--- title: "Sumsub vs Veriff: Which is searched more?" description: "Is Sumsub or Veriff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Know your customer platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/know-your-customer-platforms/compare/sumsub-vs-veriff" publisher: "Brandwave" --- # Sumsub vs Veriff: Which is searched more? Is Sumsub or Veriff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Know your customer platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sumsub and Veriff - **Competitive set**: Know your customer platforms - **Market**: Global - **Month measured**: Sep 2026 - **Sumsub Share of Search**: 45.6% - **Veriff Share of Search**: 16.7% ## Is Sumsub or Veriff more popular in search? - In September 2026, Sumsub had more branded searches than Veriff among know your customer platforms worldwide. Sumsub had about 49,500 branded searches, while Veriff had 18,100. Sumsub made up 45.6% of all know your customer platform searches we track, and Veriff accounted for 16.7%. - Sumsub was ahead of Veriff in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sumsub’s share of searches among know your customer platforms worldwide moved from 44.7% to 45.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Veriff’s share of searches among know your customer platforms worldwide moved from 13.4% to 16.7%, and its estimated monthly branded searches held steady at 18.1K. ## Top know your customer platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sumsub appeared in all five answers. Veriff was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sumsub was listed before Veriff in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sumsub | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Persona | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Veriff | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Jumio | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Alloy | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Onfido | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Trulioo | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about know your customer platforms - Asked ChatGPT "Which know your customer platform should I use?": 1. Sumsub, 2. Persona, 3. Alloy, 4. Veriff - Asked ChatGPT "What are the best know your customer platforms?": 1. Persona, 2. Sumsub, 3. Jumio, 4. Veriff, 5. Trulioo, 6. Alloy, 7. Onfido - Asked ChatGPT "What's the best know your customer platform for customer verification?": 1. Persona, 2. Sumsub, 3. Veriff, 4. Jumio, 5. Alloy - Searched Google, AI Overview "know your customer platform": 1. Sumsub, 2. Persona - Searched Google, AI Overview "kyc software": 1. Sumsub, 2. Onfido, 3. Veriff, 4. Jumio, 5. Trulioo Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for know your customer platforms worldwide in September 2026? - In September 2026, Sumsub lost share of searches among know your customer platforms worldwide, from 46.3% to 45.6%. ## Month by month | Month | Sumsub estimated searches | Sumsub Share of Search | Sumsub rank | Veriff estimated searches | Veriff Share of Search | Veriff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 44.7% | 1 | 18.1K | 13.4% | 3 | | Nov 2025 | 49.5K | 40.4% | 1 | 18.1K | 14.8% | 3 | | Dec 2025 | 40.5K | 39.1% | 1 | 18.1K | 17.5% | 3 | | Jan 2026 | 49.5K | 39.8% | 1 | 18.1K | 14.5% | 3 | | Feb 2026 | 49.5K | 41.3% | 1 | 18.1K | 15.1% | 3 | | Mar 2026 | 49.5K | 38.5% | 1 | 22.2K | 17.3% | 3 | | Apr 2026 | 49.5K | 41.8% | 1 | 18.1K | 15.3% | 3 | | May 2026 | 49.5K | 43.4% | 1 | 18.1K | 15.9% | 3 | | Jun 2026 | 49.5K | 44.7% | 1 | 18.1K | 16.4% | 2 | | Jul 2026 | 49.5K | 45.3% | 1 | 18.1K | 16.6% | 2 | | Aug 2026 | 49.5K | 46.3% | 1 | 18.1K | 16.9% | 2 | | Sep 2026 | 49.5K | 45.6% | 1 | 18.1K | 16.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Sumsub’s and Veriff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sumsub**: Measured on the search term “sumsub”. - **Veriff**: Measured on the search term “veriff”. - [Sumsub profile](/demand/global-en/brands/sumsub) - [Veriff profile](/demand/global-en/brands/veriff) - [All know your customer platforms worldwide](/demand/global-en/categories/know-your-customer-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sumsub or Veriff more popular in search? In September 2026, Sumsub had more branded searches than Veriff among know your customer platforms worldwide. Sumsub had about 49,500 branded searches, while Veriff had 18,100. Sumsub made up 45.6% of all know your customer platform searches we track, and Veriff accounted for 16.7%. ## Cite this page Brandwave. "Sumsub vs Veriff: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/know-your-customer-platforms/compare/sumsub-vs-veriff This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/know-your-customer-platforms/compare/sumsub-vs-veriff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.