---
title: "Kids smartwatch brands: Which are most popular?"
description: "Compare the smartwatch brands parents buy for their children. Share of Search among Verizon, Spacetalk, Xplora, Apple Watch, Bark, Garmin, imoo, TickTalk, Fitbit, Gabb and VTech, the kids smartwatch brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/kids-smartwatch-brands"
publisher: "Brandwave"
---

# Kids smartwatch brands: Which are most popular?

Compare the smartwatch brands parents buy for their children. Share of Search among Verizon, Spacetalk, Xplora, Apple Watch, Bark, Garmin, imoo, TickTalk, Fitbit, Gabb and VTech, the kids smartwatch brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kids smartwatch brands
- **Market**: Global
- **Brands compared**: 11
- **Month measured**: Oct 2026
- **Highest Share of Search**: Verizon, 18.3%

## Which brand is most popular in search among kids smartwatch brands worldwide?

- In October 2026, Verizon was the most searched among kids smartwatch brands worldwide, with an estimated 60.5K branded searches, 18.3% of all searches for the 11 tracked by the Brandwave Brand Demand Index.
- Spacetalk is in 2nd place, 3.3 percentage points behind at 15%.
- Across the 12 months ending October 2026, Verizon’s share of searches among kids smartwatch brands worldwide increased from 16.4% to 18.3%.
- Across the 12 months ending October 2026, Spacetalk’s share of searches among kids smartwatch brands worldwide decreased from 16.4% to 15%.
- Across the 12 months ending October 2026, Xplora’s share of searches among kids smartwatch brands worldwide decreased from 16.4% to 15%.
- Across the 12 months ending October 2026, Apple Watch’s share of searches among kids smartwatch brands worldwide decreased from 13.4% to 12.3%.
- Across the 12 months ending October 2026, Bark’s share of searches among kids smartwatch brands worldwide increased from 4.9% to 12.3%.
- Across the 12 months ending October 2026, Garmin’s share of searches among kids smartwatch brands worldwide decreased from 13.4% to 8.2%.
- Across the 12 months ending October 2026, imoo’s share of searches among kids smartwatch brands worldwide increased from 4% to 6.7%.
- Across the 12 months ending October 2026, TickTalk’s share of searches among kids smartwatch brands worldwide increased from 3.3% to 4.5%.
- Across the 12 months ending October 2026, Gabb’s share of searches among kids smartwatch brands worldwide decreased from 6% to 3%.
- Across the 12 months ending October 2026, VTech’s share of searches among kids smartwatch brands worldwide decreased from 1.8% to 1.1%.
- Across the 12 months ending October 2026, Verizon’s share of searches among kids smartwatch brands worldwide peaked at 18.3% in October 2026 and was lowest at 12.2% in February 2026.
- Across the 12 months ending October 2026, Spacetalk’s share of searches among kids smartwatch brands worldwide peaked at 27.2% in February 2026 and was lowest at 13.4% in June 2026.
- Across the 12 months ending October 2026, Xplora’s share of searches among kids smartwatch brands worldwide peaked at 22.7% in March 2026 and was lowest at 14.5% in December 2025.
- Across the 12 months ending October 2026, Apple Watch’s share of searches among kids smartwatch brands worldwide peaked at 13.4% in November 2025 and was lowest at 8.1% in February 2026.
- Across the 12 months ending October 2026, Bark’s share of searches among kids smartwatch brands worldwide peaked at 12.3% in October 2026 and was lowest at 4.6% in January 2026.
- Across the 12 months ending October 2026, Garmin’s share of searches among kids smartwatch brands worldwide peaked at 13.4% in November 2025 and was lowest at 8.1% in February 2026.
- Across the 12 months ending October 2026, TickTalk’s share of searches among kids smartwatch brands worldwide peaked at 5.4% in February 2026 and was lowest at 3.3% in November 2025.
- Across the 12 months ending October 2026, Fitbit’s share of searches among kids smartwatch brands worldwide peaked at 5.6% in January 2026 and was lowest at 3% in September 2026.
- Across the 12 months ending October 2026, Gabb’s share of searches among kids smartwatch brands worldwide peaked at 6.5% in December 2025 and was lowest at 3% in October 2026.
- Across the 12 months ending October 2026, VTech’s share of searches among kids smartwatch brands worldwide peaked at 2.4% in December 2025 and was lowest at 0.63% in June 2026.
- Across the 12 months ending October 2026, Verizon rose from 2nd to 1st among kids smartwatch brands worldwide.
- Across the 12 months ending October 2026, Spacetalk fell from 1st to 2nd among kids smartwatch brands worldwide.
- Across the 12 months ending October 2026, Bark rose from 7th to 5th among kids smartwatch brands worldwide.
- Across the 12 months ending October 2026, Garmin fell from 5th to 6th among kids smartwatch brands worldwide.
- Across the 12 months ending October 2026, imoo rose from 9th to 7th among kids smartwatch brands worldwide.
- Across the 12 months ending October 2026, TickTalk rose from 10th to 8th among kids smartwatch brands worldwide.
- Across the 12 months ending October 2026, Fitbit fell from 8th to 9th among kids smartwatch brands worldwide.
- Across the 12 months ending October 2026, Gabb fell from 6th to 10th among kids smartwatch brands worldwide.

## Top kids smartwatch brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Verizon and Apple Watch were mentioned most often, in four of the five answers. Verizon was recommended most often, coming first in three out of four answers that gave a list. Bark was second, and Apple Watch was third. Spacetalk, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Verizon | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Bark | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Apple Watch | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Garmin | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Fitbit | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Spacetalk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Xplora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| imoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| TickTalk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Gabb | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| VTech | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about kids smartwatch brands

- Asked ChatGPT "Which kids smartwatch should I buy?": 1. Verizon, 2. Bark, 3. Apple Watch
- Asked ChatGPT "What are the best smartwatches for kids?": 1. Garmin, 2. Verizon, 3. Fitbit, 4. Apple Watch
- Asked ChatGPT "What's the best smartwatch for a child without a phone?": 1. Garmin
- Searched Google, AI Overview "kids smart watch": 1. Verizon, 2. Bark, 3. Apple Watch
- Searched Google, AI Overview "smart watch for kids": 1. Verizon, 2. Bark, 3. Apple Watch

Not named in any answer: Spacetalk, Xplora, imoo, TickTalk, Gabb and VTech.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [Verizon vs Spacetalk: compare search popularity](/demand/global-en/compare/spacetalk-vs-verizon): 18.3% against 15% Share of Search.
- [Verizon vs Xplora: compare search popularity](/demand/global-en/compare/verizon-vs-xplora): 18.3% against 15% Share of Search.
- [Verizon vs Apple Watch: compare search popularity](/demand/global-en/compare/apple-watch-vs-verizon): 18.3% against 12.3% Share of Search.
- [Verizon vs Bark: compare search popularity](/demand/global-en/compare/bark-vs-verizon): 18.3% against 12.3% Share of Search.
- [Spacetalk vs Xplora: compare search popularity](/demand/global-en/compare/spacetalk-vs-xplora): 15% Share of Search each.
- [Spacetalk vs Apple Watch: compare search popularity](/demand/global-en/compare/apple-watch-vs-spacetalk): 15% against 12.3% Share of Search.
- [Spacetalk vs Bark: compare search popularity](/demand/global-en/compare/bark-vs-spacetalk): 15% against 12.3% Share of Search.
- [Xplora vs Apple Watch: compare search popularity](/demand/global-en/compare/apple-watch-vs-xplora): 15% against 12.3% Share of Search.
- [Xplora vs Bark: compare search popularity](/demand/global-en/compare/bark-vs-xplora): 15% against 12.3% Share of Search.
- [Apple Watch vs Bark: compare search popularity](/demand/global-en/compare/apple-watch-vs-bark): 12.3% Share of Search each.

## How did search popularity change for kids smartwatch brands worldwide in October 2026?

- In October 2026, Fitbit overtook Gabb to rank 9th among kids smartwatch brands worldwide, with 3.7% of the searches.
- In October 2026, Apple Watch gained share of searches among kids smartwatch brands worldwide, from 10% to 12.3%.
- In October 2026, Bark gained share of searches among kids smartwatch brands worldwide, from 10% to 12.3%.
- In October 2026, Xplora lost share of searches among kids smartwatch brands worldwide, from 18.3% to 15%.
- In October 2026, Garmin lost share of searches among kids smartwatch brands worldwide, from 10% to 8.2%.
- In October 2026, Gabb lost share of searches among kids smartwatch brands worldwide, from 3.7% to 3%.
- In October 2026, Spacetalk rose from 3rd to 2nd among kids smartwatch brands worldwide.
- Estimated monthly branded searches for imoo worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in October 2026.

## Which kids smartwatch brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Verizon | 18.3% | 60.5K | 0.0% | Verizon |
| 2 | Spacetalk | 15% | 49.5K | 0.0% | Spacetalk |
| 3 | Xplora | 15% | 49.5K | -18.2% | Xplora |
| 4 | Apple Watch | 12.3% | 40.5K | +22.4% | Apple |
| 5 | Bark | 12.3% | 40.5K | +22.4% | Bark |
| 6 | Garmin | 8.2% | 27.1K | -18.1% | Garmin |
| 7 | imoo | 6.7% | 22.2K | 0.0% | imoo |
| 8 | TickTalk | 4.5% | 14.8K | 0.0% | TickTalk |
| 9 | Fitbit | 3.7% | 12.1K | +22.2% | Google |
| 10 | Gabb | 3% | 9.9K | -18.2% | Gabb |
| 11 | VTech | 1.1% | 3.6K | +50.0% | VTech |

Apple Watch, Garmin and 2 other brands sell other things too, so only their searches that name this product count here, like “apple watch for kids”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Spacetalk | 60.5K | 16.4% | 1 |
| Nov 2025 | Verizon | 60.5K | 16.4% | 2 |
| Nov 2025 | Xplora | 60.5K | 16.4% | 3 |
| Nov 2025 | Apple Watch | 49.5K | 13.4% | 4 |
| Nov 2025 | Garmin | 49.5K | 13.4% | 5 |
| Nov 2025 | Gabb | 22.2K | 6% | 6 |
| Nov 2025 | Bark | 18.1K | 4.9% | 7 |
| Nov 2025 | Fitbit | 14.8K | 4% | 8 |
| Nov 2025 | imoo | 14.8K | 4% | 9 |
| Nov 2025 | TickTalk | 12.1K | 3.3% | 10 |
| Nov 2025 | VTech | 6.6K | 1.8% | 11 |
| Dec 2025 | Verizon | 60.5K | 17.8% | 1 |
| Dec 2025 | Spacetalk | 49.5K | 14.5% | 2 |
| Dec 2025 | Xplora | 49.5K | 14.5% | 3 |
| Dec 2025 | Apple Watch | 40.5K | 11.9% | 4 |
| Dec 2025 | Garmin | 40.5K | 11.9% | 5 |
| Dec 2025 | Bark | 22.2K | 6.5% | 6 |
| Dec 2025 | Gabb | 22.2K | 6.5% | 7 |
| Dec 2025 | Fitbit | 18.1K | 5.3% | 8 |
| Dec 2025 | imoo | 14.8K | 4.3% | 9 |
| Dec 2025 | TickTalk | 14.8K | 4.3% | 10 |
| Dec 2025 | VTech | 8.1K | 2.4% | 11 |
| Jan 2026 | Spacetalk | 60.5K | 22.8% | 1 |
| Jan 2026 | Xplora | 49.5K | 18.6% | 2 |
| Jan 2026 | Verizon | 40.5K | 15.2% | 3 |
| Jan 2026 | Apple Watch | 27.1K | 10.2% | 4 |
| Jan 2026 | Garmin | 22.2K | 8.3% | 5 |
| Jan 2026 | Fitbit | 14.8K | 5.6% | 6 |
| Jan 2026 | Bark | 12.1K | 4.6% | 7 |
| Jan 2026 | Gabb | 12.1K | 4.6% | 8 |
| Jan 2026 | imoo | 12.1K | 4.6% | 9 |
| Jan 2026 | TickTalk | 12.1K | 4.6% | 10 |
| Jan 2026 | VTech | 2.9K | 1.1% | 11 |
| Feb 2026 | Spacetalk | 60.5K | 27.2% | 1 |
| Feb 2026 | Xplora | 40.5K | 18.2% | 2 |
| Feb 2026 | Verizon | 27.1K | 12.2% | 3 |
| Feb 2026 | Apple Watch | 18.1K | 8.1% | 4 |
| Feb 2026 | Garmin | 18.1K | 8.1% | 5 |
| Feb 2026 | Bark | 12.1K | 5.4% | 6 |
| Feb 2026 | imoo | 12.1K | 5.4% | 7 |
| Feb 2026 | TickTalk | 12.1K | 5.4% | 8 |
| Feb 2026 | Fitbit | 9.9K | 4.5% | 9 |
| Feb 2026 | Gabb | 9.9K | 4.5% | 10 |
| Feb 2026 | VTech | 1.9K | 0.85% | 11 |
| Mar 2026 | Xplora | 60.5K | 22.7% | 1 |
| Mar 2026 | Spacetalk | 49.5K | 18.6% | 2 |
| Mar 2026 | Verizon | 40.5K | 15.2% | 3 |
| Mar 2026 | Garmin | 27.1K | 10.2% | 4 |
| Mar 2026 | Apple Watch | 22.2K | 8.3% | 5 |
| Mar 2026 | Bark | 14.8K | 5.6% | 6 |
| Mar 2026 | imoo | 14.8K | 5.6% | 7 |
| Mar 2026 | Gabb | 12.1K | 4.5% | 8 |
| Mar 2026 | TickTalk | 12.1K | 4.5% | 9 |
| Mar 2026 | Fitbit | 9.9K | 3.7% | 10 |
| Mar 2026 | VTech | 2.9K | 1.1% | 11 |
| Apr 2026 | Xplora | 49.5K | 19.7% | 1 |
| Apr 2026 | Spacetalk | 40.5K | 16.1% | 2 |
| Apr 2026 | Verizon | 40.5K | 16.1% | 3 |
| Apr 2026 | Garmin | 33.1K | 13.2% | 4 |
| Apr 2026 | Apple Watch | 22.2K | 8.8% | 5 |
| Apr 2026 | Bark | 14.8K | 5.9% | 6 |
| Apr 2026 | imoo | 14.8K | 5.9% | 7 |
| Apr 2026 | Gabb | 12.1K | 4.8% | 8 |
| Apr 2026 | TickTalk | 12.1K | 4.8% | 9 |
| Apr 2026 | Fitbit | 9.9K | 3.9% | 10 |
| Apr 2026 | VTech | 1.9K | 0.76% | 11 |
| May 2026 | Xplora | 60.5K | 20.7% | 1 |
| May 2026 | Verizon | 49.5K | 16.9% | 2 |
| May 2026 | Spacetalk | 40.5K | 13.9% | 3 |
| May 2026 | Garmin | 33.1K | 11.3% | 4 |
| May 2026 | Apple Watch | 27.1K | 9.3% | 5 |
| May 2026 | Bark | 22.2K | 7.6% | 6 |
| May 2026 | imoo | 18.1K | 6.2% | 7 |
| May 2026 | Gabb | 14.8K | 5.1% | 8 |
| May 2026 | TickTalk | 14.8K | 5.1% | 9 |
| May 2026 | Fitbit | 9.9K | 3.4% | 10 |
| May 2026 | VTech | 1.9K | 0.65% | 11 |
| Jun 2026 | Xplora | 60.5K | 20% | 1 |
| Jun 2026 | Verizon | 49.5K | 16.3% | 2 |
| Jun 2026 | Spacetalk | 40.5K | 13.4% | 3 |
| Jun 2026 | Apple Watch | 33.1K | 10.9% | 4 |
| Jun 2026 | Garmin | 33.1K | 10.9% | 5 |
| Jun 2026 | Bark | 27.1K | 8.9% | 6 |
| Jun 2026 | imoo | 18.1K | 6% | 7 |
| Jun 2026 | TickTalk | 14.8K | 4.9% | 8 |
| Jun 2026 | Fitbit | 12.1K | 4% | 9 |
| Jun 2026 | Gabb | 12.1K | 4% | 10 |
| Jun 2026 | VTech | 1.9K | 0.63% | 11 |
| Jul 2026 | Xplora | 60.5K | 20.7% | 1 |
| Jul 2026 | Verizon | 49.5K | 16.9% | 2 |
| Jul 2026 | Spacetalk | 40.5K | 13.9% | 3 |
| Jul 2026 | Garmin | 33.1K | 11.3% | 4 |
| Jul 2026 | Apple Watch | 27.1K | 9.3% | 5 |
| Jul 2026 | Bark | 27.1K | 9.3% | 6 |
| Jul 2026 | imoo | 18.1K | 6.2% | 7 |
| Jul 2026 | Gabb | 12.1K | 4.1% | 8 |
| Jul 2026 | TickTalk | 12.1K | 4.1% | 9 |
| Jul 2026 | Fitbit | 9.9K | 3.4% | 10 |
| Jul 2026 | VTech | 2.4K | 0.82% | 11 |
| Aug 2026 | Xplora | 74K | 20.5% | 1 |
| Aug 2026 | Verizon | 60.5K | 16.8% | 2 |
| Aug 2026 | Spacetalk | 49.5K | 13.7% | 3 |
| Aug 2026 | Bark | 40.5K | 11.2% | 4 |
| Aug 2026 | Apple Watch | 33.1K | 9.2% | 5 |
| Aug 2026 | Garmin | 33.1K | 9.2% | 6 |
| Aug 2026 | imoo | 22.2K | 6.2% | 7 |
| Aug 2026 | Gabb | 18.1K | 5% | 8 |
| Aug 2026 | TickTalk | 14.8K | 4.1% | 9 |
| Aug 2026 | Fitbit | 12.1K | 3.4% | 10 |
| Aug 2026 | VTech | 2.4K | 0.67% | 11 |
| Sep 2026 | Verizon | 60.5K | 18.3% | 1 |
| Sep 2026 | Xplora | 60.5K | 18.3% | 2 |
| Sep 2026 | Spacetalk | 49.5K | 14.9% | 3 |
| Sep 2026 | Apple Watch | 33.1K | 10% | 4 |
| Sep 2026 | Bark | 33.1K | 10% | 5 |
| Sep 2026 | Garmin | 33.1K | 10% | 6 |
| Sep 2026 | imoo | 22.2K | 6.7% | 7 |
| Sep 2026 | TickTalk | 14.8K | 4.5% | 8 |
| Sep 2026 | Gabb | 12.1K | 3.7% | 9 |
| Sep 2026 | Fitbit | 9.9K | 3% | 10 |
| Sep 2026 | VTech | 2.4K | 0.72% | 11 |
| Oct 2026 | Verizon | 60.5K | 18.3% | 1 |
| Oct 2026 | Spacetalk | 49.5K | 15% | 2 |
| Oct 2026 | Xplora | 49.5K | 15% | 3 |
| Oct 2026 | Apple Watch | 40.5K | 12.3% | 4 |
| Oct 2026 | Bark | 40.5K | 12.3% | 5 |
| Oct 2026 | Garmin | 27.1K | 8.2% | 6 |
| Oct 2026 | imoo | 22.2K | 6.7% | 7 |
| Oct 2026 | TickTalk | 14.8K | 4.5% | 8 |
| Oct 2026 | Fitbit | 12.1K | 3.7% | 9 |
| Oct 2026 | Gabb | 9.9K | 3% | 10 |
| Oct 2026 | VTech | 3.6K | 1.1% | 11 |

## How are branded searches counted for kids smartwatch brands?

- **Apple Watch**: Measured on the search term “apple watch for kids”.
- **Bark**: Measured on the search term “bark watch”.
- **Fitbit**: Measured on the search term “fitbit ace”.
- **Gabb**: Measured on the search term “gabb watch”.
- **Garmin**: Measured on the search term “garmin bounce”.
- **imoo**: Measured on the search term “imoo watch”.
- **Spacetalk**: Measured on the search term “spacetalk”.
- **TickTalk**: Measured on the search term “ticktalk”.
- **Verizon**: Measured on the search term “gizmo watch”.
- **VTech**: Measured on the search term “vtech kidizoom smartwatch”.
- **Xplora**: Measured on the search term “xplora”.

- [Apple Watch](/demand/global-en/brands/apple-watch)
- [Bark](/demand/global-en/brands/bark)
- [Fitbit](/demand/global-en/brands/fitbit)
- [Gabb](/demand/global-en/brands/gabb)
- [Garmin](/demand/global-en/brands/garmin)
- [imoo](/demand/global-en/brands/imoo)
- [Spacetalk](/demand/global-en/brands/spacetalk)
- [TickTalk](/demand/global-en/brands/ticktalk)
- [Verizon](/demand/global-en/brands/verizon)
- [VTech](/demand/global-en/brands/vtech)
- [Xplora](/demand/global-en/brands/xplora)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kids smartwatch brands worldwide?

In October 2026, Verizon was the most searched among kids smartwatch brands worldwide, with an estimated 60.5K branded searches, 18.3% of all searches for the 11 tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Kids smartwatch brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/kids-smartwatch-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kids-smartwatch-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.