---
title: "Joseph Joseph vs Oxo: Which is searched more?"
description: "Which is more popular in search, Joseph Joseph or Oxo? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen utensil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/kitchen-utensil-brands/compare/joseph-joseph-vs-oxo"
publisher: "Brandwave"
---

# Joseph Joseph vs Oxo: Which is searched more?

Which is more popular in search, Joseph Joseph or Oxo? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen utensil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Joseph Joseph and Oxo
- **Competitive set**: Kitchen utensil brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Joseph Joseph Share of Search**: 46.2%
- **Oxo Share of Search**: 50.4%

## Which is more popular in search, Joseph Joseph or Oxo?

- In September 2026, Oxo had more branded searches than Joseph Joseph among kitchen utensil brands worldwide. Oxo was estimated to have 120K branded searches compared to Joseph Joseph’s 110K, and held a 50.4% Share of Search versus Joseph Joseph’s 46.2%.
- The lead changed hands 4 times in the 12 months ending September 2026: Joseph Joseph took it in December 2025, Oxo took it in May 2026, Joseph Joseph took it in August 2026, Oxo took it in September 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among kitchen utensil brands worldwide moved from 46.5% to 46.2%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among kitchen utensil brands worldwide moved from 50% to 50.4%, and its estimated monthly branded searches moved from 145K to 120K.

## How did search popularity change for kitchen utensil brands worldwide in September 2026?

- In September 2026, Oxo overtook Joseph Joseph to become the leader among kitchen utensil brands worldwide, with 50.4% estimated Share of Search.
- In September 2026, Joseph Joseph lost estimated Share of Search among kitchen utensil brands worldwide, from 51.3% to 46.2%.

## Month by month

| Month | Joseph Joseph estimated searches | Joseph Joseph Share of Search | Joseph Joseph rank | Oxo estimated searches | Oxo Share of Search | Oxo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 46.5% | 2 | 145K | 50% | 1 |
| Nov 2025 | 165K | 45.8% | 2 | 183K | 50.9% | 1 |
| Dec 2025 | 165K | 50.8% | 1 | 147K | 45.4% | 2 |
| Jan 2026 | 165K | 50.8% | 1 | 148K | 45.5% | 2 |
| Feb 2026 | 135K | 50.9% | 1 | 120K | 45.3% | 2 |
| Mar 2026 | 135K | 51.3% | 1 | 118K | 45% | 2 |
| Apr 2026 | 135K | 51.3% | 1 | 120K | 45.6% | 2 |
| May 2026 | 110K | 46.5% | 2 | 118K | 50.1% | 1 |
| Jun 2026 | 110K | 46.8% | 2 | 117K | 49.7% | 1 |
| Jul 2026 | 110K | 46.5% | 2 | 118K | 50.1% | 1 |
| Aug 2026 | 135K | 51.3% | 1 | 120K | 45.6% | 2 |
| Sep 2026 | 110K | 46.2% | 2 | 120K | 50.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Joseph Joseph’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Joseph Joseph**: Measured on the search term “joseph joseph”.
- **Oxo**: Measured on the search terms “oxo”, “oxo cubes” and “oxo soup”, summed into one figure.

- [Joseph Joseph profile](/demand/global-en/brands/joseph-joseph)
- [Oxo profile](/demand/global-en/brands/oxo)
- [All kitchen utensil brands worldwide](/demand/global-en/categories/kitchen-utensil-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Joseph Joseph or Oxo?

In September 2026, Oxo had more branded searches than Joseph Joseph among kitchen utensil brands worldwide. Oxo was estimated to have 120K branded searches compared to Joseph Joseph’s 110K, and held a 50.4% Share of Search versus Joseph Joseph’s 46.2%.

## Cite this page

Brandwave. "Joseph Joseph vs Oxo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/kitchen-utensil-brands/compare/joseph-joseph-vs-oxo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kitchen-utensil-brands/compare/joseph-joseph-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.