | +9.7% | DYMO | | 3 | Rollo | 12.4% | 110K | 0.0% | Rollo | | 4 | Avery Dennison | 10.3% | 91.1K | -0.1% | Avery Dennison | | 5 | ShipStation | 8.4% | 74.2K | -1.1% | ShipStation | | 6 | Brother P-touch | 3.7% | 33.1K | 0.0% | Brother P-touch | | 7 | Sendle | 0.91% | 8.1K | -18.2% | Sendle | | 8 | Shippit | 0.91% | 8.1K | -18.2% | Shippit | | 9 | Brady | 0.75% | 6.6K | 0.0% | Brady | | 10 | Zebra | 0.04% | 320 | -45.8% | Zebra | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Avery | 368K | 36% | 1 | | Oct 2025 | DYMO | 185K | 18.1% | 2 | | Oct 2025 | Rollo | 135K | 13.2% | 3 | | Oct 2025 | Avery Dennison | 111K | 10.8% | 4 | | Oct 2025 | ShipStation | 111K | 10.8% | 5 | | Oct 2025 | Sendle | 60.5K | 5.9% | 6 | | Oct 2025 | Brother P-touch | 33.1K | 3.2% | 7 | | Oct 2025 | Shippit | 12.1K | 1.2% | 8 | | Oct 2025 | Brady | 8.1K | 0.79% | 9 | | Oct 2025 | Zebra | 320 | 0.03% | 10 | | Nov 2025 | Avery | 368K | 38.1% | 1 | | Nov 2025 | DYMO | 178K | 18.4% | 2 | | Nov 2025 | Rollo | 135K | 14% | 3 | | Nov 2025 | ShipStation | 91.8K | 9.5% | 4 | | Nov 2025 | Avery Dennison | 91.1K | 9.4% | 5 | | Nov 2025 | Sendle | 49.5K | 5.1% | 6 | | Nov 2025 | Brother P-touch | 33.1K | 3.4% | 7 | | Nov 2025 | Shippit | 12.1K | 1.3% | 8 | | Nov 2025 | Brady | 6.6K | 0.68% | 9 | | Nov 2025 | Zebra | 320 | 0.03% | 10 | | Dec 2025 | Avery | 450K | 43.5% | 1 | | Dec 2025 | DYMO | 173K | 16.7% | 2 | | Dec 2025 | Rollo | 135K | 13% | 3 | | Dec 2025 | ShipStation | 90.7K | 8.8% | 4 | | Dec 2025 | Avery Dennison | 74.9K | 7.2% | 5 | | Dec 2025 | Sendle | 60.5K | 5.8% | 6 | | Dec 2025 | Brother P-touch | 33.1K | 3.2% | 7 | | Dec 2025 | Shippit | 12.1K | 1.2% | 8 | | Dec 2025 | Brady | 5.4K | 0.52% | 9 | | Dec 2025 | Zebra | 320 | 0.03% | 10 | | Jan 2026 | Avery | 301K | 31.1% | 1 | | Jan 2026 | DYMO | 191K | 19.7% | 2 | | Jan 2026 | Rollo | 135K | 13.9% | 3 | | Jan 2026 | Avery Dennison | 91.4K | 9.4% | 4 | | Jan 2026 | ShipStation | 90.7K | 9.4% | 5 | | Jan 2026 | Sendle | 90.5K | 9.3% | 6 | | Jan 2026 | Brother P-touch | 49.5K | 5.1% | 7 | | Jan 2026 | Shippit | 12.1K | 1.2% | 8 | | Jan 2026 | Brady | 6.6K | 0.68% | 9 | | Jan 2026 | Zebra | 390 | 0.04% | 10 | | Feb 2026 | Avery | 301K | 36.6% | 1 | | Feb 2026 | DYMO | 161K | 19.6% | 2 | | Feb 2026 | Rollo | 110K | 13.4% | 3 | | Feb 2026 | Avery Dennison | 91.1K | 11.1% | 4 | | Feb 2026 | ShipStation | 90.6K | 11% | 5 | | Feb 2026 | Brother P-touch | 33.1K | 4% | 6 | | Feb 2026 | Sendle | 18.1K | 2.2% | 7 | | Feb 2026 | Shippit | 9.9K | 1.2% | 8 | | Feb 2026 | Brady | 8.1K | 0.98% | 9 | | Feb 2026 | Zebra | 320 | 0.04% | 10 | | Mar 2026 | Avery | 368K | 39.3% | 1 | | Mar 2026 | DYMO | 161K | 17.2% | 2 | | Mar 2026 | Rollo | 135K | 14.4% | 3 | | Mar 2026 | Avery Dennison | 111K | 11.8% | 4 | | Mar 2026 | ShipStation | 94.1K | 10.1% | 5 | | Mar 2026 | Brother P-touch | 33.1K | 3.5% | 6 | | Mar 2026 | Sendle | 14.8K | 1.6% | 7 | | Mar 2026 | Shippit | 9.9K | 1.1% | 8 | | Mar 2026 | Brady | 8.1K | 0.87% | 9 | | Mar 2026 | Zebra | 320 | 0.03% | 10 | | Apr 2026 | Avery | 368K | 40% | 1 | | Apr 2026 | DYMO | 152K | 16.5% | 2 | | Apr 2026 | Rollo | 135K | 14.7% | 3 | | Apr 2026 | ShipStation | 103K | 11.1% | 4 | | Apr 2026 | Avery Dennison | 91.1K | 9.9% | 5 | | Apr 2026 | Brother P-touch | 40.5K | 4.4% | 6 | | Apr 2026 | Sendle | 14.8K | 1.6% | 7 | | Apr 2026 | Shippit | 9.9K | 1.1% | 8 | | Apr 2026 | Brady | 6.6K | 0.72% | 9 | | Apr 2026 | Zebra | 260 | 0.03% | 10 | | May 2026 | Avery | 368K | 40.9% | 1 | | May 2026 | DYMO | 152K | 16.8% | 2 | | May 2026 | Rollo | 135K | 15% | 3 | | May 2026 | ShipStation | 98.6K | 11% | 4 | | May 2026 | Avery Dennison | 91.1K | 10.1% | 5 | | May 2026 | Brother P-touch | 27.1K | 3% | 6 | | May 2026 | Sendle | 12.1K | 1.3% | 7 | | May 2026 | Shippit | 9.9K | 1.1% | 8 | | May 2026 | Brady | 6.6K | 0.73% | 9 | | May 2026 | Zebra | 320 | 0.04% | 10 | | Jun 2026 | Avery | 301K | 37.2% | 1 | | Jun 2026 | DYMO | 138K | 17% | 2 | | Jun 2026 | Rollo | 135K | 16.7% | 3 | | Jun 2026 | Avery Dennison | 91.1K | 11.3% | 4 | | Jun 2026 | ShipStation | 90.7K | 11.2% | 5 | | Jun 2026 | Brother P-touch | 27.1K | 3.3% | 6 | | Jun 2026 | Sendle | 9.9K | 1.2% | 7 | | Jun 2026 | Shippit | 9.9K | 1.2% | 8 | | Jun 2026 | Brady | 6.6K | 0.82% | 9 | | Jun 2026 | Zebra | 260 | 0.03% | 10 | | Jul 2026 | Avery | 301K | 37.4% | 1 | | Jul 2026 | DYMO | 152K | 18.8% | 2 | | Jul 2026 | Rollo | 110K | 13.7% | 3 | | Jul 2026 | Avery Dennison | 91.2K | 11.3% | 4 | | Jul 2026 | ShipStation | 90.9K | 11.3% | 5 | | Jul 2026 | Brother P-touch | 33.1K | 4.1% | 6 | | Jul 2026 | Sendle | 9.9K | 1.2% | 7 | | Jul 2026 | Shippit | 9.9K | 1.2% | 8 | | Jul 2026 | Brady | 6.6K | 0.82% | 9 | | Jul 2026 | Zebra | 320 | 0.04% | 10 | | Aug 2026 | Avery | 368K | 42.1% | 1 | | Aug 2026 | DYMO | 170K | 19.4% | 2 | | Aug 2026 | Rollo | 110K | 12.6% | 3 | | Aug 2026 | Avery Dennison | 91.2K | 10.4% | 4 | | Aug 2026 | ShipStation | 75K | 8.6% | 5 | | Aug 2026 | Brother P-touch | 33.1K | 3.8% | 6 | | Aug 2026 | Sendle | 9.9K | 1.1% | 7 | | Aug 2026 | Shippit | 9.9K | 1.1% | 8 | | Aug 2026 | Brady | 6.6K | 0.76% | 9 | | Aug 2026 | Zebra | 590 | 0.07% | 10 | | Sep 2026 | Avery | 368K | 41.5% | 1 | | Sep 2026 | DYMO | 186K | 21% | 2 | | Sep 2026 | Rollo | 110K | 12.4% | 3 | | Sep 2026 | Avery Dennison | 91.1K | 10.3% | 4 | | Sep 2026 | ShipStation | 74.2K | 8.4% | 5 | | Sep 2026 | Brother P-touch | 33.1K | 3.7% | 6 | | Sep 2026 | Sendle | 8.1K | 0.91% | 7 | | Sep 2026 | Shippit | 8.1K | 0.91% | 8 | | Sep 2026 | Brady | 6.6K | 0.75% | 9 | | Sep 2026 | Zebra | 320 | 0.04% | 10 | ## What is being compared - **Avery**: Measured on the search term “avery”. - **Avery Dennison**: Measured on the search terms “avery dennison” and “avery dennison labels”, summed into one figure. - **Brady**: Measured on the search term “brady labels”. - **Brother P-touch**: Measured on the search term “brother p touch”. - **DYMO**: Measured on the search terms “dymo”, “dymo label maker”, “dymo labelwriter450” and “dymo letratag”, summed into one figure. - **Rollo**: Measured on the search term “rollo”. - **Sendle**: Measured on the search term “sendle”. - **Shippit**: Measured on the search term “shippit”. - **ShipStation**: Measured on the search terms “shipstation” and “shipstation shipping calculator”, summed into one figure. - **Zebra**: Measured on the search term “zebra highlighter”. - [Avery](/demand/global-en/brands/avery) - [Avery Dennison](/demand/global-en/brands/avery-dennison) - [Brady](/demand/global-en/brands/brady) - [Brother P-touch](/demand/global-en/brands/brother-p-touch) - [DYMO](/demand/global-en/brands/dymo) - [Rollo](/demand/global-en/brands/rollo) - [Sendle](/demand/global-en/brands/sendle) - [Shippit](/demand/global-en/brands/shippit) - [ShipStation](/demand/global-en/brands/shipstation) - [Zebra](/demand/global-en/brands/zebra) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among label maker brands worldwide? In September 2026, Avery was the most searched among label maker brands worldwide, with an estimated 368K branded searches and 41.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Label maker brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/label-maker-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/label-maker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.