--- title: "Document360 vs Notion: Which is searched more?" description: "Is Document360 or Notion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knowledge base software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/knowledge-base-software/compare/document360-vs-notion" publisher: "Brandwave" --- # Document360 vs Notion: Which is searched more? Is Document360 or Notion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knowledge base software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Document360 and Notion - **Competitive set**: Knowledge base software - **Market**: Global - **Month measured**: Sep 2026 - **Document360 Share of Search**: 15.8% - **Notion Share of Search**: 1.7% ## Is Document360 or Notion more popular in search? - In September 2026, Document360 had more branded searches than Notion among knowledge base software worldwide. Document360 had about 4,400 branded searches, while Notion had 480. Document360 made up 15.8% of all knowledge base software searches we track, and Notion accounted for 1.7%. - Document360 was ahead of Notion in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Document360’s share of searches among knowledge base software worldwide moved from 19.9% to 15.8%, and its estimated monthly branded searches moved from 8.1K to 4.4K. - Across the 12 months ending September 2026, Notion’s share of searches among knowledge base software worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 590 to 480. ## Top knowledge base software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Notion appeared in all five answers. Document360 was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Notion was listed before Document360 in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Notion | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Document360 | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Zendesk Guide | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Guru | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ProProfs | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Helpjuice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KnowledgeOwl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about knowledge base software - Asked ChatGPT "Which knowledge base tool should I use?": 1. Notion, 2. Guru - Asked ChatGPT "What are the best knowledge base tools?": 1. Notion, 2. Guru, 3. Document360, 4. Zendesk Guide - Asked ChatGPT "What's the best knowledge base tool for help articles?": 1. Document360, 2. Zendesk Guide, 3. Notion - Searched Google, AI Overview "knowledge base software": 1. Notion, 2. Zendesk Guide, 3. Document360, 4. Guru, 5. ProProfs - Searched Google, AI Overview "internal knowledge base": 1. Document360, 2. Notion Not named in any answer: Helpjuice and KnowledgeOwl. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for knowledge base software worldwide in September 2026? - Document360’s share of searches among knowledge base software worldwide has gained ground for 3 months in a row, from 15.2% to 15.8% in September 2026. - In September 2026, Notion rose from 7th to 6th among knowledge base software worldwide. ## Month by month | Month | Document360 estimated searches | Document360 Share of Search | Document360 rank | Notion estimated searches | Notion Share of Search | Notion rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 19.9% | 2 | 590 | 1.5% | 7 | | Nov 2025 | 8.1K | 18% | 2 | 480 | 1.1% | 7 | | Dec 2025 | 6.6K | 19.4% | 2 | 390 | 1.1% | 7 | | Jan 2026 | 6.6K | 17% | 2 | 590 | 1.5% | 7 | | Feb 2026 | 6.6K | 17.6% | 2 | 590 | 1.6% | 7 | | Mar 2026 | 6.6K | 17.4% | 2 | 720 | 1.9% | 7 | | Apr 2026 | 6.6K | 18.1% | 2 | 590 | 1.6% | 7 | | May 2026 | 4.4K | 13.2% | 2 | 720 | 2.2% | 5 | | Jun 2026 | 4.4K | 15.2% | 2 | 590 | 2% | 7 | | Jul 2026 | 4.4K | 15.5% | 2 | 590 | 2.1% | 7 | | Aug 2026 | 4.4K | 15.7% | 2 | 480 | 1.7% | 7 | | Sep 2026 | 4.4K | 15.8% | 2 | 480 | 1.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Document360’s and Notion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Document360**: Measured on the search term “document360”. - **Notion**: Measured on the search term “notion knowledge base”. - [Document360 profile](/demand/global-en/brands/document360) - [Notion profile](/demand/global-en/brands/notion) - [All knowledge base software worldwide](/demand/global-en/categories/knowledge-base-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Document360 or Notion more popular in search? In September 2026, Document360 had more branded searches than Notion among knowledge base software worldwide. Document360 had about 4,400 branded searches, while Notion had 480. Document360 made up 15.8% of all knowledge base software searches we track, and Notion accounted for 1.7%. ## Cite this page Brandwave. "Document360 vs Notion: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/knowledge-base-software/compare/document360-vs-notion This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/knowledge-base-software/compare/document360-vs-notion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.