--- title: "Bowflex vs Rogue Fitness: Which is searched more?" description: "Is Bowflex or Rogue Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kettlebell brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/kettlebell-brands/compare/bowflex-vs-rogue-fitness" publisher: "Brandwave" --- # Bowflex vs Rogue Fitness: Which is searched more? Is Bowflex or Rogue Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kettlebell brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bowflex and Rogue Fitness - **Competitive set**: Kettlebell brands - **Market**: Global - **Month measured**: Sep 2026 - **Bowflex Share of Search**: 20.8% - **Rogue Fitness Share of Search**: 25.3% ## Is Bowflex or Rogue Fitness more popular in search? - In September 2026, Rogue Fitness had more branded searches than Bowflex among kettlebell brands worldwide. Rogue Fitness had about 110,000 branded searches, while Bowflex had 90,500. Rogue Fitness made up 25.3% of all kettlebell brand searches we track, and Bowflex accounted for 20.8%. - Rogue Fitness was ahead of Bowflex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bowflex’s share of searches among kettlebell brands worldwide moved from 22.6% to 20.8%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Rogue Fitness’ share of searches among kettlebell brands worldwide moved from 27.5% to 25.3%, and its estimated monthly branded searches held steady at 110K. ## Top kettlebell brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bowflex was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Rogue Fitness was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rogue Fitness was listed before Bowflex in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rep Fitness | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Rogue Fitness | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Bells of Steel | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bowflex | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Yes4All | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Titan Fitness | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Force USA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kettlebell brands - Asked ChatGPT "Which kettlebell brand should I buy?": 1. Rogue Fitness, 2. Rep Fitness, 3. Yes4All, 4. Bells of Steel - Asked ChatGPT "What are the best kettlebell brands?": 1. Rogue Fitness, 2. Rep Fitness, 3. Titan Fitness, 4. Bells of Steel, 5. Yes4All - Asked ChatGPT "What's the best kettlebell brand for home workouts?": 1. Rogue Fitness, 2. Rep Fitness, 3. Bowflex - Searched Google, AI Overview "best kettlebell": 1. Rep Fitness, 2. Bowflex, 3. Bells of Steel, 4. Yes4All - Searched Google, AI Overview "adjustable kettlebell": 1. Bowflex, 2. Rep Fitness, 3. Bells of Steel Not named in any answer: Force USA. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for kettlebell brands worldwide in September 2026? - In September 2026, Bowflex gained share of searches among kettlebell brands worldwide, from 19.6% to 20.8%. - In September 2026, Rogue Fitness lost share of searches among kettlebell brands worldwide, from 29.3% to 25.3%. ## Month by month | Month | Bowflex estimated searches | Bowflex Share of Search | Bowflex rank | Rogue Fitness estimated searches | Rogue Fitness Share of Search | Rogue Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 22.6% | 2 | 110K | 27.5% | 1 | | Nov 2025 | 110K | 18.2% | 3 | 165K | 27.3% | 1 | | Dec 2025 | 110K | 22.1% | 2 | 135K | 27.2% | 1 | | Jan 2026 | 110K | 22.4% | 2 | 135K | 27.6% | 1 | | Feb 2026 | 90.5K | 22.6% | 2 | 110K | 27.4% | 1 | | Mar 2026 | 90.5K | 20.1% | 2 | 135K | 30% | 1 | | Apr 2026 | 90.5K | 20.8% | 2 | 135K | 31.1% | 1 | | May 2026 | 90.5K | 19.3% | 2 | 135K | 28.8% | 1 | | Jun 2026 | 74K | 17.5% | 2 | 135K | 32% | 1 | | Jul 2026 | 90.5K | 20.5% | 2 | 135K | 30.6% | 1 | | Aug 2026 | 90.5K | 19.6% | 2 | 135K | 29.3% | 1 | | Sep 2026 | 90.5K | 20.8% | 2 | 110K | 25.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bowflex’s and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bowflex**: Measured on the search term “bowflex”. - **Rogue Fitness**: Measured on the search term “rogue fitness”. - [Bowflex profile](/demand/global-en/brands/bowflex) - [Rogue Fitness profile](/demand/global-en/brands/rogue-fitness) - [All kettlebell brands worldwide](/demand/global-en/categories/kettlebell-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bowflex or Rogue Fitness more popular in search? In September 2026, Rogue Fitness had more branded searches than Bowflex among kettlebell brands worldwide. Rogue Fitness had about 110,000 branded searches, while Bowflex had 90,500. Rogue Fitness made up 25.3% of all kettlebell brand searches we track, and Bowflex accounted for 20.8%. ## Cite this page Brandwave. "Bowflex vs Rogue Fitness: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/kettlebell-brands/compare/bowflex-vs-rogue-fitness This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kettlebell-brands/compare/bowflex-vs-rogue-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.