---
title: "Knitting yarn: Which brands are most popular in search?"
description: "Compare the knitting yarn people buy. Share of Search among Lion Brand, Red Heart, StyleCraft, Bernat, Cascade Yarns and Drops, the knitting yarn Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/knitting-yarn"
publisher: "Brandwave"
---

# Knitting yarn: Which brands are most popular in search?

Compare the knitting yarn people buy. Share of Search among Lion Brand, Red Heart, StyleCraft, Bernat, Cascade Yarns and Drops, the knitting yarn Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Knitting yarn
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Lion Brand, 46%

## Which brand is most popular in search among knitting yarn worldwide?

- In August 2026, Lion Brand was the most searched among knitting yarn worldwide, with an estimated 49.5K branded searches and 46% estimated Share of Search within this set.
- Red Heart is in 2nd place, 29.2 percentage points behind at 16.8% Share of Search.
- Across the 11 months ending August 2026, Lion Brand’s estimated Share of Search among knitting yarn worldwide increased from 44.7% to 46%.
- Across the 11 months ending August 2026, Red Heart’s estimated Share of Search among knitting yarn worldwide decreased from 20% to 16.8%.
- Across the 11 months ending August 2026, StyleCraft’s estimated Share of Search among knitting yarn worldwide increased from 11% to 13.8%.
- Across the 11 months ending August 2026, Bernat’s estimated Share of Search among knitting yarn worldwide decreased from 10.9% to 9.2%.
- Across the 11 months ending August 2026, Cascade Yarns’ estimated Share of Search among knitting yarn worldwide increased from 7.3% to 9.2%.
- Across the 11 months ending August 2026, Drops’ estimated Share of Search among knitting yarn worldwide decreased from 6% to 5%.
- Across the 11 months ending August 2026, Lion Brand’s estimated Share of Search among knitting yarn worldwide peaked at 49.9% in May 2026 and was lowest at 44.6% in June 2026.
- Across the 11 months ending August 2026, Red Heart’s estimated Share of Search among knitting yarn worldwide peaked at 20% in October 2025 and was lowest at 14.9% in May 2026.
- Across the 11 months ending August 2026, StyleCraft’s estimated Share of Search among knitting yarn worldwide peaked at 14.9% in May 2026 and was lowest at 11% in October 2025.
- Across the 11 months ending August 2026, Bernat’s estimated Share of Search among knitting yarn worldwide peaked at 11.8% in December 2025 and was lowest at 8.2% in May 2026.
- Across the 11 months ending August 2026, Cascade Yarns’ estimated Share of Search among knitting yarn worldwide peaked at 9.2% in August 2026 and was lowest at 6.2% in March 2026.
- Across the 11 months ending August 2026, Drops’ estimated Share of Search among knitting yarn worldwide peaked at 6.2% in April 2026 and was lowest at 4.3% in December 2025.

## Compare search popularity between leading brands

- [Lion Brand vs Red Heart: compare search popularity](/demand/global-en/compare/lion-brand-vs-red-heart): 46% against 16.8% Share of Search.
- [Lion Brand vs StyleCraft: compare search popularity](/demand/global-en/compare/lion-brand-vs-stylecraft-clippers): 46% against 13.8% Share of Search.
- [Lion Brand vs Bernat: compare search popularity](/demand/global-en/compare/bernat-vs-lion-brand): 46% against 9.2% Share of Search.
- [Lion Brand vs Cascade Yarns: compare search popularity](/demand/global-en/compare/cascade-yarns-vs-lion-brand): 46% against 9.2% Share of Search.
- [Red Heart vs StyleCraft: compare search popularity](/demand/global-en/compare/red-heart-vs-stylecraft-clippers): 16.8% against 13.8% Share of Search.
- [Red Heart vs Bernat: compare search popularity](/demand/global-en/compare/bernat-vs-red-heart): 16.8% against 9.2% Share of Search.
- [Red Heart vs Cascade Yarns: compare search popularity](/demand/global-en/compare/cascade-yarns-vs-red-heart): 16.8% against 9.2% Share of Search.
- [StyleCraft vs Bernat: compare search popularity](/demand/global-en/compare/bernat-vs-stylecraft-clippers): 13.8% against 9.2% Share of Search.
- [StyleCraft vs Cascade Yarns: compare search popularity](/demand/global-en/compare/cascade-yarns-vs-stylecraft-clippers): 13.8% against 9.2% Share of Search.
- [Bernat vs Cascade Yarns: compare search popularity](/demand/global-en/compare/bernat-vs-cascade-yarns): 9.2% Share of Search each.

## How did search popularity change for knitting yarn worldwide in August 2026?

- In August 2026, Cascade Yarns gained estimated Share of Search among knitting yarn worldwide, from 6.3% to 9.2%.
- In August 2026, Lion Brand lost estimated Share of Search among knitting yarn worldwide, from 47.5% to 46%.
- In August 2026, Red Heart lost estimated Share of Search among knitting yarn worldwide, from 17.4% to 16.8%.
- Estimated monthly branded searches for Drops worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
- Estimated monthly branded searches for Bernat worldwide fell 33.1% over 11 measured months, from 14.8K to 9.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lion Brand | 46% | 49.5K | 0.0% | Lion Brand |
| 2 | Red Heart | 16.8% | 18.1K | 0.0% | Red Heart |
| 3 | StyleCraft | 13.8% | 14.8K | +0.1% | StyleCraft |
| 4 | Bernat | 9.2% | 9.9K | 0.0% | Bernat |
| 5 | Cascade Yarns | 9.2% | 9.9K | +50.0% | Cascade Yarns |
| 6 | Drops | 5% | 5.4K | 0.0% | Drops |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lion Brand | 60.5K | 44.7% | 1 |
| Oct 2025 | Red Heart | 27.1K | 20% | 2 |
| Oct 2025 | StyleCraft | 14.8K | 11% | 3 |
| Oct 2025 | Bernat | 14.8K | 10.9% | 4 |
| Oct 2025 | Cascade Yarns | 9.9K | 7.3% | 5 |
| Oct 2025 | Drops | 8.1K | 6% | 6 |
| Nov 2025 | Lion Brand | 74K | 47.6% | 1 |
| Nov 2025 | Red Heart | 27.1K | 17.4% | 2 |
| Nov 2025 | StyleCraft | 18.1K | 11.7% | 3 |
| Nov 2025 | Bernat | 18.1K | 11.7% | 4 |
| Nov 2025 | Cascade Yarns | 9.9K | 6.4% | 5 |
| Nov 2025 | Drops | 8.1K | 5.2% | 6 |
| Dec 2025 | Lion Brand | 74K | 48.1% | 1 |
| Dec 2025 | Red Heart | 27.1K | 17.6% | 2 |
| Dec 2025 | StyleCraft | 18.1K | 11.8% | 3 |
| Dec 2025 | Bernat | 18.1K | 11.8% | 4 |
| Dec 2025 | Cascade Yarns | 9.9K | 6.4% | 5 |
| Dec 2025 | Drops | 6.6K | 4.3% | 6 |
| Jan 2026 | Lion Brand | 74K | 44.8% | 1 |
| Jan 2026 | Red Heart | 33.1K | 20% | 2 |
| Jan 2026 | StyleCraft | 18.1K | 11% | 3 |
| Jan 2026 | Bernat | 18.1K | 10.9% | 4 |
| Jan 2026 | Cascade Yarns | 12.1K | 7.3% | 5 |
| Jan 2026 | Drops | 9.9K | 6% | 6 |
| Feb 2026 | Lion Brand | 60.5K | 47% | 1 |
| Feb 2026 | Red Heart | 22.2K | 17.2% | 2 |
| Feb 2026 | StyleCraft | 14.8K | 11.5% | 3 |
| Feb 2026 | Bernat | 14.8K | 11.5% | 4 |
| Feb 2026 | Cascade Yarns | 9.9K | 7.7% | 5 |
| Feb 2026 | Drops | 6.6K | 5.1% | 6 |
| Mar 2026 | Lion Brand | 60.5K | 46.4% | 1 |
| Mar 2026 | Red Heart | 22.2K | 17% | 2 |
| Mar 2026 | StyleCraft | 18.1K | 13.9% | 3 |
| Mar 2026 | Bernat | 14.8K | 11.4% | 4 |
| Mar 2026 | Cascade Yarns | 8.1K | 6.2% | 5 |
| Mar 2026 | Drops | 6.6K | 5.1% | 6 |
| Apr 2026 | Lion Brand | 49.5K | 46.3% | 1 |
| Apr 2026 | Red Heart | 18.1K | 16.9% | 2 |
| Apr 2026 | StyleCraft | 14.8K | 13.8% | 3 |
| Apr 2026 | Bernat | 9.9K | 9.3% | 4 |
| Apr 2026 | Cascade Yarns | 8.1K | 7.6% | 5 |
| Apr 2026 | Drops | 6.6K | 6.2% | 6 |
| May 2026 | Lion Brand | 49.5K | 49.9% | 1 |
| May 2026 | StyleCraft | 14.8K | 14.9% | 2 |
| May 2026 | Red Heart | 14.8K | 14.9% | 3 |
| May 2026 | Bernat | 8.1K | 8.2% | 4 |
| May 2026 | Cascade Yarns | 6.6K | 6.7% | 5 |
| May 2026 | Drops | 5.4K | 5.4% | 6 |
| Jun 2026 | Lion Brand | 40.5K | 44.6% | 1 |
| Jun 2026 | Red Heart | 18.1K | 19.9% | 2 |
| Jun 2026 | StyleCraft | 12.1K | 13.3% | 3 |
| Jun 2026 | Bernat | 8.1K | 8.9% | 4 |
| Jun 2026 | Cascade Yarns | 6.6K | 7.3% | 5 |
| Jun 2026 | Drops | 5.4K | 5.9% | 6 |
| Jul 2026 | Lion Brand | 49.5K | 47.5% | 1 |
| Jul 2026 | Red Heart | 18.1K | 17.4% | 2 |
| Jul 2026 | StyleCraft | 14.8K | 14.2% | 3 |
| Jul 2026 | Bernat | 9.9K | 9.5% | 4 |
| Jul 2026 | Cascade Yarns | 6.6K | 6.3% | 5 |
| Jul 2026 | Drops | 5.4K | 5.2% | 6 |
| Aug 2026 | Lion Brand | 49.5K | 46% | 1 |
| Aug 2026 | Red Heart | 18.1K | 16.8% | 2 |
| Aug 2026 | StyleCraft | 14.8K | 13.8% | 3 |
| Aug 2026 | Bernat | 9.9K | 9.2% | 4 |
| Aug 2026 | Cascade Yarns | 9.9K | 9.2% | 5 |
| Aug 2026 | Drops | 5.4K | 5% | 6 |
| Sep 2026 | Bernat | — | — | — |
| Sep 2026 | Cascade Yarns | — | — | — |
| Sep 2026 | Drops | — | — | — |
| Sep 2026 | Lion Brand | — | — | — |
| Sep 2026 | Red Heart | — | — | — |
| Sep 2026 | StyleCraft | — | — | — |

## What is being compared

- **Bernat**: Measured on the search term “bernat yarn”.
- **Cascade Yarns**: Measured on the search term “cascade yarns”.
- **Drops**: Measured on the search term “drops app”.
- **Lion Brand**: Measured on the search term “lion brand yarn”.
- **Red Heart**: Measured on the search term “red heart yarn”.
- **StyleCraft**: Measured on the search terms “stylecraft clippers” and “stylecraftus com”, summed into one figure.

- [Bernat](/demand/global-en/brands/bernat)
- [Cascade Yarns](/demand/global-en/brands/cascade-yarns)
- [Drops](/demand/global-en/brands/drops)
- [Lion Brand](/demand/global-en/brands/lion-brand)
- [Red Heart](/demand/global-en/brands/red-heart)
- [StyleCraft](/demand/global-en/brands/stylecraft-clippers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among knitting yarn worldwide?

In August 2026, Lion Brand was the most searched among knitting yarn worldwide, with an estimated 49.5K branded searches and 46% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Knitting yarn: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/knitting-yarn

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/knitting-yarn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.