---
title: "Brother vs DYMO: Which is searched more?"
description: "Which is more popular in search, Brother or DYMO? Compare estimated monthly branded-search demand and Share of Search inside the Label machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/label-machine-brands/compare/brother-vs-dymo"
publisher: "Brandwave"
---

# Brother vs DYMO: Which is searched more?

Which is more popular in search, Brother or DYMO? Compare estimated monthly branded-search demand and Share of Search inside the Label machine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Brother and DYMO
- **Competitive set**: Label machine brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Brother Share of Search**: 51%
- **DYMO Share of Search**: 47.3%

## Which is more popular in search, Brother or DYMO?

- In September 2026, Brother had more branded searches than DYMO among label machine brands worldwide. Brother was estimated to have 201K branded searches compared to DYMO’s 186K, and held a 51% Share of Search versus DYMO’s 47.3%.
- The lead changed hands once in the 12 months ending September 2026: Brother took it in January 2026.
- Across the 12 months ending September 2026, Brother’s estimated Share of Search among label machine brands worldwide moved from 46.1% to 51%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label machine brands worldwide moved from 51.7% to 47.3%, and its estimated monthly branded searches moved from 185K to 186K.

## How did search popularity change for label machine brands worldwide in September 2026?

- In September 2026, DYMO gained estimated Share of Search among label machine brands worldwide, from 45% to 47.3%.
- In September 2026, Brother lost estimated Share of Search among label machine brands worldwide, from 53.3% to 51%.

## Month by month

| Month | Brother estimated searches | Brother Share of Search | Brother rank | DYMO estimated searches | DYMO Share of Search | DYMO rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 46.1% | 2 | 185K | 51.7% | 1 |
| Nov 2025 | 165K | 47.2% | 2 | 178K | 50.9% | 1 |
| Dec 2025 | 165K | 48.1% | 2 | 173K | 50.3% | 1 |
| Jan 2026 | 201K | 50.4% | 1 | 191K | 47.9% | 2 |
| Feb 2026 | 165K | 49.3% | 1 | 161K | 48.2% | 2 |
| Mar 2026 | 165K | 49.3% | 1 | 161K | 48.2% | 2 |
| Apr 2026 | 165K | 51.1% | 1 | 152K | 46.9% | 2 |
| May 2026 | 165K | 51.1% | 1 | 152K | 46.9% | 2 |
| Jun 2026 | 165K | 53.3% | 1 | 138K | 44.6% | 2 |
| Jul 2026 | 201K | 56% | 1 | 152K | 42.2% | 2 |
| Aug 2026 | 201K | 53.3% | 1 | 170K | 45% | 2 |
| Sep 2026 | 201K | 51% | 1 | 186K | 47.3% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Brother’s and DYMO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Brother**: Measured on the search term “brother printer”.
- **DYMO**: Measured on the search terms “dymo”, “dymo label maker”, “dymo labelwriter450” and “dymo letratag”, summed into one figure.

- [Brother profile](/demand/global-en/brands/brother)
- [DYMO profile](/demand/global-en/brands/dymo)
- [All label machine brands worldwide](/demand/global-en/categories/label-machine-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Brother or DYMO?

In September 2026, Brother had more branded searches than DYMO among label machine brands worldwide. Brother was estimated to have 201K branded searches compared to DYMO’s 186K, and held a 51% Share of Search versus DYMO’s 47.3%.

## Cite this page

Brandwave. "Brother vs DYMO: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/label-machine-brands/compare/brother-vs-dymo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/label-machine-brands/compare/brother-vs-dymo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.