--- title: "Knife block brands: Which are searched most?" description: "Compare the knife block brands people buy. Share of Search among Wusthof, GLOBAL and Shun, the knife block brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/knife-block-brands" publisher: "Brandwave" --- # Knife block brands: Which are searched most? Compare the knife block brands people buy. Share of Search among Wusthof, GLOBAL and Shun, the knife block brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Knife block brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Wusthof, 38% ## Which brand is most popular in search among knife block brands worldwide? - In September 2026, Wusthof was the most searched among knife block brands worldwide, with an estimated 34.7K branded searches and 38% estimated Share of Search within this set. - GLOBAL is in 2nd place, 0.8 percentage points behind at 37.2% Share of Search. - Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among knife block brands worldwide decreased from 42.8% to 38%. - Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among knife block brands worldwide increased from 30.8% to 37.2%. - Across the 12 months ending September 2026, Shun’s estimated Share of Search among knife block brands worldwide decreased from 26.4% to 24.8%. - Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among knife block brands worldwide peaked at 47.6% in April 2026 and was lowest at 37.3% in December 2025. - Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among knife block brands worldwide peaked at 37.2% in September 2026 and was lowest at 28.3% in March 2026. - Across the 12 months ending September 2026, Shun’s estimated Share of Search among knife block brands worldwide peaked at 32.1% in December 2025 and was lowest at 21.8% in April 2026. ## Compare search popularity between leading brands - [Wusthof vs GLOBAL: compare search popularity](/demand/global-en/compare/global-knives-vs-wusthof): 38% against 37.2% Share of Search. - [Wusthof vs Shun: compare search popularity](/demand/global-en/compare/shun-knives-vs-wusthof): 38% against 24.8% Share of Search. - [GLOBAL vs Shun: compare search popularity](/demand/global-en/compare/global-knives-vs-shun-knives): 37.2% against 24.8% Share of Search. ## How did search popularity change for knife block brands worldwide in September 2026? - In September 2026, GLOBAL gained estimated Share of Search among knife block brands worldwide, from 31.6% to 37.2%. - In September 2026, Wusthof lost estimated Share of Search among knife block brands worldwide, from 42.7% to 38%. - In September 2026, Shun lost estimated Share of Search among knife block brands worldwide, from 25.7% to 24.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Wusthof | 38% | 34.7K | -24.4% | Wusthof | | 2 | GLOBAL | 37.2% | 34K | 0.0% | GLOBAL | | 3 | Shun | 24.8% | 22.7K | -17.8% | Shun | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wusthof | 57.6K | 42.8% | 1 | | Oct 2025 | GLOBAL | 41.4K | 30.8% | 2 | | Oct 2025 | Shun | 35.5K | 26.4% | 3 | | Nov 2025 | Wusthof | 83.9K | 37.8% | 1 | | Nov 2025 | GLOBAL | 75.3K | 33.9% | 2 | | Nov 2025 | Shun | 62.9K | 28.3% | 3 | | Dec 2025 | Wusthof | 92.1K | 37.3% | 1 | | Dec 2025 | Shun | 79.4K | 32.1% | 2 | | Dec 2025 | GLOBAL | 75.6K | 30.6% | 3 | | Jan 2026 | Wusthof | 59.4K | 38.7% | 1 | | Jan 2026 | GLOBAL | 50.5K | 32.9% | 2 | | Jan 2026 | Shun | 43.4K | 28.3% | 3 | | Feb 2026 | Wusthof | 50.4K | 44.5% | 1 | | Feb 2026 | GLOBAL | 34K | 30% | 2 | | Feb 2026 | Shun | 29K | 25.6% | 3 | | Mar 2026 | Wusthof | 52.6K | 43.7% | 1 | | Mar 2026 | GLOBAL | 34K | 28.3% | 2 | | Mar 2026 | Shun | 33.7K | 28% | 3 | | Apr 2026 | Wusthof | 52.6K | 47.6% | 1 | | Apr 2026 | GLOBAL | 33.8K | 30.6% | 2 | | Apr 2026 | Shun | 24.1K | 21.8% | 3 | | May 2026 | Wusthof | 45.9K | 44% | 1 | | May 2026 | GLOBAL | 33.8K | 32.4% | 2 | | May 2026 | Shun | 24.6K | 23.6% | 3 | | Jun 2026 | Wusthof | 44.9K | 40.7% | 1 | | Jun 2026 | GLOBAL | 33.8K | 30.7% | 2 | | Jun 2026 | Shun | 31.5K | 28.6% | 3 | | Jul 2026 | Wusthof | 39.7K | 41.2% | 1 | | Jul 2026 | GLOBAL | 33.8K | 35.1% | 2 | | Jul 2026 | Shun | 22.9K | 23.8% | 3 | | Aug 2026 | Wusthof | 45.9K | 42.7% | 1 | | Aug 2026 | GLOBAL | 34K | 31.6% | 2 | | Aug 2026 | Shun | 27.6K | 25.7% | 3 | | Sep 2026 | Wusthof | 34.7K | 38% | 1 | | Sep 2026 | GLOBAL | 34K | 37.2% | 2 | | Sep 2026 | Shun | 22.7K | 24.8% | 3 | ## What is being compared - **GLOBAL**: Measured on the search terms “global kitchen knives” and “global knives”, summed into one figure. - **Shun**: Measured on the search terms “kitchen knives shun” and “shun knives”, summed into one figure. - **Wusthof**: Measured on the search terms “kitchen knives wusthof” and “wusthof”, summed into one figure. - [GLOBAL](/demand/global-en/brands/global-knives) - [Shun](/demand/global-en/brands/shun-knives) - [Wusthof](/demand/global-en/brands/wusthof) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among knife block brands worldwide? In September 2026, Wusthof was the most searched among knife block brands worldwide, with an estimated 34.7K branded searches and 38% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Knife block brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/knife-block-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/knife-block-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.