---
title: "Kubernetes platforms: Which brands are most popular in search?"
description: "Compare the kubernetes platforms teams use. Share of Search among OpenShift, Rancher, Amazon EKS, Azure Kubernetes Service, Google Kubernetes Engine and Tanzu, the kubernetes platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/kubernetes-platforms"
publisher: "Brandwave"
---

# Kubernetes platforms: Which brands are most popular in search?

Compare the kubernetes platforms teams use. Share of Search among OpenShift, Rancher, Amazon EKS, Azure Kubernetes Service, Google Kubernetes Engine and Tanzu, the kubernetes platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kubernetes platforms
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: OpenShift, 45.9%

## Which brand is most popular in search among kubernetes platforms worldwide?

- OpenShift and Rancher share the highest estimated Share of Search among kubernetes platforms worldwide, at 45.9% in August 2026.
- Across the 11 months ending August 2026, OpenShift’s estimated Share of Search among kubernetes platforms worldwide decreased from 49.5% to 45.9%.
- Across the 11 months ending August 2026, Rancher’s estimated Share of Search among kubernetes platforms worldwide increased from 40.4% to 45.9%.
- Across the 11 months ending August 2026, Azure Kubernetes Service’s estimated Share of Search among kubernetes platforms worldwide decreased from 3.6% to 2.2%.
- Across the 11 months ending August 2026, OpenShift’s estimated Share of Search among kubernetes platforms worldwide peaked at 54.2% in November 2025 and was lowest at 42.8% in February 2026.
- Across the 11 months ending August 2026, Rancher’s estimated Share of Search among kubernetes platforms worldwide peaked at 46.2% in December 2025 and was lowest at 35% in February 2026.
- Across the 11 months ending August 2026, Amazon EKS’s estimated Share of Search among kubernetes platforms worldwide peaked at 4.5% in March 2026 and was lowest at 3.4% in December 2025.
- Across the 11 months ending August 2026, Azure Kubernetes Service’s estimated Share of Search among kubernetes platforms worldwide peaked at 3.6% in October 2025 and was lowest at 2% in July 2026.
- Across the 11 months ending August 2026, Google Kubernetes Engine’s estimated Share of Search among kubernetes platforms worldwide peaked at 15.7% in February 2026 and was lowest at 1.8% in August 2026.
- Across the 11 months ending August 2026, Amazon EKS, Google Kubernetes Engine and Tanzu held steady: their estimated Share of Search among kubernetes platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [OpenShift vs Rancher: compare search popularity](/demand/global-en/compare/openshift-vs-rancher): 45.9% Share of Search each.
- [OpenShift vs Amazon EKS: compare search popularity](/demand/global-en/compare/amazon-eks-vs-openshift): 45.9% against 4.1% Share of Search.
- [OpenShift vs Azure Kubernetes Service: compare search popularity](/demand/global-en/compare/azure-kubernetes-service-vs-openshift): 45.9% against 2.2% Share of Search.
- [Rancher vs Amazon EKS: compare search popularity](/demand/global-en/compare/amazon-eks-vs-rancher): 45.9% against 4.1% Share of Search.
- [Rancher vs Azure Kubernetes Service: compare search popularity](/demand/global-en/compare/azure-kubernetes-service-vs-rancher): 45.9% against 2.2% Share of Search.
- [Amazon EKS vs Azure Kubernetes Service: compare search popularity](/demand/global-en/compare/amazon-eks-vs-azure-kubernetes-service): 4.1% against 2.2% Share of Search.

## How did search popularity change for kubernetes platforms worldwide in August 2026?

- In August 2026, Rancher gained estimated Share of Search among kubernetes platforms worldwide, from 40.8% to 45.9%.
- In August 2026, OpenShift lost estimated Share of Search among kubernetes platforms worldwide, from 49.8% to 45.9%.
- In August 2026, Google Kubernetes Engine lost estimated Share of Search among kubernetes platforms worldwide, from 3.6% to 1.8%.
- In August 2026, Azure Kubernetes Service rose from 5th to 4th among kubernetes platforms worldwide.
- Estimated monthly branded searches for Tanzu worldwide rose 52.9% over 11 measured months, from 170 to 260 in August 2026.
- Estimated monthly branded searches for Amazon EKS worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | OpenShift | 45.9% | 49.5K | -18.2% | Red Hat |
| 2 | Rancher | 45.9% | 49.5K | 0.0% | SUSE |
| 3 | Amazon EKS | 4.1% | 4.4K | 0.0% | Amazon EKS |
| 4 | Azure Kubernetes Service | 2.2% | 2.4K | 0.0% | Azure Kubernetes Service |
| 5 | Google Kubernetes Engine | 1.8% | 1.9K | -56.8% | Google Kubernetes Engine |
| 6 | Tanzu | 0.24% | 260 | 0.0% | Tanzu |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OpenShift | 74K | 49.5% | 1 |
| Oct 2025 | Rancher | 60.5K | 40.4% | 2 |
| Oct 2025 | Amazon EKS | 6.6K | 4.4% | 3 |
| Oct 2025 | Azure Kubernetes Service | 5.4K | 3.6% | 4 |
| Oct 2025 | Google Kubernetes Engine | 2.9K | 1.9% | 5 |
| Oct 2025 | Tanzu | 170 | 0.11% | 6 |
| Nov 2025 | OpenShift | 74K | 54.2% | 1 |
| Nov 2025 | Rancher | 49.5K | 36.3% | 2 |
| Nov 2025 | Amazon EKS | 5.4K | 4% | 3 |
| Nov 2025 | Azure Kubernetes Service | 4.4K | 3.2% | 4 |
| Nov 2025 | Google Kubernetes Engine | 2.9K | 2.1% | 5 |
| Nov 2025 | Tanzu | 260 | 0.19% | 6 |
| Dec 2025 | OpenShift | 60.5K | 46.2% | 1 |
| Dec 2025 | Rancher | 60.5K | 46.2% | 2 |
| Dec 2025 | Amazon EKS | 4.4K | 3.4% | 3 |
| Dec 2025 | Azure Kubernetes Service | 2.9K | 2.2% | 4 |
| Dec 2025 | Google Kubernetes Engine | 2.4K | 1.8% | 5 |
| Dec 2025 | Tanzu | 260 | 0.2% | 6 |
| Jan 2026 | OpenShift | 60.5K | 45.4% | 1 |
| Jan 2026 | Rancher | 60.5K | 45.4% | 2 |
| Jan 2026 | Amazon EKS | 5.4K | 4.1% | 3 |
| Jan 2026 | Azure Kubernetes Service | 3.6K | 2.7% | 4 |
| Jan 2026 | Google Kubernetes Engine | 2.9K | 2.2% | 5 |
| Jan 2026 | Tanzu | 260 | 0.2% | 6 |
| Feb 2026 | OpenShift | 60.5K | 42.8% | 1 |
| Feb 2026 | Rancher | 49.5K | 35% | 2 |
| Feb 2026 | Google Kubernetes Engine | 22.2K | 15.7% | 3 |
| Feb 2026 | Amazon EKS | 5.4K | 3.8% | 4 |
| Feb 2026 | Azure Kubernetes Service | 3.6K | 2.5% | 5 |
| Feb 2026 | Tanzu | 260 | 0.18% | 6 |
| Mar 2026 | OpenShift | 74K | 50% | 1 |
| Mar 2026 | Rancher | 60.5K | 40.9% | 2 |
| Mar 2026 | Amazon EKS | 6.6K | 4.5% | 3 |
| Mar 2026 | Azure Kubernetes Service | 3.6K | 2.4% | 4 |
| Mar 2026 | Google Kubernetes Engine | 2.9K | 2% | 5 |
| Mar 2026 | Tanzu | 260 | 0.18% | 6 |
| Apr 2026 | OpenShift | 60.5K | 49.8% | 1 |
| Apr 2026 | Rancher | 49.5K | 40.8% | 2 |
| Apr 2026 | Amazon EKS | 5.4K | 4.4% | 3 |
| Apr 2026 | Azure Kubernetes Service | 2.9K | 2.4% | 4 |
| Apr 2026 | Google Kubernetes Engine | 2.9K | 2.4% | 5 |
| Apr 2026 | Tanzu | 260 | 0.21% | 6 |
| May 2026 | OpenShift | 60.5K | 49.8% | 1 |
| May 2026 | Rancher | 49.5K | 40.8% | 2 |
| May 2026 | Amazon EKS | 5.4K | 4.4% | 3 |
| May 2026 | Azure Kubernetes Service | 2.9K | 2.4% | 4 |
| May 2026 | Google Kubernetes Engine | 2.9K | 2.4% | 5 |
| May 2026 | Tanzu | 260 | 0.21% | 6 |
| Jun 2026 | OpenShift | 60.5K | 49.6% | 1 |
| Jun 2026 | Rancher | 49.5K | 40.6% | 2 |
| Jun 2026 | Amazon EKS | 4.4K | 3.6% | 3 |
| Jun 2026 | Google Kubernetes Engine | 4.4K | 3.6% | 4 |
| Jun 2026 | Azure Kubernetes Service | 2.9K | 2.4% | 5 |
| Jun 2026 | Tanzu | 320 | 0.26% | 6 |
| Jul 2026 | OpenShift | 60.5K | 49.8% | 1 |
| Jul 2026 | Rancher | 49.5K | 40.8% | 2 |
| Jul 2026 | Amazon EKS | 4.4K | 3.6% | 3 |
| Jul 2026 | Google Kubernetes Engine | 4.4K | 3.6% | 4 |
| Jul 2026 | Azure Kubernetes Service | 2.4K | 2% | 5 |
| Jul 2026 | Tanzu | 260 | 0.21% | 6 |
| Aug 2026 | OpenShift | 49.5K | 45.9% | 1 |
| Aug 2026 | Rancher | 49.5K | 45.9% | 2 |
| Aug 2026 | Amazon EKS | 4.4K | 4.1% | 3 |
| Aug 2026 | Azure Kubernetes Service | 2.4K | 2.2% | 4 |
| Aug 2026 | Google Kubernetes Engine | 1.9K | 1.8% | 5 |
| Aug 2026 | Tanzu | 260 | 0.24% | 6 |
| Sep 2026 | Amazon EKS | — | — | — |
| Sep 2026 | Azure Kubernetes Service | — | — | — |
| Sep 2026 | Google Kubernetes Engine | — | — | — |
| Sep 2026 | OpenShift | — | — | — |
| Sep 2026 | Rancher | — | — | — |
| Sep 2026 | Tanzu | — | — | — |

## What is being compared

- **Amazon EKS**: Measured on the search term “amazon eks”.
- **Azure Kubernetes Service**: Measured on the search term “azure kubernetes”.
- **Google Kubernetes Engine**: Measured on the search term “google kubernetes engine”.
- **OpenShift**: Measured on the search term “openshift”.
- **Rancher**: Measured on the search term “rancher”.
- **Tanzu**: Measured on the search term “tanzu platform”.

- [Amazon EKS](/demand/global-en/brands/amazon-eks)
- [Azure Kubernetes Service](/demand/global-en/brands/azure-kubernetes-service)
- [Google Kubernetes Engine](/demand/global-en/brands/google-kubernetes-engine)
- [OpenShift](/demand/global-en/brands/openshift)
- [Rancher](/demand/global-en/brands/rancher)
- [Tanzu](/demand/global-en/brands/tanzu)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kubernetes platforms worldwide?

OpenShift and Rancher share the highest estimated Share of Search among kubernetes platforms worldwide, at 45.9% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Kubernetes platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/kubernetes-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kubernetes-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.