--- title: "Kitten food brands: Which are searched most?" description: "Compare the kitten food brands brands people buy. Share of Search among Royal Canin, Hill's, Purina, Whiskas and Instinct, the kitten food brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/kitten-food-brands" publisher: "Brandwave" --- # Kitten food brands: Which are searched most? Compare the kitten food brands brands people buy. Share of Search among Royal Canin, Hill's, Purina, Whiskas and Instinct, the kitten food brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Kitten food brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Royal Canin, 41.3% ## Which brand is most popular in search among kitten food brands worldwide? - In September 2026, Royal Canin was the most searched among kitten food brands worldwide, with an estimated 550K branded searches and 41.3% estimated Share of Search within this set. - Hill's is in 2nd place, 7.5 percentage points behind at 33.8% Share of Search. - Across the 12 months ending September 2026, Royal Canin’s estimated Share of Search among kitten food brands worldwide decreased from 42.3% to 41.3%. - Across the 12 months ending September 2026, Hill's’ estimated Share of Search among kitten food brands worldwide decreased from 34.6% to 33.8%. - Across the 12 months ending September 2026, Whiskas’ estimated Share of Search among kitten food brands worldwide increased from 10.4% to 12.4%. - Across the 12 months ending September 2026, Royal Canin’s estimated Share of Search among kitten food brands worldwide peaked at 51.3% in March 2026 and was lowest at 41.3% in September 2026. - Across the 12 months ending September 2026, Hill's’ estimated Share of Search among kitten food brands worldwide peaked at 35.4% in November 2025 and was lowest at 28.1% in March 2026. - Across the 12 months ending September 2026, Purina’s estimated Share of Search among kitten food brands worldwide peaked at 12.6% in October 2025 and was lowest at 10.3% in March 2026. - Across the 12 months ending September 2026, Whiskas’ estimated Share of Search among kitten food brands worldwide peaked at 12.4% in December 2025 and was lowest at 10.3% in March 2026. - Across the 12 months ending September 2026, Purina and Instinct held steady: their estimated Share of Search among kitten food brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Royal Canin vs Hill's: compare search popularity](/demand/global-en/compare/hills-vs-royal-canin): 41.3% against 33.8% Share of Search. - [Royal Canin vs Purina: compare search popularity](/demand/global-en/compare/purina-vs-royal-canin): 41.3% against 12.4% Share of Search. - [Royal Canin vs Whiskas: compare search popularity](/demand/global-en/compare/royal-canin-vs-whiskas): 41.3% against 12.4% Share of Search. - [Hill's vs Purina: compare search popularity](/demand/global-en/compare/hills-vs-purina): 33.8% against 12.4% Share of Search. - [Hill's vs Whiskas: compare search popularity](/demand/global-en/compare/hills-vs-whiskas): 33.8% against 12.4% Share of Search. - [Purina vs Whiskas: compare search popularity](/demand/global-en/compare/purina-vs-whiskas): 12.4% Share of Search each. ## How did search popularity change for kitten food brands worldwide in September 2026? - In September 2026, Hill's gained estimated Share of Search among kitten food brands worldwide, from 31% to 33.8%. - In September 2026, Purina gained estimated Share of Search among kitten food brands worldwide, from 11.4% to 12.4%. - In September 2026, Whiskas gained estimated Share of Search among kitten food brands worldwide, from 11.4% to 12.4%. - In September 2026, Royal Canin lost estimated Share of Search among kitten food brands worldwide, from 46.3% to 41.3%. - Estimated monthly branded searches for Instinct worldwide fell 33.3% over 12 measured months, from 720 to 480 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Royal Canin | 41.3% | 550K | -18.3% | Mars | | 2 | Hill's | 33.8% | 450K | 0.0% | Hill's | | 3 | Purina | 12.4% | 165K | 0.0% | Nestlé | | 4 | Whiskas | 12.4% | 165K | 0.0% | Mars | | 5 | Instinct | 0.04% | 480 | +23.1% | Instinct | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Royal Canin | 673K | 42.3% | 1 | | Oct 2025 | Hill's | 550K | 34.6% | 2 | | Oct 2025 | Purina | 201K | 12.6% | 3 | | Oct 2025 | Whiskas | 165K | 10.4% | 4 | | Oct 2025 | Instinct | 720 | 0.05% | 5 | | Nov 2025 | Royal Canin | 673K | 43.3% | 1 | | Nov 2025 | Hill's | 550K | 35.4% | 2 | | Nov 2025 | Purina | 165K | 10.6% | 3 | | Nov 2025 | Whiskas | 165K | 10.6% | 4 | | Nov 2025 | Instinct | 390 | 0.03% | 5 | | Dec 2025 | Royal Canin | 550K | 41.3% | 1 | | Dec 2025 | Hill's | 450K | 33.8% | 2 | | Dec 2025 | Purina | 165K | 12.4% | 3 | | Dec 2025 | Whiskas | 165K | 12.4% | 4 | | Dec 2025 | Instinct | 320 | 0.02% | 5 | | Jan 2026 | Royal Canin | 673K | 43.3% | 1 | | Jan 2026 | Hill's | 550K | 35.4% | 2 | | Jan 2026 | Purina | 165K | 10.6% | 3 | | Jan 2026 | Whiskas | 165K | 10.6% | 4 | | Jan 2026 | Instinct | 480 | 0.03% | 5 | | Feb 2026 | Royal Canin | 550K | 41.3% | 1 | | Feb 2026 | Hill's | 450K | 33.8% | 2 | | Feb 2026 | Purina | 165K | 12.4% | 3 | | Feb 2026 | Whiskas | 165K | 12.4% | 4 | | Feb 2026 | Instinct | 390 | 0.03% | 5 | | Mar 2026 | Royal Canin | 823K | 51.3% | 1 | | Mar 2026 | Hill's | 450K | 28.1% | 2 | | Mar 2026 | Purina | 165K | 10.3% | 3 | | Mar 2026 | Whiskas | 165K | 10.3% | 4 | | Mar 2026 | Instinct | 480 | 0.03% | 5 | | Apr 2026 | Royal Canin | 550K | 41.3% | 1 | | Apr 2026 | Hill's | 450K | 33.8% | 2 | | Apr 2026 | Purina | 165K | 12.4% | 3 | | Apr 2026 | Whiskas | 165K | 12.4% | 4 | | Apr 2026 | Instinct | 390 | 0.03% | 5 | | May 2026 | Royal Canin | 550K | 41.3% | 1 | | May 2026 | Hill's | 450K | 33.8% | 2 | | May 2026 | Purina | 165K | 12.4% | 3 | | May 2026 | Whiskas | 165K | 12.4% | 4 | | May 2026 | Instinct | 320 | 0.02% | 5 | | Jun 2026 | Royal Canin | 550K | 41.3% | 1 | | Jun 2026 | Hill's | 450K | 33.8% | 2 | | Jun 2026 | Purina | 165K | 12.4% | 3 | | Jun 2026 | Whiskas | 165K | 12.4% | 4 | | Jun 2026 | Instinct | 390 | 0.03% | 5 | | Jul 2026 | Royal Canin | 550K | 41.3% | 1 | | Jul 2026 | Hill's | 450K | 33.8% | 2 | | Jul 2026 | Purina | 165K | 12.4% | 3 | | Jul 2026 | Whiskas | 165K | 12.4% | 4 | | Jul 2026 | Instinct | 390 | 0.03% | 5 | | Aug 2026 | Royal Canin | 673K | 46.3% | 1 | | Aug 2026 | Hill's | 450K | 31% | 2 | | Aug 2026 | Purina | 165K | 11.4% | 3 | | Aug 2026 | Whiskas | 165K | 11.4% | 4 | | Aug 2026 | Instinct | 390 | 0.03% | 5 | | Sep 2026 | Royal Canin | 550K | 41.3% | 1 | | Sep 2026 | Hill's | 450K | 33.8% | 2 | | Sep 2026 | Purina | 165K | 12.4% | 3 | | Sep 2026 | Whiskas | 165K | 12.4% | 4 | | Sep 2026 | Instinct | 480 | 0.04% | 5 | ## What is being compared - **Hill's**: Measured on the search term “hill's”. - **Instinct**: Measured on the search term “instinct vet”. - **Purina**: Measured on the search term “purina”. - **Royal Canin**: Measured on the search term “royal canin”. - **Whiskas**: Measured on the search term “whiskas”. - [Hill's](/demand/global-en/brands/hills) - [Instinct](/demand/global-en/brands/instinct) - [Purina](/demand/global-en/brands/purina) - [Royal Canin](/demand/global-en/brands/royal-canin) - [Whiskas](/demand/global-en/brands/whiskas) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among kitten food brands worldwide? In September 2026, Royal Canin was the most searched among kitten food brands worldwide, with an estimated 550K branded searches and 41.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Kitten food brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/kitten-food-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kitten-food-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.