--- title: "Kids helmets: Which brands are most popular in search?" description: "Compare the kids helmets people search for. Share of Search among Giro, Bell, Micro Scooters, Nutcase, Kiddimoto and Hornit, the kids helmets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/kids-helmets" publisher: "Brandwave" --- # Kids helmets: Which brands are most popular in search? Compare the kids helmets people search for. Share of Search among Giro, Bell, Micro Scooters, Nutcase, Kiddimoto and Hornit, the kids helmets Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Kids helmets - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Giro, 57.9% ## Which brand is most popular in search among kids helmets worldwide? - In August 2026, Giro was the most searched among kids helmets worldwide, with an estimated 201K branded searches and 57.9% estimated Share of Search within this set. - Bell is in 2nd place, 36.6 percentage points behind at 21.3% Share of Search. - Across the 11 months ending August 2026, Giro’s estimated Share of Search among kids helmets worldwide increased from 53.7% to 57.9%. - Across the 11 months ending August 2026, Bell’s estimated Share of Search among kids helmets worldwide decreased from 24.2% to 21.3%. - Across the 11 months ending August 2026, Micro Scooters’ estimated Share of Search among kids helmets worldwide decreased from 16.2% to 14.3%. - Across the 11 months ending August 2026, Giro’s estimated Share of Search among kids helmets worldwide peaked at 82.6% in May 2026 and was lowest at 49.3% in November 2025. - Across the 11 months ending August 2026, Bell’s estimated Share of Search among kids helmets worldwide peaked at 24.2% in October 2025 and was lowest at 9.1% in May 2026. - Across the 11 months ending August 2026, Micro Scooters’ estimated Share of Search among kids helmets worldwide peaked at 27% in November 2025 and was lowest at 6.1% in May 2026. - Across the 11 months ending August 2026, Nutcase’s estimated Share of Search among kids helmets worldwide peaked at 6.4% in August 2026 and was lowest at 2.2% in May 2026. - Across the 11 months ending August 2026, Nutcase, Kiddimoto and Hornit held steady: their estimated Share of Search among kids helmets worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Giro vs Bell: compare search popularity](/demand/global-en/compare/bell-helmets-vs-giro): 57.9% against 21.3% Share of Search. - [Giro vs Micro Scooters: compare search popularity](/demand/global-en/compare/giro-vs-micro-scooters): 57.9% against 14.3% Share of Search. - [Giro vs Nutcase: compare search popularity](/demand/global-en/compare/giro-vs-nutcase): 57.9% against 6.4% Share of Search. - [Bell vs Micro Scooters: compare search popularity](/demand/global-en/compare/bell-helmets-vs-micro-scooters): 21.3% against 14.3% Share of Search. - [Bell vs Nutcase: compare search popularity](/demand/global-en/compare/bell-helmets-vs-nutcase): 21.3% against 6.4% Share of Search. - [Micro Scooters vs Nutcase: compare search popularity](/demand/global-en/compare/micro-scooters-vs-nutcase): 14.3% against 6.4% Share of Search. ## How did search popularity change for kids helmets worldwide in August 2026? - In August 2026, Nutcase gained estimated Share of Search among kids helmets worldwide, from 5.3% to 6.4%. - In August 2026, Giro lost estimated Share of Search among kids helmets worldwide, from 58.6% to 57.9%. - Estimated monthly branded searches for Kiddimoto worldwide rose 52.4% over 11 measured months, from 210 to 320 in August 2026. - Estimated monthly branded searches for Bell worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. - Estimated monthly branded searches for Micro Scooters worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Giro | 57.9% | 201K | 0.0% | Giro | | 2 | Bell | 21.3% | 74K | 0.0% | Bell | | 3 | Micro Scooters | 14.3% | 49.5K | 0.0% | Micro Scooters | | 4 | Nutcase | 6.4% | 22.2K | +22.7% | Nutcase | | 5 | Kiddimoto | 0.09% | 320 | +23.1% | Kiddimoto | | 6 | Hornit | 0.04% | 140 | -17.6% | Hornit | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Giro | 201K | 53.7% | 1 | | Oct 2025 | Bell | 90.5K | 24.2% | 2 | | Oct 2025 | Micro Scooters | 60.5K | 16.2% | 3 | | Oct 2025 | Nutcase | 22.2K | 5.9% | 4 | | Oct 2025 | Kiddimoto | 210 | 0.06% | 5 | | Oct 2025 | Hornit | 140 | 0.04% | 6 | | Nov 2025 | Giro | 201K | 49.3% | 1 | | Nov 2025 | Micro Scooters | 110K | 27% | 2 | | Nov 2025 | Bell | 74K | 18.1% | 3 | | Nov 2025 | Nutcase | 22.2K | 5.4% | 4 | | Nov 2025 | Kiddimoto | 390 | 0.1% | 5 | | Nov 2025 | Hornit | 320 | 0.08% | 6 | | Dec 2025 | Giro | 201K | 54.1% | 1 | | Dec 2025 | Bell | 74K | 19.9% | 2 | | Dec 2025 | Micro Scooters | 74K | 19.9% | 3 | | Dec 2025 | Nutcase | 22.2K | 6% | 4 | | Dec 2025 | Hornit | 320 | 0.09% | 5 | | Dec 2025 | Kiddimoto | 320 | 0.09% | 6 | | Jan 2026 | Giro | 201K | 60.2% | 1 | | Jan 2026 | Bell | 74K | 22.2% | 2 | | Jan 2026 | Micro Scooters | 40.5K | 12.1% | 3 | | Jan 2026 | Nutcase | 18.1K | 5.4% | 4 | | Jan 2026 | Kiddimoto | 210 | 0.06% | 5 | | Jan 2026 | Hornit | 170 | 0.05% | 6 | | Feb 2026 | Giro | 201K | 61.6% | 1 | | Feb 2026 | Bell | 74K | 22.7% | 2 | | Feb 2026 | Micro Scooters | 33.1K | 10.1% | 3 | | Feb 2026 | Nutcase | 18.1K | 5.5% | 4 | | Feb 2026 | Kiddimoto | 170 | 0.05% | 5 | | Feb 2026 | Hornit | 110 | 0.03% | 6 | | Mar 2026 | Giro | 201K | 53.6% | 1 | | Mar 2026 | Bell | 90.5K | 24.1% | 2 | | Mar 2026 | Micro Scooters | 60.5K | 16.1% | 3 | | Mar 2026 | Nutcase | 22.2K | 5.9% | 4 | | Mar 2026 | Kiddimoto | 480 | 0.13% | 5 | | Mar 2026 | Hornit | 210 | 0.06% | 6 | | Apr 2026 | Giro | 201K | 53.6% | 1 | | Apr 2026 | Bell | 90.5K | 24.1% | 2 | | Apr 2026 | Micro Scooters | 60.5K | 16.1% | 3 | | Apr 2026 | Nutcase | 22.2K | 5.9% | 4 | | Apr 2026 | Kiddimoto | 390 | 0.1% | 5 | | Apr 2026 | Hornit | 210 | 0.06% | 6 | | May 2026 | Giro | 823K | 82.6% | 1 | | May 2026 | Bell | 90.5K | 9.1% | 2 | | May 2026 | Micro Scooters | 60.5K | 6.1% | 3 | | May 2026 | Nutcase | 22.2K | 2.2% | 4 | | May 2026 | Kiddimoto | 390 | 0.04% | 5 | | May 2026 | Hornit | 210 | 0.02% | 6 | | Jun 2026 | Giro | 246K | 60.2% | 1 | | Jun 2026 | Bell | 90.5K | 22.1% | 2 | | Jun 2026 | Micro Scooters | 49.5K | 12.1% | 3 | | Jun 2026 | Nutcase | 22.2K | 5.4% | 4 | | Jun 2026 | Kiddimoto | 260 | 0.06% | 5 | | Jun 2026 | Hornit | 170 | 0.04% | 6 | | Jul 2026 | Giro | 201K | 58.6% | 1 | | Jul 2026 | Bell | 74K | 21.6% | 2 | | Jul 2026 | Micro Scooters | 49.5K | 14.4% | 3 | | Jul 2026 | Nutcase | 18.1K | 5.3% | 4 | | Jul 2026 | Kiddimoto | 260 | 0.08% | 5 | | Jul 2026 | Hornit | 170 | 0.05% | 6 | | Aug 2026 | Giro | 201K | 57.9% | 1 | | Aug 2026 | Bell | 74K | 21.3% | 2 | | Aug 2026 | Micro Scooters | 49.5K | 14.3% | 3 | | Aug 2026 | Nutcase | 22.2K | 6.4% | 4 | | Aug 2026 | Kiddimoto | 320 | 0.09% | 5 | | Aug 2026 | Hornit | 140 | 0.04% | 6 | | Sep 2026 | Bell | — | — | — | | Sep 2026 | Giro | — | — | — | | Sep 2026 | Hornit | — | — | — | | Sep 2026 | Kiddimoto | — | — | — | | Sep 2026 | Micro Scooters | — | — | — | | Sep 2026 | Nutcase | — | — | — | ## What is being compared - **Bell**: Measured on the search term “bell helmet”. - **Giro**: Measured on the search term “giro”. - **Hornit**: Measured on the search term “hornit helmet”. - **Kiddimoto**: Measured on the search term “kiddimoto helmet”. - **Micro Scooters**: Measured on the search term “micro scooter”. - **Nutcase**: Measured on the search term “nutcase helmet”. - [Bell](/demand/global-en/brands/bell-helmets) - [Giro](/demand/global-en/brands/giro) - [Hornit](/demand/global-en/brands/hornit) - [Kiddimoto](/demand/global-en/brands/kiddimoto) - [Micro Scooters](/demand/global-en/brands/micro-scooters) - [Nutcase](/demand/global-en/brands/nutcase) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among kids helmets worldwide? In August 2026, Giro was the most searched among kids helmets worldwide, with an estimated 201K branded searches and 57.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Kids helmets: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/kids-helmets This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kids-helmets. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.