---
title: "Know your customer platforms: Which brands are most popular in search?"
description: "Compare the platforms used to verify customers. Share of Search among Onfido, Jumio, Trulioo, Persona and Alloy, the know your customer platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/know-your-customer-platforms"
publisher: "Brandwave"
---

# Know your customer platforms: Which brands are most popular in search?

Compare the platforms used to verify customers. Share of Search among Onfido, Jumio, Trulioo, Persona and Alloy, the know your customer platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Know your customer platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Onfido, 37.6%

## Which brand is most popular in search among know your customer platforms worldwide?

- In August 2026, Onfido was the most searched among know your customer platforms worldwide, with an estimated 14.8K branded searches and 37.6% estimated Share of Search within this set.
- Jumio is in 2nd place, 12.4 percentage points behind at 25.1% Share of Search.
- Across the 11 months ending August 2026, Onfido’s estimated Share of Search among know your customer platforms worldwide decreased from 39.1% to 37.6%.
- Across the 11 months ending August 2026, Jumio’s estimated Share of Search among know your customer platforms worldwide decreased from 26.1% to 25.1%.
- Across the 11 months ending August 2026, Trulioo’s estimated Share of Search among know your customer platforms worldwide increased from 17.4% to 20.6%.
- Across the 11 months ending August 2026, Persona’s estimated Share of Search among know your customer platforms worldwide decreased from 17.4% to 16.8%.
- Across the 11 months ending August 2026, Onfido’s estimated Share of Search among know your customer platforms worldwide peaked at 42.4% in February 2026 and was lowest at 34.3% in June 2026.
- Across the 11 months ending August 2026, Jumio’s estimated Share of Search among know your customer platforms worldwide peaked at 29.1% in July 2026 and was lowest at 23.1% in February 2026.
- Across the 11 months ending August 2026, Trulioo’s estimated Share of Search among know your customer platforms worldwide peaked at 20.6% in August 2026 and was lowest at 14.7% in December 2025.
- Across the 11 months ending August 2026, Persona’s estimated Share of Search among know your customer platforms worldwide peaked at 18.9% in February 2026 and was lowest at 15.9% in July 2026.
- Across the 11 months ending August 2026, Trulioo rose from 4th to 3rd among know your customer platforms worldwide.
- Across the 11 months ending August 2026, Persona fell from 3rd to 4th among know your customer platforms worldwide.
- Across the 11 months ending August 2026, Alloy held steady: its estimated Share of Search among know your customer platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Onfido vs Jumio: compare search popularity](/demand/global-en/compare/jumio-vs-onfido): 37.6% against 25.1% Share of Search.
- [Onfido vs Trulioo: compare search popularity](/demand/global-en/compare/onfido-vs-trulioo): 37.6% against 20.6% Share of Search.
- [Onfido vs Persona: compare search popularity](/demand/global-en/compare/onfido-vs-persona): 37.6% against 16.8% Share of Search.
- [Jumio vs Trulioo: compare search popularity](/demand/global-en/compare/jumio-vs-trulioo): 25.1% against 20.6% Share of Search.
- [Jumio vs Persona: compare search popularity](/demand/global-en/compare/jumio-vs-persona): 25.1% against 16.8% Share of Search.
- [Trulioo vs Persona: compare search popularity](/demand/global-en/compare/persona-vs-trulioo): 20.6% against 16.8% Share of Search.

## How did search popularity change for know your customer platforms worldwide in August 2026?

- In August 2026, Onfido gained estimated Share of Search among know your customer platforms worldwide, from 35.6% to 37.6%.
- In August 2026, Trulioo gained estimated Share of Search among know your customer platforms worldwide, from 19.5% to 20.6%.
- In August 2026, Persona gained estimated Share of Search among know your customer platforms worldwide, from 15.9% to 16.8%.
- In August 2026, Jumio lost estimated Share of Search among know your customer platforms worldwide, from 29.1% to 25.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Onfido | 37.6% | 14.8K | 0.0% | Onfido |
| 2 | Jumio | 25.1% | 9.9K | -18.2% | Jumio |
| 3 | Trulioo | 20.6% | 8.1K | 0.0% | Trulioo |
| 4 | Persona | 16.8% | 6.6K | 0.0% | Persona |
| — | Alloy | — | — | — | Alloy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Onfido | 22.2K | 39.1% | 1 |
| Oct 2025 | Jumio | 14.8K | 26.1% | 2 |
| Oct 2025 | Persona | 9.9K | 17.4% | 3 |
| Oct 2025 | Trulioo | 9.9K | 17.4% | 4 |
| Oct 2025 | Alloy | — | — | — |
| Nov 2025 | Onfido | 22.2K | 40.4% | 1 |
| Nov 2025 | Jumio | 14.8K | 26.9% | 2 |
| Nov 2025 | Persona | 9.9K | 18% | 3 |
| Nov 2025 | Trulioo | 8.1K | 14.7% | 4 |
| Nov 2025 | Alloy | — | — | — |
| Dec 2025 | Onfido | 18.1K | 40.3% | 1 |
| Dec 2025 | Jumio | 12.1K | 26.9% | 2 |
| Dec 2025 | Persona | 8.1K | 18% | 3 |
| Dec 2025 | Trulioo | 6.6K | 14.7% | 4 |
| Dec 2025 | Alloy | — | — | — |
| Jan 2026 | Onfido | 22.2K | 39.1% | 1 |
| Jan 2026 | Jumio | 14.8K | 26.1% | 2 |
| Jan 2026 | Persona | 9.9K | 17.4% | 3 |
| Jan 2026 | Trulioo | 9.9K | 17.4% | 4 |
| Jan 2026 | Alloy | — | — | — |
| Feb 2026 | Onfido | 22.2K | 42.4% | 1 |
| Feb 2026 | Jumio | 12.1K | 23.1% | 2 |
| Feb 2026 | Persona | 9.9K | 18.9% | 3 |
| Feb 2026 | Trulioo | 8.1K | 15.5% | 4 |
| Feb 2026 | Alloy | — | — | — |
| Mar 2026 | Onfido | 22.2K | 39.1% | 1 |
| Mar 2026 | Jumio | 14.8K | 26.1% | 2 |
| Mar 2026 | Persona | 9.9K | 17.4% | 3 |
| Mar 2026 | Trulioo | 9.9K | 17.4% | 4 |
| Mar 2026 | Alloy | — | — | — |
| Apr 2026 | Onfido | 18.1K | 35.6% | 1 |
| Apr 2026 | Jumio | 14.8K | 29.1% | 2 |
| Apr 2026 | Trulioo | 9.9K | 19.4% | 3 |
| Apr 2026 | Persona | 8.1K | 15.9% | 4 |
| Apr 2026 | Alloy | — | — | — |
| May 2026 | Onfido | 18.1K | 39% | 1 |
| May 2026 | Jumio | 12.1K | 26.1% | 2 |
| May 2026 | Persona | 8.1K | 17.5% | 3 |
| May 2026 | Trulioo | 8.1K | 17.5% | 4 |
| May 2026 | Alloy | — | — | — |
| Jun 2026 | Onfido | 14.8K | 34.3% | 1 |
| Jun 2026 | Jumio | 12.1K | 28.1% | 2 |
| Jun 2026 | Persona | 8.1K | 18.8% | 3 |
| Jun 2026 | Trulioo | 8.1K | 18.8% | 4 |
| Jun 2026 | Alloy | — | — | — |
| Jul 2026 | Onfido | 14.8K | 35.6% | 1 |
| Jul 2026 | Jumio | 12.1K | 29.1% | 2 |
| Jul 2026 | Trulioo | 8.1K | 19.5% | 3 |
| Jul 2026 | Persona | 6.6K | 15.9% | 4 |
| Jul 2026 | Alloy | — | — | — |
| Aug 2026 | Onfido | 14.8K | 37.6% | 1 |
| Aug 2026 | Jumio | 9.9K | 25.1% | 2 |
| Aug 2026 | Trulioo | 8.1K | 20.6% | 3 |
| Aug 2026 | Persona | 6.6K | 16.8% | 4 |
| Aug 2026 | Alloy | — | — | — |
| Sep 2026 | Alloy | — | — | — |
| Sep 2026 | Jumio | — | — | — |
| Sep 2026 | Onfido | — | — | — |
| Sep 2026 | Persona | — | — | — |
| Sep 2026 | Trulioo | — | — | — |

## What is being compared

- **Alloy**: Measured on the search term “alloy identity”.
- **Jumio**: Measured on the search term “jumio”.
- **Onfido**: Measured on the search term “onfido”.
- **Persona**: Measured on the search term “persona identity”.
- **Trulioo**: Measured on the search term “trulioo”.

- [Alloy](/demand/global-en/brands/alloy)
- [Jumio](/demand/global-en/brands/jumio)
- [Onfido](/demand/global-en/brands/onfido)
- [Persona](/demand/global-en/brands/persona)
- [Trulioo](/demand/global-en/brands/trulioo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among know your customer platforms worldwide?

In August 2026, Onfido was the most searched among know your customer platforms worldwide, with an estimated 14.8K branded searches and 37.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Know your customer platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/know-your-customer-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/know-your-customer-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.