---
title: "Persona vs Trulioo: Which is searched more?"
description: "Which is more popular in search, Persona or Trulioo? Compare estimated monthly branded-search demand and Share of Search inside the Know your customer platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/know-your-customer-platforms/compare/persona-vs-trulioo"
publisher: "Brandwave"
---

# Persona vs Trulioo: Which is searched more?

Which is more popular in search, Persona or Trulioo? Compare estimated monthly branded-search demand and Share of Search inside the Know your customer platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Persona and Trulioo
- **Competitive set**: Know your customer platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Persona Share of Search**: 16.8%
- **Trulioo Share of Search**: 20.6%

## Which is more popular in search, Persona or Trulioo?

- In August 2026, Trulioo had more branded searches than Persona among know your customer platforms worldwide. Trulioo was estimated to have 8.1K branded searches compared to Persona’s 6.6K, and held a 20.6% Share of Search versus Persona’s 16.8%.
- The lead changed hands once in the 11 months ending August 2026: Trulioo took it in April 2026.
- Across the 11 months ending August 2026, Persona’s estimated Share of Search among know your customer platforms worldwide moved from 17.4% to 16.8%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Trulioo’s estimated Share of Search among know your customer platforms worldwide moved from 17.4% to 20.6%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

## How did search popularity change for know your customer platforms worldwide in August 2026?

- In August 2026, Trulioo gained estimated Share of Search among know your customer platforms worldwide, from 19.5% to 20.6%.
- In August 2026, Persona gained estimated Share of Search among know your customer platforms worldwide, from 15.9% to 16.8%.

## Month by month

| Month | Persona estimated searches | Persona Share of Search | Persona rank | Trulioo estimated searches | Trulioo Share of Search | Trulioo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 17.4% | 3 | 9.9K | 17.4% | 4 |
| Nov 2025 | 9.9K | 18% | 3 | 8.1K | 14.7% | 4 |
| Dec 2025 | 8.1K | 18% | 3 | 6.6K | 14.7% | 4 |
| Jan 2026 | 9.9K | 17.4% | 3 | 9.9K | 17.4% | 4 |
| Feb 2026 | 9.9K | 18.9% | 3 | 8.1K | 15.5% | 4 |
| Mar 2026 | 9.9K | 17.4% | 3 | 9.9K | 17.4% | 4 |
| Apr 2026 | 8.1K | 15.9% | 4 | 9.9K | 19.4% | 3 |
| May 2026 | 8.1K | 17.5% | 3 | 8.1K | 17.5% | 4 |
| Jun 2026 | 8.1K | 18.8% | 3 | 8.1K | 18.8% | 4 |
| Jul 2026 | 6.6K | 15.9% | 4 | 8.1K | 19.5% | 3 |
| Aug 2026 | 6.6K | 16.8% | 4 | 8.1K | 20.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Persona’s and Trulioo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Persona**: Measured on the search term “persona identity”.
- **Trulioo**: Measured on the search term “trulioo”.

- [Persona profile](/demand/global-en/brands/persona)
- [Trulioo profile](/demand/global-en/brands/trulioo)
- [All know your customer platforms worldwide](/demand/global-en/categories/know-your-customer-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Persona or Trulioo?

In August 2026, Trulioo had more branded searches than Persona among know your customer platforms worldwide. Trulioo was estimated to have 8.1K branded searches compared to Persona’s 6.6K, and held a 20.6% Share of Search versus Persona’s 16.8%.

## Cite this page

Brandwave. "Persona vs Trulioo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/know-your-customer-platforms/compare/persona-vs-trulioo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/know-your-customer-platforms/compare/persona-vs-trulioo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.