--- title: "Kids debit card apps: Which are most popular?" description: "Compare the debit cards and apps parents use to give children pocket money and teach them to manage it. Share of Search among Greenlight, GoHenry, Step, Acorns, Chase, RoosterMoney, Capital One and BusyKid, the kids debit card apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/kids-debit-card-apps" publisher: "Brandwave" --- # Kids debit card apps: Which are most popular? Compare the debit cards and apps parents use to give children pocket money and teach them to manage it. Share of Search among Greenlight, GoHenry, Step, Acorns, Chase, RoosterMoney, Capital One and BusyKid, the kids debit card apps Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Kids debit card apps - **Market**: Global - **Brands compared**: 8 - **Month measured**: Oct 2026 - **Highest Share of Search**: Greenlight, 38.8% ## Which brand is most popular in search among kids debit card apps worldwide? - In October 2026, Greenlight was the most searched among kids debit card apps worldwide, with an estimated 39.7K branded searches, 38.8% of all searches for the eight tracked by the Brandwave Brand Demand Index. - GoHenry is in 2nd place, 6.4 percentage points behind at 32.3%. - Across the 12 months ending October 2026, Greenlight’s share of searches among kids debit card apps worldwide increased from 0.4% to 38.8%. - Across the 12 months ending October 2026, GoHenry’s share of searches among kids debit card apps worldwide increased from 0.44% to 32.3%. - Across the 12 months ending October 2026, Step’s share of searches among kids debit card apps worldwide increased from 0.06% to 17.3%. - Across the 12 months ending October 2026, Acorns’ share of searches among kids debit card apps worldwide increased from 0.07% to 6.4%. - Across the 12 months ending October 2026, Chase’s share of searches among kids debit card apps worldwide increased from 0.65% to 2.3%. - Across the 12 months ending October 2026, RoosterMoney’s share of searches among kids debit card apps worldwide increased from 0.03% to 1.6%. - Across the 12 months ending October 2026, Capital One’s share of searches among kids debit card apps worldwide decreased from 98.3% to 0.7%. - Across the 12 months ending October 2026, BusyKid’s share of searches among kids debit card apps worldwide increased from 0.02% to 0.58%. - Across the 12 months ending October 2026, Greenlight’s share of searches among kids debit card apps worldwide peaked at 38.8% in October 2026 and was lowest at 0.4% in March 2026. - Across the 12 months ending October 2026, GoHenry’s share of searches among kids debit card apps worldwide peaked at 32.3% in October 2026 and was lowest at 0.36% in September 2026. - Across the 12 months ending October 2026, Step’s share of searches among kids debit card apps worldwide peaked at 17.3% in October 2026 and was lowest at 0.04% in August 2026. - Across the 12 months ending October 2026, Acorns’ share of searches among kids debit card apps worldwide peaked at 6.4% in October 2026 and was lowest at 0.06% in May 2026. - Across the 12 months ending October 2026, Chase’s share of searches among kids debit card apps worldwide peaked at 2.3% in October 2026 and was lowest at 0.03% in August 2026. - Across the 12 months ending October 2026, RoosterMoney’s share of searches among kids debit card apps worldwide peaked at 1.6% in October 2026 and was lowest at 0.02% in April 2026. - Across the 12 months ending October 2026, Capital One’s share of searches among kids debit card apps worldwide peaked at 99.1% in August 2026 and was lowest at 0.7% in October 2026. - Across the 12 months ending October 2026, Greenlight rose from 4th to 1st among kids debit card apps worldwide. - Across the 12 months ending October 2026, GoHenry rose from 3rd to 2nd among kids debit card apps worldwide. - Across the 12 months ending October 2026, Step rose from 6th to 3rd among kids debit card apps worldwide. - Across the 12 months ending October 2026, Acorns rose from 5th to 4th among kids debit card apps worldwide. - Across the 12 months ending October 2026, Chase fell from 2nd to 5th among kids debit card apps worldwide. - Across the 12 months ending October 2026, RoosterMoney rose from 7th to 6th among kids debit card apps worldwide. - Across the 12 months ending October 2026, Capital One fell from 1st to 7th among kids debit card apps worldwide. ## Top kids debit card apps in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Greenlight appeared every time. Greenlight was recommended most often, coming first in four out of five answers. Capital One was second, and Chase was third. GoHenry, which ranked second in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Greenlight | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Capital One | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Chase | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Acorns | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | BusyKid | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | GoHenry | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Step | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | RoosterMoney | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids debit card apps - Asked ChatGPT "What's the best debit card for kids?": 1. Greenlight, 2. Capital One, 3. Chase - Asked ChatGPT "Which allowance app is best for teaching kids about money?": 1. Greenlight, 2. BusyKid, 3. Acorns - Asked ChatGPT "What's a good bank card for a teenager?": 1. Capital One, 2. Chase, 3. Greenlight - Searched Google, AI Overview "debit card for kids": 1. Greenlight, 2. Chase, 3. Capital One, 4. Acorns - Searched Google, AI Overview "kids debit card": 1. Greenlight, 2. Chase, 3. Capital One, 4. Acorns Not named in any answer: GoHenry, Step and RoosterMoney. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## Compare search popularity between leading brands - [Greenlight vs GoHenry: compare search popularity](/demand/global-en/compare/gohenry-vs-greenlight): 38.8% against 32.3% Share of Search. - [Greenlight vs Step: compare search popularity](/demand/global-en/compare/greenlight-vs-step-banking): 38.8% against 17.3% Share of Search. - [Greenlight vs Acorns: compare search popularity](/demand/global-en/compare/acorns-vs-greenlight): 38.8% against 6.4% Share of Search. - [Greenlight vs Chase: compare search popularity](/demand/global-en/compare/chase-bank-vs-greenlight): 38.8% against 2.3% Share of Search. - [GoHenry vs Step: compare search popularity](/demand/global-en/compare/gohenry-vs-step-banking): 32.3% against 17.3% Share of Search. - [GoHenry vs Acorns: compare search popularity](/demand/global-en/compare/acorns-vs-gohenry): 32.3% against 6.4% Share of Search. - [GoHenry vs Chase: compare search popularity](/demand/global-en/compare/chase-bank-vs-gohenry): 32.3% against 2.3% Share of Search. - [Step vs Acorns: compare search popularity](/demand/global-en/compare/acorns-vs-step-banking): 17.3% against 6.4% Share of Search. - [Step vs Chase: compare search popularity](/demand/global-en/compare/chase-bank-vs-step-banking): 17.3% against 2.3% Share of Search. - [Acorns vs Chase: compare search popularity](/demand/global-en/compare/acorns-vs-chase-bank): 6.4% against 2.3% Share of Search. ## How did search popularity change for kids debit card apps worldwide in October 2026? - In October 2026, Greenlight overtook Capital One to become the leader among kids debit card apps worldwide, with 38.8% of the searches. - In October 2026, GoHenry overtook Capital One to rank 2nd among kids debit card apps worldwide, with 32.3% of the searches. - In October 2026, Step overtook Capital One and Acorns to rank 3rd among kids debit card apps worldwide, with 17.3% of the searches. - In October 2026, Chase overtook Capital One to rank 5th among kids debit card apps worldwide, with 2.3% of the searches. - In October 2026, RoosterMoney overtook Capital One to rank 6th among kids debit card apps worldwide, with 1.6% of the searches. - In October 2026, Acorns gained share of searches among kids debit card apps worldwide, from 0.07% to 6.4%. - In October 2026, BusyKid gained share of searches among kids debit card apps worldwide, from <0.01% to 0.58%. - In October 2026, Capital One lost share of searches among kids debit card apps worldwide, from 99.1% to 0.7%. ## Which kids debit card apps do people search for most? | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Greenlight | 38.8% | 39.7K | +5.9% | Greenlight | | 2 | GoHenry | 32.3% | 33.1K | 0.0% | GoHenry | | 3 | Step | 17.3% | 17.7K | +268.8% | Step | | 4 | Acorns | 6.4% | 6.6K | 0.0% | Acorns | | 5 | Chase | 2.3% | 2.4K | 0.0% | JPMorgan Chase | | 6 | RoosterMoney | 1.6% | 1.6K | 0.0% | RoosterMoney | | 7 | Capital One | 0.7% | 720 | -100.0% | Capital One | | 8 | BusyKid | 0.58% | 590 | -18.1% | BusyKid | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Capital One | 9.1M | 98.3% | 1 | | Nov 2025 | Chase | 60.5K | 0.65% | 2 | | Nov 2025 | GoHenry | 40.5K | 0.44% | 3 | | Nov 2025 | Greenlight | 37.5K | 0.4% | 4 | | Nov 2025 | Acorns | 6.6K | 0.07% | 5 | | Nov 2025 | Step | 5.3K | 0.06% | 6 | | Nov 2025 | RoosterMoney | 2.9K | 0.03% | 7 | | Nov 2025 | BusyKid | 1.6K | 0.02% | 8 | | Dec 2025 | Capital One | 9.1M | 98.8% | 1 | | Dec 2025 | Greenlight | 53.9K | 0.58% | 2 | | Dec 2025 | GoHenry | 40.5K | 0.44% | 3 | | Dec 2025 | Acorns | 6.6K | 0.07% | 4 | | Dec 2025 | Step | 4.8K | 0.05% | 5 | | Dec 2025 | Chase | 4.4K | 0.05% | 6 | | Dec 2025 | BusyKid | 1.9K | 0.02% | 7 | | Dec 2025 | RoosterMoney | 1.9K | 0.02% | 8 | | Jan 2026 | Capital One | 11.1M | 98.9% | 1 | | Jan 2026 | GoHenry | 49.5K | 0.44% | 2 | | Jan 2026 | Greenlight | 45.9K | 0.41% | 3 | | Jan 2026 | Acorns | 8.1K | 0.07% | 4 | | Jan 2026 | Chase | 5.4K | 0.05% | 5 | | Jan 2026 | Step | 5.3K | 0.05% | 6 | | Jan 2026 | BusyKid | 2.4K | 0.02% | 7 | | Jan 2026 | RoosterMoney | 2.4K | 0.02% | 8 | | Feb 2026 | Capital One | 9.1M | 98.7% | 1 | | Feb 2026 | Greenlight | 44.9K | 0.49% | 2 | | Feb 2026 | GoHenry | 40.5K | 0.44% | 3 | | Feb 2026 | Step | 17.2K | 0.19% | 4 | | Feb 2026 | Acorns | 6.6K | 0.07% | 5 | | Feb 2026 | Chase | 3.6K | 0.04% | 6 | | Feb 2026 | RoosterMoney | 1.9K | 0.02% | 7 | | Feb 2026 | BusyKid | 1.3K | 0.01% | 8 | | Mar 2026 | Capital One | 11.1M | 99.1% | 1 | | Mar 2026 | Greenlight | 44.9K | 0.4% | 2 | | Mar 2026 | GoHenry | 40.5K | 0.36% | 3 | | Mar 2026 | Acorns | 6.6K | 0.06% | 4 | | Mar 2026 | Step | 6K | 0.05% | 5 | | Mar 2026 | Chase | 4.4K | 0.04% | 6 | | Mar 2026 | RoosterMoney | 2.4K | 0.02% | 7 | | Mar 2026 | BusyKid | 1.3K | 0.01% | 8 | | Apr 2026 | Capital One | 11.1M | 99.1% | 1 | | Apr 2026 | Greenlight | 44.9K | 0.4% | 2 | | Apr 2026 | GoHenry | 40.5K | 0.36% | 3 | | Apr 2026 | Acorns | 6.6K | 0.06% | 4 | | Apr 2026 | Step | 6K | 0.05% | 5 | | Apr 2026 | Chase | 4.4K | 0.04% | 6 | | Apr 2026 | RoosterMoney | 1.9K | 0.02% | 7 | | Apr 2026 | BusyKid | 1.3K | 0.01% | 8 | | May 2026 | Capital One | 9.1M | 98.8% | 1 | | May 2026 | Greenlight | 54.9K | 0.59% | 2 | | May 2026 | GoHenry | 40.5K | 0.44% | 3 | | May 2026 | Acorns | 5.4K | 0.06% | 4 | | May 2026 | Step | 5.3K | 0.06% | 5 | | May 2026 | Chase | 3.6K | 0.04% | 6 | | May 2026 | RoosterMoney | 1.9K | 0.02% | 7 | | May 2026 | BusyKid | 1K | 0.01% | 8 | | Jun 2026 | Capital One | 9.1M | 98.8% | 1 | | Jun 2026 | Greenlight | 54.9K | 0.59% | 2 | | Jun 2026 | GoHenry | 40.5K | 0.44% | 3 | | Jun 2026 | Acorns | 6.6K | 0.07% | 4 | | Jun 2026 | Step | 5.3K | 0.06% | 5 | | Jun 2026 | Chase | 2.9K | 0.03% | 6 | | Jun 2026 | RoosterMoney | 1.9K | 0.02% | 7 | | Jun 2026 | BusyKid | 880 | <0.01% | 8 | | Jul 2026 | Capital One | 9.1M | 98.9% | 1 | | Jul 2026 | Greenlight | 44.9K | 0.49% | 2 | | Jul 2026 | GoHenry | 40.5K | 0.44% | 3 | | Jul 2026 | Acorns | 6.6K | 0.07% | 4 | | Jul 2026 | Step | 4.8K | 0.05% | 5 | | Jul 2026 | Chase | 2.9K | 0.03% | 6 | | Jul 2026 | RoosterMoney | 1.9K | 0.02% | 7 | | Jul 2026 | BusyKid | 720 | <0.01% | 8 | | Aug 2026 | Capital One | 11.1M | 99.1% | 1 | | Aug 2026 | Greenlight | 45.9K | 0.41% | 2 | | Aug 2026 | GoHenry | 40.5K | 0.36% | 3 | | Aug 2026 | Acorns | 6.6K | 0.06% | 4 | | Aug 2026 | Step | 4.8K | 0.04% | 5 | | Aug 2026 | Chase | 2.9K | 0.03% | 6 | | Aug 2026 | RoosterMoney | 1.9K | 0.02% | 7 | | Aug 2026 | BusyKid | 720 | <0.01% | 8 | | Sep 2026 | Capital One | 9.1M | 99.1% | 1 | | Sep 2026 | Greenlight | 37.5K | 0.41% | 2 | | Sep 2026 | GoHenry | 33.1K | 0.36% | 3 | | Sep 2026 | Acorns | 6.6K | 0.07% | 4 | | Sep 2026 | Step | 4.8K | 0.05% | 5 | | Sep 2026 | Chase | 2.4K | 0.03% | 6 | | Sep 2026 | RoosterMoney | 1.6K | 0.02% | 7 | | Sep 2026 | BusyKid | 720 | <0.01% | 8 | | Oct 2026 | Greenlight | 39.7K | 38.8% | 1 | | Oct 2026 | GoHenry | 33.1K | 32.3% | 2 | | Oct 2026 | Step | 17.7K | 17.3% | 3 | | Oct 2026 | Acorns | 6.6K | 6.4% | 4 | | Oct 2026 | Chase | 2.4K | 2.3% | 5 | | Oct 2026 | RoosterMoney | 1.6K | 1.6% | 6 | | Oct 2026 | Capital One | 720 | 0.7% | 7 | | Oct 2026 | BusyKid | 590 | 0.58% | 8 | ## How are branded searches counted for kids debit card apps? - **Acorns**: Measured on the search term “acorns early”. - **BusyKid**: Measured on the search term “busykid”. - **Capital One**: Measured on the search term “capital one money”. - **Chase**: Measured on the search term “chase first banking”. - **GoHenry**: Measured on the search term “gohenry”. - **Greenlight**: Measured on the search terms “greenlight app” and “greenlight card”, summed into one figure. - **RoosterMoney**: Measured on the search term “rooster money”. - **Step**: Measured on the search terms “step banking” and “step card”, summed into one figure. - [Acorns](/demand/global-en/brands/acorns) - [BusyKid](/demand/global-en/brands/busykid) - [Capital One](/demand/global-en/brands/capital-one) - [Chase](/demand/global-en/brands/chase-bank) - [GoHenry](/demand/global-en/brands/gohenry) - [Greenlight](/demand/global-en/brands/greenlight) - [RoosterMoney](/demand/global-en/brands/roostermoney) - [Step](/demand/global-en/brands/step-banking) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among kids debit card apps worldwide? In October 2026, Greenlight was the most searched among kids debit card apps worldwide, with an estimated 39.7K branded searches, 38.8% of all searches for the eight tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Kids debit card apps: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/kids-debit-card-apps This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kids-debit-card-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.