---
title: "Oxo vs Zyliss: Which is searched more?"
description: "Which is more popular in search, Oxo or Zyliss? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen utensil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/kitchen-utensil-brands/compare/oxo-vs-zyliss"
publisher: "Brandwave"
---

# Oxo vs Zyliss: Which is searched more?

Which is more popular in search, Oxo or Zyliss? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen utensil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oxo and Zyliss
- **Competitive set**: Kitchen utensil brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Oxo Share of Search**: 48.3%
- **Zyliss Share of Search**: 3.5%

## Which is more popular in search, Oxo or Zyliss?

- In September 2026, Oxo had more branded searches than Zyliss among kitchen utensil brands worldwide. Oxo was estimated to have 110K branded searches compared to Zyliss’ 8.1K, and held a 48.3% Share of Search versus Zyliss’ 3.5%.
- Oxo was ahead of Zyliss in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among kitchen utensil brands worldwide held steady at 48.3%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Zyliss’ estimated Share of Search among kitchen utensil brands worldwide held steady at 3.5%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

## How did search popularity change for kitchen utensil brands worldwide in September 2026?

- In September 2026, Oxo overtook Joseph Joseph to become the leader among kitchen utensil brands worldwide, with 48.3% estimated Share of Search.
- Estimated monthly branded searches for Zyliss worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

## Month by month

| Month | Oxo estimated searches | Oxo Share of Search | Oxo rank | Zyliss estimated searches | Zyliss Share of Search | Zyliss rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 48.3% | 1 | 9.9K | 3.5% | 3 |
| Nov 2025 | 165K | 48.3% | 1 | 12.1K | 3.5% | 3 |
| Dec 2025 | 135K | 43.3% | 2 | 12.1K | 3.9% | 3 |
| Jan 2026 | 136K | 43.4% | 2 | 12.1K | 3.9% | 3 |
| Feb 2026 | 110K | 43.2% | 2 | 9.9K | 3.9% | 3 |
| Mar 2026 | 110K | 43.2% | 2 | 9.9K | 3.9% | 3 |
| Apr 2026 | 110K | 43.5% | 2 | 8.1K | 3.2% | 3 |
| May 2026 | 110K | 48.3% | 1 | 8.1K | 3.5% | 3 |
| Jun 2026 | 110K | 48.3% | 1 | 8.1K | 3.5% | 3 |
| Jul 2026 | 110K | 48.3% | 1 | 8.1K | 3.5% | 3 |
| Aug 2026 | 110K | 43.5% | 2 | 8.1K | 3.2% | 3 |
| Sep 2026 | 110K | 48.3% | 1 | 8.1K | 3.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Oxo’s and Zyliss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oxo**: Measured on the search terms “oxo” and “oxo soup”, summed into one figure.
- **Zyliss**: Measured on the search term “zyliss”.

- [Oxo profile](/demand/global-en/brands/oxo)
- [Zyliss profile](/demand/global-en/brands/zyliss)
- [All kitchen utensil brands worldwide](/demand/global-en/categories/kitchen-utensil-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oxo or Zyliss?

In September 2026, Oxo had more branded searches than Zyliss among kitchen utensil brands worldwide. Oxo was estimated to have 110K branded searches compared to Zyliss’ 8.1K, and held a 48.3% Share of Search versus Zyliss’ 3.5%.

## Cite this page

Brandwave. "Oxo vs Zyliss: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/kitchen-utensil-brands/compare/oxo-vs-zyliss

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kitchen-utensil-brands/compare/oxo-vs-zyliss. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.