---
title: "Kids play equipment brands: Which are searched most?"
description: "Compare the kids play equipment brands people buy. Share of Search among Bestway, Little Tikes, Intex, Keter, Step2, Plum, Gonge and TP Toys, the kids play equipment brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/kids-play-equipment-brands"
publisher: "Brandwave"
---

# Kids play equipment brands: Which are searched most?

Compare the kids play equipment brands people buy. Share of Search among Bestway, Little Tikes, Intex, Keter, Step2, Plum, Gonge and TP Toys, the kids play equipment brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kids play equipment brands
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bestway, 28.1%

## Which brand is most popular in search among kids play equipment brands worldwide?

- Bestway and Little Tikes share the highest estimated Share of Search among kids play equipment brands worldwide, at 28.1% in September 2026.
- Across the 12 months ending September 2026, Bestway’s estimated Share of Search among kids play equipment brands worldwide increased from 27.4% to 28.1%.
- Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among kids play equipment brands worldwide increased from 27.4% to 28.1%.
- Across the 12 months ending September 2026, Intex’s estimated Share of Search among kids play equipment brands worldwide decreased from 22.3% to 18.7%.
- Across the 12 months ending September 2026, Step2’s estimated Share of Search among kids play equipment brands worldwide increased from 8.2% to 10.3%.
- Across the 12 months ending September 2026, Bestway’s estimated Share of Search among kids play equipment brands worldwide peaked at 36.3% in July 2026 and was lowest at 23.6% in April 2026.
- Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among kids play equipment brands worldwide peaked at 30.8% in November 2025 and was lowest at 10.4% in June 2026.
- Across the 12 months ending September 2026, Intex’s estimated Share of Search among kids play equipment brands worldwide peaked at 42.5% in June 2026 and was lowest at 18.7% in September 2026.
- Across the 12 months ending September 2026, Keter’s estimated Share of Search among kids play equipment brands worldwide peaked at 15.7% in April 2026 and was lowest at 7% in June 2026.
- Across the 12 months ending September 2026, Step2’s estimated Share of Search among kids play equipment brands worldwide peaked at 10.3% in September 2026 and was lowest at 3.8% in June 2026.
- Across the 12 months ending September 2026, Plum’s estimated Share of Search among kids play equipment brands worldwide peaked at 1.9% in April 2026 and was lowest at 0.69% in June 2026.
- Across the 12 months ending September 2026, TP Toys’ estimated Share of Search among kids play equipment brands worldwide peaked at 1.7% in April 2026 and was lowest at 0.59% in October 2025.
- Across the 12 months ending September 2026, Plum rose from 7th to 6th among kids play equipment brands worldwide.
- Across the 12 months ending September 2026, Gonge fell from 6th to 7th among kids play equipment brands worldwide.
- Across the 12 months ending September 2026, Keter and TP Toys held steady: their estimated Share of Search among kids play equipment brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bestway vs Little Tikes: compare search popularity](/demand/global-en/compare/bestway-vs-little-tikes): 28.1% Share of Search each.
- [Bestway vs Intex: compare search popularity](/demand/global-en/compare/bestway-vs-intex): 28.1% against 18.7% Share of Search.
- [Bestway vs Keter: compare search popularity](/demand/global-en/compare/bestway-vs-keter): 28.1% against 12.6% Share of Search.
- [Bestway vs Step2: compare search popularity](/demand/global-en/compare/bestway-vs-step2): 28.1% against 10.3% Share of Search.
- [Little Tikes vs Intex: compare search popularity](/demand/global-en/compare/intex-vs-little-tikes): 28.1% against 18.7% Share of Search.
- [Little Tikes vs Keter: compare search popularity](/demand/global-en/compare/keter-vs-little-tikes): 28.1% against 12.6% Share of Search.
- [Little Tikes vs Step2: compare search popularity](/demand/global-en/compare/little-tikes-vs-step2): 28.1% against 10.3% Share of Search.
- [Intex vs Keter: compare search popularity](/demand/global-en/compare/intex-vs-keter): 18.7% against 12.6% Share of Search.
- [Intex vs Step2: compare search popularity](/demand/global-en/compare/intex-vs-step2): 18.7% against 10.3% Share of Search.
- [Keter vs Step2: compare search popularity](/demand/global-en/compare/keter-vs-step2): 12.6% against 10.3% Share of Search.

## How did search popularity change for kids play equipment brands worldwide in September 2026?

- In September 2026, Little Tikes overtook Intex to rank 2nd among kids play equipment brands worldwide, with 28.1% estimated Share of Search.
- In September 2026, Step2 gained estimated Share of Search among kids play equipment brands worldwide, from 6.5% to 10.3%.
- In September 2026, Keter gained estimated Share of Search among kids play equipment brands worldwide, from 9.7% to 12.6%.
- In September 2026, Intex lost estimated Share of Search among kids play equipment brands worldwide, from 32.2% to 18.7%.
- In September 2026, Bestway lost estimated Share of Search among kids play equipment brands worldwide, from 32.2% to 28.1%.
- In September 2026, Gonge rose from 8th to 7th among kids play equipment brands worldwide.
- In September 2026, TP Toys fell from 7th to 8th among kids play equipment brands worldwide.
- Estimated monthly branded searches for Plum worldwide rose 43.2% over 12 measured months, from 4.1K to 5.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bestway | 28.1% | 165K | -32.9% | Bestway |
| 2 | Little Tikes | 28.1% | 165K | +22.2% | Little Tikes |
| 3 | Intex | 18.7% | 110K | -55.3% | Intex |
| 4 | Keter | 12.6% | 74K | 0.0% | Keter |
| 5 | Step2 | 10.3% | 60.5K | +22.2% | Step2 |
| 6 | Plum | 1% | 5.9K | -6.5% | Plum Play |
| 7 | Gonge | 0.61% | 3.6K | +24.1% | Gonge |
| 8 | TP Toys | 0.61% | 3.6K | -33.3% | TP Toys |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bestway | 135K | 27.4% | 1 |
| Oct 2025 | Little Tikes | 135K | 27.4% | 2 |
| Oct 2025 | Intex | 110K | 22.3% | 3 |
| Oct 2025 | Keter | 60.5K | 12.3% | 4 |
| Oct 2025 | Step2 | 40.5K | 8.2% | 5 |
| Oct 2025 | Gonge | 4.4K | 0.89% | 6 |
| Oct 2025 | Plum | 4.1K | 0.83% | 7 |
| Oct 2025 | TP Toys | 2.9K | 0.59% | 8 |
| Nov 2025 | Little Tikes | 165K | 30.8% | 1 |
| Nov 2025 | Bestway | 135K | 25.2% | 2 |
| Nov 2025 | Intex | 110K | 20.5% | 3 |
| Nov 2025 | Keter | 60.5K | 11.3% | 4 |
| Nov 2025 | Step2 | 49.5K | 9.2% | 5 |
| Nov 2025 | Plum | 6K | 1.1% | 6 |
| Nov 2025 | Gonge | 5.4K | 1% | 7 |
| Nov 2025 | TP Toys | 4.4K | 0.82% | 8 |
| Dec 2025 | Bestway | 201K | 34.7% | 1 |
| Dec 2025 | Little Tikes | 165K | 28.5% | 2 |
| Dec 2025 | Intex | 110K | 19% | 3 |
| Dec 2025 | Keter | 49.5K | 8.5% | 4 |
| Dec 2025 | Step2 | 40.5K | 7% | 5 |
| Dec 2025 | Gonge | 5.4K | 0.93% | 6 |
| Dec 2025 | Plum | 4.8K | 0.83% | 7 |
| Dec 2025 | TP Toys | 3.6K | 0.62% | 8 |
| Jan 2026 | Bestway | 165K | 33.7% | 1 |
| Jan 2026 | Intex | 110K | 22.5% | 2 |
| Jan 2026 | Little Tikes | 110K | 22.5% | 3 |
| Jan 2026 | Keter | 60.5K | 12.4% | 4 |
| Jan 2026 | Step2 | 33.1K | 6.8% | 5 |
| Jan 2026 | Plum | 3.8K | 0.78% | 6 |
| Jan 2026 | Gonge | 3.6K | 0.74% | 7 |
| Jan 2026 | TP Toys | 3.6K | 0.74% | 8 |
| Feb 2026 | Bestway | 135K | 29.3% | 1 |
| Feb 2026 | Intex | 110K | 23.9% | 2 |
| Feb 2026 | Little Tikes | 110K | 23.9% | 3 |
| Feb 2026 | Keter | 60.5K | 13.1% | 4 |
| Feb 2026 | Step2 | 33.1K | 7.2% | 5 |
| Feb 2026 | TP Toys | 4.4K | 0.96% | 6 |
| Feb 2026 | Plum | 4K | 0.86% | 7 |
| Feb 2026 | Gonge | 3.6K | 0.78% | 8 |
| Mar 2026 | Bestway | 165K | 27.6% | 1 |
| Mar 2026 | Intex | 135K | 22.6% | 2 |
| Mar 2026 | Little Tikes | 135K | 22.6% | 3 |
| Mar 2026 | Keter | 90.5K | 15.1% | 4 |
| Mar 2026 | Step2 | 49.5K | 8.3% | 5 |
| Mar 2026 | TP Toys | 9.9K | 1.7% | 6 |
| Mar 2026 | Plum | 9.5K | 1.6% | 7 |
| Mar 2026 | Gonge | 3.6K | 0.6% | 8 |
| Apr 2026 | Intex | 201K | 28.7% | 1 |
| Apr 2026 | Bestway | 165K | 23.6% | 2 |
| Apr 2026 | Little Tikes | 135K | 19.3% | 3 |
| Apr 2026 | Keter | 110K | 15.7% | 4 |
| Apr 2026 | Step2 | 60.5K | 8.6% | 5 |
| Apr 2026 | Plum | 13.4K | 1.9% | 6 |
| Apr 2026 | TP Toys | 12.1K | 1.7% | 7 |
| Apr 2026 | Gonge | 2.9K | 0.41% | 8 |
| May 2026 | Intex | 368K | 35.8% | 1 |
| May 2026 | Bestway | 301K | 29.3% | 2 |
| May 2026 | Little Tikes | 165K | 16% | 3 |
| May 2026 | Keter | 110K | 10.7% | 4 |
| May 2026 | Step2 | 60.5K | 5.9% | 5 |
| May 2026 | Plum | 11.6K | 1.1% | 6 |
| May 2026 | TP Toys | 9.9K | 0.96% | 7 |
| May 2026 | Gonge | 2.9K | 0.28% | 8 |
| Jun 2026 | Intex | 550K | 42.5% | 1 |
| Jun 2026 | Bestway | 450K | 34.8% | 2 |
| Jun 2026 | Little Tikes | 135K | 10.4% | 3 |
| Jun 2026 | Keter | 90.5K | 7% | 4 |
| Jun 2026 | Step2 | 49.5K | 3.8% | 5 |
| Jun 2026 | Plum | 8.9K | 0.69% | 6 |
| Jun 2026 | TP Toys | 8.1K | 0.63% | 7 |
| Jun 2026 | Gonge | 2.9K | 0.22% | 8 |
| Jul 2026 | Bestway | 368K | 36.3% | 1 |
| Jul 2026 | Intex | 368K | 36.3% | 2 |
| Jul 2026 | Little Tikes | 135K | 13.3% | 3 |
| Jul 2026 | Keter | 74K | 7.3% | 4 |
| Jul 2026 | Step2 | 49.5K | 4.9% | 5 |
| Jul 2026 | TP Toys | 8.1K | 0.8% | 6 |
| Jul 2026 | Plum | 8K | 0.79% | 7 |
| Jul 2026 | Gonge | 2.9K | 0.29% | 8 |
| Aug 2026 | Bestway | 246K | 32.2% | 1 |
| Aug 2026 | Intex | 246K | 32.2% | 2 |
| Aug 2026 | Little Tikes | 135K | 17.6% | 3 |
| Aug 2026 | Keter | 74K | 9.7% | 4 |
| Aug 2026 | Step2 | 49.5K | 6.5% | 5 |
| Aug 2026 | Plum | 6.3K | 0.82% | 6 |
| Aug 2026 | TP Toys | 5.4K | 0.71% | 7 |
| Aug 2026 | Gonge | 2.9K | 0.38% | 8 |
| Sep 2026 | Bestway | 165K | 28.1% | 1 |
| Sep 2026 | Little Tikes | 165K | 28.1% | 2 |
| Sep 2026 | Intex | 110K | 18.7% | 3 |
| Sep 2026 | Keter | 74K | 12.6% | 4 |
| Sep 2026 | Step2 | 60.5K | 10.3% | 5 |
| Sep 2026 | Plum | 5.9K | 1% | 6 |
| Sep 2026 | Gonge | 3.6K | 0.61% | 7 |
| Sep 2026 | TP Toys | 3.6K | 0.61% | 8 |

## What is being compared

- **Bestway**: Measured on the search term “bestway”.
- **Gonge**: Measured on the search term “gonge”.
- **Intex**: Measured on the search term “intex”.
- **Keter**: Measured on the search term “keter”.
- **Little Tikes**: Measured on the search term “little tikes”.
- **Plum**: Measured on the search terms “plum climbing frame”, “plum play” and “plum swing”, summed into one figure.
- **Step2**: Measured on the search term “step2”.
- **TP Toys**: Measured on the search term “tp toys”.

- [Bestway](/demand/global-en/brands/bestway)
- [Gonge](/demand/global-en/brands/gonge)
- [Intex](/demand/global-en/brands/intex)
- [Keter](/demand/global-en/brands/keter)
- [Little Tikes](/demand/global-en/brands/little-tikes)
- [Plum](/demand/global-en/brands/plum)
- [Step2](/demand/global-en/brands/step2)
- [TP Toys](/demand/global-en/brands/tp-toys)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kids play equipment brands worldwide?

Bestway and Little Tikes share the highest estimated Share of Search among kids play equipment brands worldwide, at 28.1% in September 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Kids play equipment brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/kids-play-equipment-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kids-play-equipment-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.