---
title: "Korean skincare brands: Which brands are most popular in search?"
description: "Compare brands that offer Korean facial skincare products. Share of Search among Beauty of Joseon, COSRX, SKIN1004, Anua and Round Lab, the korean skincare brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/korean-skincare-brands"
publisher: "Brandwave"
---

# Korean skincare brands: Which brands are most popular in search?

Compare brands that offer Korean facial skincare products. Share of Search among Beauty of Joseon, COSRX, SKIN1004, Anua and Round Lab, the korean skincare brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Korean skincare brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Beauty of Joseon, 56.8%

## Which brand is most popular in search among korean skincare brands worldwide?

- In August 2026, Beauty of Joseon was the most searched among korean skincare brands worldwide, with an estimated 1M branded searches and 56.8% estimated Share of Search within this set.
- COSRX is in 2nd place, 34.6 percentage points behind at 22.2% Share of Search.
- Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among korean skincare brands worldwide increased from 52.1% to 56.8%.
- Across the 11 months ending August 2026, COSRX’s estimated Share of Search among korean skincare brands worldwide decreased from 27% to 22.2%.
- Across the 11 months ending August 2026, Beauty of Joseon’s estimated Share of Search among korean skincare brands worldwide peaked at 61.3% in June 2026 and was lowest at 50.2% in December 2025.
- Across the 11 months ending August 2026, COSRX’s estimated Share of Search among korean skincare brands worldwide peaked at 27.7% in December 2025 and was lowest at 20.1% in June 2026.
- Across the 11 months ending August 2026, SKIN1004’s estimated Share of Search among korean skincare brands worldwide peaked at 15.6% in November 2025 and was lowest at 12.2% in April 2026.
- Across the 11 months ending August 2026, Anua’s estimated Share of Search among korean skincare brands worldwide peaked at 7.3% in December 2025 and was lowest at 4.5% in May 2026.
- Across the 11 months ending August 2026, SKIN1004, Anua and Round Lab held steady: their estimated Share of Search among korean skincare brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Beauty of Joseon vs COSRX: compare search popularity](/demand/global-en/compare/beauty-of-joseon-vs-cosrx): 56.8% against 22.2% Share of Search.
- [Beauty of Joseon vs SKIN1004: compare search popularity](/demand/global-en/compare/beauty-of-joseon-vs-skin1004): 56.8% against 14.3% Share of Search.
- [Beauty of Joseon vs Anua: compare search popularity](/demand/global-en/compare/anua-vs-beauty-of-joseon): 56.8% against 6% Share of Search.
- [COSRX vs SKIN1004: compare search popularity](/demand/global-en/compare/cosrx-vs-skin1004): 22.2% against 14.3% Share of Search.
- [COSRX vs Anua: compare search popularity](/demand/global-en/compare/anua-vs-cosrx): 22.2% against 6% Share of Search.
- [SKIN1004 vs Anua: compare search popularity](/demand/global-en/compare/anua-vs-skin1004): 14.3% against 6% Share of Search.

## How did search popularity change for korean skincare brands worldwide in August 2026?

- In August 2026, SKIN1004 gained estimated Share of Search among korean skincare brands worldwide, from 12.3% to 14.3%.
- In August 2026, Anua gained estimated Share of Search among korean skincare brands worldwide, from 5.3% to 6%.
- In August 2026, Beauty of Joseon lost estimated Share of Search among korean skincare brands worldwide, from 59% to 56.8%.
- In August 2026, COSRX lost estimated Share of Search among korean skincare brands worldwide, from 22.8% to 22.2%.
- Estimated monthly branded searches for Round Lab worldwide rose 111% over 11 measured months, from 5.9K to 12.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Beauty of Joseon | 56.8% | 1M | 0.0% | Beauty of Joseon |
| 2 | COSRX | 22.2% | 409K | +1.5% | COSRX |
| 3 | SKIN1004 | 14.3% | 262K | +20.7% | SKIN1004 |
| 4 | Anua | 6% | 110K | +17.6% | Anua |
| 5 | Round Lab | 0.68% | 12.5K | +3.9% | Round Lab |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Beauty of Joseon | 798K | 52.1% | 1 |
| Oct 2025 | COSRX | 413K | 27% | 2 |
| Oct 2025 | SKIN1004 | 220K | 14.4% | 3 |
| Oct 2025 | Anua | 93.9K | 6.1% | 4 |
| Oct 2025 | Round Lab | 5.9K | 0.39% | 5 |
| Nov 2025 | Beauty of Joseon | 1.1M | 54.1% | 1 |
| Nov 2025 | COSRX | 493K | 23.6% | 2 |
| Nov 2025 | SKIN1004 | 325K | 15.6% | 3 |
| Nov 2025 | Anua | 134K | 6.4% | 4 |
| Nov 2025 | Round Lab | 6.2K | 0.3% | 5 |
| Dec 2025 | Beauty of Joseon | 926K | 50.2% | 1 |
| Dec 2025 | COSRX | 511K | 27.7% | 2 |
| Dec 2025 | SKIN1004 | 266K | 14.4% | 3 |
| Dec 2025 | Anua | 134K | 7.3% | 4 |
| Dec 2025 | Round Lab | 7.5K | 0.41% | 5 |
| Jan 2026 | Beauty of Joseon | 1.1M | 55.1% | 1 |
| Jan 2026 | COSRX | 500K | 24.4% | 2 |
| Jan 2026 | SKIN1004 | 275K | 13.4% | 3 |
| Jan 2026 | Anua | 139K | 6.8% | 4 |
| Jan 2026 | Round Lab | 7.5K | 0.37% | 5 |
| Feb 2026 | Beauty of Joseon | 977K | 56.4% | 1 |
| Feb 2026 | COSRX | 413K | 23.8% | 2 |
| Feb 2026 | SKIN1004 | 220K | 12.7% | 3 |
| Feb 2026 | Anua | 114K | 6.6% | 4 |
| Feb 2026 | Round Lab | 7.5K | 0.43% | 5 |
| Mar 2026 | Beauty of Joseon | 1.2M | 57.3% | 1 |
| Mar 2026 | COSRX | 500K | 24% | 2 |
| Mar 2026 | SKIN1004 | 265K | 12.7% | 3 |
| Mar 2026 | Anua | 114K | 5.5% | 4 |
| Mar 2026 | Round Lab | 11.3K | 0.54% | 5 |
| Apr 2026 | Beauty of Joseon | 1.3M | 58.9% | 1 |
| Apr 2026 | COSRX | 500K | 23.1% | 2 |
| Apr 2026 | SKIN1004 | 265K | 12.2% | 3 |
| Apr 2026 | Anua | 114K | 5.3% | 4 |
| Apr 2026 | Round Lab | 10.8K | 0.5% | 5 |
| May 2026 | Beauty of Joseon | 1.3M | 59% | 1 |
| May 2026 | COSRX | 512K | 23.6% | 2 |
| May 2026 | SKIN1004 | 266K | 12.3% | 3 |
| May 2026 | Anua | 98K | 4.5% | 4 |
| May 2026 | Round Lab | 12.6K | 0.58% | 5 |
| Jun 2026 | Beauty of Joseon | 1.3M | 61.3% | 1 |
| Jun 2026 | COSRX | 420K | 20.1% | 2 |
| Jun 2026 | SKIN1004 | 262K | 12.6% | 3 |
| Jun 2026 | Anua | 110K | 5.3% | 4 |
| Jun 2026 | Round Lab | 14.7K | 0.71% | 5 |
| Jul 2026 | Beauty of Joseon | 1M | 59% | 1 |
| Jul 2026 | COSRX | 403K | 22.8% | 2 |
| Jul 2026 | SKIN1004 | 217K | 12.3% | 3 |
| Jul 2026 | Anua | 93.6K | 5.3% | 4 |
| Jul 2026 | Round Lab | 12K | 0.68% | 5 |
| Aug 2026 | Beauty of Joseon | 1M | 56.8% | 1 |
| Aug 2026 | COSRX | 409K | 22.2% | 2 |
| Aug 2026 | SKIN1004 | 262K | 14.3% | 3 |
| Aug 2026 | Anua | 110K | 6% | 4 |
| Aug 2026 | Round Lab | 12.5K | 0.68% | 5 |
| Sep 2026 | Anua | — | — | — |
| Sep 2026 | Beauty of Joseon | — | — | — |
| Sep 2026 | COSRX | — | — | — |
| Sep 2026 | Round Lab | — | — | — |
| Sep 2026 | SKIN1004 | — | — | — |

## What is being compared

- **Anua**: Measured on the search terms “anua com”, “anua heartleaf”, “anua skincare” and “skincare anua”, summed into one figure.
- **Beauty of Joseon**: Measured on the search terms “beauty of joseon”, “beauty of joseon skincare”, “beauty of joseon sunscreen”, “beautyofjoseon”, “beautyofjoseon com” and “skincare beauty of joseon”, summed into one figure.
- **COSRX**: Measured on the search terms “cosrx”, “cosrx cleanser”, “cosrx com”, “cosrx skincare”, “cosrx snail mucin” and “skincare cosrx”, summed into one figure.
- **Round Lab**: Measured on the search terms “round lab birch juice”, “round lab skincare”, “roundlab com” and “skincare round lab”, summed into one figure.
- **SKIN1004**: Measured on the search terms “skin1004”, “skin1004 centella”, “skin1004 com”, “skin1004 skincare” and “skincare skin1004”, summed into one figure.

- [Anua](/demand/global-en/brands/anua)
- [Beauty of Joseon](/demand/global-en/brands/beauty-of-joseon)
- [COSRX](/demand/global-en/brands/cosrx)
- [Round Lab](/demand/global-en/brands/round-lab)
- [SKIN1004](/demand/global-en/brands/skin1004)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among korean skincare brands worldwide?

In August 2026, Beauty of Joseon was the most searched among korean skincare brands worldwide, with an estimated 1M branded searches and 56.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Korean skincare brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/korean-skincare-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/korean-skincare-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.