---
title: "Kefir: Which brands are most popular in search?"
description: "Compare the kefir shoppers choose between. Share of Search among Nancy's, Lifeway, Maple Hill, Chuckling Goat, Biotiful and The Kefir Company, the kefir Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/kefir"
publisher: "Brandwave"
---

# Kefir: Which brands are most popular in search?

Compare the kefir shoppers choose between. Share of Search among Nancy's, Lifeway, Maple Hill, Chuckling Goat, Biotiful and The Kefir Company, the kefir Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kefir
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Nancy's, 87.9%

## Which brand is most popular in search among kefir worldwide?

- In August 2026, Nancy's was the most searched among kefir worldwide, with an estimated 674K branded searches and 87.9% estimated Share of Search within this set.
- Lifeway is in 2nd place, 80 percentage points behind at 7.9% Share of Search.
- Across the 11 months ending August 2026, Nancy's’ estimated Share of Search among kefir worldwide decreased from 90% to 87.9%.
- Across the 11 months ending August 2026, Lifeway’s estimated Share of Search among kefir worldwide increased from 4.4% to 7.9%.
- Across the 11 months ending August 2026, Maple Hill’s estimated Share of Search among kefir worldwide decreased from 3.8% to 3.1%.
- Across the 11 months ending August 2026, Nancy's’ estimated Share of Search among kefir worldwide peaked at 91.7% in December 2025 and was lowest at 85.8% in June 2026.
- Across the 11 months ending August 2026, Lifeway’s estimated Share of Search among kefir worldwide peaked at 9.5% in July 2026 and was lowest at 4.4% in October 2025.
- Across the 11 months ending August 2026, Maple Hill’s estimated Share of Search among kefir worldwide peaked at 3.8% in October 2025 and was lowest at 2.2% in February 2026.
- Across the 11 months ending August 2026, Chuckling Goat, Biotiful and The Kefir Company held steady: their estimated Share of Search among kefir worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Nancy's vs Lifeway: compare search popularity](/demand/global-en/compare/lifeway-vs-nancy-s): 87.9% against 7.9% Share of Search.
- [Nancy's vs Maple Hill: compare search popularity](/demand/global-en/compare/maple-hill-vs-nancy-s): 87.9% against 3.1% Share of Search.
- [Lifeway vs Maple Hill: compare search popularity](/demand/global-en/compare/lifeway-vs-maple-hill): 7.9% against 3.1% Share of Search.

## How did search popularity change for kefir worldwide in August 2026?

- In August 2026, Nancy's gained estimated Share of Search among kefir worldwide, from 86.4% to 87.9%.
- In August 2026, Lifeway lost estimated Share of Search among kefir worldwide, from 9.5% to 7.9%.
- Estimated monthly branded searches for The Kefir Company worldwide rose 27.3% over 11 measured months, from 110 to 140 in August 2026.
- Estimated monthly branded searches for Biotiful worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.
- Estimated monthly branded searches for Chuckling Goat worldwide fell 14.9% over 11 measured months, from 6.7K to 5.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nancy's | 87.9% | 674K | +0.0% | Nancy's |
| 2 | Lifeway | 7.9% | 60.5K | -18.2% | Lifeway |
| 3 | Maple Hill | 3.1% | 23.8K | 0.0% | Maple Hill |
| 4 | Chuckling Goat | 0.74% | 5.7K | +5.6% | Chuckling Goat |
| 5 | Biotiful | 0.38% | 2.9K | 0.0% | Biotiful |
| 6 | The Kefir Company | 0.02% | 140 | +27.3% | The Kefir Company |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nancy's | 551K | 90% | 1 |
| Oct 2025 | Lifeway | 27.1K | 4.4% | 2 |
| Oct 2025 | Maple Hill | 23.5K | 3.8% | 3 |
| Oct 2025 | Chuckling Goat | 6.7K | 1.1% | 4 |
| Oct 2025 | Biotiful | 3.6K | 0.59% | 5 |
| Oct 2025 | The Kefir Company | 110 | 0.02% | 6 |
| Nov 2025 | Nancy's | 551K | 90.7% | 1 |
| Nov 2025 | Lifeway | 27.1K | 4.5% | 2 |
| Nov 2025 | Maple Hill | 19.4K | 3.2% | 3 |
| Nov 2025 | Chuckling Goat | 6.7K | 1.1% | 4 |
| Nov 2025 | Biotiful | 2.9K | 0.48% | 5 |
| Nov 2025 | The Kefir Company | 90 | 0.01% | 6 |
| Dec 2025 | Nancy's | 674K | 91.7% | 1 |
| Dec 2025 | Lifeway | 33.1K | 4.5% | 2 |
| Dec 2025 | Maple Hill | 19.4K | 2.6% | 3 |
| Dec 2025 | Chuckling Goat | 5.7K | 0.78% | 4 |
| Dec 2025 | Biotiful | 2.4K | 0.33% | 5 |
| Dec 2025 | The Kefir Company | 90 | 0.01% | 6 |
| Jan 2026 | Nancy's | 674K | 89% | 1 |
| Jan 2026 | Lifeway | 49.5K | 6.5% | 2 |
| Jan 2026 | Maple Hill | 19.7K | 2.6% | 3 |
| Jan 2026 | Chuckling Goat | 8.5K | 1.1% | 4 |
| Jan 2026 | Biotiful | 5.4K | 0.71% | 5 |
| Jan 2026 | The Kefir Company | 170 | 0.02% | 6 |
| Feb 2026 | Nancy's | 674K | 89.6% | 1 |
| Feb 2026 | Lifeway | 49.5K | 6.6% | 2 |
| Feb 2026 | Maple Hill | 16.4K | 2.2% | 3 |
| Feb 2026 | Chuckling Goat | 7.8K | 1% | 4 |
| Feb 2026 | Biotiful | 4.4K | 0.58% | 5 |
| Feb 2026 | The Kefir Company | 140 | 0.02% | 6 |
| Mar 2026 | Nancy's | 674K | 89.3% | 1 |
| Mar 2026 | Lifeway | 49.5K | 6.6% | 2 |
| Mar 2026 | Maple Hill | 20K | 2.7% | 3 |
| Mar 2026 | Chuckling Goat | 7.3K | 0.97% | 4 |
| Mar 2026 | Biotiful | 3.6K | 0.48% | 5 |
| Mar 2026 | The Kefir Company | 110 | 0.01% | 6 |
| Apr 2026 | Nancy's | 674K | 89% | 1 |
| Apr 2026 | Lifeway | 49.5K | 6.5% | 2 |
| Apr 2026 | Maple Hill | 23.8K | 3.1% | 3 |
| Apr 2026 | Chuckling Goat | 6.7K | 0.88% | 4 |
| Apr 2026 | Biotiful | 3.6K | 0.48% | 5 |
| Apr 2026 | The Kefir Company | 110 | 0.01% | 6 |
| May 2026 | Nancy's | 674K | 86.9% | 1 |
| May 2026 | Lifeway | 60.5K | 7.8% | 2 |
| May 2026 | Maple Hill | 28.7K | 3.7% | 3 |
| May 2026 | Chuckling Goat | 6.7K | 0.86% | 4 |
| May 2026 | Biotiful | 5.4K | 0.7% | 5 |
| May 2026 | The Kefir Company | 110 | 0.01% | 6 |
| Jun 2026 | Nancy's | 674K | 85.8% | 1 |
| Jun 2026 | Lifeway | 74K | 9.4% | 2 |
| Jun 2026 | Maple Hill | 28.7K | 3.7% | 3 |
| Jun 2026 | Chuckling Goat | 5.4K | 0.69% | 4 |
| Jun 2026 | Biotiful | 3.6K | 0.46% | 5 |
| Jun 2026 | The Kefir Company | 90 | 0.01% | 6 |
| Jul 2026 | Nancy's | 674K | 86.4% | 1 |
| Jul 2026 | Lifeway | 74K | 9.5% | 2 |
| Jul 2026 | Maple Hill | 23.8K | 3.1% | 3 |
| Jul 2026 | Chuckling Goat | 5.4K | 0.69% | 4 |
| Jul 2026 | Biotiful | 2.9K | 0.37% | 5 |
| Jul 2026 | The Kefir Company | 110 | 0.01% | 6 |
| Aug 2026 | Nancy's | 674K | 87.9% | 1 |
| Aug 2026 | Lifeway | 60.5K | 7.9% | 2 |
| Aug 2026 | Maple Hill | 23.8K | 3.1% | 3 |
| Aug 2026 | Chuckling Goat | 5.7K | 0.74% | 4 |
| Aug 2026 | Biotiful | 2.9K | 0.38% | 5 |
| Aug 2026 | The Kefir Company | 140 | 0.02% | 6 |
| Sep 2026 | Biotiful | — | — | — |
| Sep 2026 | Chuckling Goat | — | — | — |
| Sep 2026 | Lifeway | — | — | — |
| Sep 2026 | Maple Hill | — | — | — |
| Sep 2026 | Nancy's | — | — | — |
| Sep 2026 | The Kefir Company | — | — | — |

## What is being compared

- **Biotiful**: Measured on the search term “biotiful kefir”.
- **Chuckling Goat**: Measured on the search terms “chuckling goat” and “chuckling goat kefir”, summed into one figure.
- **Lifeway**: Measured on the search term “lifeway kefir”.
- **Maple Hill**: Measured on the search terms “maple hill” and “maple hill kefir”, summed into one figure.
- **Nancy's**: Measured on the search terms “nancy s”, “nancys” and “nancys kefir”, summed into one figure.
- **The Kefir Company**: Measured on the search term “the kefir company”.

- [Biotiful](/demand/global-en/brands/biotiful)
- [Chuckling Goat](/demand/global-en/brands/chuckling-goat)
- [Lifeway](/demand/global-en/brands/lifeway)
- [Maple Hill](/demand/global-en/brands/maple-hill)
- [Nancy's](/demand/global-en/brands/nancy-s)
- [The Kefir Company](/demand/global-en/brands/the-kefir-company)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kefir worldwide?

In August 2026, Nancy's was the most searched among kefir worldwide, with an estimated 674K branded searches and 87.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Kefir: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/kefir

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kefir. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.