--- title: "Keyboards and synths: Which are searched most?" description: "Compare the keyboards and synths people search for. Share of Search among Yamaha, Korg, Moog, Arturia, Novation and Roland, the keyboards and synths Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/keyboards-and-synths" publisher: "Brandwave" --- # Keyboards and synths: Which are searched most? Compare the keyboards and synths people search for. Share of Search among Yamaha, Korg, Moog, Arturia, Novation and Roland, the keyboards and synths Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Keyboards and synths - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Yamaha, 91.2% ## Which brand is most popular in search among keyboards and synths worldwide? - In August 2026, Yamaha was the most searched among keyboards and synths worldwide, with an estimated 4.1M branded searches and 91.2% estimated Share of Search within this set. - Korg is in 2nd place, 88.8 percentage points behind at 2.5% Share of Search. - Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among keyboards and synths worldwide peaked at 92.5% in March 2026 and was lowest at 89.5% in November 2025. - Across the 11 months ending August 2026, Arturia’s estimated Share of Search among keyboards and synths worldwide peaked at 3.6% in November 2025 and was lowest at 2% in August 2026. - Across the 11 months ending August 2026, Korg rose from 4th to 2nd among keyboards and synths worldwide. - Across the 11 months ending August 2026, Arturia fell from 2nd to 4th among keyboards and synths worldwide. - Across the 11 months ending August 2026, Yamaha, Moog, Novation and Roland held steady: their estimated Share of Search among keyboards and synths worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Yamaha vs Korg: compare search popularity](/demand/global-en/compare/korg-vs-yamaha): 91.2% against 2.5% Share of Search. - [Yamaha vs Moog: compare search popularity](/demand/global-en/compare/moog-vs-yamaha): 91.2% against 2.5% Share of Search. - [Yamaha vs Arturia: compare search popularity](/demand/global-en/compare/arturia-vs-yamaha): 91.2% against 2% Share of Search. - [Korg vs Moog: compare search popularity](/demand/global-en/compare/korg-vs-moog): 2.5% Share of Search each. - [Korg vs Arturia: compare search popularity](/demand/global-en/compare/arturia-vs-korg): 2.5% against 2% Share of Search. - [Moog vs Arturia: compare search popularity](/demand/global-en/compare/arturia-vs-moog): 2.5% against 2% Share of Search. ## How did search popularity change for keyboards and synths worldwide in August 2026? - In August 2026, Yamaha lost estimated Share of Search among keyboards and synths worldwide, from 91.8% to 91.2%. - In August 2026, Korg rose from 3rd to 2nd among keyboards and synths worldwide. - In August 2026, Moog rose from 4th to 3rd among keyboards and synths worldwide. - In August 2026, Arturia fell from 2nd to 4th among keyboards and synths worldwide. - Estimated monthly branded searches for Novation worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Yamaha | 91.2% | 4.1M | 0.0% | Yamaha | | 2 | Korg | 2.5% | 110K | +21.5% | Korg | | 3 | Moog | 2.5% | 110K | +21.5% | Moog | | 4 | Arturia | 2% | 90.5K | 0.0% | Arturia | | 5 | Novation | 1.3% | 60.5K | -18.2% | Novation | | 6 | Roland | 0.5% | 22.2K | +22.7% | Roland | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yamaha | 4.1M | 91% | 1 | | Oct 2025 | Arturia | 110K | 2.4% | 2 | | Oct 2025 | Moog | 110K | 2.4% | 3 | | Oct 2025 | Korg | 90.5K | 2% | 4 | | Oct 2025 | Novation | 74K | 1.6% | 5 | | Oct 2025 | Roland | 22.2K | 0.49% | 6 | | Nov 2025 | Yamaha | 4.1M | 89.5% | 1 | | Nov 2025 | Arturia | 165K | 3.6% | 2 | | Nov 2025 | Korg | 110K | 2.4% | 3 | | Nov 2025 | Moog | 110K | 2.4% | 4 | | Nov 2025 | Novation | 74K | 1.6% | 5 | | Nov 2025 | Roland | 22.2K | 0.49% | 6 | | Dec 2025 | Yamaha | 4.1M | 90.5% | 1 | | Dec 2025 | Arturia | 135K | 3% | 2 | | Dec 2025 | Korg | 110K | 2.4% | 3 | | Dec 2025 | Moog | 90.5K | 2% | 4 | | Dec 2025 | Novation | 74K | 1.6% | 5 | | Dec 2025 | Roland | 22.2K | 0.49% | 6 | | Jan 2026 | Yamaha | 4.1M | 90.6% | 1 | | Jan 2026 | Arturia | 110K | 2.4% | 2 | | Jan 2026 | Korg | 110K | 2.4% | 3 | | Jan 2026 | Moog | 110K | 2.4% | 4 | | Jan 2026 | Novation | 74K | 1.6% | 5 | | Jan 2026 | Roland | 22.2K | 0.49% | 6 | | Feb 2026 | Yamaha | 4.1M | 91.4% | 1 | | Feb 2026 | Arturia | 110K | 2.5% | 2 | | Feb 2026 | Korg | 90.5K | 2% | 3 | | Feb 2026 | Moog | 90.5K | 2% | 4 | | Feb 2026 | Novation | 74K | 1.7% | 5 | | Feb 2026 | Roland | 18.1K | 0.4% | 6 | | Mar 2026 | Yamaha | 5M | 92.5% | 1 | | Mar 2026 | Arturia | 110K | 2% | 2 | | Mar 2026 | Moog | 110K | 2% | 3 | | Mar 2026 | Korg | 90.5K | 1.7% | 4 | | Mar 2026 | Novation | 74K | 1.4% | 5 | | Mar 2026 | Roland | 18.1K | 0.34% | 6 | | Apr 2026 | Yamaha | 4.1M | 91% | 1 | | Apr 2026 | Arturia | 110K | 2.4% | 2 | | Apr 2026 | Moog | 110K | 2.4% | 3 | | Apr 2026 | Korg | 90.5K | 2% | 4 | | Apr 2026 | Novation | 74K | 1.6% | 5 | | Apr 2026 | Roland | 18.1K | 0.4% | 6 | | May 2026 | Yamaha | 4.1M | 91.4% | 1 | | May 2026 | Moog | 110K | 2.5% | 2 | | May 2026 | Arturia | 90.5K | 2% | 3 | | May 2026 | Korg | 90.5K | 2% | 4 | | May 2026 | Novation | 74K | 1.7% | 5 | | May 2026 | Roland | 18.1K | 0.4% | 6 | | Jun 2026 | Yamaha | 4.1M | 92.2% | 1 | | Jun 2026 | Arturia | 90.5K | 2% | 2 | | Jun 2026 | Moog | 90.5K | 2% | 3 | | Jun 2026 | Korg | 74K | 1.7% | 4 | | Jun 2026 | Novation | 74K | 1.7% | 5 | | Jun 2026 | Roland | 18.1K | 0.41% | 6 | | Jul 2026 | Yamaha | 4.1M | 91.8% | 1 | | Jul 2026 | Arturia | 90.5K | 2% | 2 | | Jul 2026 | Korg | 90.5K | 2% | 3 | | Jul 2026 | Moog | 90.5K | 2% | 4 | | Jul 2026 | Novation | 74K | 1.7% | 5 | | Jul 2026 | Roland | 18.1K | 0.41% | 6 | | Aug 2026 | Yamaha | 4.1M | 91.2% | 1 | | Aug 2026 | Korg | 110K | 2.5% | 2 | | Aug 2026 | Moog | 110K | 2.5% | 3 | | Aug 2026 | Arturia | 90.5K | 2% | 4 | | Aug 2026 | Novation | 60.5K | 1.3% | 5 | | Aug 2026 | Roland | 22.2K | 0.5% | 6 | | Sep 2026 | Arturia | — | — | — | | Sep 2026 | Korg | — | — | — | | Sep 2026 | Moog | — | — | — | | Sep 2026 | Novation | — | — | — | | Sep 2026 | Roland | — | — | — | | Sep 2026 | Yamaha | — | — | — | ## What is being compared - **Arturia**: Measured on the search term “arturia”. - **Korg**: Measured on the search term “korg”. - **Moog**: Measured on the search term “moog”. - **Novation**: Measured on the search term “novation”. - **Roland**: Measured on the search term “roland keyboard”. - **Yamaha**: Measured on the search term “yamaha”. - [Arturia](/demand/global-en/brands/arturia) - [Korg](/demand/global-en/brands/korg) - [Moog](/demand/global-en/brands/moog) - [Novation](/demand/global-en/brands/novation) - [Roland](/demand/global-en/brands/roland) - [Yamaha](/demand/global-en/brands/yamaha) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among keyboards and synths worldwide? In August 2026, Yamaha was the most searched among keyboards and synths worldwide, with an estimated 4.1M branded searches and 91.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Keyboards and synths: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/keyboards-and-synths This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/keyboards-and-synths. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.