---
title: "Kids clothing brands: Which are searched most?"
description: "Compare the brands parents buy children’s clothes from. Share of Search among Carter's, Petit Bateau, Janie and Jack, Gap Kids, Hanna Andersson, JoJo Maman Bébé, Mini Boden, OshKosh B’gosh, Polarn O. Pyret, Cat & Jack, Frugi, Old Navy, Tea Collection, Patagonia and Primary, the kids clothing brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/kids-clothing-brands"
publisher: "Brandwave"
---

# Kids clothing brands: Which are searched most?

Compare the brands parents buy children’s clothes from. Share of Search among Carter's, Petit Bateau, Janie and Jack, Gap Kids, Hanna Andersson, JoJo Maman Bébé, Mini Boden, OshKosh B’gosh, Polarn O. Pyret, Cat & Jack, Frugi, Old Navy, Tea Collection, Patagonia and Primary, the kids clothing brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kids clothing brands
- **Market**: Global
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Carter's, 61.8%

## Which brand is most popular in search among kids clothing brands worldwide?

- In September 2026, Carter's was the most searched among kids clothing brands worldwide, with an estimated 2.7M branded searches, 61.8% of all searches for the 15 we track.
- Petit Bateau is in 2nd place, 51.6 percentage points behind at 10.1%.
- Across the 12 months ending September 2026, Carter's’ share of searches among kids clothing brands worldwide increased from 58.1% to 61.8%.
- Across the 12 months ending September 2026, Petit Bateau’s share of searches among kids clothing brands worldwide increased from 9.5% to 10.1%.
- Across the 12 months ending September 2026, Gap Kids’ share of searches among kids clothing brands worldwide decreased from 5.2% to 4.5%.
- Across the 12 months ending September 2026, Hanna Andersson’s share of searches among kids clothing brands worldwide decreased from 7.8% to 4.5%.
- Across the 12 months ending September 2026, JoJo Maman Bébé’s share of searches among kids clothing brands worldwide decreased from 3.6% to 2.5%.
- Across the 12 months ending September 2026, Carter's’ share of searches among kids clothing brands worldwide peaked at 61.8% in September 2026 and was lowest at 53.2% in July 2026.
- Across the 12 months ending September 2026, Petit Bateau’s share of searches among kids clothing brands worldwide peaked at 16.7% in June 2026 and was lowest at 8% in December 2025.
- Across the 12 months ending September 2026, Janie and Jack’s share of searches among kids clothing brands worldwide peaked at 9.1% in March 2026 and was lowest at 6% in January 2026.
- Across the 12 months ending September 2026, Gap Kids’ share of searches among kids clothing brands worldwide peaked at 6.2% in August 2026 and was lowest at 3.5% in May 2026.
- Across the 12 months ending September 2026, Hanna Andersson’s share of searches among kids clothing brands worldwide peaked at 7.8% in October 2025 and was lowest at 4.4% in April 2026.
- Across the 12 months ending September 2026, JoJo Maman Bébé’s share of searches among kids clothing brands worldwide peaked at 3.9% in January 2026 and was lowest at 2.5% in September 2026.
- Across the 12 months ending September 2026, Janie and Jack rose from 4th to 3rd among kids clothing brands worldwide.
- Across the 12 months ending September 2026, Gap Kids rose from 5th to 4th among kids clothing brands worldwide.
- Across the 12 months ending September 2026, Hanna Andersson fell from 3rd to 5th among kids clothing brands worldwide.
- Across the 12 months ending September 2026, OshKosh B’gosh rose from 9th to 8th among kids clothing brands worldwide.
- Across the 12 months ending September 2026, Polarn O. Pyret fell from 8th to 9th among kids clothing brands worldwide.
- Across the 12 months ending September 2026, Tea Collection rose from 14th to 13th among kids clothing brands worldwide.
- Across the 12 months ending September 2026, Patagonia fell from 13th to 14th among kids clothing brands worldwide.
- Across the 12 months ending September 2026, Mini Boden, Cat & Jack, Frugi, Old Navy and Primary held steady: their share of searches among kids clothing brands worldwide each moved less than 0.5 percentage points.

## Top kids clothing brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Old Navy appeared every time. Carter's was recommended most often, coming first in one out of four answers that gave a list. Old Navy was second, and Hanna Andersson was third. Petit Bateau, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Carter's | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Old Navy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Hanna Andersson | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Primary | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Cat & Jack | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Patagonia | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Gap Kids | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Tea Collection | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Mini Boden | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Janie and Jack | 10th | 1 of 3 | 0 of 2 | 1 of 5 |
| Petit Bateau | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| JoJo Maman Bébé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| OshKosh B’gosh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Polarn O. Pyret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Frugi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about kids clothing brands

- Asked ChatGPT "Which kids clothing brand should I buy?": 1. Cat & Jack, 2. Carter's, 3. Old Navy, 4. Hanna Andersson, 5. Gap Kids
- Asked ChatGPT "What are the best kids clothing brands?": 1. Carter's, 2. Primary, 3. Hanna Andersson, 4. Gap Kids, 5. Old Navy, 6. Tea Collection, 7. Patagonia, 8. Cat & Jack, 9. Mini Boden, 10. Janie and Jack
- Asked ChatGPT "What's the best kids clothing brand for clothes that last?": 1. Hanna Andersson, 2. Primary, 3. Patagonia, 4. Old Navy
- Searched Google, AI Overview "kids clothes": 1. Old Navy
- Searched Google, AI Overview "toddler clothes": 1. Old Navy, 2. Carter's, 3. Cat & Jack

Not named in any answer: Petit Bateau, JoJo Maman Bébé, OshKosh B’gosh, Polarn O. Pyret and Frugi.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [Carter's vs Petit Bateau: compare search popularity](/demand/global-en/compare/carters-baby-vs-petit-bateau): 61.8% against 10.1% Share of Search.
- [Carter's vs Janie and Jack: compare search popularity](/demand/global-en/compare/carters-baby-vs-janie-and-jack): 61.8% against 6.8% Share of Search.
- [Carter's vs Gap Kids: compare search popularity](/demand/global-en/compare/carters-baby-vs-gap-kids): 61.8% against 4.5% Share of Search.
- [Carter's vs Hanna Andersson: compare search popularity](/demand/global-en/compare/carters-baby-vs-hanna-andersson): 61.8% against 4.5% Share of Search.
- [Petit Bateau vs Janie and Jack: compare search popularity](/demand/global-en/compare/janie-and-jack-vs-petit-bateau): 10.1% against 6.8% Share of Search.
- [Petit Bateau vs Gap Kids: compare search popularity](/demand/global-en/compare/gap-kids-vs-petit-bateau): 10.1% against 4.5% Share of Search.
- [Petit Bateau vs Hanna Andersson: compare search popularity](/demand/global-en/compare/hanna-andersson-vs-petit-bateau): 10.1% against 4.5% Share of Search.
- [Janie and Jack vs Gap Kids: compare search popularity](/demand/global-en/compare/gap-kids-vs-janie-and-jack): 6.8% against 4.5% Share of Search.
- [Janie and Jack vs Hanna Andersson: compare search popularity](/demand/global-en/compare/hanna-andersson-vs-janie-and-jack): 6.8% against 4.5% Share of Search.
- [Gap Kids vs Hanna Andersson: compare search popularity](/demand/global-en/compare/gap-kids-vs-hanna-andersson): 4.5% Share of Search each.

## How did search popularity change for kids clothing brands worldwide in September 2026?

- In September 2026, Janie and Jack overtook Gap Kids to rank 3rd among kids clothing brands worldwide, with 6.8% of the searches.
- In September 2026, Carter's gained share of searches among kids clothing brands worldwide, from 56.3% to 61.8%.
- In September 2026, Gap Kids lost share of searches among kids clothing brands worldwide, from 6.2% to 4.5%.
- In September 2026, Petit Bateau lost share of searches among kids clothing brands worldwide, from 11.3% to 10.1%.
- In September 2026, JoJo Maman Bébé lost share of searches among kids clothing brands worldwide, from 3.6% to 2.5%.
- In September 2026, Polarn O. Pyret lost share of searches among kids clothing brands worldwide, from 2.3% to 1.7%.
- In September 2026, Hanna Andersson lost share of searches among kids clothing brands worldwide, from 5.1% to 4.5%.
- Estimated monthly branded searches for OshKosh B’gosh worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Carter's | 61.8% | 2.7M | +22.3% | Carter's |
| 2 | Petit Bateau | 10.1% | 450K | 0.0% | Petit Bateau |
| 3 | Janie and Jack | 6.8% | 301K | +22.4% | Janie and Jack |
| 4 | Gap Kids | 4.5% | 201K | -18.3% | Gap Inc. |
| 5 | Hanna Andersson | 4.5% | 201K | 0.0% | Hanna Andersson |
| 6 | JoJo Maman Bébé | 2.5% | 113K | -21.2% | JoJo Maman Bébé |
| 7 | Mini Boden | 2.5% | 110K | 0.0% | Boden |
| 8 | OshKosh B’gosh | 2% | 90.5K | 0.0% | Carter's |
| 9 | Polarn O. Pyret | 1.7% | 74K | -18.2% | Polarn O. Pyret |
| 10 | Cat & Jack | 0.91% | 40.5K | -18.2% | Target |
| 11 | Frugi | 0.91% | 40.5K | +22.4% | Frugi |
| 12 | Old Navy | 0.5% | 22.2K | -18.1% | Gap Inc. |
| 13 | Tea Collection | 0.5% | 22.2K | -18.1% | Tea Collection |
| 14 | Patagonia | 0.41% | 18.1K | +22.3% | Patagonia |
| 15 | Primary | 0.3% | 13.4K | +19.6% | Primary |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Carter's | 2.7M | 58.1% | 1 |
| Oct 2025 | Petit Bateau | 450K | 9.5% | 2 |
| Oct 2025 | Hanna Andersson | 368K | 7.8% | 3 |
| Oct 2025 | Janie and Jack | 301K | 6.4% | 4 |
| Oct 2025 | Gap Kids | 246K | 5.2% | 5 |
| Oct 2025 | JoJo Maman Bébé | 168K | 3.6% | 6 |
| Oct 2025 | Mini Boden | 110K | 2.3% | 7 |
| Oct 2025 | Polarn O. Pyret | 90.5K | 1.9% | 8 |
| Oct 2025 | OshKosh B’gosh | 74K | 1.6% | 9 |
| Oct 2025 | Cat & Jack | 40.5K | 0.86% | 10 |
| Oct 2025 | Frugi | 40.5K | 0.86% | 11 |
| Oct 2025 | Old Navy | 27.1K | 0.57% | 12 |
| Oct 2025 | Patagonia | 27.1K | 0.57% | 13 |
| Oct 2025 | Tea Collection | 22.2K | 0.47% | 14 |
| Oct 2025 | Primary | 14K | 0.3% | 15 |
| Nov 2025 | Carter's | 3.4M | 57.5% | 1 |
| Nov 2025 | Petit Bateau | 550K | 9.4% | 2 |
| Nov 2025 | Hanna Andersson | 450K | 7.7% | 3 |
| Nov 2025 | Janie and Jack | 450K | 7.7% | 4 |
| Nov 2025 | Gap Kids | 301K | 5.2% | 5 |
| Nov 2025 | JoJo Maman Bébé | 192K | 3.3% | 6 |
| Nov 2025 | Mini Boden | 135K | 2.3% | 7 |
| Nov 2025 | Polarn O. Pyret | 110K | 1.9% | 8 |
| Nov 2025 | OshKosh B’gosh | 90.5K | 1.6% | 9 |
| Nov 2025 | Cat & Jack | 49.5K | 0.85% | 10 |
| Nov 2025 | Frugi | 49.5K | 0.85% | 11 |
| Nov 2025 | Tea Collection | 33.1K | 0.57% | 12 |
| Nov 2025 | Old Navy | 27.1K | 0.46% | 13 |
| Nov 2025 | Patagonia | 27.1K | 0.46% | 14 |
| Nov 2025 | Primary | 14K | 0.24% | 15 |
| Dec 2025 | Carter's | 2.7M | 59.9% | 1 |
| Dec 2025 | Petit Bateau | 368K | 8% | 2 |
| Dec 2025 | Hanna Andersson | 301K | 6.6% | 3 |
| Dec 2025 | Janie and Jack | 301K | 6.6% | 4 |
| Dec 2025 | Gap Kids | 246K | 5.4% | 5 |
| Dec 2025 | JoJo Maman Bébé | 157K | 3.4% | 6 |
| Dec 2025 | Mini Boden | 90.5K | 2% | 7 |
| Dec 2025 | OshKosh B’gosh | 90.5K | 2% | 8 |
| Dec 2025 | Polarn O. Pyret | 90.5K | 2% | 9 |
| Dec 2025 | Frugi | 49.5K | 1.1% | 10 |
| Dec 2025 | Cat & Jack | 40.5K | 0.89% | 11 |
| Dec 2025 | Primary | 34.7K | 0.76% | 12 |
| Dec 2025 | Old Navy | 22.2K | 0.49% | 13 |
| Dec 2025 | Patagonia | 22.2K | 0.49% | 14 |
| Dec 2025 | Tea Collection | 22.2K | 0.49% | 15 |
| Jan 2026 | Carter's | 2.2M | 55.1% | 1 |
| Jan 2026 | Petit Bateau | 673K | 16.5% | 2 |
| Jan 2026 | Janie and Jack | 246K | 6% | 3 |
| Jan 2026 | Hanna Andersson | 201K | 4.9% | 4 |
| Jan 2026 | Gap Kids | 165K | 4.1% | 5 |
| Jan 2026 | JoJo Maman Bébé | 157K | 3.9% | 6 |
| Jan 2026 | Mini Boden | 110K | 2.7% | 7 |
| Jan 2026 | Polarn O. Pyret | 74K | 1.8% | 8 |
| Jan 2026 | OshKosh B’gosh | 60.5K | 1.5% | 9 |
| Jan 2026 | Frugi | 49.5K | 1.2% | 10 |
| Jan 2026 | Cat & Jack | 33.1K | 0.81% | 11 |
| Jan 2026 | Tea Collection | 18.1K | 0.44% | 12 |
| Jan 2026 | Old Navy | 14.8K | 0.36% | 13 |
| Jan 2026 | Patagonia | 14.8K | 0.36% | 14 |
| Jan 2026 | Primary | 11.2K | 0.28% | 15 |
| Feb 2026 | Carter's | 2.2M | 61.7% | 1 |
| Feb 2026 | Petit Bateau | 368K | 10.1% | 2 |
| Feb 2026 | Janie and Jack | 246K | 6.8% | 3 |
| Feb 2026 | Gap Kids | 165K | 4.5% | 4 |
| Feb 2026 | Hanna Andersson | 165K | 4.5% | 5 |
| Feb 2026 | JoJo Maman Bébé | 109K | 3% | 6 |
| Feb 2026 | Mini Boden | 90.5K | 2.5% | 7 |
| Feb 2026 | OshKosh B’gosh | 60.5K | 1.7% | 8 |
| Feb 2026 | Polarn O. Pyret | 60.5K | 1.7% | 9 |
| Feb 2026 | Cat & Jack | 33.1K | 0.91% | 10 |
| Feb 2026 | Frugi | 33.1K | 0.91% | 11 |
| Feb 2026 | Tea Collection | 22.2K | 0.61% | 12 |
| Feb 2026 | Old Navy | 14.8K | 0.41% | 13 |
| Feb 2026 | Patagonia | 12.1K | 0.33% | 14 |
| Feb 2026 | Primary | 11.2K | 0.31% | 15 |
| Mar 2026 | Carter's | 2.2M | 55.6% | 1 |
| Mar 2026 | Petit Bateau | 450K | 11.2% | 2 |
| Mar 2026 | Janie and Jack | 368K | 9.1% | 3 |
| Mar 2026 | Gap Kids | 201K | 5% | 4 |
| Mar 2026 | Hanna Andersson | 201K | 5% | 5 |
| Mar 2026 | JoJo Maman Bébé | 137K | 3.4% | 6 |
| Mar 2026 | Mini Boden | 110K | 2.7% | 7 |
| Mar 2026 | Polarn O. Pyret | 90.5K | 2.2% | 8 |
| Mar 2026 | OshKosh B’gosh | 74K | 1.8% | 9 |
| Mar 2026 | Cat & Jack | 40.5K | 1% | 10 |
| Mar 2026 | Frugi | 40.5K | 1% | 11 |
| Mar 2026 | Tea Collection | 27.1K | 0.67% | 12 |
| Mar 2026 | Old Navy | 22.2K | 0.55% | 13 |
| Mar 2026 | Primary | 13.7K | 0.34% | 14 |
| Mar 2026 | Patagonia | 12.1K | 0.3% | 15 |
| Apr 2026 | Carter's | 2.2M | 60.4% | 1 |
| Apr 2026 | Petit Bateau | 450K | 12.1% | 2 |
| Apr 2026 | Janie and Jack | 246K | 6.6% | 3 |
| Apr 2026 | Hanna Andersson | 165K | 4.4% | 4 |
| Apr 2026 | Gap Kids | 135K | 3.6% | 5 |
| Apr 2026 | JoJo Maman Bébé | 113K | 3% | 6 |
| Apr 2026 | Mini Boden | 90.5K | 2.4% | 7 |
| Apr 2026 | OshKosh B’gosh | 74K | 2% | 8 |
| Apr 2026 | Polarn O. Pyret | 60.5K | 1.6% | 9 |
| Apr 2026 | Frugi | 40.5K | 1.1% | 10 |
| Apr 2026 | Cat & Jack | 33.1K | 0.89% | 11 |
| Apr 2026 | Tea Collection | 22.2K | 0.6% | 12 |
| Apr 2026 | Old Navy | 18.1K | 0.49% | 13 |
| Apr 2026 | Primary | 10.9K | 0.29% | 14 |
| Apr 2026 | Patagonia | 9.9K | 0.27% | 15 |
| May 2026 | Carter's | 2.2M | 58.2% | 1 |
| May 2026 | Petit Bateau | 550K | 14.3% | 2 |
| May 2026 | Janie and Jack | 246K | 6.4% | 3 |
| May 2026 | Hanna Andersson | 201K | 5.2% | 4 |
| May 2026 | Gap Kids | 135K | 3.5% | 5 |
| May 2026 | JoJo Maman Bébé | 118K | 3.1% | 6 |
| May 2026 | Mini Boden | 90.5K | 2.4% | 7 |
| May 2026 | OshKosh B’gosh | 74K | 1.9% | 8 |
| May 2026 | Polarn O. Pyret | 60.5K | 1.6% | 9 |
| May 2026 | Cat & Jack | 33.1K | 0.86% | 10 |
| May 2026 | Frugi | 33.1K | 0.86% | 11 |
| May 2026 | Tea Collection | 27.1K | 0.7% | 12 |
| May 2026 | Old Navy | 18.1K | 0.47% | 13 |
| May 2026 | Primary | 10.9K | 0.28% | 14 |
| May 2026 | Patagonia | 9.9K | 0.26% | 15 |
| Jun 2026 | Carter's | 1.8M | 55.4% | 1 |
| Jun 2026 | Petit Bateau | 550K | 16.7% | 2 |
| Jun 2026 | Janie and Jack | 201K | 6.1% | 3 |
| Jun 2026 | Hanna Andersson | 165K | 5% | 4 |
| Jun 2026 | Gap Kids | 135K | 4.1% | 5 |
| Jun 2026 | JoJo Maman Bébé | 118K | 3.6% | 6 |
| Jun 2026 | Mini Boden | 74K | 2.2% | 7 |
| Jun 2026 | OshKosh B’gosh | 60.5K | 1.8% | 8 |
| Jun 2026 | Polarn O. Pyret | 49.5K | 1.5% | 9 |
| Jun 2026 | Cat & Jack | 33.1K | 1% | 10 |
| Jun 2026 | Frugi | 33.1K | 1% | 11 |
| Jun 2026 | Tea Collection | 18.1K | 0.55% | 12 |
| Jun 2026 | Old Navy | 14.8K | 0.45% | 13 |
| Jun 2026 | Primary | 13.1K | 0.4% | 14 |
| Jun 2026 | Patagonia | 8.1K | 0.25% | 15 |
| Jul 2026 | Carter's | 1.8M | 53.2% | 1 |
| Jul 2026 | Petit Bateau | 550K | 16% | 2 |
| Jul 2026 | Janie and Jack | 246K | 7.2% | 3 |
| Jul 2026 | Gap Kids | 165K | 4.8% | 4 |
| Jul 2026 | Hanna Andersson | 165K | 4.8% | 5 |
| Jul 2026 | JoJo Maman Bébé | 118K | 3.4% | 6 |
| Jul 2026 | Mini Boden | 74K | 2.2% | 7 |
| Jul 2026 | OshKosh B’gosh | 74K | 2.2% | 8 |
| Jul 2026 | Polarn O. Pyret | 60.5K | 1.8% | 9 |
| Jul 2026 | Cat & Jack | 49.5K | 1.4% | 10 |
| Jul 2026 | Frugi | 40.5K | 1.2% | 11 |
| Jul 2026 | Old Navy | 22.2K | 0.65% | 12 |
| Jul 2026 | Tea Collection | 22.2K | 0.65% | 13 |
| Jul 2026 | Primary | 10.9K | 0.32% | 14 |
| Jul 2026 | Patagonia | 9.9K | 0.29% | 15 |
| Aug 2026 | Carter's | 2.2M | 56.3% | 1 |
| Aug 2026 | Petit Bateau | 450K | 11.3% | 2 |
| Aug 2026 | Gap Kids | 246K | 6.2% | 3 |
| Aug 2026 | Janie and Jack | 246K | 6.2% | 4 |
| Aug 2026 | Hanna Andersson | 201K | 5.1% | 5 |
| Aug 2026 | JoJo Maman Bébé | 143K | 3.6% | 6 |
| Aug 2026 | Mini Boden | 110K | 2.8% | 7 |
| Aug 2026 | OshKosh B’gosh | 90.5K | 2.3% | 8 |
| Aug 2026 | Polarn O. Pyret | 90.5K | 2.3% | 9 |
| Aug 2026 | Cat & Jack | 49.5K | 1.2% | 10 |
| Aug 2026 | Frugi | 33.1K | 0.83% | 11 |
| Aug 2026 | Old Navy | 27.1K | 0.68% | 12 |
| Aug 2026 | Tea Collection | 27.1K | 0.68% | 13 |
| Aug 2026 | Patagonia | 14.8K | 0.37% | 14 |
| Aug 2026 | Primary | 11.2K | 0.28% | 15 |
| Sep 2026 | Carter's | 2.7M | 61.8% | 1 |
| Sep 2026 | Petit Bateau | 450K | 10.1% | 2 |
| Sep 2026 | Janie and Jack | 301K | 6.8% | 3 |
| Sep 2026 | Gap Kids | 201K | 4.5% | 4 |
| Sep 2026 | Hanna Andersson | 201K | 4.5% | 5 |
| Sep 2026 | JoJo Maman Bébé | 113K | 2.5% | 6 |
| Sep 2026 | Mini Boden | 110K | 2.5% | 7 |
| Sep 2026 | OshKosh B’gosh | 90.5K | 2% | 8 |
| Sep 2026 | Polarn O. Pyret | 74K | 1.7% | 9 |
| Sep 2026 | Cat & Jack | 40.5K | 0.91% | 10 |
| Sep 2026 | Frugi | 40.5K | 0.91% | 11 |
| Sep 2026 | Old Navy | 22.2K | 0.5% | 12 |
| Sep 2026 | Tea Collection | 22.2K | 0.5% | 13 |
| Sep 2026 | Patagonia | 18.1K | 0.41% | 14 |
| Sep 2026 | Primary | 13.4K | 0.3% | 15 |

## What is being compared

- **Carter's**: Measured on the search term “carters”.
- **Cat & Jack**: Measured on the search term “cat and jack”.
- **Frugi**: Measured on the search term “frugi”.
- **Gap Kids**: Measured on the search term “gap kids”.
- **Hanna Andersson**: Measured on the search term “hanna andersson”.
- **Janie and Jack**: Measured on the search term “janie and jack”.
- **JoJo Maman Bébé**: Measured on the search terms “jojo maman” and “jojo maman bebe”, summed into one figure.
- **Mini Boden**: Measured on the search term “mini boden”.
- **Old Navy**: Measured on the search term “old navy kids”.
- **OshKosh B’gosh**: Measured on the search term “oshkosh bgosh”.
- **Patagonia**: Measured on the search term “patagonia kids”.
- **Petit Bateau**: Measured on the search term “petit bateau”.
- **Polarn O. Pyret**: Measured on the search term “polarn o pyret”.
- **Primary**: Measured on the search terms “primary kids clothes” and “primary.com”, summed into one figure.
- **Tea Collection**: Measured on the search term “tea collection”.

- [Carter's](/demand/global-en/brands/carters-baby)
- [Cat & Jack](/demand/global-en/brands/cat-and-jack)
- [Frugi](/demand/global-en/brands/frugi)
- [Gap Kids](/demand/global-en/brands/gap-kids)
- [Hanna Andersson](/demand/global-en/brands/hanna-andersson)
- [Janie and Jack](/demand/global-en/brands/janie-and-jack)
- [JoJo Maman Bébé](/demand/global-en/brands/jojo-maman-bebe)
- [Mini Boden](/demand/global-en/brands/mini-boden)
- [Old Navy](/demand/global-en/brands/old-navy)
- [OshKosh B’gosh](/demand/global-en/brands/oshkosh-bgosh)
- [Patagonia](/demand/global-en/brands/patagonia)
- [Petit Bateau](/demand/global-en/brands/petit-bateau)
- [Polarn O. Pyret](/demand/global-en/brands/polarn-o-pyret)
- [Primary](/demand/global-en/brands/primary-kids)
- [Tea Collection](/demand/global-en/brands/tea-collection)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kids clothing brands worldwide?

In September 2026, Carter's was the most searched among kids clothing brands worldwide, with an estimated 2.7M branded searches, 61.8% of all searches for the 15 we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Kids clothing brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/kids-clothing-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kids-clothing-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.