---
title: "Korean sunscreen brands: Which are most popular?"
description: "Compare the Korean sunscreen brands people buy. Share of Search among Beauty of Joseon, Round Lab, SKIN1004, Anua, COSRX, haruharu wonder, Isntree, Purito Seoul, MISSHA, AXIS-Y and Torriden, the Korean sunscreen brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/korean-sunscreen-brands"
publisher: "Brandwave"
---

# Korean sunscreen brands: Which are most popular?

Compare the Korean sunscreen brands people buy. Share of Search among Beauty of Joseon, Round Lab, SKIN1004, Anua, COSRX, haruharu wonder, Isntree, Purito Seoul, MISSHA, AXIS-Y and Torriden, the Korean sunscreen brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Korean sunscreen brands
- **Market**: Global
- **Brands compared**: 11
- **Month measured**: Oct 2026
- **Highest Share of Search**: Beauty of Joseon, 64.4%

## Which brand is most popular in search among Korean sunscreen brands worldwide?

- In October 2026, Beauty of Joseon was the most searched among Korean sunscreen brands worldwide, with an estimated 450K branded searches, 64.4% of all searches for the 11 tracked by the Brandwave Brand Demand Index.
- Round Lab is in 2nd place, 55.7 percentage points behind at 8.7%.
- Across the 12 months ending October 2026, SKIN1004’s share of searches among Korean sunscreen brands worldwide decreased from 10.5% to 8.7%.
- Across the 12 months ending October 2026, Anua’s share of searches among Korean sunscreen brands worldwide increased from 2.6% to 3.9%.
- Across the 12 months ending October 2026, haruharu wonder’s share of searches among Korean sunscreen brands worldwide increased from 2.6% to 3.2%.
- Across the 12 months ending October 2026, Isntree’s share of searches among Korean sunscreen brands worldwide decreased from 3.2% to 2.6%.
- Across the 12 months ending October 2026, Beauty of Joseon’s share of searches among Korean sunscreen brands worldwide peaked at 64.4% in October 2026 and was lowest at 57.3% in July 2026.
- Across the 12 months ending October 2026, Round Lab’s share of searches among Korean sunscreen brands worldwide peaked at 11.5% in July 2026 and was lowest at 8.4% in January 2026.
- Across the 12 months ending October 2026, SKIN1004’s share of searches among Korean sunscreen brands worldwide peaked at 10.5% in November 2025 and was lowest at 8.4% in February 2026.
- Across the 12 months ending October 2026, Anua’s share of searches among Korean sunscreen brands worldwide peaked at 5.2% in July 2026 and was lowest at 2.6% in November 2025.
- Across the 12 months ending October 2026, COSRX’s share of searches among Korean sunscreen brands worldwide peaked at 5.3% in August 2026 and was lowest at 3.9% in November 2025.
- Across the 12 months ending October 2026, Isntree’s share of searches among Korean sunscreen brands worldwide peaked at 3.7% in December 2025 and was lowest at 2.4% in June 2026.
- Across the 12 months ending October 2026, Torriden’s share of searches among Korean sunscreen brands worldwide peaked at 1.6% in May 2026 and was lowest at 0.51% in November 2025.
- Across the 12 months ending October 2026, Round Lab rose from 3rd to 2nd among Korean sunscreen brands worldwide.
- Across the 12 months ending October 2026, SKIN1004 fell from 2nd to 3rd among Korean sunscreen brands worldwide.
- Across the 12 months ending October 2026, Anua rose from 6th to 4th among Korean sunscreen brands worldwide.
- Across the 12 months ending October 2026, COSRX fell from 4th to 5th among Korean sunscreen brands worldwide.
- Across the 12 months ending October 2026, haruharu wonder rose from 7th to 6th among Korean sunscreen brands worldwide.
- Across the 12 months ending October 2026, Isntree fell from 5th to 7th among Korean sunscreen brands worldwide.
- Across the 12 months ending October 2026, Beauty of Joseon, Purito Seoul, MISSHA, AXIS-Y and Torriden held steady: their share of searches among Korean sunscreen brands worldwide each moved less than 0.5 percentage points.

## Top Korean sunscreen brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Beauty of Joseon appeared every time. Beauty of Joseon was recommended most often, coming first in three out of five answers. SKIN1004 was second, and Round Lab was third. Anua, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Beauty of Joseon | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| SKIN1004 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Round Lab | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Isntree | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| COSRX | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| haruharu wonder | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Torriden | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Anua | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Purito Seoul | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MISSHA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| AXIS-Y | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about Korean sunscreen brands

- Asked ChatGPT "Which Korean sunscreen should I buy?": 1. Beauty of Joseon, 2. SKIN1004, 3. Round Lab, 4. Isntree
- Asked ChatGPT "What are the best Korean sunscreen brands?": 1. Beauty of Joseon, 2. SKIN1004, 3. Round Lab, 4. Isntree, 5. Torriden
- Asked ChatGPT "What's the best Korean sunscreen for oily skin?": 1. Isntree, 2. Beauty of Joseon, 3. SKIN1004
- Searched Google, AI Overview "korean sunscreen": 1. haruharu wonder, 2. Round Lab, 3. COSRX, 4. Beauty of Joseon, 5. SKIN1004
- Searched Google, AI Overview "best korean sunscreen": 1. Beauty of Joseon, 2. COSRX

Not named in any answer: Anua, Purito Seoul, MISSHA and AXIS-Y.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [Beauty of Joseon vs Round Lab: compare search popularity](/demand/global-en/compare/beauty-of-joseon-vs-round-lab): 64.4% against 8.7% Share of Search.
- [Beauty of Joseon vs SKIN1004: compare search popularity](/demand/global-en/compare/beauty-of-joseon-vs-skin1004): 64.4% against 8.7% Share of Search.
- [Beauty of Joseon vs Anua: compare search popularity](/demand/global-en/compare/anua-vs-beauty-of-joseon): 64.4% against 3.9% Share of Search.
- [Beauty of Joseon vs COSRX: compare search popularity](/demand/global-en/compare/beauty-of-joseon-vs-cosrx): 64.4% against 3.9% Share of Search.
- [Round Lab vs SKIN1004: compare search popularity](/demand/global-en/compare/round-lab-vs-skin1004): 8.7% Share of Search each.
- [Round Lab vs Anua: compare search popularity](/demand/global-en/compare/anua-vs-round-lab): 8.7% against 3.9% Share of Search.
- [Round Lab vs COSRX: compare search popularity](/demand/global-en/compare/cosrx-vs-round-lab): 8.7% against 3.9% Share of Search.
- [SKIN1004 vs Anua: compare search popularity](/demand/global-en/compare/anua-vs-skin1004): 8.7% against 3.9% Share of Search.
- [SKIN1004 vs COSRX: compare search popularity](/demand/global-en/compare/cosrx-vs-skin1004): 8.7% against 3.9% Share of Search.
- [Anua vs COSRX: compare search popularity](/demand/global-en/compare/anua-vs-cosrx): 3.9% Share of Search each.

## How did search popularity change for Korean sunscreen brands worldwide in October 2026?

- In October 2026, Beauty of Joseon gained share of searches among Korean sunscreen brands worldwide, from 62.7% to 64.4%.
- In October 2026, haruharu wonder gained share of searches among Korean sunscreen brands worldwide, from 2.5% to 3.2%.
- In October 2026, Round Lab lost share of searches among Korean sunscreen brands worldwide, from 10.3% to 8.7%.
- In October 2026, COSRX lost share of searches among Korean sunscreen brands worldwide, from 4.6% to 3.9%.
- In October 2026, Anua rose from 5th to 4th among Korean sunscreen brands worldwide.
- In October 2026, AXIS-Y rose from 11th to 10th among Korean sunscreen brands worldwide.
- In October 2026, Torriden fell from 10th to 11th among Korean sunscreen brands worldwide.
- Estimated monthly branded searches for Purito Seoul worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in October 2026.

## Which Korean sunscreen brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Beauty of Joseon | 64.4% | 450K | +22.3% | Beauty of Joseon |
| 2 | Round Lab | 8.7% | 60.5K | 0.0% | Round Lab |
| 3 | SKIN1004 | 8.7% | 60.5K | +22.2% | SKIN1004 |
| 4 | Anua | 3.9% | 27.1K | +22.1% | Anua |
| 5 | COSRX | 3.9% | 27.1K | 0.0% | COSRX |
| 6 | haruharu wonder | 3.2% | 22.2K | +50.0% | haruharu wonder |
| 7 | Isntree | 2.6% | 18.1K | +22.3% | Isntree |
| 8 | Purito Seoul | 1.7% | 12.1K | +22.2% | Purito Seoul |
| 9 | MISSHA | 1.2% | 8.1K | 0.0% | MISSHA |
| 10 | AXIS-Y | 0.94% | 6.6K | +22.2% | AXIS-Y |
| 11 | Torriden | 0.94% | 6.6K | 0.0% | Torriden |

Beauty of Joseon, Round Lab and 2 other brands sell other things too, so only their searches that name this product count here, like “beauty of joseon sunscreen”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Beauty of Joseon | 301K | 64.1% | 1 |
| Nov 2025 | SKIN1004 | 49.5K | 10.5% | 2 |
| Nov 2025 | Round Lab | 40.5K | 8.6% | 3 |
| Nov 2025 | COSRX | 18.1K | 3.9% | 4 |
| Nov 2025 | Isntree | 14.8K | 3.2% | 5 |
| Nov 2025 | Anua | 12.1K | 2.6% | 6 |
| Nov 2025 | haruharu wonder | 12.1K | 2.6% | 7 |
| Nov 2025 | Purito Seoul | 8.1K | 1.7% | 8 |
| Nov 2025 | MISSHA | 6.6K | 1.4% | 9 |
| Nov 2025 | AXIS-Y | 4.4K | 0.94% | 10 |
| Nov 2025 | Torriden | 2.4K | 0.51% | 11 |
| Dec 2025 | Beauty of Joseon | 246K | 60.9% | 1 |
| Dec 2025 | Round Lab | 40.5K | 10% | 2 |
| Dec 2025 | SKIN1004 | 40.5K | 10% | 3 |
| Dec 2025 | COSRX | 18.1K | 4.5% | 4 |
| Dec 2025 | Isntree | 14.8K | 3.7% | 5 |
| Dec 2025 | Anua | 12.1K | 3% | 6 |
| Dec 2025 | haruharu wonder | 12.1K | 3% | 7 |
| Dec 2025 | MISSHA | 6.6K | 1.6% | 8 |
| Dec 2025 | Purito Seoul | 6.6K | 1.6% | 9 |
| Dec 2025 | AXIS-Y | 4.4K | 1.1% | 10 |
| Dec 2025 | Torriden | 2.4K | 0.59% | 11 |
| Jan 2026 | Beauty of Joseon | 301K | 62.8% | 1 |
| Jan 2026 | SKIN1004 | 49.5K | 10.3% | 2 |
| Jan 2026 | Round Lab | 40.5K | 8.4% | 3 |
| Jan 2026 | COSRX | 22.2K | 4.6% | 4 |
| Jan 2026 | Anua | 14.8K | 3.1% | 5 |
| Jan 2026 | haruharu wonder | 14.8K | 3.1% | 6 |
| Jan 2026 | Isntree | 14.8K | 3.1% | 7 |
| Jan 2026 | Purito Seoul | 8.1K | 1.7% | 8 |
| Jan 2026 | MISSHA | 6.6K | 1.4% | 9 |
| Jan 2026 | AXIS-Y | 4.4K | 0.92% | 10 |
| Jan 2026 | Torriden | 2.9K | 0.6% | 11 |
| Feb 2026 | Beauty of Joseon | 301K | 62.6% | 1 |
| Feb 2026 | Round Lab | 49.5K | 10.3% | 2 |
| Feb 2026 | SKIN1004 | 40.5K | 8.4% | 3 |
| Feb 2026 | COSRX | 22.2K | 4.6% | 4 |
| Feb 2026 | Anua | 14.8K | 3.1% | 5 |
| Feb 2026 | haruharu wonder | 14.8K | 3.1% | 6 |
| Feb 2026 | Isntree | 14.8K | 3.1% | 7 |
| Feb 2026 | MISSHA | 8.1K | 1.7% | 8 |
| Feb 2026 | Purito Seoul | 8.1K | 1.7% | 9 |
| Feb 2026 | AXIS-Y | 4.4K | 0.91% | 10 |
| Feb 2026 | Torriden | 2.9K | 0.6% | 11 |
| Mar 2026 | Beauty of Joseon | 368K | 60.2% | 1 |
| Mar 2026 | Round Lab | 60.5K | 9.9% | 2 |
| Mar 2026 | SKIN1004 | 60.5K | 9.9% | 3 |
| Mar 2026 | COSRX | 27.1K | 4.4% | 4 |
| Mar 2026 | Anua | 22.2K | 3.6% | 5 |
| Mar 2026 | Isntree | 22.2K | 3.6% | 6 |
| Mar 2026 | haruharu wonder | 18.1K | 3% | 7 |
| Mar 2026 | Purito Seoul | 12.1K | 2% | 8 |
| Mar 2026 | MISSHA | 9.9K | 1.6% | 9 |
| Mar 2026 | AXIS-Y | 6.6K | 1.1% | 10 |
| Mar 2026 | Torriden | 4.4K | 0.72% | 11 |
| Apr 2026 | Beauty of Joseon | 450K | 60% | 1 |
| Apr 2026 | Round Lab | 74K | 9.9% | 2 |
| Apr 2026 | SKIN1004 | 74K | 9.9% | 3 |
| Apr 2026 | COSRX | 33.1K | 4.4% | 4 |
| Apr 2026 | Anua | 27.1K | 3.6% | 5 |
| Apr 2026 | Isntree | 27.1K | 3.6% | 6 |
| Apr 2026 | haruharu wonder | 22.2K | 3% | 7 |
| Apr 2026 | Purito Seoul | 14.8K | 2% | 8 |
| Apr 2026 | MISSHA | 12.1K | 1.6% | 9 |
| Apr 2026 | AXIS-Y | 8.1K | 1.1% | 10 |
| Apr 2026 | Torriden | 8.1K | 1.1% | 11 |
| May 2026 | Beauty of Joseon | 450K | 59% | 1 |
| May 2026 | Round Lab | 74K | 9.7% | 2 |
| May 2026 | SKIN1004 | 74K | 9.7% | 3 |
| May 2026 | COSRX | 40.5K | 5.3% | 4 |
| May 2026 | Anua | 33.1K | 4.3% | 5 |
| May 2026 | haruharu wonder | 22.2K | 2.9% | 6 |
| May 2026 | Isntree | 22.2K | 2.9% | 7 |
| May 2026 | Purito Seoul | 14.8K | 1.9% | 8 |
| May 2026 | MISSHA | 12.1K | 1.6% | 9 |
| May 2026 | Torriden | 12.1K | 1.6% | 10 |
| May 2026 | AXIS-Y | 8.1K | 1.1% | 11 |
| Jun 2026 | Beauty of Joseon | 450K | 60.2% | 1 |
| Jun 2026 | Round Lab | 74K | 9.9% | 2 |
| Jun 2026 | SKIN1004 | 74K | 9.9% | 3 |
| Jun 2026 | Anua | 33.1K | 4.4% | 4 |
| Jun 2026 | COSRX | 33.1K | 4.4% | 5 |
| Jun 2026 | haruharu wonder | 22.2K | 3% | 6 |
| Jun 2026 | Isntree | 18.1K | 2.4% | 7 |
| Jun 2026 | Purito Seoul | 14.8K | 2% | 8 |
| Jun 2026 | MISSHA | 9.9K | 1.3% | 9 |
| Jun 2026 | Torriden | 9.9K | 1.3% | 10 |
| Jun 2026 | AXIS-Y | 8.1K | 1.1% | 11 |
| Jul 2026 | Beauty of Joseon | 368K | 57.3% | 1 |
| Jul 2026 | Round Lab | 74K | 11.5% | 2 |
| Jul 2026 | SKIN1004 | 60.5K | 9.4% | 3 |
| Jul 2026 | Anua | 33.1K | 5.2% | 4 |
| Jul 2026 | COSRX | 27.1K | 4.2% | 5 |
| Jul 2026 | haruharu wonder | 22.2K | 3.5% | 6 |
| Jul 2026 | Isntree | 18.1K | 2.8% | 7 |
| Jul 2026 | Purito Seoul | 14.8K | 2.3% | 8 |
| Jul 2026 | MISSHA | 9.9K | 1.5% | 9 |
| Jul 2026 | AXIS-Y | 8.1K | 1.3% | 10 |
| Jul 2026 | Torriden | 6.6K | 1% | 11 |
| Aug 2026 | Beauty of Joseon | 368K | 59.3% | 1 |
| Aug 2026 | Round Lab | 60.5K | 9.7% | 2 |
| Aug 2026 | SKIN1004 | 60.5K | 9.7% | 3 |
| Aug 2026 | COSRX | 33.1K | 5.3% | 4 |
| Aug 2026 | Anua | 27.1K | 4.4% | 5 |
| Aug 2026 | haruharu wonder | 18.1K | 2.9% | 6 |
| Aug 2026 | Isntree | 18.1K | 2.9% | 7 |
| Aug 2026 | Purito Seoul | 12.1K | 1.9% | 8 |
| Aug 2026 | MISSHA | 9.9K | 1.6% | 9 |
| Aug 2026 | AXIS-Y | 6.6K | 1.1% | 10 |
| Aug 2026 | Torriden | 6.6K | 1.1% | 11 |
| Sep 2026 | Beauty of Joseon | 368K | 62.7% | 1 |
| Sep 2026 | Round Lab | 60.5K | 10.3% | 2 |
| Sep 2026 | SKIN1004 | 49.5K | 8.4% | 3 |
| Sep 2026 | COSRX | 27.1K | 4.6% | 4 |
| Sep 2026 | Anua | 22.2K | 3.8% | 5 |
| Sep 2026 | haruharu wonder | 14.8K | 2.5% | 6 |
| Sep 2026 | Isntree | 14.8K | 2.5% | 7 |
| Sep 2026 | Purito Seoul | 9.9K | 1.7% | 8 |
| Sep 2026 | MISSHA | 8.1K | 1.4% | 9 |
| Sep 2026 | Torriden | 6.6K | 1.1% | 10 |
| Sep 2026 | AXIS-Y | 5.4K | 0.92% | 11 |
| Oct 2026 | Beauty of Joseon | 450K | 64.4% | 1 |
| Oct 2026 | Round Lab | 60.5K | 8.7% | 2 |
| Oct 2026 | SKIN1004 | 60.5K | 8.7% | 3 |
| Oct 2026 | Anua | 27.1K | 3.9% | 4 |
| Oct 2026 | COSRX | 27.1K | 3.9% | 5 |
| Oct 2026 | haruharu wonder | 22.2K | 3.2% | 6 |
| Oct 2026 | Isntree | 18.1K | 2.6% | 7 |
| Oct 2026 | Purito Seoul | 12.1K | 1.7% | 8 |
| Oct 2026 | MISSHA | 8.1K | 1.2% | 9 |
| Oct 2026 | AXIS-Y | 6.6K | 0.94% | 10 |
| Oct 2026 | Torriden | 6.6K | 0.94% | 11 |

## How are branded searches counted for Korean sunscreen brands?

- **Anua**: Measured on the search term “anua sunscreen”.
- **AXIS-Y**: Measured on the search term “axis y sunscreen”.
- **Beauty of Joseon**: Measured on the search term “beauty of joseon sunscreen”.
- **COSRX**: Measured on the search term “cosrx sunscreen”.
- **haruharu wonder**: Measured on the search term “haruharu wonder sunscreen”.
- **Isntree**: Measured on the search term “isntree sunscreen”.
- **MISSHA**: Measured on the search term “missha sunscreen”.
- **Purito Seoul**: Measured on the search term “purito sunscreen”.
- **Round Lab**: Measured on the search term “round lab sunscreen”.
- **SKIN1004**: Measured on the search term “skin1004 sunscreen”.
- **Torriden**: Measured on the search term “torriden sunscreen”.

- [Anua](/demand/global-en/brands/anua)
- [AXIS-Y](/demand/global-en/brands/axis-y)
- [Beauty of Joseon](/demand/global-en/brands/beauty-of-joseon)
- [COSRX](/demand/global-en/brands/cosrx)
- [haruharu wonder](/demand/global-en/brands/haruharu-wonder)
- [Isntree](/demand/global-en/brands/isntree)
- [MISSHA](/demand/global-en/brands/missha)
- [Purito Seoul](/demand/global-en/brands/purito)
- [Round Lab](/demand/global-en/brands/round-lab)
- [SKIN1004](/demand/global-en/brands/skin1004)
- [Torriden](/demand/global-en/brands/torriden)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among Korean sunscreen brands worldwide?

In October 2026, Beauty of Joseon was the most searched among Korean sunscreen brands worldwide, with an estimated 450K branded searches, 64.4% of all searches for the 11 tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Korean sunscreen brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/korean-sunscreen-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/korean-sunscreen-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.