--- title: "Joseph Joseph vs OXO: Which is searched more?" description: "Is Joseph Joseph or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen timer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/kitchen-timer-brands/compare/joseph-joseph-vs-oxo" publisher: "Brandwave" --- # Joseph Joseph vs OXO: Which is searched more? Is Joseph Joseph or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen timer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Joseph Joseph and OXO - **Competitive set**: Kitchen timer brands - **Market**: Global - **Month measured**: Sep 2026 - **Joseph Joseph Share of Search**: 7.7% - **OXO Share of Search**: 7.7% ## Is Joseph Joseph or OXO more popular in search? - In September 2026, Joseph Joseph and OXO were level in searches among kitchen timer brands worldwide, with an estimated 110K branded searches each, at 7.7% of the total each. - Joseph Joseph was ahead of OXO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Joseph Joseph’s share of searches among kitchen timer brands worldwide moved from 6.9% to 7.7%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, OXO’s share of searches among kitchen timer brands worldwide moved from 6.9% to 7.7%, and its estimated monthly branded searches moved from 135K to 110K. ## Top kitchen timer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OXO appeared in all five answers. Joseph Joseph did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ThermoWorks | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | OXO | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Taylor | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | ThermoPro | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CDN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Joseph Joseph | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kitchen timer brands - Asked ChatGPT "Which kitchen timer brand should I buy?": 1. ThermoWorks, 2. OXO - Asked ChatGPT "What are the best kitchen timer brands?": 1. ThermoWorks, 2. OXO, 3. ThermoPro, 4. Taylor - Asked ChatGPT "What's the best kitchen timer brand for timed cooking?": 1. ThermoWorks, 2. OXO, 3. ThermoPro - Searched Google, AI Overview "digital kitchen timer": 1. Taylor, 2. OXO, 3. ThermoWorks - Searched Google, AI Overview "best kitchen timer": 1. ThermoWorks, 2. OXO Not named in any answer: KitchenAid, CDN and Joseph Joseph. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for kitchen timer brands worldwide in September 2026? - In September 2026, Joseph Joseph lost share of searches among kitchen timer brands worldwide, from 9.2% to 7.7%. - Estimated monthly branded searches for OXO worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Month by month | Month | Joseph Joseph estimated searches | Joseph Joseph Share of Search | Joseph Joseph rank | OXO estimated searches | OXO Share of Search | OXO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 6.9% | 3 | 135K | 6.9% | 4 | | Nov 2025 | 165K | 6% | 3 | 165K | 6% | 4 | | Dec 2025 | 165K | 6.3% | 3 | 135K | 5.1% | 4 | | Jan 2026 | 165K | 7.9% | 3 | 135K | 6.5% | 4 | | Feb 2026 | 135K | 8.2% | 3 | 110K | 6.7% | 4 | | Mar 2026 | 135K | 8.2% | 3 | 110K | 6.7% | 4 | | Apr 2026 | 135K | 8.3% | 3 | 110K | 6.7% | 4 | | May 2026 | 110K | 7.3% | 3 | 110K | 7.3% | 4 | | Jun 2026 | 110K | 7.7% | 3 | 110K | 7.7% | 4 | | Jul 2026 | 110K | 7.7% | 3 | 110K | 7.7% | 4 | | Aug 2026 | 135K | 9.2% | 3 | 110K | 7.5% | 4 | | Sep 2026 | 110K | 7.7% | 3 | 110K | 7.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Joseph Joseph’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Joseph Joseph**: Measured on the search term “joseph joseph”. - **OXO**: Measured on the search term “oxo”. - [Joseph Joseph profile](/demand/global-en/brands/joseph-joseph) - [OXO profile](/demand/global-en/brands/oxo) - [All kitchen timer brands worldwide](/demand/global-en/categories/kitchen-timer-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Joseph Joseph or OXO more popular in search? In September 2026, Joseph Joseph and OXO were level in searches among kitchen timer brands worldwide, with an estimated 110K branded searches each, at 7.7% of the total each. ## Cite this page Brandwave. "Joseph Joseph vs OXO: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/kitchen-timer-brands/compare/joseph-joseph-vs-oxo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kitchen-timer-brands/compare/joseph-joseph-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.