---
title: "Knife set brands: Which are searched most?"
description: "Compare the knife set brands brands people buy. Share of Search among KitchenAid, Ninja, Cuisinart, Made In, Joseph Joseph and GLOBAL, the knife set brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/knife-set-brands"
publisher: "Brandwave"
---

# Knife set brands: Which are searched most?

Compare the knife set brands brands people buy. Share of Search among KitchenAid, Ninja, Cuisinart, Made In, Joseph Joseph and GLOBAL, the knife set brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Knife set brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: KitchenAid, 42.7%

## Which brand is most popular in search among knife set brands worldwide?

- In September 2026, KitchenAid was the most searched among knife set brands worldwide, with an estimated 1.3M branded searches and 42.7% estimated Share of Search within this set.
- Ninja is in 2nd place, 4.4 percentage points behind at 38.3% Share of Search.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among knife set brands worldwide decreased from 51.2% to 42.7%.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among knife set brands worldwide increased from 30.8% to 38.3%.
- Across the 12 months ending September 2026, Made In’s estimated Share of Search among knife set brands worldwide increased from 5.9% to 7%.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among knife set brands worldwide peaked at 53% in December 2025 and was lowest at 40.9% in August 2026.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among knife set brands worldwide peaked at 39.1% in June 2026 and was lowest at 28.4% in December 2025.
- Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among knife set brands worldwide peaked at 9.5% in January 2026 and was lowest at 6.8% in April 2026.
- Across the 12 months ending September 2026, Made In’s estimated Share of Search among knife set brands worldwide peaked at 7.7% in November 2025 and was lowest at 5.1% in April 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among knife set brands worldwide peaked at 4.5% in August 2026 and was lowest at 2.8% in November 2025.
- Across the 12 months ending September 2026, Cuisinart, Joseph Joseph and GLOBAL held steady: their estimated Share of Search among knife set brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [KitchenAid vs Ninja: compare search popularity](/demand/global-en/compare/kitchenaid-vs-ninja-kitchen): 42.7% against 38.3% Share of Search.
- [KitchenAid vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-kitchenaid): 42.7% against 7.1% Share of Search.
- [KitchenAid vs Made In: compare search popularity](/demand/global-en/compare/kitchenaid-vs-made-in-cookware): 42.7% against 7% Share of Search.
- [KitchenAid vs Joseph Joseph: compare search popularity](/demand/global-en/compare/joseph-joseph-vs-kitchenaid): 42.7% against 3.7% Share of Search.
- [Ninja vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-ninja-kitchen): 38.3% against 7.1% Share of Search.
- [Ninja vs Made In: compare search popularity](/demand/global-en/compare/made-in-cookware-vs-ninja-kitchen): 38.3% against 7% Share of Search.
- [Ninja vs Joseph Joseph: compare search popularity](/demand/global-en/compare/joseph-joseph-vs-ninja-kitchen): 38.3% against 3.7% Share of Search.
- [Cuisinart vs Made In: compare search popularity](/demand/global-en/compare/cuisinart-vs-made-in-cookware): 7.1% against 7% Share of Search.
- [Cuisinart vs Joseph Joseph: compare search popularity](/demand/global-en/compare/cuisinart-vs-joseph-joseph): 7.1% against 3.7% Share of Search.
- [Made In vs Joseph Joseph: compare search popularity](/demand/global-en/compare/joseph-joseph-vs-made-in-cookware): 7% against 3.7% Share of Search.

## How did search popularity change for knife set brands worldwide in September 2026?

- In September 2026, KitchenAid gained estimated Share of Search among knife set brands worldwide, from 40.9% to 42.7%.
- In September 2026, Cuisinart lost estimated Share of Search among knife set brands worldwide, from 8.5% to 7.1%.
- In September 2026, Joseph Joseph lost estimated Share of Search among knife set brands worldwide, from 4.5% to 3.7%.
- Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 12 measured months, from 41.4K to 34K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KitchenAid | 42.7% | 1.3M | +4.5% | KitchenAid |
| 2 | Ninja | 38.3% | 1.1M | 0.0% | SharkNinja |
| 3 | Cuisinart | 7.1% | 213K | -16.0% | Cuisinart |
| 4 | Made In | 7% | 209K | +6.9% | Made In |
| 5 | Joseph Joseph | 3.7% | 110K | -18.5% | Joseph Joseph |
| 6 | GLOBAL | 1.1% | 34K | 0.0% | GLOBAL |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KitchenAid | 1.8M | 51.2% | 1 |
| Oct 2025 | Ninja | 1.1M | 30.8% | 2 |
| Oct 2025 | Cuisinart | 256K | 7.2% | 3 |
| Oct 2025 | Made In | 209K | 5.9% | 4 |
| Oct 2025 | Joseph Joseph | 135K | 3.8% | 5 |
| Oct 2025 | GLOBAL | 41.4K | 1.2% | 6 |
| Nov 2025 | KitchenAid | 3M | 51.1% | 1 |
| Nov 2025 | Ninja | 1.7M | 29.6% | 2 |
| Nov 2025 | Made In | 447K | 7.7% | 3 |
| Nov 2025 | Cuisinart | 433K | 7.5% | 4 |
| Nov 2025 | Joseph Joseph | 165K | 2.8% | 5 |
| Nov 2025 | GLOBAL | 75.3K | 1.3% | 6 |
| Dec 2025 | KitchenAid | 3M | 53% | 1 |
| Dec 2025 | Ninja | 1.6M | 28.4% | 2 |
| Dec 2025 | Cuisinart | 452K | 8% | 3 |
| Dec 2025 | Made In | 366K | 6.5% | 4 |
| Dec 2025 | Joseph Joseph | 165K | 2.9% | 5 |
| Dec 2025 | GLOBAL | 75.6K | 1.3% | 6 |
| Jan 2026 | KitchenAid | 1.8M | 44.6% | 1 |
| Jan 2026 | Ninja | 1.4M | 33.8% | 2 |
| Jan 2026 | Cuisinart | 386K | 9.5% | 3 |
| Jan 2026 | Made In | 275K | 6.8% | 4 |
| Jan 2026 | Joseph Joseph | 165K | 4.1% | 5 |
| Jan 2026 | GLOBAL | 50.5K | 1.2% | 6 |
| Feb 2026 | KitchenAid | 1.5M | 46.2% | 1 |
| Feb 2026 | Ninja | 1.1M | 34.4% | 2 |
| Feb 2026 | Cuisinart | 233K | 7.4% | 3 |
| Feb 2026 | Made In | 209K | 6.6% | 4 |
| Feb 2026 | Joseph Joseph | 135K | 4.3% | 5 |
| Feb 2026 | GLOBAL | 34K | 1.1% | 6 |
| Mar 2026 | KitchenAid | 1.5M | 46.5% | 1 |
| Mar 2026 | Ninja | 1.1M | 33.4% | 2 |
| Mar 2026 | Cuisinart | 290K | 8.9% | 3 |
| Mar 2026 | Made In | 196K | 6% | 4 |
| Mar 2026 | Joseph Joseph | 135K | 4.2% | 5 |
| Mar 2026 | GLOBAL | 34K | 1% | 6 |
| Apr 2026 | KitchenAid | 1.5M | 47.3% | 1 |
| Apr 2026 | Ninja | 1.1M | 35.3% | 2 |
| Apr 2026 | Cuisinart | 213K | 6.8% | 3 |
| Apr 2026 | Made In | 160K | 5.1% | 4 |
| Apr 2026 | Joseph Joseph | 135K | 4.3% | 5 |
| Apr 2026 | GLOBAL | 33.8K | 1.1% | 6 |
| May 2026 | KitchenAid | 1.3M | 45.3% | 1 |
| May 2026 | Ninja | 965K | 33.7% | 2 |
| May 2026 | Cuisinart | 246K | 8.6% | 3 |
| May 2026 | Made In | 209K | 7.3% | 4 |
| May 2026 | Joseph Joseph | 110K | 3.8% | 5 |
| May 2026 | GLOBAL | 33.8K | 1.2% | 6 |
| Jun 2026 | KitchenAid | 1.2M | 41.4% | 1 |
| Jun 2026 | Ninja | 1.1M | 39.1% | 2 |
| Jun 2026 | Cuisinart | 210K | 7.5% | 3 |
| Jun 2026 | Made In | 196K | 7% | 4 |
| Jun 2026 | Joseph Joseph | 110K | 3.9% | 5 |
| Jun 2026 | GLOBAL | 33.8K | 1.2% | 6 |
| Jul 2026 | KitchenAid | 1.2M | 44.7% | 1 |
| Jul 2026 | Ninja | 935K | 34% | 2 |
| Jul 2026 | Cuisinart | 246K | 9% | 3 |
| Jul 2026 | Made In | 196K | 7.1% | 4 |
| Jul 2026 | Joseph Joseph | 110K | 4% | 5 |
| Jul 2026 | GLOBAL | 33.8K | 1.2% | 6 |
| Aug 2026 | KitchenAid | 1.2M | 40.9% | 1 |
| Aug 2026 | Ninja | 1.1M | 38.3% | 2 |
| Aug 2026 | Cuisinart | 254K | 8.5% | 3 |
| Aug 2026 | Made In | 196K | 6.6% | 4 |
| Aug 2026 | Joseph Joseph | 135K | 4.5% | 5 |
| Aug 2026 | GLOBAL | 34K | 1.1% | 6 |
| Sep 2026 | KitchenAid | 1.3M | 42.7% | 1 |
| Sep 2026 | Ninja | 1.1M | 38.3% | 2 |
| Sep 2026 | Cuisinart | 213K | 7.1% | 3 |
| Sep 2026 | Made In | 209K | 7% | 4 |
| Sep 2026 | Joseph Joseph | 110K | 3.7% | 5 |
| Sep 2026 | GLOBAL | 34K | 1.1% | 6 |

## What is being compared

- **Cuisinart**: Measured on the search terms “cuisinart”, “cuisinart bread maker” and “cuisinart food processor”, summed into one figure.
- **GLOBAL**: Measured on the search terms “global kitchen knives” and “global knives”, summed into one figure.
- **Joseph Joseph**: Measured on the search term “joseph joseph”.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid mixer” and “kitchenaid stand mixer”, summed into one figure.
- **Made In**: Measured on the search terms “cookware made in”, “made in cookware” and “madein”, summed into one figure.
- **Ninja**: Measured on the search terms “air fryer ninja”, “ninja air fryer” and “ninja kitchen”, summed into one figure.

- [Cuisinart](/demand/global-en/brands/cuisinart)
- [GLOBAL](/demand/global-en/brands/global-knives)
- [Joseph Joseph](/demand/global-en/brands/joseph-joseph)
- [KitchenAid](/demand/global-en/brands/kitchenaid)
- [Made In](/demand/global-en/brands/made-in-cookware)
- [Ninja](/demand/global-en/brands/ninja-kitchen)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among knife set brands worldwide?

In September 2026, KitchenAid was the most searched among knife set brands worldwide, with an estimated 1.3M branded searches and 42.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Knife set brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/knife-set-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/knife-set-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.