--- title: "Key safe brands: Which are searched most?" description: "Compare the key safe brands people buy. Share of Search among Master Lock, Kidde and Yale, the key safe brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/key-safe-brands" publisher: "Brandwave" --- # Key safe brands: Which are searched most? Compare the key safe brands people buy. Share of Search among Master Lock, Kidde and Yale, the key safe brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Key safe brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Master Lock, 64.1% ## Which brand is most popular in search among key safe brands worldwide? - In September 2026, Master Lock was the most searched among key safe brands worldwide, with an estimated 60.5K branded searches and 64.1% estimated Share of Search within this set. - Kidde is in 2nd place, 29.1 percentage points behind at 35.1% Share of Search. - Across the 12 months ending September 2026, Master Lock’s estimated Share of Search among key safe brands worldwide peaked at 72.7% in August 2026 and was lowest at 59.4% in January 2026. - Across the 12 months ending September 2026, Kidde’s estimated Share of Search among key safe brands worldwide peaked at 39.8% in January 2026 and was lowest at 26.6% in August 2026. - Across the 12 months ending September 2026, Master Lock, Kidde and Yale held steady: their estimated Share of Search among key safe brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Master Lock vs Kidde: compare search popularity](/demand/global-en/compare/kidde-vs-master-lock): 64.1% against 35.1% Share of Search. ## How did search popularity change for key safe brands worldwide in September 2026? - In September 2026, Kidde gained estimated Share of Search among key safe brands worldwide, from 26.6% to 35.1%. - In September 2026, Master Lock lost estimated Share of Search among key safe brands worldwide, from 72.7% to 64.1%. - Estimated monthly branded searches for Yale worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Master Lock | 64.1% | 60.5K | -18.2% | Master Lock | | 2 | Kidde | 35.1% | 33.1K | +22.1% | Kidde | | 3 | Yale | 0.76% | 720 | 0.0% | Yale | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Master Lock | 60.5K | 64% | 1 | | Oct 2025 | Kidde | 33.1K | 35% | 2 | | Oct 2025 | Yale | 880 | 0.93% | 3 | | Nov 2025 | Master Lock | 60.5K | 64.1% | 1 | | Nov 2025 | Kidde | 33.1K | 35.1% | 2 | | Nov 2025 | Yale | 720 | 0.76% | 3 | | Dec 2025 | Master Lock | 60.5K | 64.1% | 1 | | Dec 2025 | Kidde | 33.1K | 35.1% | 2 | | Dec 2025 | Yale | 720 | 0.76% | 3 | | Jan 2026 | Master Lock | 60.5K | 59.4% | 1 | | Jan 2026 | Kidde | 40.5K | 39.8% | 2 | | Jan 2026 | Yale | 880 | 0.86% | 3 | | Feb 2026 | Master Lock | 60.5K | 64.1% | 1 | | Feb 2026 | Kidde | 33.1K | 35.1% | 2 | | Feb 2026 | Yale | 720 | 0.76% | 3 | | Mar 2026 | Master Lock | 60.5K | 64% | 1 | | Mar 2026 | Kidde | 33.1K | 35% | 2 | | Mar 2026 | Yale | 880 | 0.93% | 3 | | Apr 2026 | Master Lock | 60.5K | 64.1% | 1 | | Apr 2026 | Kidde | 33.1K | 35.1% | 2 | | Apr 2026 | Yale | 720 | 0.76% | 3 | | May 2026 | Master Lock | 60.5K | 64.2% | 1 | | May 2026 | Kidde | 33.1K | 35.1% | 2 | | May 2026 | Yale | 590 | 0.63% | 3 | | Jun 2026 | Master Lock | 60.5K | 68.6% | 1 | | Jun 2026 | Kidde | 27.1K | 30.7% | 2 | | Jun 2026 | Yale | 590 | 0.67% | 3 | | Jul 2026 | Master Lock | 60.5K | 68.5% | 1 | | Jul 2026 | Kidde | 27.1K | 30.7% | 2 | | Jul 2026 | Yale | 720 | 0.82% | 3 | | Aug 2026 | Master Lock | 74K | 72.7% | 1 | | Aug 2026 | Kidde | 27.1K | 26.6% | 2 | | Aug 2026 | Yale | 720 | 0.71% | 3 | | Sep 2026 | Master Lock | 60.5K | 64.1% | 1 | | Sep 2026 | Kidde | 33.1K | 35.1% | 2 | | Sep 2026 | Yale | 720 | 0.76% | 3 | ## What is being compared - **Kidde**: Measured on the search term “kidde”. - **Master Lock**: Measured on the search term “master lock”. - **Yale**: Measured on the search term “yale key safe”. - [Kidde](/demand/global-en/brands/kidde) - [Master Lock](/demand/global-en/brands/master-lock) - [Yale](/demand/global-en/brands/yale) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among key safe brands worldwide? In September 2026, Master Lock was the most searched among key safe brands worldwide, with an estimated 60.5K branded searches and 64.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Key safe brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/key-safe-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/key-safe-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.