---
title: "Hill's vs Purina: Which is searched more?"
description: "Which is more popular in search, Hill's or Purina? Compare estimated monthly branded-search demand and Share of Search inside the Kitten food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/kitten-food-brands/compare/hills-vs-purina"
publisher: "Brandwave"
---

# Hill's vs Purina: Which is searched more?

Which is more popular in search, Hill's or Purina? Compare estimated monthly branded-search demand and Share of Search inside the Kitten food brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hill's and Purina
- **Competitive set**: Kitten food brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Hill's Share of Search**: 33.8%
- **Purina Share of Search**: 12.4%

## Which is more popular in search, Hill's or Purina?

- In September 2026, Hill's had more branded searches than Purina among kitten food brands worldwide. Hill's was estimated to have 450K branded searches compared to Purina’s 165K, and held a 33.8% Share of Search versus Purina’s 12.4%.
- Hill's was ahead of Purina in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hill's’ estimated Share of Search among kitten food brands worldwide moved from 34.6% to 33.8%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Purina’s estimated Share of Search among kitten food brands worldwide moved from 12.6% to 12.4%, and its estimated monthly branded searches moved from 201K to 165K.

## How did search popularity change for kitten food brands worldwide in September 2026?

- In September 2026, Hill's gained estimated Share of Search among kitten food brands worldwide, from 31% to 33.8%.
- In September 2026, Purina gained estimated Share of Search among kitten food brands worldwide, from 11.4% to 12.4%.

## Month by month

| Month | Hill's estimated searches | Hill's Share of Search | Hill's rank | Purina estimated searches | Purina Share of Search | Purina rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 34.6% | 2 | 201K | 12.6% | 3 |
| Nov 2025 | 550K | 35.4% | 2 | 165K | 10.6% | 3 |
| Dec 2025 | 450K | 33.8% | 2 | 165K | 12.4% | 3 |
| Jan 2026 | 550K | 35.4% | 2 | 165K | 10.6% | 3 |
| Feb 2026 | 450K | 33.8% | 2 | 165K | 12.4% | 3 |
| Mar 2026 | 450K | 28.1% | 2 | 165K | 10.3% | 3 |
| Apr 2026 | 450K | 33.8% | 2 | 165K | 12.4% | 3 |
| May 2026 | 450K | 33.8% | 2 | 165K | 12.4% | 3 |
| Jun 2026 | 450K | 33.8% | 2 | 165K | 12.4% | 3 |
| Jul 2026 | 450K | 33.8% | 2 | 165K | 12.4% | 3 |
| Aug 2026 | 450K | 31% | 2 | 165K | 11.4% | 3 |
| Sep 2026 | 450K | 33.8% | 2 | 165K | 12.4% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hill's’ and Purina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hill's**: Measured on the search term “hill's”.
- **Purina**: Measured on the search term “purina”.

- [Hill's profile](/demand/global-en/brands/hills)
- [Purina profile](/demand/global-en/brands/purina)
- [All kitten food brands worldwide](/demand/global-en/categories/kitten-food-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hill's or Purina?

In September 2026, Hill's had more branded searches than Purina among kitten food brands worldwide. Hill's was estimated to have 450K branded searches compared to Purina’s 165K, and held a 33.8% Share of Search versus Purina’s 12.4%.

## Cite this page

Brandwave. "Hill's vs Purina: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/kitten-food-brands/compare/hills-vs-purina

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kitten-food-brands/compare/hills-vs-purina. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.