---
title: "Kettlebell brands: Which are searched most?"
description: "Compare the kettlebell brands people buy. Share of Search among New York University, Rogue Fitness, Bowflex, Titan Fitness and Force USA, the kettlebell brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/kettlebell-brands"
publisher: "Brandwave"
---

# Kettlebell brands: Which are searched most?

Compare the kettlebell brands people buy. Share of Search among New York University, Rogue Fitness, Bowflex, Titan Fitness and Force USA, the kettlebell brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kettlebell brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: New York University, 64.9%

## Which brand is most popular in search among kettlebell brands worldwide?

- In August 2026, New York University was the most searched among kettlebell brands worldwide, with an estimated 587K branded searches and 64.9% estimated Share of Search within this set.
- Rogue Fitness is in 2nd place, 50 percentage points behind at 14.9% Share of Search.
- Across the 11 months ending August 2026, New York University’s estimated Share of Search among kettlebell brands worldwide decreased from 67.2% to 64.9%.
- Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among kettlebell brands worldwide increased from 12.6% to 14.9%.
- Across the 11 months ending August 2026, Force USA’s estimated Share of Search among kettlebell brands worldwide increased from 1.4% to 2%.
- Across the 11 months ending August 2026, New York University’s estimated Share of Search among kettlebell brands worldwide peaked at 67.2% in October 2025 and was lowest at 56.2% in November 2025.
- Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among kettlebell brands worldwide peaked at 18.3% in July 2026 and was lowest at 12.6% in October 2025.
- Across the 11 months ending August 2026, Bowflex’s estimated Share of Search among kettlebell brands worldwide peaked at 12.3% in July 2026 and was lowest at 9.5% in June 2026.
- Across the 11 months ending August 2026, Titan Fitness’ estimated Share of Search among kettlebell brands worldwide peaked at 12% in November 2025 and was lowest at 8.2% in August 2026.
- Across the 11 months ending August 2026, Bowflex and Titan Fitness held steady: their estimated Share of Search among kettlebell brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [New York University vs Rogue Fitness: compare search popularity](/demand/global-en/compare/new-york-university-vs-rogue-fitness): 64.9% against 14.9% Share of Search.
- [New York University vs Bowflex: compare search popularity](/demand/global-en/compare/bowflex-vs-new-york-university): 64.9% against 10% Share of Search.
- [New York University vs Titan Fitness: compare search popularity](/demand/global-en/compare/new-york-university-vs-titan-fitness): 64.9% against 8.2% Share of Search.
- [New York University vs Force USA: compare search popularity](/demand/global-en/compare/force-usa-vs-new-york-university): 64.9% against 2% Share of Search.
- [Rogue Fitness vs Bowflex: compare search popularity](/demand/global-en/compare/bowflex-vs-rogue-fitness): 14.9% against 10% Share of Search.
- [Rogue Fitness vs Titan Fitness: compare search popularity](/demand/global-en/compare/rogue-fitness-vs-titan-fitness): 14.9% against 8.2% Share of Search.
- [Rogue Fitness vs Force USA: compare search popularity](/demand/global-en/compare/force-usa-vs-rogue-fitness): 14.9% against 2% Share of Search.
- [Bowflex vs Titan Fitness: compare search popularity](/demand/global-en/compare/bowflex-vs-titan-fitness): 10% against 8.2% Share of Search.
- [Bowflex vs Force USA: compare search popularity](/demand/global-en/compare/bowflex-vs-force-usa): 10% against 2% Share of Search.
- [Titan Fitness vs Force USA: compare search popularity](/demand/global-en/compare/force-usa-vs-titan-fitness): 8.2% against 2% Share of Search.

## How did search popularity change for kettlebell brands worldwide in August 2026?

- In August 2026, New York University gained estimated Share of Search among kettlebell brands worldwide, from 57.4% to 64.9%.
- In August 2026, Rogue Fitness lost estimated Share of Search among kettlebell brands worldwide, from 18.3% to 14.9%.
- In August 2026, Bowflex lost estimated Share of Search among kettlebell brands worldwide, from 12.3% to 10%.
- In August 2026, Titan Fitness lost estimated Share of Search among kettlebell brands worldwide, from 10% to 8.2%.
- Estimated monthly branded searches for Force USA worldwide rose 49.6% over 11 measured months, from 12.1K to 18.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | New York University | 64.9% | 587K | +38.8% | New York University |
| 2 | Rogue Fitness | 14.9% | 135K | 0.0% | Rogue Fitness |
| 3 | Bowflex | 10% | 90.5K | 0.0% | Bowflex |
| 4 | Titan Fitness | 8.2% | 74K | 0.0% | Titan Fitness |
| 5 | Force USA | 2% | 18.1K | +22.3% | Force USA |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | New York University | 587K | 67.2% | 1 |
| Oct 2025 | Rogue Fitness | 110K | 12.6% | 2 |
| Oct 2025 | Bowflex | 90.5K | 10.4% | 3 |
| Oct 2025 | Titan Fitness | 74K | 8.5% | 4 |
| Oct 2025 | Force USA | 12.1K | 1.4% | 5 |
| Nov 2025 | New York University | 517K | 56.2% | 1 |
| Nov 2025 | Rogue Fitness | 165K | 17.9% | 2 |
| Nov 2025 | Bowflex | 110K | 12% | 3 |
| Nov 2025 | Titan Fitness | 110K | 12% | 4 |
| Nov 2025 | Force USA | 18.1K | 2% | 5 |
| Dec 2025 | New York University | 587K | 62.6% | 1 |
| Dec 2025 | Rogue Fitness | 135K | 14.4% | 2 |
| Dec 2025 | Bowflex | 110K | 11.7% | 3 |
| Dec 2025 | Titan Fitness | 90.5K | 9.7% | 4 |
| Dec 2025 | Force USA | 14.8K | 1.6% | 5 |
| Jan 2026 | New York University | 551K | 60.9% | 1 |
| Jan 2026 | Rogue Fitness | 135K | 14.9% | 2 |
| Jan 2026 | Bowflex | 110K | 12.2% | 3 |
| Jan 2026 | Titan Fitness | 90.5K | 10% | 4 |
| Jan 2026 | Force USA | 18.1K | 2% | 5 |
| Feb 2026 | New York University | 481K | 62.4% | 1 |
| Feb 2026 | Rogue Fitness | 110K | 14.3% | 2 |
| Feb 2026 | Bowflex | 90.5K | 11.8% | 3 |
| Feb 2026 | Titan Fitness | 74K | 9.6% | 4 |
| Feb 2026 | Force USA | 14.8K | 1.9% | 5 |
| Mar 2026 | New York University | 587K | 64% | 1 |
| Mar 2026 | Rogue Fitness | 135K | 14.7% | 2 |
| Mar 2026 | Bowflex | 90.5K | 9.9% | 3 |
| Mar 2026 | Titan Fitness | 90.5K | 9.9% | 4 |
| Mar 2026 | Force USA | 14.8K | 1.6% | 5 |
| Apr 2026 | New York University | 555K | 63.9% | 1 |
| Apr 2026 | Rogue Fitness | 135K | 15.5% | 2 |
| Apr 2026 | Bowflex | 90.5K | 10.4% | 3 |
| Apr 2026 | Titan Fitness | 74K | 8.5% | 4 |
| Apr 2026 | Force USA | 14.8K | 1.7% | 5 |
| May 2026 | New York University | 555K | 62.7% | 1 |
| May 2026 | Rogue Fitness | 135K | 15.2% | 2 |
| May 2026 | Bowflex | 90.5K | 10.2% | 3 |
| May 2026 | Titan Fitness | 90.5K | 10.2% | 4 |
| May 2026 | Force USA | 14.8K | 1.7% | 5 |
| Jun 2026 | New York University | 481K | 61.8% | 1 |
| Jun 2026 | Rogue Fitness | 135K | 17.3% | 2 |
| Jun 2026 | Bowflex | 74K | 9.5% | 3 |
| Jun 2026 | Titan Fitness | 74K | 9.5% | 4 |
| Jun 2026 | Force USA | 14.8K | 1.9% | 5 |
| Jul 2026 | New York University | 423K | 57.4% | 1 |
| Jul 2026 | Rogue Fitness | 135K | 18.3% | 2 |
| Jul 2026 | Bowflex | 90.5K | 12.3% | 3 |
| Jul 2026 | Titan Fitness | 74K | 10% | 4 |
| Jul 2026 | Force USA | 14.8K | 2% | 5 |
| Aug 2026 | New York University | 587K | 64.9% | 1 |
| Aug 2026 | Rogue Fitness | 135K | 14.9% | 2 |
| Aug 2026 | Bowflex | 90.5K | 10% | 3 |
| Aug 2026 | Titan Fitness | 74K | 8.2% | 4 |
| Aug 2026 | Force USA | 18.1K | 2% | 5 |
| Sep 2026 | Bowflex | — | — | — |
| Sep 2026 | Force USA | — | — | — |
| Sep 2026 | New York University | — | — | — |
| Sep 2026 | Rogue Fitness | — | — | — |
| Sep 2026 | Titan Fitness | — | — | — |

## What is being compared

- **Bowflex**: Measured on the search term “bowflex”.
- **Force USA**: Measured on the search term “force usa”.
- **New York University**: Measured on the search terms “new york university”, “nyu” and “nyu university”, summed into one figure.
- **Rogue Fitness**: Measured on the search term “rogue fitness”.
- **Titan Fitness**: Measured on the search term “titan fitness”.

- [Bowflex](/demand/global-en/brands/bowflex)
- [Force USA](/demand/global-en/brands/force-usa)
- [New York University](/demand/global-en/brands/new-york-university)
- [Rogue Fitness](/demand/global-en/brands/rogue-fitness)
- [Titan Fitness](/demand/global-en/brands/titan-fitness)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kettlebell brands worldwide?

In August 2026, New York University was the most searched among kettlebell brands worldwide, with an estimated 587K branded searches and 64.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Kettlebell brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/kettlebell-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kettlebell-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.