---
title: "Kubernetes management platforms: Which brands are most popular in search?"
description: "Compare the platforms used to manage Kubernetes clusters. Share of Search among Portainer, OpenShift, Rancher and Lens, the kubernetes management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/kubernetes-management-platforms"
publisher: "Brandwave"
---

# Kubernetes management platforms: Which brands are most popular in search?

Compare the platforms used to manage Kubernetes clusters. Share of Search among Portainer, OpenShift, Rancher and Lens, the kubernetes management platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kubernetes management platforms
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Portainer, 41.7%

## Which brand is most popular in search among kubernetes management platforms worldwide?

- In August 2026, Portainer was the most searched among kubernetes management platforms worldwide, with an estimated 74K branded searches and 41.7% estimated Share of Search within this set.
- OpenShift is in 2nd place, 13.8 percentage points behind at 27.9% Share of Search.
- Across the 11 months ending August 2026, Portainer’s estimated Share of Search among kubernetes management platforms worldwide increased from 39.1% to 41.7%.
- Across the 11 months ending August 2026, OpenShift’s estimated Share of Search among kubernetes management platforms worldwide decreased from 32% to 27.9%.
- Across the 11 months ending August 2026, Rancher’s estimated Share of Search among kubernetes management platforms worldwide increased from 26.1% to 27.9%.
- Across the 11 months ending August 2026, Portainer’s estimated Share of Search among kubernetes management platforms worldwide peaked at 44% in April 2026 and was lowest at 39.1% in May 2026.
- Across the 11 months ending August 2026, OpenShift’s estimated Share of Search among kubernetes management platforms worldwide peaked at 33.7% in November 2025 and was lowest at 27.9% in December 2025.
- Across the 11 months ending August 2026, Rancher’s estimated Share of Search among kubernetes management platforms worldwide peaked at 27.9% in August 2026 and was lowest at 22.6% in November 2025.
- Across the 11 months ending August 2026, Lens held steady: its estimated Share of Search among kubernetes management platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Portainer vs OpenShift: compare search popularity](/demand/global-en/compare/openshift-vs-portainer): 41.7% against 27.9% Share of Search.
- [Portainer vs Rancher: compare search popularity](/demand/global-en/compare/portainer-vs-rancher): 41.7% against 27.9% Share of Search.
- [Portainer vs Lens: compare search popularity](/demand/global-en/compare/lens-vs-portainer): 41.7% against 2.5% Share of Search.
- [OpenShift vs Rancher: compare search popularity](/demand/global-en/compare/openshift-vs-rancher): 27.9% Share of Search each.
- [OpenShift vs Lens: compare search popularity](/demand/global-en/compare/lens-vs-openshift): 27.9% against 2.5% Share of Search.
- [Rancher vs Lens: compare search popularity](/demand/global-en/compare/lens-vs-rancher): 27.9% against 2.5% Share of Search.

## How did search popularity change for kubernetes management platforms worldwide in August 2026?

- In August 2026, Portainer gained estimated Share of Search among kubernetes management platforms worldwide, from 39.3% to 41.7%.
- In August 2026, Rancher gained estimated Share of Search among kubernetes management platforms worldwide, from 26.3% to 27.9%.
- In August 2026, OpenShift lost estimated Share of Search among kubernetes management platforms worldwide, from 32.1% to 27.9%.
- Estimated monthly branded searches for Lens worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Portainer | 41.7% | 74K | 0.0% | Portainer |
| 2 | OpenShift | 27.9% | 49.5K | -18.2% | Red Hat |
| 3 | Rancher | 27.9% | 49.5K | 0.0% | SUSE |
| 4 | Lens | 2.5% | 4.4K | 0.0% | Mirantis |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Portainer | 90.5K | 39.1% | 1 |
| Oct 2025 | OpenShift | 74K | 32% | 2 |
| Oct 2025 | Rancher | 60.5K | 26.1% | 3 |
| Oct 2025 | Lens | 6.6K | 2.8% | 4 |
| Nov 2025 | Portainer | 90.5K | 41.2% | 1 |
| Nov 2025 | OpenShift | 74K | 33.7% | 2 |
| Nov 2025 | Rancher | 49.5K | 22.6% | 3 |
| Nov 2025 | Lens | 5.4K | 2.5% | 4 |
| Dec 2025 | Portainer | 90.5K | 41.7% | 1 |
| Dec 2025 | OpenShift | 60.5K | 27.9% | 2 |
| Dec 2025 | Rancher | 60.5K | 27.9% | 3 |
| Dec 2025 | Lens | 5.4K | 2.5% | 4 |
| Jan 2026 | Portainer | 90.5K | 41.7% | 1 |
| Jan 2026 | OpenShift | 60.5K | 27.9% | 2 |
| Jan 2026 | Rancher | 60.5K | 27.9% | 3 |
| Jan 2026 | Lens | 5.4K | 2.5% | 4 |
| Feb 2026 | Portainer | 90.5K | 43.7% | 1 |
| Feb 2026 | OpenShift | 60.5K | 29.2% | 2 |
| Feb 2026 | Rancher | 49.5K | 23.9% | 3 |
| Feb 2026 | Lens | 6.6K | 3.2% | 4 |
| Mar 2026 | Portainer | 90.5K | 39.1% | 1 |
| Mar 2026 | OpenShift | 74K | 32% | 2 |
| Mar 2026 | Rancher | 60.5K | 26.1% | 3 |
| Mar 2026 | Lens | 6.6K | 2.8% | 4 |
| Apr 2026 | Portainer | 90.5K | 44% | 1 |
| Apr 2026 | OpenShift | 60.5K | 29.4% | 2 |
| Apr 2026 | Rancher | 49.5K | 24% | 3 |
| Apr 2026 | Lens | 5.4K | 2.6% | 4 |
| May 2026 | Portainer | 74K | 39.1% | 1 |
| May 2026 | OpenShift | 60.5K | 31.9% | 2 |
| May 2026 | Rancher | 49.5K | 26.1% | 3 |
| May 2026 | Lens | 5.4K | 2.9% | 4 |
| Jun 2026 | Portainer | 74K | 39.3% | 1 |
| Jun 2026 | OpenShift | 60.5K | 32.1% | 2 |
| Jun 2026 | Rancher | 49.5K | 26.3% | 3 |
| Jun 2026 | Lens | 4.4K | 2.3% | 4 |
| Jul 2026 | Portainer | 74K | 39.3% | 1 |
| Jul 2026 | OpenShift | 60.5K | 32.1% | 2 |
| Jul 2026 | Rancher | 49.5K | 26.3% | 3 |
| Jul 2026 | Lens | 4.4K | 2.3% | 4 |
| Aug 2026 | Portainer | 74K | 41.7% | 1 |
| Aug 2026 | OpenShift | 49.5K | 27.9% | 2 |
| Aug 2026 | Rancher | 49.5K | 27.9% | 3 |
| Aug 2026 | Lens | 4.4K | 2.5% | 4 |
| Sep 2026 | Lens | — | — | — |
| Sep 2026 | OpenShift | — | — | — |
| Sep 2026 | Portainer | — | — | — |
| Sep 2026 | Rancher | — | — | — |

## What is being compared

- **Lens**: Measured on the search term “lens kubernetes”.
- **OpenShift**: Measured on the search term “openshift”.
- **Portainer**: Measured on the search term “portainer”.
- **Rancher**: Measured on the search term “rancher”.

- [Lens](/demand/global-en/brands/lens)
- [OpenShift](/demand/global-en/brands/openshift)
- [Portainer](/demand/global-en/brands/portainer)
- [Rancher](/demand/global-en/brands/rancher)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kubernetes management platforms worldwide?

In August 2026, Portainer was the most searched among kubernetes management platforms worldwide, with an estimated 74K branded searches and 41.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Kubernetes management platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/kubernetes-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kubernetes-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
