---
title: "Purina vs Whiskas: Which is searched more?"
description: "Which is more popular in search, Purina or Whiskas? Compare estimated monthly branded-search demand and Share of Search inside the Kitten food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/kitten-food-brands/compare/purina-vs-whiskas"
publisher: "Brandwave"
---

# Purina vs Whiskas: Which is searched more?

Which is more popular in search, Purina or Whiskas? Compare estimated monthly branded-search demand and Share of Search inside the Kitten food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Purina and Whiskas
- **Competitive set**: Kitten food brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Purina Share of Search**: 12.4%
- **Whiskas Share of Search**: 12.4%

## Which is more popular in search, Purina or Whiskas?

- In September 2026, Purina and Whiskas were level on Share of Search among kitten food brands worldwide, with an estimated 165K branded searches each, at 12.4% estimated Share of Search each.
- Purina was ahead of Whiskas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Purina’s estimated Share of Search among kitten food brands worldwide moved from 12.6% to 12.4%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Whiskas’ estimated Share of Search among kitten food brands worldwide moved from 10.4% to 12.4%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for kitten food brands worldwide in September 2026?

- In September 2026, Purina gained estimated Share of Search among kitten food brands worldwide, from 11.4% to 12.4%.
- In September 2026, Whiskas gained estimated Share of Search among kitten food brands worldwide, from 11.4% to 12.4%.

## Month by month

| Month | Purina estimated searches | Purina Share of Search | Purina rank | Whiskas estimated searches | Whiskas Share of Search | Whiskas rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 12.6% | 3 | 165K | 10.4% | 4 |
| Nov 2025 | 165K | 10.6% | 3 | 165K | 10.6% | 4 |
| Dec 2025 | 165K | 12.4% | 3 | 165K | 12.4% | 4 |
| Jan 2026 | 165K | 10.6% | 3 | 165K | 10.6% | 4 |
| Feb 2026 | 165K | 12.4% | 3 | 165K | 12.4% | 4 |
| Mar 2026 | 165K | 10.3% | 3 | 165K | 10.3% | 4 |
| Apr 2026 | 165K | 12.4% | 3 | 165K | 12.4% | 4 |
| May 2026 | 165K | 12.4% | 3 | 165K | 12.4% | 4 |
| Jun 2026 | 165K | 12.4% | 3 | 165K | 12.4% | 4 |
| Jul 2026 | 165K | 12.4% | 3 | 165K | 12.4% | 4 |
| Aug 2026 | 165K | 11.4% | 3 | 165K | 11.4% | 4 |
| Sep 2026 | 165K | 12.4% | 3 | 165K | 12.4% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Purina’s and Whiskas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Purina**: Measured on the search term “purina”.
- **Whiskas**: Measured on the search term “whiskas”.

- [Purina profile](/demand/global-en/brands/purina)
- [Whiskas profile](/demand/global-en/brands/whiskas)
- [All kitten food brands worldwide](/demand/global-en/categories/kitten-food-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Purina or Whiskas?

In September 2026, Purina and Whiskas were level on Share of Search among kitten food brands worldwide, with an estimated 165K branded searches each, at 12.4% estimated Share of Search each.

## Cite this page

Brandwave. "Purina vs Whiskas: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/kitten-food-brands/compare/purina-vs-whiskas

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kitten-food-brands/compare/purina-vs-whiskas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.