--- title: "Kids tablets: Which brands are most popular in search?" description: "Compare the kids tablets people search for. Share of Search among Amazon, Samsung, LeapFrog, VTech, Kurio and Contixo, the kids tablets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/kids-tablets" publisher: "Brandwave" --- # Kids tablets: Which brands are most popular in search? Compare the kids tablets people search for. Share of Search among Amazon, Samsung, LeapFrog, VTech, Kurio and Contixo, the kids tablets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Kids tablets - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Amazon, 99.8% ## Which brand is most popular in search among kids tablets worldwide? - In August 2026, Amazon was the most searched among kids tablets worldwide, with an estimated 414M branded searches and 99.8% estimated Share of Search within this set. - Samsung is in 2nd place, 99.7 percentage points behind at 0.1% Share of Search. - Across the 11 months ending August 2026, LeapFrog rose from 4th to 3rd among kids tablets worldwide. - Across the 11 months ending August 2026, VTech rose from 5th to 4th among kids tablets worldwide. - Across the 11 months ending August 2026, Kurio fell from 3rd to 5th among kids tablets worldwide. - Across the 11 months ending August 2026, Amazon, Samsung and Contixo held steady: their estimated Share of Search among kids tablets worldwide each moved less than 0.5 percentage points. ## How did search popularity change for kids tablets worldwide in August 2026? - Estimated monthly branded searches for Contixo worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026. - Estimated monthly branded searches for Kurio worldwide fell 55.1% over 11 measured months, from 301K to 135K in August 2026. - Estimated monthly branded searches for VTech worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026. - Estimated monthly branded searches for LeapFrog worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Amazon | 99.8% | 414M | 0.0% | Amazon | | 2 | Samsung | 0.1% | 422K | +12.0% | Samsung | | 3 | LeapFrog | 0.05% | 201K | 0.0% | LeapFrog | | 4 | VTech | 0.04% | 165K | 0.0% | VTech | | 5 | Kurio | 0.03% | 135K | +22.7% | Kurio | | 6 | Contixo | <0.01% | 1.9K | 0.0% | Contixo | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Amazon | 414M | 99.7% | 1 | | Oct 2025 | Samsung | 452K | 0.11% | 2 | | Oct 2025 | Kurio | 301K | 0.07% | 3 | | Oct 2025 | LeapFrog | 246K | 0.06% | 4 | | Oct 2025 | VTech | 246K | 0.06% | 5 | | Oct 2025 | Contixo | 1.6K | <0.01% | 6 | | Nov 2025 | Amazon | 506M | 99.7% | 1 | | Nov 2025 | Samsung | 431K | 0.08% | 2 | | Nov 2025 | LeapFrog | 301K | 0.06% | 3 | | Nov 2025 | VTech | 301K | 0.06% | 4 | | Nov 2025 | Kurio | 246K | 0.05% | 5 | | Nov 2025 | Contixo | 2.4K | <0.01% | 6 | | Dec 2025 | Amazon | 506M | 99.8% | 1 | | Dec 2025 | Samsung | 397K | 0.08% | 2 | | Dec 2025 | LeapFrog | 301K | 0.06% | 3 | | Dec 2025 | VTech | 301K | 0.06% | 4 | | Dec 2025 | Kurio | 201K | 0.04% | 5 | | Dec 2025 | Contixo | 4.4K | <0.01% | 6 | | Jan 2026 | Amazon | 414M | 99.8% | 1 | | Jan 2026 | Samsung | 397K | 0.1% | 2 | | Jan 2026 | Kurio | 201K | 0.05% | 3 | | Jan 2026 | LeapFrog | 201K | 0.05% | 4 | | Jan 2026 | VTech | 201K | 0.05% | 5 | | Jan 2026 | Contixo | 2.4K | <0.01% | 6 | | Feb 2026 | Amazon | 338M | 99.7% | 1 | | Feb 2026 | Samsung | 377K | 0.11% | 2 | | Feb 2026 | Kurio | 201K | 0.06% | 3 | | Feb 2026 | LeapFrog | 201K | 0.06% | 4 | | Feb 2026 | VTech | 165K | 0.05% | 5 | | Feb 2026 | Contixo | 1.9K | <0.01% | 6 | | Mar 2026 | Amazon | 414M | 99.8% | 1 | | Mar 2026 | Samsung | 377K | 0.09% | 2 | | Mar 2026 | Kurio | 246K | 0.06% | 3 | | Mar 2026 | LeapFrog | 201K | 0.05% | 4 | | Mar 2026 | VTech | 165K | 0.04% | 5 | | Mar 2026 | Contixo | 1.9K | <0.01% | 6 | | Apr 2026 | Amazon | 338M | 99.7% | 1 | | Apr 2026 | Samsung | 352K | 0.1% | 2 | | Apr 2026 | Kurio | 201K | 0.06% | 3 | | Apr 2026 | LeapFrog | 201K | 0.06% | 4 | | Apr 2026 | VTech | 165K | 0.05% | 5 | | Apr 2026 | Contixo | 1.9K | <0.01% | 6 | | May 2026 | Amazon | 414M | 99.8% | 1 | | May 2026 | Samsung | 352K | 0.08% | 2 | | May 2026 | Kurio | 201K | 0.05% | 3 | | May 2026 | LeapFrog | 201K | 0.05% | 4 | | May 2026 | VTech | 165K | 0.04% | 5 | | May 2026 | Contixo | 1.9K | <0.01% | 6 | | Jun 2026 | Amazon | 414M | 99.8% | 1 | | Jun 2026 | Samsung | 352K | 0.08% | 2 | | Jun 2026 | LeapFrog | 201K | 0.05% | 3 | | Jun 2026 | Kurio | 165K | 0.04% | 4 | | Jun 2026 | VTech | 135K | 0.03% | 5 | | Jun 2026 | Contixo | 1.9K | <0.01% | 6 | | Jul 2026 | Amazon | 414M | 99.8% | 1 | | Jul 2026 | Samsung | 377K | 0.09% | 2 | | Jul 2026 | LeapFrog | 201K | 0.05% | 3 | | Jul 2026 | VTech | 165K | 0.04% | 4 | | Jul 2026 | Kurio | 110K | 0.03% | 5 | | Jul 2026 | Contixo | 1.9K | <0.01% | 6 | | Aug 2026 | Amazon | 414M | 99.8% | 1 | | Aug 2026 | Samsung | 422K | 0.1% | 2 | | Aug 2026 | LeapFrog | 201K | 0.05% | 3 | | Aug 2026 | VTech | 165K | 0.04% | 4 | | Aug 2026 | Kurio | 135K | 0.03% | 5 | | Aug 2026 | Contixo | 1.9K | <0.01% | 6 | | Sep 2026 | Amazon | — | — | — | | Sep 2026 | Contixo | — | — | — | | Sep 2026 | Kurio | — | — | — | | Sep 2026 | LeapFrog | — | — | — | | Sep 2026 | Samsung | — | — | — | | Sep 2026 | VTech | — | — | — | ## What is being compared - **Amazon**: Measured on the search term “amazon”. - **Contixo**: Measured on the search term “contixo”. - **Kurio**: Measured on the search term “kurio”. - **LeapFrog**: Measured on the search term “leapfrog”. - **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure. - **VTech**: Measured on the search term “vtech”. - [Amazon](/demand/global-en/brands/amazon) - [Contixo](/demand/global-en/brands/contixo) - [Kurio](/demand/global-en/brands/kurio) - [LeapFrog](/demand/global-en/brands/leapfrog) - [Samsung](/demand/global-en/brands/samsung) - [VTech](/demand/global-en/brands/vtech) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among kids tablets worldwide? In August 2026, Amazon was the most searched among kids tablets worldwide, with an estimated 414M branded searches and 99.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Kids tablets: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/kids-tablets This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kids-tablets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.