--- title: "Joseph Joseph vs KitchenAid: Which is searched more?" description: "Is Joseph Joseph or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen utensil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/kitchen-utensil-brands/compare/joseph-joseph-vs-kitchenaid" publisher: "Brandwave" --- # Joseph Joseph vs KitchenAid: Which is searched more? Is Joseph Joseph or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen utensil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Joseph Joseph and KitchenAid - **Competitive set**: Kitchen utensil brands - **Market**: Global - **Month measured**: Sep 2026 - **Joseph Joseph Share of Search**: 32.3% - **KitchenAid Share of Search**: 0.85% ## Is Joseph Joseph or KitchenAid more popular in search? - In September 2026, Joseph Joseph had more branded searches than KitchenAid among kitchen utensil brands worldwide. Joseph Joseph had about 110,000 branded searches, while KitchenAid had 2,900. Joseph Joseph made up 32.3% of all kitchen utensil brand searches we track, and KitchenAid accounted for 0.85%. - Joseph Joseph was ahead of KitchenAid in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Joseph Joseph’s share of searches among kitchen utensil brands worldwide held steady at 32.3%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, KitchenAid’s share of searches among kitchen utensil brands worldwide moved from 0.86% to 0.85%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top kitchen utensil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Joseph Joseph did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OXO | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | All-Clad | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | KitchenAid | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Joseph Joseph | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zyliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kitchen utensil brands - Asked ChatGPT "Which kitchen utensil brand should I buy?": 1. OXO, 2. All-Clad, 3. KitchenAid - Asked ChatGPT "What are the best kitchen utensil brands?": 1. OXO, 2. All-Clad, 3. KitchenAid - Asked ChatGPT "What's the best kitchen utensil brand for daily cooking?": 1. OXO, 2. All-Clad - Searched Google, AI Overview "best kitchen utensils": 1. OXO - Searched Google, AI Overview "cooking utensil set": 1. OXO Not named in any answer: Joseph Joseph and Zyliss. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for kitchen utensil brands worldwide in September 2026? - In September 2026, All-Clad overtook Joseph Joseph to become the leader among kitchen utensil brands worldwide, with 32.3% of the searches. - In September 2026, Joseph Joseph lost share of searches among kitchen utensil brands worldwide, from 36.9% to 32.3%. - Estimated monthly branded searches for KitchenAid worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Joseph Joseph estimated searches | Joseph Joseph Share of Search | Joseph Joseph rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 32.3% | 2 | 3.6K | 0.86% | 5 | | Nov 2025 | 165K | 27.8% | 2 | 4.4K | 0.74% | 5 | | Dec 2025 | 165K | 29.3% | 2 | 4.4K | 0.78% | 5 | | Jan 2026 | 165K | 34.3% | 2 | 3.6K | 0.75% | 5 | | Feb 2026 | 135K | 34.4% | 2 | 2.9K | 0.74% | 5 | | Mar 2026 | 135K | 36.7% | 1 | 2.9K | 0.79% | 5 | | Apr 2026 | 135K | 36.9% | 1 | 2.9K | 0.79% | 5 | | May 2026 | 110K | 32.3% | 2 | 2.9K | 0.85% | 5 | | Jun 2026 | 110K | 23.1% | 2 | 2.4K | 0.5% | 5 | | Jul 2026 | 110K | 32.3% | 2 | 2.4K | 0.7% | 5 | | Aug 2026 | 135K | 36.9% | 1 | 2.9K | 0.79% | 5 | | Sep 2026 | 110K | 32.3% | 2 | 2.9K | 0.85% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Joseph Joseph’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Joseph Joseph**: Measured on the search term “joseph joseph”. - **KitchenAid**: Measured on the search term “kitchenaid utensils”. - [Joseph Joseph profile](/demand/global-en/brands/joseph-joseph) - [KitchenAid profile](/demand/global-en/brands/kitchenaid) - [All kitchen utensil brands worldwide](/demand/global-en/categories/kitchen-utensil-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Joseph Joseph or KitchenAid more popular in search? In September 2026, Joseph Joseph had more branded searches than KitchenAid among kitchen utensil brands worldwide. Joseph Joseph had about 110,000 branded searches, while KitchenAid had 2,900. Joseph Joseph made up 32.3% of all kitchen utensil brand searches we track, and KitchenAid accounted for 0.85%. ## Cite this page Brandwave. "Joseph Joseph vs KitchenAid: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/kitchen-utensil-brands/compare/joseph-joseph-vs-kitchenaid This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kitchen-utensil-brands/compare/joseph-joseph-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.