---
title: "Knowledge base software: Which brands are most popular in search?"
description: "Compare the tools used to publish help articles. Share of Search among ProProfs, Document360, Helpjuice, KnowledgeOwl and Zendesk Guide, the knowledge base software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/knowledge-base-software"
publisher: "Brandwave"
---

# Knowledge base software: Which brands are most popular in search?

Compare the tools used to publish help articles. Share of Search among ProProfs, Document360, Helpjuice, KnowledgeOwl and Zendesk Guide, the knowledge base software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Knowledge base software
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: ProProfs, 66.7%

## Which brand is most popular in search among knowledge base software worldwide?

- In August 2026, ProProfs was the most searched among knowledge base software worldwide, with an estimated 18.1K branded searches and 66.7% estimated Share of Search within this set.
- Document360 is in 2nd place, 50.3 percentage points behind at 16.4% Share of Search.
- Across the 11 months ending August 2026, ProProfs’ estimated Share of Search among knowledge base software worldwide increased from 55.9% to 66.7%.
- Across the 11 months ending August 2026, Document360’s estimated Share of Search among knowledge base software worldwide decreased from 20.7% to 16.4%.
- Across the 11 months ending August 2026, Helpjuice’s estimated Share of Search among knowledge base software worldwide decreased from 16.8% to 11%.
- Across the 11 months ending August 2026, ProProfs’ estimated Share of Search among knowledge base software worldwide peaked at 69.1% in May 2026 and was lowest at 54.3% in December 2025.
- Across the 11 months ending August 2026, Document360’s estimated Share of Search among knowledge base software worldwide peaked at 20.7% in October 2025 and was lowest at 14% in May 2026.
- Across the 11 months ending August 2026, Helpjuice’s estimated Share of Search among knowledge base software worldwide peaked at 20.1% in December 2025 and was lowest at 11% in August 2026.
- Across the 11 months ending August 2026, KnowledgeOwl’s estimated Share of Search among knowledge base software worldwide peaked at 4% in October 2025 and was lowest at 2.9% in November 2025.
- Across the 11 months ending August 2026, KnowledgeOwl and Zendesk Guide held steady: their estimated Share of Search among knowledge base software worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [ProProfs vs Document360: compare search popularity](/demand/global-en/compare/document360-vs-proprofs): 66.7% against 16.4% Share of Search.
- [ProProfs vs Helpjuice: compare search popularity](/demand/global-en/compare/helpjuice-vs-proprofs): 66.7% against 11% Share of Search.
- [ProProfs vs KnowledgeOwl: compare search popularity](/demand/global-en/compare/knowledgeowl-vs-proprofs): 66.7% against 3.7% Share of Search.
- [ProProfs vs Zendesk Guide: compare search popularity](/demand/global-en/compare/proprofs-vs-zendesk-guide): 66.7% against 2.2% Share of Search.
- [Document360 vs Helpjuice: compare search popularity](/demand/global-en/compare/document360-vs-helpjuice): 16.4% against 11% Share of Search.
- [Document360 vs KnowledgeOwl: compare search popularity](/demand/global-en/compare/document360-vs-knowledgeowl): 16.4% against 3.7% Share of Search.
- [Document360 vs Zendesk Guide: compare search popularity](/demand/global-en/compare/document360-vs-zendesk-guide): 16.4% against 2.2% Share of Search.
- [Helpjuice vs KnowledgeOwl: compare search popularity](/demand/global-en/compare/helpjuice-vs-knowledgeowl): 11% against 3.7% Share of Search.
- [Helpjuice vs Zendesk Guide: compare search popularity](/demand/global-en/compare/helpjuice-vs-zendesk-guide): 11% against 2.2% Share of Search.
- [KnowledgeOwl vs Zendesk Guide: compare search popularity](/demand/global-en/compare/knowledgeowl-vs-zendesk-guide): 3.7% against 2.2% Share of Search.

## How did search popularity change for knowledge base software worldwide in August 2026?

- In August 2026, ProProfs gained estimated Share of Search among knowledge base software worldwide, from 66% to 66.7%.
- Document360’s estimated Share of Search among knowledge base software worldwide has gained ground for 3 months in a row, from 14% to 16.4% in August 2026.
- KnowledgeOwl’s estimated Share of Search among knowledge base software worldwide has gained ground for 3 months in a row, from 3.1% to 3.7% in August 2026.
- Estimated monthly branded searches for Helpjuice worldwide fell 55.6% over 11 measured months, from 6.7K to 3K in August 2026.
- Estimated monthly branded searches for Zendesk Guide worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ProProfs | 66.7% | 18.1K | 0.0% | ProProfs |
| 2 | Document360 | 16.4% | 4.5K | -0.7% | Document360 |
| 3 | Helpjuice | 11% | 3K | -4.8% | Helpjuice |
| 4 | KnowledgeOwl | 3.7% | 1K | 0.0% | KnowledgeOwl |
| 5 | Zendesk Guide | 2.2% | 590 | -18.1% | Zendesk Guide |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ProProfs | 22.2K | 55.9% | 1 |
| Oct 2025 | Document360 | 8.2K | 20.7% | 2 |
| Oct 2025 | Helpjuice | 6.7K | 16.8% | 3 |
| Oct 2025 | KnowledgeOwl | 1.6K | 4% | 4 |
| Oct 2025 | Zendesk Guide | 1K | 2.5% | 5 |
| Nov 2025 | ProProfs | 27.1K | 61.1% | 1 |
| Nov 2025 | Document360 | 8.2K | 18.5% | 2 |
| Nov 2025 | Helpjuice | 6.7K | 15.1% | 3 |
| Nov 2025 | KnowledgeOwl | 1.3K | 2.9% | 4 |
| Nov 2025 | Zendesk Guide | 1K | 2.3% | 5 |
| Dec 2025 | ProProfs | 18.1K | 54.3% | 1 |
| Dec 2025 | Document360 | 6.7K | 20.1% | 2 |
| Dec 2025 | Helpjuice | 6.7K | 20.1% | 3 |
| Dec 2025 | KnowledgeOwl | 1K | 3% | 4 |
| Dec 2025 | Zendesk Guide | 880 | 2.6% | 5 |
| Jan 2026 | ProProfs | 22.2K | 58.6% | 1 |
| Jan 2026 | Document360 | 6.7K | 17.7% | 2 |
| Jan 2026 | Helpjuice | 6.7K | 17.7% | 3 |
| Jan 2026 | KnowledgeOwl | 1.3K | 3.4% | 4 |
| Jan 2026 | Zendesk Guide | 1K | 2.6% | 5 |
| Feb 2026 | ProProfs | 22.2K | 59.7% | 1 |
| Feb 2026 | Document360 | 6.8K | 18.2% | 2 |
| Feb 2026 | Helpjuice | 6.1K | 16.3% | 3 |
| Feb 2026 | KnowledgeOwl | 1.3K | 3.5% | 4 |
| Feb 2026 | Zendesk Guide | 880 | 2.4% | 5 |
| Mar 2026 | ProProfs | 22.2K | 60.2% | 1 |
| Mar 2026 | Document360 | 6.7K | 18.2% | 2 |
| Mar 2026 | Helpjuice | 5.7K | 15.3% | 3 |
| Mar 2026 | KnowledgeOwl | 1.3K | 3.5% | 4 |
| Mar 2026 | Zendesk Guide | 1K | 2.7% | 5 |
| Apr 2026 | ProProfs | 22.2K | 62.3% | 1 |
| Apr 2026 | Document360 | 6.7K | 18.9% | 2 |
| Apr 2026 | Helpjuice | 4.5K | 12.7% | 3 |
| Apr 2026 | KnowledgeOwl | 1.3K | 3.6% | 4 |
| Apr 2026 | Zendesk Guide | 880 | 2.5% | 5 |
| May 2026 | ProProfs | 22.2K | 69.1% | 1 |
| May 2026 | Document360 | 4.5K | 14% | 2 |
| May 2026 | Helpjuice | 3.7K | 11.5% | 3 |
| May 2026 | KnowledgeOwl | 1K | 3.1% | 4 |
| May 2026 | Zendesk Guide | 720 | 2.2% | 5 |
| Jun 2026 | ProProfs | 18.1K | 64.5% | 1 |
| Jun 2026 | Document360 | 4.5K | 16.1% | 2 |
| Jun 2026 | Helpjuice | 3.7K | 13.3% | 3 |
| Jun 2026 | KnowledgeOwl | 1K | 3.6% | 4 |
| Jun 2026 | Zendesk Guide | 720 | 2.6% | 5 |
| Jul 2026 | ProProfs | 18.1K | 66% | 1 |
| Jul 2026 | Document360 | 4.5K | 16.4% | 2 |
| Jul 2026 | Helpjuice | 3.1K | 11.4% | 3 |
| Jul 2026 | KnowledgeOwl | 1K | 3.6% | 4 |
| Jul 2026 | Zendesk Guide | 720 | 2.6% | 5 |
| Aug 2026 | ProProfs | 18.1K | 66.7% | 1 |
| Aug 2026 | Document360 | 4.5K | 16.4% | 2 |
| Aug 2026 | Helpjuice | 3K | 11% | 3 |
| Aug 2026 | KnowledgeOwl | 1K | 3.7% | 4 |
| Aug 2026 | Zendesk Guide | 590 | 2.2% | 5 |
| Sep 2026 | Document360 | — | — | — |
| Sep 2026 | Helpjuice | — | — | — |
| Sep 2026 | KnowledgeOwl | — | — | — |
| Sep 2026 | ProProfs | — | — | — |
| Sep 2026 | Zendesk Guide | — | — | — |

## What is being compared

- **Document360**: Measured on the search terms “document360”, “document360 com”, “document360 documentation” and “document360 knowledge base”, summed into one figure.
- **Helpjuice**: Measured on the search terms “helpjuice”, “helpjuice com” and “helpjuice knowledge base”, summed into one figure.
- **KnowledgeOwl**: Measured on the search term “knowledge owl”.
- **ProProfs**: Measured on the search term “proprofs”.
- **Zendesk Guide**: Measured on the search term “zendesk guide”.

- [Document360](/demand/global-en/brands/document360)
- [Helpjuice](/demand/global-en/brands/helpjuice)
- [KnowledgeOwl](/demand/global-en/brands/knowledgeowl)
- [ProProfs](/demand/global-en/brands/proprofs)
- [Zendesk Guide](/demand/global-en/brands/zendesk-guide)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among knowledge base software worldwide?

In August 2026, ProProfs was the most searched among knowledge base software worldwide, with an estimated 18.1K branded searches and 66.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Knowledge base software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/knowledge-base-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/knowledge-base-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.