--- title: "Kids reading apps: Which are searched most?" description: "Compare the kids reading apps teams use. Share of Search among Epic, Reading Eggs, Raz-Kids and Wushka, the kids reading apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/kids-reading-apps" publisher: "Brandwave" --- # Kids reading apps: Which are searched most? Compare the kids reading apps teams use. Share of Search among Epic, Reading Eggs, Raz-Kids and Wushka, the kids reading apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Kids reading apps - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Epic, 40% ## Which brand is most popular in search among kids reading apps worldwide? - In September 2026, Epic was the most searched among kids reading apps worldwide, with an estimated 673K branded searches and 40% estimated Share of Search within this set. - Reading Eggs is in 2nd place, 7.3 percentage points behind at 32.7% Share of Search. - Across the 12 months ending September 2026, Epic’s estimated Share of Search among kids reading apps worldwide increased from 28.8% to 40%. - Across the 12 months ending September 2026, Reading Eggs’ estimated Share of Search among kids reading apps worldwide decreased from 35.2% to 32.7%. - Across the 12 months ending September 2026, Raz-Kids’ estimated Share of Search among kids reading apps worldwide decreased from 35.2% to 26.8%. - Across the 12 months ending September 2026, Epic’s estimated Share of Search among kids reading apps worldwide peaked at 40% in September 2026 and was lowest at 9.4% in July 2026. - Across the 12 months ending September 2026, Reading Eggs’ estimated Share of Search among kids reading apps worldwide peaked at 57.3% in July 2026 and was lowest at 31% in January 2026. - Across the 12 months ending September 2026, Raz-Kids’ estimated Share of Search among kids reading apps worldwide peaked at 37.8% in January 2026 and was lowest at 24.7% in August 2026. - Across the 12 months ending September 2026, Wushka’s estimated Share of Search among kids reading apps worldwide peaked at 1.9% in July 2026 and was lowest at 0.25% in January 2026. - Across the 12 months ending September 2026, Epic rose from 3rd to 1st among kids reading apps worldwide. - Across the 12 months ending September 2026, Raz-Kids fell from 1st to 3rd among kids reading apps worldwide. - Across the 12 months ending September 2026, Wushka held steady: its estimated Share of Search among kids reading apps worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Epic vs Reading Eggs: compare search popularity](/demand/global-en/compare/epic-vs-reading-eggs): 40% against 32.7% Share of Search. - [Epic vs Raz-Kids: compare search popularity](/demand/global-en/compare/epic-vs-raz-kids): 40% against 26.8% Share of Search. - [Reading Eggs vs Raz-Kids: compare search popularity](/demand/global-en/compare/raz-kids-vs-reading-eggs): 32.7% against 26.8% Share of Search. ## How did search popularity change for kids reading apps worldwide in September 2026? - In September 2026, Epic gained estimated Share of Search among kids reading apps worldwide, from 36.9% to 40%. - In September 2026, Raz-Kids gained estimated Share of Search among kids reading apps worldwide, from 24.7% to 26.8%. - In September 2026, Reading Eggs lost estimated Share of Search among kids reading apps worldwide, from 36.9% to 32.7%. - In September 2026, Wushka lost estimated Share of Search among kids reading apps worldwide, from 1.5% to 0.48%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Epic | 40% | 673K | +82.9% | Epic | | 2 | Reading Eggs | 32.7% | 550K | +49.5% | Reading Eggs | | 3 | Raz-Kids | 26.8% | 450K | +82.9% | Raz-Kids | | 4 | Wushka | 0.48% | 8.1K | -45.3% | Wushka | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Raz-Kids | 673K | 35.2% | 1 | | Oct 2025 | Reading Eggs | 673K | 35.2% | 2 | | Oct 2025 | Epic | 550K | 28.8% | 3 | | Oct 2025 | Wushka | 14.8K | 0.77% | 4 | | Nov 2025 | Reading Eggs | 673K | 39.9% | 1 | | Nov 2025 | Raz-Kids | 550K | 32.6% | 2 | | Nov 2025 | Epic | 450K | 26.7% | 3 | | Nov 2025 | Wushka | 14.8K | 0.88% | 4 | | Dec 2025 | Epic | 368K | 33.1% | 1 | | Dec 2025 | Raz-Kids | 368K | 33.1% | 2 | | Dec 2025 | Reading Eggs | 368K | 33.1% | 3 | | Dec 2025 | Wushka | 6.6K | 0.59% | 4 | | Jan 2026 | Raz-Kids | 550K | 37.8% | 1 | | Jan 2026 | Epic | 450K | 31% | 2 | | Jan 2026 | Reading Eggs | 450K | 31% | 3 | | Jan 2026 | Wushka | 3.6K | 0.25% | 4 | | Feb 2026 | Reading Eggs | 550K | 37.5% | 1 | | Feb 2026 | Epic | 450K | 30.7% | 2 | | Feb 2026 | Raz-Kids | 450K | 30.7% | 3 | | Feb 2026 | Wushka | 18.1K | 1.2% | 4 | | Mar 2026 | Reading Eggs | 673K | 42.3% | 1 | | Mar 2026 | Epic | 450K | 28.3% | 2 | | Mar 2026 | Raz-Kids | 450K | 28.3% | 3 | | Mar 2026 | Wushka | 18.1K | 1.1% | 4 | | Apr 2026 | Raz-Kids | 450K | 35.2% | 1 | | Apr 2026 | Reading Eggs | 450K | 35.2% | 2 | | Apr 2026 | Epic | 368K | 28.8% | 3 | | Apr 2026 | Wushka | 9.9K | 0.77% | 4 | | May 2026 | Reading Eggs | 550K | 42.3% | 1 | | May 2026 | Epic | 368K | 28.3% | 2 | | May 2026 | Raz-Kids | 368K | 28.3% | 3 | | May 2026 | Wushka | 14.8K | 1.1% | 4 | | Jun 2026 | Reading Eggs | 450K | 51.5% | 1 | | Jun 2026 | Raz-Kids | 246K | 28.2% | 2 | | Jun 2026 | Epic | 165K | 18.9% | 3 | | Jun 2026 | Wushka | 12.1K | 1.4% | 4 | | Jul 2026 | Reading Eggs | 301K | 57.3% | 1 | | Jul 2026 | Raz-Kids | 165K | 31.4% | 2 | | Jul 2026 | Epic | 49.5K | 9.4% | 3 | | Jul 2026 | Wushka | 9.9K | 1.9% | 4 | | Aug 2026 | Epic | 368K | 36.9% | 1 | | Aug 2026 | Reading Eggs | 368K | 36.9% | 2 | | Aug 2026 | Raz-Kids | 246K | 24.7% | 3 | | Aug 2026 | Wushka | 14.8K | 1.5% | 4 | | Sep 2026 | Epic | 673K | 40% | 1 | | Sep 2026 | Reading Eggs | 550K | 32.7% | 2 | | Sep 2026 | Raz-Kids | 450K | 26.8% | 3 | | Sep 2026 | Wushka | 8.1K | 0.48% | 4 | ## What is being compared - **Epic**: Measured on the search term “getepic”. - **Raz-Kids**: Measured on the search term “razkids”. - **Reading Eggs**: Measured on the search term “readingeggs”. - **Wushka**: Measured on the search term “wushka”. - [Epic](/demand/global-en/brands/epic) - [Raz-Kids](/demand/global-en/brands/raz-kids) - [Reading Eggs](/demand/global-en/brands/reading-eggs) - [Wushka](/demand/global-en/brands/wushka) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among kids reading apps worldwide? In September 2026, Epic was the most searched among kids reading apps worldwide, with an estimated 673K branded searches and 40% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Kids reading apps: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/kids-reading-apps This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kids-reading-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.