---
title: "Ketchup brands: Which brands are most popular in search?"
description: "Compare the ketchup brands shoppers choose between. Share of Search among French's, Del Monte, Heinz, Hunt's, Primal Kitchen and Sir Kensington's, the ketchup brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/ketchup-brands"
publisher: "Brandwave"
---

# Ketchup brands: Which brands are most popular in search?

Compare the ketchup brands shoppers choose between. Share of Search among French's, Del Monte, Heinz, Hunt's, Primal Kitchen and Sir Kensington's, the ketchup brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ketchup brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: French's, 65.1%

## Which brand is most popular in search among ketchup brands worldwide?

- In August 2026, French's was the most searched among ketchup brands worldwide, with an estimated 823K branded searches and 65.1% estimated Share of Search within this set.
- Del Monte is in 2nd place, 47.7 percentage points behind at 17.4% Share of Search.
- Across the 11 months ending August 2026, French's’ estimated Share of Search among ketchup brands worldwide decreased from 65.7% to 65.1%.
- Across the 11 months ending August 2026, Del Monte’s estimated Share of Search among ketchup brands worldwide increased from 14.5% to 17.4%.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among ketchup brands worldwide decreased from 16.1% to 13%.
- Across the 11 months ending August 2026, French's’ estimated Share of Search among ketchup brands worldwide peaked at 69.4% in February 2026 and was lowest at 53.7% in May 2026.
- Across the 11 months ending August 2026, Del Monte’s estimated Share of Search among ketchup brands worldwide peaked at 32.1% in May 2026 and was lowest at 14.5% in October 2025.
- Across the 11 months ending August 2026, Heinz’s estimated Share of Search among ketchup brands worldwide peaked at 16.1% in October 2025 and was lowest at 10.6% in December 2025.
- Across the 11 months ending August 2026, Primal Kitchen’s estimated Share of Search among ketchup brands worldwide peaked at 2.6% in January 2026 and was lowest at 1.4% in December 2025.
- Across the 11 months ending August 2026, Del Monte rose from 3rd to 2nd among ketchup brands worldwide.
- Across the 11 months ending August 2026, Heinz fell from 2nd to 3rd among ketchup brands worldwide.
- Across the 11 months ending August 2026, Hunt's, Primal Kitchen and Sir Kensington's held steady: their estimated Share of Search among ketchup brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [French's vs Del Monte: compare search popularity](/demand/global-en/compare/del-monte-vs-frenchs): 65.1% against 17.4% Share of Search.
- [French's vs Heinz: compare search popularity](/demand/global-en/compare/frenchs-vs-heinz): 65.1% against 13% Share of Search.
- [French's vs Hunt's: compare search popularity](/demand/global-en/compare/frenchs-vs-hunts): 65.1% against 2.1% Share of Search.
- [French's vs Primal Kitchen: compare search popularity](/demand/global-en/compare/frenchs-vs-primal-kitchen): 65.1% against 2.1% Share of Search.
- [Del Monte vs Heinz: compare search popularity](/demand/global-en/compare/del-monte-vs-heinz): 17.4% against 13% Share of Search.
- [Del Monte vs Hunt's: compare search popularity](/demand/global-en/compare/del-monte-vs-hunts): 17.4% against 2.1% Share of Search.
- [Del Monte vs Primal Kitchen: compare search popularity](/demand/global-en/compare/del-monte-vs-primal-kitchen): 17.4% against 2.1% Share of Search.
- [Heinz vs Hunt's: compare search popularity](/demand/global-en/compare/heinz-vs-hunts): 13% against 2.1% Share of Search.
- [Heinz vs Primal Kitchen: compare search popularity](/demand/global-en/compare/heinz-vs-primal-kitchen): 13% against 2.1% Share of Search.
- [Hunt's vs Primal Kitchen: compare search popularity](/demand/global-en/compare/hunts-vs-primal-kitchen): 2.1% Share of Search each.

## How did search popularity change for ketchup brands worldwide in August 2026?

- In August 2026, Del Monte gained estimated Share of Search among ketchup brands worldwide, from 15.3% to 17.4%.
- In August 2026, Heinz gained estimated Share of Search among ketchup brands worldwide, from 11.4% to 13%.
- In August 2026, French's lost estimated Share of Search among ketchup brands worldwide, from 69.4% to 65.1%.
- Primal Kitchen’s estimated Share of Search among ketchup brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.1% in August 2026.
- Estimated monthly branded searches for Hunt's worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
- Estimated monthly branded searches for Sir Kensington's worldwide rose 21.5% over 11 measured months, from 2.4K to 2.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | French's | 65.1% | 823K | 0.0% | French's |
| 2 | Del Monte | 17.4% | 220K | +21.5% | Del Monte |
| 3 | Heinz | 13% | 165K | +22.2% | Heinz |
| 4 | Hunt's | 2.1% | 27.1K | +22.1% | Hunt's |
| 5 | Primal Kitchen | 2.1% | 27.1K | +22.1% | Primal Kitchen |
| 6 | Sir Kensington's | 0.23% | 2.9K | +51.5% | Sir Kensington's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | French's | 823K | 65.7% | 1 |
| Oct 2025 | Heinz | 201K | 16.1% | 2 |
| Oct 2025 | Del Monte | 181K | 14.5% | 3 |
| Oct 2025 | Hunt's | 22.2K | 1.8% | 4 |
| Oct 2025 | Primal Kitchen | 22.2K | 1.8% | 5 |
| Oct 2025 | Sir Kensington's | 2.4K | 0.19% | 6 |
| Nov 2025 | French's | 823K | 65.8% | 1 |
| Nov 2025 | Del Monte | 220K | 17.6% | 2 |
| Nov 2025 | Heinz | 165K | 13.2% | 3 |
| Nov 2025 | Hunt's | 22.2K | 1.8% | 4 |
| Nov 2025 | Primal Kitchen | 18.1K | 1.4% | 5 |
| Nov 2025 | Sir Kensington's | 2.4K | 0.19% | 6 |
| Dec 2025 | French's | 823K | 64.8% | 1 |
| Dec 2025 | Del Monte | 270K | 21.3% | 2 |
| Dec 2025 | Heinz | 135K | 10.6% | 3 |
| Dec 2025 | Hunt's | 22.2K | 1.7% | 4 |
| Dec 2025 | Primal Kitchen | 18.1K | 1.4% | 5 |
| Dec 2025 | Sir Kensington's | 1.9K | 0.15% | 6 |
| Jan 2026 | French's | 823K | 65% | 1 |
| Jan 2026 | Del Monte | 220K | 17.4% | 2 |
| Jan 2026 | Heinz | 165K | 13% | 3 |
| Jan 2026 | Primal Kitchen | 33.1K | 2.6% | 4 |
| Jan 2026 | Hunt's | 22.2K | 1.8% | 5 |
| Jan 2026 | Sir Kensington's | 2.5K | 0.19% | 6 |
| Feb 2026 | French's | 823K | 69.4% | 1 |
| Feb 2026 | Del Monte | 181K | 15.3% | 2 |
| Feb 2026 | Heinz | 135K | 11.4% | 3 |
| Feb 2026 | Hunt's | 22.2K | 1.9% | 4 |
| Feb 2026 | Primal Kitchen | 22.2K | 1.9% | 5 |
| Feb 2026 | Sir Kensington's | 1.9K | 0.16% | 6 |
| Mar 2026 | French's | 823K | 65.6% | 1 |
| Mar 2026 | Del Monte | 220K | 17.5% | 2 |
| Mar 2026 | Heinz | 165K | 13.1% | 3 |
| Mar 2026 | Hunt's | 22.2K | 1.8% | 4 |
| Mar 2026 | Primal Kitchen | 22.2K | 1.8% | 5 |
| Mar 2026 | Sir Kensington's | 2.4K | 0.19% | 6 |
| Apr 2026 | French's | 823K | 65.3% | 1 |
| Apr 2026 | Del Monte | 220K | 17.5% | 2 |
| Apr 2026 | Heinz | 165K | 13.1% | 3 |
| Apr 2026 | Hunt's | 27.1K | 2.2% | 4 |
| Apr 2026 | Primal Kitchen | 22.2K | 1.8% | 5 |
| Apr 2026 | Sir Kensington's | 2.4K | 0.19% | 6 |
| May 2026 | French's | 823K | 53.7% | 1 |
| May 2026 | Del Monte | 492K | 32.1% | 2 |
| May 2026 | Heinz | 165K | 10.8% | 3 |
| May 2026 | Hunt's | 27.1K | 1.8% | 4 |
| May 2026 | Primal Kitchen | 22.2K | 1.4% | 5 |
| May 2026 | Sir Kensington's | 1.9K | 0.13% | 6 |
| Jun 2026 | French's | 823K | 67.7% | 1 |
| Jun 2026 | Del Monte | 181K | 14.9% | 2 |
| Jun 2026 | Heinz | 165K | 13.6% | 3 |
| Jun 2026 | Hunt's | 22.2K | 1.8% | 4 |
| Jun 2026 | Primal Kitchen | 22.2K | 1.8% | 5 |
| Jun 2026 | Sir Kensington's | 1.9K | 0.16% | 6 |
| Jul 2026 | French's | 823K | 69.4% | 1 |
| Jul 2026 | Del Monte | 181K | 15.3% | 2 |
| Jul 2026 | Heinz | 135K | 11.4% | 3 |
| Jul 2026 | Hunt's | 22.2K | 1.9% | 4 |
| Jul 2026 | Primal Kitchen | 22.2K | 1.9% | 5 |
| Jul 2026 | Sir Kensington's | 1.9K | 0.16% | 6 |
| Aug 2026 | French's | 823K | 65.1% | 1 |
| Aug 2026 | Del Monte | 220K | 17.4% | 2 |
| Aug 2026 | Heinz | 165K | 13% | 3 |
| Aug 2026 | Hunt's | 27.1K | 2.1% | 4 |
| Aug 2026 | Primal Kitchen | 27.1K | 2.1% | 5 |
| Aug 2026 | Sir Kensington's | 2.9K | 0.23% | 6 |
| Sep 2026 | Del Monte | — | — | — |
| Sep 2026 | French's | — | — | — |
| Sep 2026 | Heinz | — | — | — |
| Sep 2026 | Hunt's | — | — | — |
| Sep 2026 | Primal Kitchen | — | — | — |
| Sep 2026 | Sir Kensington's | — | — | — |

## What is being compared

- **Del Monte**: Measured on the search terms “del monte” and “delmonte”, summed into one figure.
- **French's**: Measured on the search term “french's”.
- **Heinz**: Measured on the search term “heinz”.
- **Hunt's**: Measured on the search term “hunt's”.
- **Primal Kitchen**: Measured on the search term “primal kitchen”.
- **Sir Kensington's**: Measured on the search terms “sir kensington s”, “sir kensington's” and “sirkensingtons”, summed into one figure.

- [Del Monte](/demand/global-en/brands/del-monte)
- [French's](/demand/global-en/brands/frenchs)
- [Heinz](/demand/global-en/brands/heinz)
- [Hunt's](/demand/global-en/brands/hunts)
- [Primal Kitchen](/demand/global-en/brands/primal-kitchen)
- [Sir Kensington's](/demand/global-en/brands/sir-kensingtons)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ketchup brands worldwide?

In August 2026, French's was the most searched among ketchup brands worldwide, with an estimated 823K branded searches and 65.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Ketchup brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/ketchup-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/ketchup-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.