---
title: "Raz-Kids vs Reading Eggs: Which is searched more?"
description: "Which is more popular in search, Raz-Kids or Reading Eggs? Compare estimated monthly branded-search demand and Share of Search inside the Kids reading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/kids-reading-apps/compare/raz-kids-vs-reading-eggs"
publisher: "Brandwave"
---

# Raz-Kids vs Reading Eggs: Which is searched more?

Which is more popular in search, Raz-Kids or Reading Eggs? Compare estimated monthly branded-search demand and Share of Search inside the Kids reading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Raz-Kids and Reading Eggs
- **Competitive set**: Kids reading apps
- **Market**: Global
- **Month measured**: Sep 2026
- **Raz-Kids Share of Search**: 26.8%
- **Reading Eggs Share of Search**: 32.7%

## Which is more popular in search, Raz-Kids or Reading Eggs?

- In September 2026, Reading Eggs had more branded searches than Raz-Kids among kids reading apps worldwide. Reading Eggs was estimated to have 550K branded searches compared to Raz-Kids’ 450K, and held a 32.7% Share of Search versus Raz-Kids’ 26.8%.
- The lead changed hands 2 times in the 12 months ending September 2026: Raz-Kids took it in January 2026, Reading Eggs took it in February 2026.
- Across the 12 months ending September 2026, Raz-Kids’ estimated Share of Search among kids reading apps worldwide moved from 35.2% to 26.8%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 12 months ending September 2026, Reading Eggs’ estimated Share of Search among kids reading apps worldwide moved from 35.2% to 32.7%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for kids reading apps worldwide in September 2026?

- In September 2026, Raz-Kids gained estimated Share of Search among kids reading apps worldwide, from 24.7% to 26.8%.
- In September 2026, Reading Eggs lost estimated Share of Search among kids reading apps worldwide, from 36.9% to 32.7%.

## Month by month

| Month | Raz-Kids estimated searches | Raz-Kids Share of Search | Raz-Kids rank | Reading Eggs estimated searches | Reading Eggs Share of Search | Reading Eggs rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 35.2% | 1 | 673K | 35.2% | 2 |
| Nov 2025 | 550K | 32.6% | 2 | 673K | 39.9% | 1 |
| Dec 2025 | 368K | 33.1% | 2 | 368K | 33.1% | 3 |
| Jan 2026 | 550K | 37.8% | 1 | 450K | 31% | 3 |
| Feb 2026 | 450K | 30.7% | 3 | 550K | 37.5% | 1 |
| Mar 2026 | 450K | 28.3% | 3 | 673K | 42.3% | 1 |
| Apr 2026 | 450K | 35.2% | 1 | 450K | 35.2% | 2 |
| May 2026 | 368K | 28.3% | 3 | 550K | 42.3% | 1 |
| Jun 2026 | 246K | 28.2% | 2 | 450K | 51.5% | 1 |
| Jul 2026 | 165K | 31.4% | 2 | 301K | 57.3% | 1 |
| Aug 2026 | 246K | 24.7% | 3 | 368K | 36.9% | 2 |
| Sep 2026 | 450K | 26.8% | 3 | 550K | 32.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Raz-Kids’ and Reading Eggs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Raz-Kids**: Measured on the search term “razkids”.
- **Reading Eggs**: Measured on the search term “readingeggs”.

- [Raz-Kids profile](/demand/global-en/brands/raz-kids)
- [Reading Eggs profile](/demand/global-en/brands/reading-eggs)
- [All kids reading apps worldwide](/demand/global-en/categories/kids-reading-apps): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Raz-Kids or Reading Eggs?

In September 2026, Reading Eggs had more branded searches than Raz-Kids among kids reading apps worldwide. Reading Eggs was estimated to have 550K branded searches compared to Raz-Kids’ 450K, and held a 32.7% Share of Search versus Raz-Kids’ 26.8%.

## Cite this page

Brandwave. "Raz-Kids vs Reading Eggs: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/kids-reading-apps/compare/raz-kids-vs-reading-eggs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kids-reading-apps/compare/raz-kids-vs-reading-eggs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.