---
title: "Kids audio player brands: Which brands are most popular in search?"
description: "Compare brands that offer screen-free audio players for children. Share of Search among Tonies, Yoto, Lunii, TIMIO and FABA, the kids audio player brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/kids-audio-player-brands"
publisher: "Brandwave"
---

# Kids audio player brands: Which brands are most popular in search?

Compare brands that offer screen-free audio players for children. Share of Search among Tonies, Yoto, Lunii, TIMIO and FABA, the kids audio player brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kids audio player brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Tonies, 66.4%

## Which brand is most popular in search among kids audio player brands worldwide?

- In August 2026, Tonies was the most searched among kids audio player brands worldwide, with an estimated 1.4M branded searches and 66.4% estimated Share of Search within this set.
- Yoto is in 2nd place, 37.7 percentage points behind at 28.7% Share of Search.
- Across the 11 months ending August 2026, Tonies’ estimated Share of Search among kids audio player brands worldwide peaked at 67.8% in February 2026 and was lowest at 56.9% in June 2026.
- Across the 11 months ending August 2026, Yoto’s estimated Share of Search among kids audio player brands worldwide peaked at 37.3% in June 2026 and was lowest at 27.2% in February 2026.
- Across the 11 months ending August 2026, Lunii’s estimated Share of Search among kids audio player brands worldwide peaked at 4.7% in May 2026 and was lowest at 2.4% in November 2025.
- Across the 11 months ending August 2026, TIMIO’s estimated Share of Search among kids audio player brands worldwide peaked at 2.4% in May 2026 and was lowest at 0.9% in December 2025.
- Across the 11 months ending August 2026, Tonies, Yoto, Lunii, TIMIO and FABA held steady: their estimated Share of Search among kids audio player brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Tonies vs Yoto: compare search popularity](/demand/global-en/compare/tonies-vs-yoto): 66.4% against 28.7% Share of Search.
- [Tonies vs Lunii: compare search popularity](/demand/global-en/compare/lunii-vs-tonies): 66.4% against 3.3% Share of Search.
- [Yoto vs Lunii: compare search popularity](/demand/global-en/compare/lunii-vs-yoto): 28.7% against 3.3% Share of Search.

## How did search popularity change for kids audio player brands worldwide in August 2026?

- In August 2026, Tonies gained estimated Share of Search among kids audio player brands worldwide, from 59.4% to 66.4%.
- In August 2026, Yoto lost estimated Share of Search among kids audio player brands worldwide, from 34.6% to 28.7%.
- In August 2026, Lunii lost estimated Share of Search among kids audio player brands worldwide, from 4% to 3.3%.
- Estimated monthly branded searches for TIMIO worldwide fell 18.2% over 11 measured months, from 40.6K to 33.2K in August 2026.
- Estimated monthly branded searches for FABA worldwide fell 14.5% over 11 measured months, from 1.2K to 1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tonies | 66.4% | 1.4M | +34.9% | Tonies |
| 2 | Yoto | 28.7% | 593K | -0.0% | Yoto |
| 3 | Lunii | 3.3% | 67.7K | -2.2% | Lunii |
| 4 | TIMIO | 1.6% | 33.2K | 0.0% | TIMIO |
| 5 | FABA | 0.05% | 1K | -3.8% | FABA |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tonies | 1.8M | 66.9% | 1 |
| Oct 2025 | Yoto | 782K | 28.6% | 2 |
| Oct 2025 | Lunii | 81.3K | 3% | 3 |
| Oct 2025 | TIMIO | 40.6K | 1.5% | 4 |
| Oct 2025 | FABA | 1.2K | 0.04% | 5 |
| Nov 2025 | Tonies | 3.3M | 64.9% | 1 |
| Nov 2025 | Yoto | 1.6M | 31.6% | 2 |
| Nov 2025 | Lunii | 126K | 2.4% | 3 |
| Nov 2025 | TIMIO | 49.7K | 0.97% | 4 |
| Nov 2025 | FABA | 2K | 0.04% | 5 |
| Dec 2025 | Tonies | 2.4M | 66.3% | 1 |
| Dec 2025 | Yoto | 1.1M | 29.5% | 2 |
| Dec 2025 | Lunii | 121K | 3.3% | 3 |
| Dec 2025 | TIMIO | 33.2K | 0.9% | 4 |
| Dec 2025 | FABA | 2.2K | 0.06% | 5 |
| Jan 2026 | Tonies | 1.3M | 66.9% | 1 |
| Jan 2026 | Yoto | 577K | 28.7% | 2 |
| Jan 2026 | Lunii | 65.5K | 3.3% | 3 |
| Jan 2026 | TIMIO | 22.3K | 1.1% | 4 |
| Jan 2026 | FABA | 1.3K | 0.06% | 5 |
| Feb 2026 | Tonies | 1.1M | 67.8% | 1 |
| Feb 2026 | Yoto | 442K | 27.2% | 2 |
| Feb 2026 | Lunii | 53.7K | 3.3% | 3 |
| Feb 2026 | TIMIO | 27.2K | 1.7% | 4 |
| Feb 2026 | FABA | 980 | 0.06% | 5 |
| Mar 2026 | Tonies | 1.1M | 63.2% | 1 |
| Mar 2026 | Yoto | 541K | 31% | 2 |
| Mar 2026 | Lunii | 66.5K | 3.8% | 3 |
| Mar 2026 | TIMIO | 33.2K | 1.9% | 4 |
| Mar 2026 | FABA | 1.1K | 0.06% | 5 |
| Apr 2026 | Tonies | 819K | 63.3% | 1 |
| Apr 2026 | Yoto | 397K | 30.7% | 2 |
| Apr 2026 | Lunii | 54.4K | 4.2% | 3 |
| Apr 2026 | TIMIO | 22.3K | 1.7% | 4 |
| Apr 2026 | FABA | 870 | 0.07% | 5 |
| May 2026 | Tonies | 819K | 58.3% | 1 |
| May 2026 | Yoto | 486K | 34.6% | 2 |
| May 2026 | Lunii | 66.4K | 4.7% | 3 |
| May 2026 | TIMIO | 33.2K | 2.4% | 4 |
| May 2026 | FABA | 860 | 0.06% | 5 |
| Jun 2026 | Tonies | 820K | 56.9% | 1 |
| Jun 2026 | Yoto | 538K | 37.3% | 2 |
| Jun 2026 | Lunii | 55.5K | 3.8% | 3 |
| Jun 2026 | TIMIO | 27.2K | 1.9% | 4 |
| Jun 2026 | FABA | 870 | 0.06% | 5 |
| Jul 2026 | Tonies | 1M | 59.4% | 1 |
| Jul 2026 | Yoto | 594K | 34.6% | 2 |
| Jul 2026 | Lunii | 69.2K | 4% | 3 |
| Jul 2026 | TIMIO | 33.2K | 1.9% | 4 |
| Jul 2026 | FABA | 1K | 0.06% | 5 |
| Aug 2026 | Tonies | 1.4M | 66.4% | 1 |
| Aug 2026 | Yoto | 593K | 28.7% | 2 |
| Aug 2026 | Lunii | 67.7K | 3.3% | 3 |
| Aug 2026 | TIMIO | 33.2K | 1.6% | 4 |
| Aug 2026 | FABA | 1K | 0.05% | 5 |
| Sep 2026 | FABA | — | — | — |
| Sep 2026 | Lunii | — | — | — |
| Sep 2026 | TIMIO | — | — | — |
| Sep 2026 | Tonies | — | — | — |
| Sep 2026 | Yoto | — | — | — |

## What is being compared

- **FABA**: Measured on the search terms “faba plus”, “faba storyteller”, “myfaba com” and “myfaba.it”, summed into one figure.
- **Lunii**: Measured on the search terms “lunii”, “lunii com”, “lunii flam”, “lunii storyteller” and “my fabulous storyteller”, summed into one figure.
- **TIMIO**: Measured on the search terms “timio”, “timio audio player” and “timio co”, summed into one figure.
- **Tonies**: Measured on the search terms “toniebox”, “toniebox lite”, “tonies”, “tonies audio player” and “tonies com”, summed into one figure.
- **Yoto**: Measured on the search terms “yoto”, “yoto audio player”, “yoto mini”, “yoto player”, “yoto storyteller” and “yotoplay com”, summed into one figure.

- [FABA](/demand/global-en/brands/faba)
- [Lunii](/demand/global-en/brands/lunii)
- [TIMIO](/demand/global-en/brands/timio)
- [Tonies](/demand/global-en/brands/tonies)
- [Yoto](/demand/global-en/brands/yoto)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kids audio player brands worldwide?

In August 2026, Tonies was the most searched among kids audio player brands worldwide, with an estimated 1.4M branded searches and 66.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Kids audio player brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/kids-audio-player-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kids-audio-player-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.