--- title: "Kids shoe brands: Which brands are most popular in search?" description: "Compare the children's shoe brands parents buy. Share of Search among Adidas, Nike, Clarks, Tarte and Bobux, the kids shoe brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/kids-shoe-brands" publisher: "Brandwave" --- # Kids shoe brands: Which brands are most popular in search? Compare the children's shoe brands parents buy. Share of Search among Adidas, Nike, Clarks, Tarte and Bobux, the kids shoe brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Kids shoe brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Adidas, 47.5% ## Which brand is most popular in search among kids shoe brands worldwide? - Adidas and Nike share the highest estimated Share of Search among kids shoe brands worldwide, at 47.5% in August 2026. - Across the 11 months ending August 2026, Adidas’ estimated Share of Search among kids shoe brands worldwide increased from 42.7% to 47.5%. - Across the 11 months ending August 2026, Nike’s estimated Share of Search among kids shoe brands worldwide decreased from 52.4% to 47.5%. - Across the 11 months ending August 2026, Adidas’ estimated Share of Search among kids shoe brands worldwide peaked at 47.9% in June 2026 and was lowest at 38.3% in January 2026. - Across the 11 months ending August 2026, Nike’s estimated Share of Search among kids shoe brands worldwide peaked at 57.5% in January 2026 and was lowest at 47.4% in May 2026. - Across the 11 months ending August 2026, Clarks’ estimated Share of Search among kids shoe brands worldwide peaked at 4.3% in August 2026 and was lowest at 3.2% in February 2026. - Across the 11 months ending August 2026, Tarte’s estimated Share of Search among kids shoe brands worldwide peaked at 1.6% in May 2026 and was lowest at 0.52% in April 2026. - Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among kids shoe brands worldwide. - Across the 11 months ending August 2026, Nike fell from 1st to 2nd among kids shoe brands worldwide. - Across the 11 months ending August 2026, Clarks, Tarte and Bobux held steady: their estimated Share of Search among kids shoe brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Adidas vs Nike: compare search popularity](/demand/global-en/compare/adidas-vs-nike): 47.5% Share of Search each. - [Adidas vs Clarks: compare search popularity](/demand/global-en/compare/adidas-vs-clarks): 47.5% against 4.3% Share of Search. - [Nike vs Clarks: compare search popularity](/demand/global-en/compare/clarks-vs-nike): 47.5% against 4.3% Share of Search. ## How did search popularity change for kids shoe brands worldwide in August 2026? - In August 2026, Clarks gained estimated Share of Search among kids shoe brands worldwide, from 3.5% to 4.3%. - Estimated monthly branded searches for Adidas worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026. - Estimated monthly branded searches for Tarte worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026. - Estimated monthly branded searches for Bobux worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Adidas | 47.5% | 20.4M | 0.0% | Adidas | | 2 | Nike | 47.5% | 20.4M | 0.0% | Nike | | 3 | Clarks | 4.3% | 1.8M | +22.0% | Clarks | | 4 | Tarte | 0.57% | 246K | 0.0% | Tarte | | 5 | Bobux | 0.09% | 40.5K | 0.0% | Bobux | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nike | 20.4M | 52.4% | 1 | | Oct 2025 | Adidas | 16.6M | 42.7% | 2 | | Oct 2025 | Clarks | 1.5M | 3.9% | 3 | | Oct 2025 | Tarte | 368K | 0.95% | 4 | | Oct 2025 | Bobux | 49.5K | 0.13% | 5 | | Nov 2025 | Nike | 30.4M | 52.8% | 1 | | Nov 2025 | Adidas | 24.9M | 43.2% | 2 | | Nov 2025 | Clarks | 1.8M | 3.2% | 3 | | Nov 2025 | Tarte | 450K | 0.78% | 4 | | Nov 2025 | Bobux | 49.5K | 0.09% | 5 | | Dec 2025 | Nike | 24.9M | 52.7% | 1 | | Dec 2025 | Adidas | 20.4M | 43.2% | 2 | | Dec 2025 | Clarks | 1.5M | 3.2% | 3 | | Dec 2025 | Tarte | 368K | 0.78% | 4 | | Dec 2025 | Bobux | 40.5K | 0.09% | 5 | | Jan 2026 | Nike | 24.9M | 57.5% | 1 | | Jan 2026 | Adidas | 16.6M | 38.3% | 2 | | Jan 2026 | Clarks | 1.5M | 3.5% | 3 | | Jan 2026 | Tarte | 301K | 0.69% | 4 | | Jan 2026 | Bobux | 40.5K | 0.09% | 5 | | Feb 2026 | Nike | 20.4M | 52.9% | 1 | | Feb 2026 | Adidas | 16.6M | 43% | 2 | | Feb 2026 | Clarks | 1.2M | 3.2% | 3 | | Feb 2026 | Tarte | 301K | 0.78% | 4 | | Feb 2026 | Bobux | 40.5K | 0.11% | 5 | | Mar 2026 | Nike | 24.9M | 52.8% | 1 | | Mar 2026 | Adidas | 20.4M | 43.3% | 2 | | Mar 2026 | Clarks | 1.5M | 3.2% | 3 | | Mar 2026 | Tarte | 301K | 0.64% | 4 | | Mar 2026 | Bobux | 49.5K | 0.1% | 5 | | Apr 2026 | Nike | 20.4M | 52.6% | 1 | | Apr 2026 | Adidas | 16.6M | 42.8% | 2 | | Apr 2026 | Clarks | 1.5M | 3.9% | 3 | | Apr 2026 | Tarte | 201K | 0.52% | 4 | | Apr 2026 | Bobux | 49.5K | 0.13% | 5 | | May 2026 | Adidas | 20.4M | 47.4% | 1 | | May 2026 | Nike | 20.4M | 47.4% | 2 | | May 2026 | Clarks | 1.5M | 3.5% | 3 | | May 2026 | Tarte | 673K | 1.6% | 4 | | May 2026 | Bobux | 49.5K | 0.12% | 5 | | Jun 2026 | Adidas | 20.4M | 47.9% | 1 | | Jun 2026 | Nike | 20.4M | 47.9% | 2 | | Jun 2026 | Clarks | 1.5M | 3.5% | 3 | | Jun 2026 | Tarte | 246K | 0.58% | 4 | | Jun 2026 | Bobux | 40.5K | 0.1% | 5 | | Jul 2026 | Adidas | 20.4M | 47.9% | 1 | | Jul 2026 | Nike | 20.4M | 47.9% | 2 | | Jul 2026 | Clarks | 1.5M | 3.5% | 3 | | Jul 2026 | Tarte | 246K | 0.58% | 4 | | Jul 2026 | Bobux | 40.5K | 0.1% | 5 | | Aug 2026 | Adidas | 20.4M | 47.5% | 1 | | Aug 2026 | Nike | 20.4M | 47.5% | 2 | | Aug 2026 | Clarks | 1.8M | 4.3% | 3 | | Aug 2026 | Tarte | 246K | 0.57% | 4 | | Aug 2026 | Bobux | 40.5K | 0.09% | 5 | | Sep 2026 | Adidas | — | — | — | | Sep 2026 | Bobux | — | — | — | | Sep 2026 | Clarks | — | — | — | | Sep 2026 | Nike | — | — | — | | Sep 2026 | Tarte | — | — | — | ## What is being compared - **Adidas**: Measured on the search term “adidas”. - **Bobux**: Measured on the search term “bobux”. - **Clarks**: Measured on the search term “clarks”. - **Nike**: Measured on the search term “nike”. - **Tarte**: Measured on the search term “tarte”. - [Adidas](/demand/global-en/brands/adidas) - [Bobux](/demand/global-en/brands/bobux) - [Clarks](/demand/global-en/brands/clarks) - [Nike](/demand/global-en/brands/nike) - [Tarte](/demand/global-en/brands/tarte) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among kids shoe brands worldwide? Adidas and Nike share the highest estimated Share of Search among kids shoe brands worldwide, at 47.5% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Kids shoe brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/kids-shoe-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kids-shoe-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.