--- title: "New Balance vs Nike: Which is searched more?" description: "Is New Balance or Nike more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/kids-shoe-brands/compare/new-balance-vs-nike" publisher: "Brandwave" --- # New Balance vs Nike: Which is searched more? Is New Balance or Nike more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New Balance and Nike - **Competitive set**: Kids shoe brands - **Market**: Global - **Month measured**: Sep 2026 - **New Balance Share of Search**: 15.3% - **Nike Share of Search**: 33.5% ## Is New Balance or Nike more popular in search? - In September 2026, Nike had more branded searches than New Balance among kids shoe brands worldwide. Nike had about 24.3 million branded searches, while New Balance had 11.1 million. Nike made up 33.5% of all kids shoe brand searches we track, and New Balance accounted for 15.3%. - Nike was ahead of New Balance in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, New Balance’s share of searches among kids shoe brands worldwide moved from 17.6% to 15.3%, and its estimated monthly branded searches moved from 13.6M to 11.1M. - Across the 12 months ending September 2026, Nike’s share of searches among kids shoe brands worldwide moved from 32.3% to 33.5%, and its estimated monthly branded searches moved from 24.9M to 24.3M. ## Top kids shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Balance appeared in all five answers. Nike was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. New Balance was listed before Nike in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Balance | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Stride Rite | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Nike | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Adidas | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Ten Little | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Skechers | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Crocs | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | KEEN | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Clarks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bobux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids shoe brands - Asked ChatGPT "Which kids shoe brand should I buy?": 1. New Balance, 2. Stride Rite, 3. Skechers - Asked ChatGPT "What are the best kids shoe brands?": 1. New Balance, 2. Stride Rite, 3. KEEN, 4. Crocs, 5. Skechers, 6. Ten Little - Asked ChatGPT "What's the best kids shoe brand for growing feet?": 1. New Balance, 2. Stride Rite, 3. Ten Little - Searched Google, AI Overview "kids trainers": 1. Nike, 2. New Balance, 3. Adidas - Searched Google, AI Overview "kids shoe brands": 1. Nike, 2. Adidas, 3. New Balance, 4. Stride Rite, 5. Ten Little, 6. Crocs, 7. Skechers Not named in any answer: Clarks and Bobux. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for kids shoe brands worldwide in September 2026? - In September 2026, Nike overtook Adidas to become the leader among kids shoe brands worldwide, with 33.5% of the searches. - In September 2026, New Balance lost share of searches among kids shoe brands worldwide, from 16.5% to 15.3%. ## Month by month | Month | New Balance estimated searches | New Balance Share of Search | New Balance rank | Nike estimated searches | Nike Share of Search | Nike rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.6M | 17.6% | 3 | 24.9M | 32.3% | 1 | | Nov 2025 | 16.6M | 16% | 3 | 36M | 34.6% | 1 | | Dec 2025 | 13.6M | 15.3% | 3 | 30.8M | 34.7% | 1 | | Jan 2026 | 11.1M | 14.6% | 3 | 29.2M | 38.3% | 1 | | Feb 2026 | 11.1M | 15.9% | 3 | 24.3M | 34.9% | 1 | | Mar 2026 | 13.6M | 15.4% | 3 | 30.1M | 34.1% | 1 | | Apr 2026 | 13.6M | 17.4% | 3 | 24.6M | 31.5% | 1 | | May 2026 | 11.1M | 13.8% | 3 | 24.6M | 30.5% | 2 | | Jun 2026 | 11.1M | 14% | 4 | 24.3M | 30.6% | 2 | | Jul 2026 | 11.1M | 14% | 4 | 24.7M | 31% | 2 | | Aug 2026 | 13.6M | 16.5% | 3 | 24.9M | 30.3% | 2 | | Sep 2026 | 11.1M | 15.3% | 3 | 24.3M | 33.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using New Balance’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New Balance**: Measured on the search term “new balance”. - **Nike**: Measured on the search terms “nike”, “nike air max”, “nike shoes” and “nike shox”, summed into one figure. - [New Balance profile](/demand/global-en/brands/new-balance) - [Nike profile](/demand/global-en/brands/nike) - [All kids shoe brands worldwide](/demand/global-en/categories/kids-shoe-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is New Balance or Nike more popular in search? In September 2026, Nike had more branded searches than New Balance among kids shoe brands worldwide. Nike had about 24.3 million branded searches, while New Balance had 11.1 million. Nike made up 33.5% of all kids shoe brand searches we track, and New Balance accounted for 15.3%. ## Cite this page Brandwave. "New Balance vs Nike: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/kids-shoe-brands/compare/new-balance-vs-nike This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kids-shoe-brands/compare/new-balance-vs-nike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.