---
title: "Small kitchen appliance brands: Which are searched most?"
description: "Compare the brands people buy air fryers, blenders, toasters and stand mixers from. Share of Search among Thermomix, KitchenAid, Ninja, Tefal, Kenwood, Breville, Russell Hobbs, Philips and Sunbeam, the small kitchen appliance brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/kitchen-appliance-brands"
publisher: "Brandwave"
---

# Small kitchen appliance brands: Which are searched most?

Compare the brands people buy air fryers, blenders, toasters and stand mixers from. Share of Search among Thermomix, KitchenAid, Ninja, Tefal, Kenwood, Breville, Russell Hobbs, Philips and Sunbeam, the small kitchen appliance brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Small kitchen appliance brands
- **Market**: Global
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Thermomix, 33.8%

## Which brand is most popular in search among small kitchen appliance brands worldwide?

- In September 2026, Thermomix was the most searched among small kitchen appliance brands worldwide, with an estimated 1.8M branded searches and 33.8% estimated Share of Search within this set.
- KitchenAid is in 2nd place, 10.2 percentage points behind at 23.5% Share of Search.
- Across the 12 months ending September 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands worldwide increased from 29.7% to 33.8%.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands worldwide decreased from 29.7% to 23.5%.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among small kitchen appliance brands worldwide increased from 13.4% to 15.2%.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among small kitchen appliance brands worldwide increased from 9.5% to 10.3%.
- Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among small kitchen appliance brands worldwide decreased from 9% to 7.3%.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among small kitchen appliance brands worldwide increased from 2.2% to 3%.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among small kitchen appliance brands worldwide decreased from 3.4% to 2.8%.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among small kitchen appliance brands worldwide increased from 1.5% to 2.5%.
- Across the 12 months ending September 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 33.8% in September 2026 and was lowest at 25.6% in November 2025.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 35.5% in December 2025 and was lowest at 23.5% in September 2026.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 17.2% in June 2026 and was lowest at 13.4% in October 2025.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 11.2% in January 2026 and was lowest at 8.7% in December 2025.
- Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among small kitchen appliance brands worldwide peaked at 9.8% in March 2026 and was lowest at 6.9% in December 2025.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among small kitchen appliance brands worldwide peaked at 2.5% in September 2026 and was lowest at 1.1% in December 2025.
- Across the 12 months ending September 2026, Breville rose from 7th to 6th among small kitchen appliance brands worldwide.
- Across the 12 months ending September 2026, Russell Hobbs fell from 6th to 7th among small kitchen appliance brands worldwide.
- Across the 12 months ending September 2026, Philips rose from 9th to 8th among small kitchen appliance brands worldwide.
- Across the 12 months ending September 2026, Sunbeam fell from 8th to 9th among small kitchen appliance brands worldwide.

## Compare search popularity between leading brands

- [Thermomix vs KitchenAid: compare search popularity](/demand/global-en/compare/kitchenaid-vs-thermomix): 33.8% against 23.5% Share of Search.
- [Thermomix vs Ninja: compare search popularity](/demand/global-en/compare/ninja-kitchen-vs-thermomix): 33.8% against 15.2% Share of Search.
- [Thermomix vs Tefal: compare search popularity](/demand/global-en/compare/tefal-vs-thermomix): 33.8% against 10.3% Share of Search.
- [Thermomix vs Kenwood: compare search popularity](/demand/global-en/compare/kenwood-vs-thermomix): 33.8% against 7.3% Share of Search.
- [KitchenAid vs Ninja: compare search popularity](/demand/global-en/compare/kitchenaid-vs-ninja-kitchen): 23.5% against 15.2% Share of Search.
- [KitchenAid vs Tefal: compare search popularity](/demand/global-en/compare/kitchenaid-vs-tefal): 23.5% against 10.3% Share of Search.
- [KitchenAid vs Kenwood: compare search popularity](/demand/global-en/compare/kenwood-vs-kitchenaid): 23.5% against 7.3% Share of Search.
- [Ninja vs Tefal: compare search popularity](/demand/global-en/compare/ninja-kitchen-vs-tefal): 15.2% against 10.3% Share of Search.
- [Ninja vs Kenwood: compare search popularity](/demand/global-en/compare/kenwood-vs-ninja-kitchen): 15.2% against 7.3% Share of Search.
- [Tefal vs Kenwood: compare search popularity](/demand/global-en/compare/kenwood-vs-tefal): 10.3% against 7.3% Share of Search.

## How did search popularity change for small kitchen appliance brands worldwide in September 2026?

- In September 2026, Thermomix gained estimated Share of Search among small kitchen appliance brands worldwide, from 30.5% to 33.8%.
- In September 2026, Tefal gained estimated Share of Search among small kitchen appliance brands worldwide, from 9.7% to 10.3%.
- In September 2026, Ninja lost estimated Share of Search among small kitchen appliance brands worldwide, from 16.8% to 15.2%.
- In September 2026, KitchenAid lost estimated Share of Search among small kitchen appliance brands worldwide, from 24.8% to 23.5%.
- In September 2026, Kenwood lost estimated Share of Search among small kitchen appliance brands worldwide, from 8% to 7.3%.
- Philips’ estimated Share of Search among small kitchen appliance brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.5% in September 2026.
- In September 2026, Breville rose from 7th to 6th among small kitchen appliance brands worldwide.
- In September 2026, Russell Hobbs fell from 6th to 7th among small kitchen appliance brands worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Thermomix | 33.8% | 1.8M | +22.0% | Thermomix |
| 2 | KitchenAid | 23.5% | 1.3M | +4.5% | KitchenAid |
| 3 | Ninja | 15.2% | 823K | 0.0% | SharkNinja |
| 4 | Tefal | 10.3% | 560K | +17.2% | Tefal |
| 5 | Kenwood | 7.3% | 394K | 0.0% | Kenwood |
| 6 | Breville | 3% | 165K | +22.2% | Breville |
| 7 | Russell Hobbs | 2.8% | 153K | 0.0% | Russell Hobbs |
| 8 | Philips | 2.5% | 135K | +22.7% | Philips |
| 9 | Sunbeam | 1.5% | 80.6K | -17.0% | Sunbeam |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Thermomix | 1.8M | 29.7% | 1 |
| Oct 2025 | KitchenAid | 1.8M | 29.7% | 2 |
| Oct 2025 | Ninja | 823K | 13.4% | 3 |
| Oct 2025 | Tefal | 585K | 9.5% | 4 |
| Oct 2025 | Kenwood | 557K | 9% | 5 |
| Oct 2025 | Russell Hobbs | 208K | 3.4% | 6 |
| Oct 2025 | Breville | 135K | 2.2% | 7 |
| Oct 2025 | Sunbeam | 98.6K | 1.6% | 8 |
| Oct 2025 | Philips | 90.5K | 1.5% | 9 |
| Nov 2025 | KitchenAid | 3M | 34% | 1 |
| Nov 2025 | Thermomix | 2.2M | 25.6% | 2 |
| Nov 2025 | Ninja | 1.2M | 14% | 3 |
| Nov 2025 | Tefal | 918K | 10.5% | 4 |
| Nov 2025 | Kenwood | 678K | 7.8% | 5 |
| Nov 2025 | Russell Hobbs | 256K | 2.9% | 6 |
| Nov 2025 | Breville | 246K | 2.8% | 7 |
| Nov 2025 | Philips | 110K | 1.3% | 8 |
| Nov 2025 | Sunbeam | 103K | 1.2% | 9 |
| Dec 2025 | KitchenAid | 3M | 35.5% | 1 |
| Dec 2025 | Thermomix | 2.2M | 26.4% | 2 |
| Dec 2025 | Ninja | 1.2M | 14.4% | 3 |
| Dec 2025 | Tefal | 734K | 8.7% | 4 |
| Dec 2025 | Kenwood | 584K | 6.9% | 5 |
| Dec 2025 | Russell Hobbs | 249K | 2.9% | 6 |
| Dec 2025 | Breville | 246K | 2.9% | 7 |
| Dec 2025 | Sunbeam | 105K | 1.2% | 8 |
| Dec 2025 | Philips | 90.5K | 1.1% | 9 |
| Jan 2026 | Thermomix | 1.8M | 28.6% | 1 |
| Jan 2026 | KitchenAid | 1.8M | 28.3% | 2 |
| Jan 2026 | Ninja | 1M | 15.6% | 3 |
| Jan 2026 | Tefal | 715K | 11.2% | 4 |
| Jan 2026 | Kenwood | 476K | 7.4% | 5 |
| Jan 2026 | Russell Hobbs | 217K | 3.4% | 6 |
| Jan 2026 | Breville | 165K | 2.6% | 7 |
| Jan 2026 | Sunbeam | 100K | 1.6% | 8 |
| Jan 2026 | Philips | 90.5K | 1.4% | 9 |
| Feb 2026 | Thermomix | 1.8M | 32.6% | 1 |
| Feb 2026 | KitchenAid | 1.5M | 25.9% | 2 |
| Feb 2026 | Ninja | 823K | 14.7% | 3 |
| Feb 2026 | Tefal | 571K | 10.2% | 4 |
| Feb 2026 | Kenwood | 467K | 8.3% | 5 |
| Feb 2026 | Russell Hobbs | 170K | 3% | 6 |
| Feb 2026 | Breville | 135K | 2.4% | 7 |
| Feb 2026 | Sunbeam | 82.1K | 1.5% | 8 |
| Feb 2026 | Philips | 74K | 1.3% | 9 |
| Mar 2026 | Thermomix | 1.8M | 31.6% | 1 |
| Mar 2026 | KitchenAid | 1.5M | 26.1% | 2 |
| Mar 2026 | Ninja | 823K | 14.2% | 3 |
| Mar 2026 | Tefal | 571K | 9.9% | 4 |
| Mar 2026 | Kenwood | 566K | 9.8% | 5 |
| Mar 2026 | Russell Hobbs | 177K | 3.1% | 6 |
| Mar 2026 | Breville | 135K | 2.3% | 7 |
| Mar 2026 | Sunbeam | 98.6K | 1.7% | 8 |
| Mar 2026 | Philips | 74K | 1.3% | 9 |
| Apr 2026 | Thermomix | 1.5M | 28.9% | 1 |
| Apr 2026 | KitchenAid | 1.5M | 28.3% | 2 |
| Apr 2026 | Ninja | 823K | 15.8% | 3 |
| Apr 2026 | Kenwood | 478K | 9.2% | 4 |
| Apr 2026 | Tefal | 467K | 9% | 5 |
| Apr 2026 | Russell Hobbs | 151K | 2.9% | 6 |
| Apr 2026 | Breville | 135K | 2.6% | 7 |
| Apr 2026 | Sunbeam | 98.6K | 1.9% | 8 |
| Apr 2026 | Philips | 74K | 1.4% | 9 |
| May 2026 | Thermomix | 1.5M | 30.4% | 1 |
| May 2026 | KitchenAid | 1.3M | 26.3% | 2 |
| May 2026 | Ninja | 673K | 13.7% | 3 |
| May 2026 | Tefal | 549K | 11.1% | 4 |
| May 2026 | Kenwood | 455K | 9.2% | 5 |
| May 2026 | Russell Hobbs | 151K | 3.1% | 6 |
| May 2026 | Breville | 135K | 2.7% | 7 |
| May 2026 | Sunbeam | 98.6K | 2% | 8 |
| May 2026 | Philips | 74K | 1.5% | 9 |
| Jun 2026 | Thermomix | 1.5M | 31.4% | 1 |
| Jun 2026 | KitchenAid | 1.2M | 24.4% | 2 |
| Jun 2026 | Ninja | 823K | 17.2% | 3 |
| Jun 2026 | Tefal | 458K | 9.6% | 4 |
| Jun 2026 | Kenwood | 394K | 8.2% | 5 |
| Jun 2026 | Russell Hobbs | 151K | 3.1% | 6 |
| Jun 2026 | Breville | 135K | 2.8% | 7 |
| Jun 2026 | Sunbeam | 80.6K | 1.7% | 8 |
| Jun 2026 | Philips | 74K | 1.5% | 9 |
| Jul 2026 | KitchenAid | 1.2M | 28.2% | 1 |
| Jul 2026 | Thermomix | 1.2M | 28% | 2 |
| Jul 2026 | Ninja | 673K | 15.4% | 3 |
| Jul 2026 | Kenwood | 394K | 9% | 4 |
| Jul 2026 | Tefal | 391K | 9% | 5 |
| Jul 2026 | Russell Hobbs | 148K | 3.4% | 6 |
| Jul 2026 | Breville | 135K | 3.1% | 7 |
| Jul 2026 | Philips | 90.5K | 2.1% | 8 |
| Jul 2026 | Sunbeam | 80.6K | 1.8% | 9 |
| Aug 2026 | Thermomix | 1.5M | 30.5% | 1 |
| Aug 2026 | KitchenAid | 1.2M | 24.8% | 2 |
| Aug 2026 | Ninja | 823K | 16.8% | 3 |
| Aug 2026 | Tefal | 478K | 9.7% | 4 |
| Aug 2026 | Kenwood | 394K | 8% | 5 |
| Aug 2026 | Russell Hobbs | 153K | 3.1% | 6 |
| Aug 2026 | Breville | 135K | 2.7% | 7 |
| Aug 2026 | Philips | 110K | 2.2% | 8 |
| Aug 2026 | Sunbeam | 97.1K | 2% | 9 |
| Sep 2026 | Thermomix | 1.8M | 33.8% | 1 |
| Sep 2026 | KitchenAid | 1.3M | 23.5% | 2 |
| Sep 2026 | Ninja | 823K | 15.2% | 3 |
| Sep 2026 | Tefal | 560K | 10.3% | 4 |
| Sep 2026 | Kenwood | 394K | 7.3% | 5 |
| Sep 2026 | Breville | 165K | 3% | 6 |
| Sep 2026 | Russell Hobbs | 153K | 2.8% | 7 |
| Sep 2026 | Philips | 135K | 2.5% | 8 |
| Sep 2026 | Sunbeam | 80.6K | 1.5% | 9 |

## What is being compared

- **Breville**: Measured on the search term “breville barista express”.
- **Kenwood**: Measured on the search terms “kenwood”, “kenwood foodprocessor”, “kenwood mixer” and “kenwood truck”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid mixer” and “kitchenaid stand mixer”, summed into one figure.
- **Ninja**: Measured on the search term “ninja air fryer”.
- **Philips**: Measured on the search term “air fryer philips”.
- **Russell Hobbs**: Measured on the search terms “russell hobbs”, “russell hobbs irons”, “russell hobbs kettle”, “russell hobbs toaster” and “russellhobbs”, summed into one figure.
- **Sunbeam**: Measured on the search terms “sunbeam” and “sunbeam mixmaster”, summed into one figure.
- **Tefal**: Measured on the search terms “tefal”, “tefal air fryer” and “tefal ingenio”, summed into one figure.
- **Thermomix**: Measured on the search term “thermomix”.

- [Breville](/demand/global-en/brands/breville)
- [Kenwood](/demand/global-en/brands/kenwood)
- [KitchenAid](/demand/global-en/brands/kitchenaid)
- [Ninja](/demand/global-en/brands/ninja-kitchen)
- [Philips](/demand/global-en/brands/philips)
- [Russell Hobbs](/demand/global-en/brands/russell-hobbs)
- [Sunbeam](/demand/global-en/brands/sunbeam)
- [Tefal](/demand/global-en/brands/tefal)
- [Thermomix](/demand/global-en/brands/thermomix)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among small kitchen appliance brands worldwide?

In September 2026, Thermomix was the most searched among small kitchen appliance brands worldwide, with an estimated 1.8M branded searches and 33.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Small kitchen appliance brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/kitchen-appliance-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kitchen-appliance-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.