--- title: "Label machine brands: Which are searched most?" description: "Compare the label machine brands people buy. Share of Search among Brother, DYMO and Brady, the label machine brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/label-machine-brands" publisher: "Brandwave" --- # Label machine brands: Which are searched most? Compare the label machine brands people buy. Share of Search among Brother, DYMO and Brady, the label machine brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Label machine brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Brother, 52.5% ## Which brand is most popular in search among label machine brands worldwide? - In September 2026, Brother was the most searched among label machine brands worldwide, with an estimated 213K branded searches and 52.5% estimated Share of Search within this set. - DYMO is in 2nd place, 6.6 percentage points behind at 45.9% Share of Search. - Across the 12 months ending September 2026, Brother’s estimated Share of Search among label machine brands worldwide increased from 48.2% to 52.5%. - Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label machine brands worldwide decreased from 49.6% to 45.9%. - Across the 12 months ending September 2026, Brady’s estimated Share of Search among label machine brands worldwide decreased from 2.2% to 1.6%. - Across the 12 months ending September 2026, Brother’s estimated Share of Search among label machine brands worldwide peaked at 57.4% in July 2026 and was lowest at 48.2% in October 2025. - Across the 12 months ending September 2026, DYMO’s estimated Share of Search among label machine brands worldwide peaked at 49.6% in October 2025 and was lowest at 40.8% in July 2026. - Across the 12 months ending September 2026, Brother rose from 2nd to 1st among label machine brands worldwide. - Across the 12 months ending September 2026, DYMO fell from 1st to 2nd among label machine brands worldwide. ## Compare search popularity between leading brands - [Brother vs DYMO: compare search popularity](/demand/global-en/compare/brother-vs-dymo): 52.5% against 45.9% Share of Search. ## How did search popularity change for label machine brands worldwide in September 2026? - In September 2026, DYMO gained estimated Share of Search among label machine brands worldwide, from 43.6% to 45.9%. - In September 2026, Brother lost estimated Share of Search among label machine brands worldwide, from 54.7% to 52.5%. - Estimated monthly branded searches for Brady worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Brother | 52.5% | 213K | 0.0% | Brother | | 2 | DYMO | 45.9% | 186K | +9.7% | DYMO | | 3 | Brady | 1.6% | 6.6K | 0.0% | Brady | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | DYMO | 185K | 49.6% | 1 | | Oct 2025 | Brother | 180K | 48.2% | 2 | | Oct 2025 | Brady | 8.1K | 2.2% | 3 | | Nov 2025 | DYMO | 178K | 49.2% | 1 | | Nov 2025 | Brother | 177K | 49% | 2 | | Nov 2025 | Brady | 6.6K | 1.8% | 3 | | Dec 2025 | Brother | 177K | 49.8% | 1 | | Dec 2025 | DYMO | 173K | 48.6% | 2 | | Dec 2025 | Brady | 5.4K | 1.5% | 3 | | Jan 2026 | Brother | 216K | 52.2% | 1 | | Jan 2026 | DYMO | 191K | 46.2% | 2 | | Jan 2026 | Brady | 6.6K | 1.6% | 3 | | Feb 2026 | Brother | 177K | 51.1% | 1 | | Feb 2026 | DYMO | 161K | 46.6% | 2 | | Feb 2026 | Brady | 8.1K | 2.3% | 3 | | Mar 2026 | Brother | 175K | 50.8% | 1 | | Mar 2026 | DYMO | 161K | 46.8% | 2 | | Mar 2026 | Brady | 8.1K | 2.4% | 3 | | Apr 2026 | Brother | 177K | 52.8% | 1 | | Apr 2026 | DYMO | 152K | 45.2% | 2 | | Apr 2026 | Brady | 6.6K | 2% | 3 | | May 2026 | Brother | 177K | 52.8% | 1 | | May 2026 | DYMO | 152K | 45.2% | 2 | | May 2026 | Brady | 6.6K | 2% | 3 | | Jun 2026 | Brother | 177K | 55.1% | 1 | | Jun 2026 | DYMO | 138K | 42.9% | 2 | | Jun 2026 | Brady | 6.6K | 2.1% | 3 | | Jul 2026 | Brother | 213K | 57.4% | 1 | | Jul 2026 | DYMO | 152K | 40.8% | 2 | | Jul 2026 | Brady | 6.6K | 1.8% | 3 | | Aug 2026 | Brother | 213K | 54.7% | 1 | | Aug 2026 | DYMO | 170K | 43.6% | 2 | | Aug 2026 | Brady | 6.6K | 1.7% | 3 | | Sep 2026 | Brother | 213K | 52.5% | 1 | | Sep 2026 | DYMO | 186K | 45.9% | 2 | | Sep 2026 | Brady | 6.6K | 1.6% | 3 | ## What is being compared - **Brady**: Measured on the search term “brady labels”. - **Brother**: Measured on the search terms “brother printer” and “printer brother”, summed into one figure. - **DYMO**: Measured on the search terms “dymo”, “dymo label maker”, “dymo labelwriter450” and “dymo letratag”, summed into one figure. - [Brady](/demand/global-en/brands/brady) - [Brother](/demand/global-en/brands/brother) - [DYMO](/demand/global-en/brands/dymo) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among label machine brands worldwide? In September 2026, Brother was the most searched among label machine brands worldwide, with an estimated 213K branded searches and 52.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Label machine brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/label-machine-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/label-machine-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.