---
title: "Kayak brands: Which brands are most popular in search?"
description: "Compare the kayak brands people search for. Share of Search among Old Town, Pelican, Intex, Perception, Hobie and Wilderness Systems, the kayak brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/kayak-brands"
publisher: "Brandwave"
---

# Kayak brands: Which brands are most popular in search?

Compare the kayak brands people search for. Share of Search among Old Town, Pelican, Intex, Perception, Hobie and Wilderness Systems, the kayak brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kayak brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Old Town, 59.4%

## Which brand is most popular in search among kayak brands worldwide?

- In August 2026, Old Town was the most searched among kayak brands worldwide, with an estimated 1.5M branded searches and 59.4% estimated Share of Search within this set.
- Pelican is in 2nd place, 37.6 percentage points behind at 21.8% Share of Search.
- Across the 11 months ending August 2026, Old Town’s estimated Share of Search among kayak brands worldwide increased from 36.5% to 59.4%.
- Across the 11 months ending August 2026, Pelican’s estimated Share of Search among kayak brands worldwide decreased from 44.3% to 21.8%.
- Across the 11 months ending August 2026, Intex’s estimated Share of Search among kayak brands worldwide increased from 4.9% to 9.7%.
- Across the 11 months ending August 2026, Perception’s estimated Share of Search among kayak brands worldwide decreased from 13.3% to 8%.
- Across the 11 months ending August 2026, Old Town’s estimated Share of Search among kayak brands worldwide peaked at 59.4% in August 2026 and was lowest at 29% in November 2025.
- Across the 11 months ending August 2026, Pelican’s estimated Share of Search among kayak brands worldwide peaked at 53.8% in December 2025 and was lowest at 21.5% in June 2026.
- Across the 11 months ending August 2026, Intex’s estimated Share of Search among kayak brands worldwide peaked at 21.5% in June 2026 and was lowest at 4.7% in November 2025.
- Across the 11 months ending August 2026, Perception’s estimated Share of Search among kayak brands worldwide peaked at 16.9% in January 2026 and was lowest at 7.9% in June 2026.
- Across the 11 months ending August 2026, Old Town rose from 2nd to 1st among kayak brands worldwide.
- Across the 11 months ending August 2026, Pelican fell from 1st to 2nd among kayak brands worldwide.
- Across the 11 months ending August 2026, Intex rose from 4th to 3rd among kayak brands worldwide.
- Across the 11 months ending August 2026, Perception fell from 3rd to 4th among kayak brands worldwide.
- Across the 11 months ending August 2026, Hobie and Wilderness Systems held steady: their estimated Share of Search among kayak brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Old Town vs Pelican: compare search popularity](/demand/global-en/compare/old-town-vs-pelican): 59.4% against 21.8% Share of Search.
- [Old Town vs Intex: compare search popularity](/demand/global-en/compare/intex-vs-old-town): 59.4% against 9.7% Share of Search.
- [Old Town vs Perception: compare search popularity](/demand/global-en/compare/old-town-vs-perception): 59.4% against 8% Share of Search.
- [Pelican vs Intex: compare search popularity](/demand/global-en/compare/intex-vs-pelican): 21.8% against 9.7% Share of Search.
- [Pelican vs Perception: compare search popularity](/demand/global-en/compare/pelican-vs-perception): 21.8% against 8% Share of Search.
- [Intex vs Perception: compare search popularity](/demand/global-en/compare/intex-vs-perception): 9.7% against 8% Share of Search.

## How did search popularity change for kayak brands worldwide in August 2026?

- In August 2026, Old Town gained estimated Share of Search among kayak brands worldwide, from 51.3% to 59.4%.
- In August 2026, Intex lost estimated Share of Search among kayak brands worldwide, from 15.5% to 9.7%.
- In August 2026, Pelican lost estimated Share of Search among kayak brands worldwide, from 23.1% to 21.8%.
- In August 2026, Perception lost estimated Share of Search among kayak brands worldwide, from 8.5% to 8%.
- Estimated monthly branded searches for Wilderness Systems worldwide rose 125% over 11 measured months, from 3.6K to 8.1K in August 2026.
- Estimated monthly branded searches for Hobie worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Old Town | 59.4% | 1.5M | +23.0% | Old Town |
| 2 | Pelican | 21.8% | 550K | 0.0% | Pelican |
| 3 | Intex | 9.7% | 246K | -33.2% | Intex |
| 4 | Perception | 8% | 201K | 0.0% | Perception |
| 5 | Hobie | 0.88% | 22.2K | -18.1% | Hobie |
| 6 | Wilderness Systems | 0.32% | 8.1K | -18.2% | Wilderness Systems |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pelican | 1M | 44.3% | 1 |
| Oct 2025 | Old Town | 823K | 36.5% | 2 |
| Oct 2025 | Perception | 301K | 13.3% | 3 |
| Oct 2025 | Intex | 110K | 4.9% | 4 |
| Oct 2025 | Hobie | 18.1K | 0.8% | 5 |
| Oct 2025 | Wilderness Systems | 3.6K | 0.16% | 6 |
| Nov 2025 | Pelican | 1.2M | 52.5% | 1 |
| Nov 2025 | Old Town | 673K | 29% | 2 |
| Nov 2025 | Perception | 301K | 13% | 3 |
| Nov 2025 | Intex | 110K | 4.7% | 4 |
| Nov 2025 | Hobie | 14.8K | 0.64% | 5 |
| Nov 2025 | Wilderness Systems | 2.9K | 0.12% | 6 |
| Dec 2025 | Pelican | 1.2M | 53.8% | 1 |
| Dec 2025 | Old Town | 673K | 29.7% | 2 |
| Dec 2025 | Perception | 246K | 10.9% | 3 |
| Dec 2025 | Intex | 110K | 4.9% | 4 |
| Dec 2025 | Hobie | 14.8K | 0.65% | 5 |
| Dec 2025 | Wilderness Systems | 2.9K | 0.13% | 6 |
| Jan 2026 | Pelican | 1M | 46% | 1 |
| Jan 2026 | Old Town | 673K | 31% | 2 |
| Jan 2026 | Perception | 368K | 16.9% | 3 |
| Jan 2026 | Intex | 110K | 5.1% | 4 |
| Jan 2026 | Hobie | 18.1K | 0.83% | 5 |
| Jan 2026 | Wilderness Systems | 4.4K | 0.2% | 6 |
| Feb 2026 | Pelican | 1M | 48.8% | 1 |
| Feb 2026 | Old Town | 673K | 32.9% | 2 |
| Feb 2026 | Perception | 246K | 12% | 3 |
| Feb 2026 | Intex | 110K | 5.4% | 4 |
| Feb 2026 | Hobie | 14.8K | 0.72% | 5 |
| Feb 2026 | Wilderness Systems | 4.4K | 0.21% | 6 |
| Mar 2026 | Pelican | 1M | 44.8% | 1 |
| Mar 2026 | Old Town | 823K | 36.9% | 2 |
| Mar 2026 | Perception | 246K | 11% | 3 |
| Mar 2026 | Intex | 135K | 6% | 4 |
| Mar 2026 | Hobie | 22.2K | 0.99% | 5 |
| Mar 2026 | Wilderness Systems | 6.6K | 0.3% | 6 |
| Apr 2026 | Old Town | 1M | 43.5% | 1 |
| Apr 2026 | Pelican | 823K | 35.8% | 2 |
| Apr 2026 | Perception | 246K | 10.7% | 3 |
| Apr 2026 | Intex | 201K | 8.7% | 4 |
| Apr 2026 | Hobie | 22.2K | 0.97% | 5 |
| Apr 2026 | Wilderness Systems | 6.6K | 0.29% | 6 |
| May 2026 | Old Town | 1M | 43.2% | 1 |
| May 2026 | Pelican | 673K | 29% | 2 |
| May 2026 | Intex | 368K | 15.9% | 3 |
| May 2026 | Perception | 246K | 10.6% | 4 |
| May 2026 | Hobie | 22.2K | 0.96% | 5 |
| May 2026 | Wilderness Systems | 8.1K | 0.35% | 6 |
| Jun 2026 | Old Town | 1.2M | 47.7% | 1 |
| Jun 2026 | Intex | 550K | 21.5% | 2 |
| Jun 2026 | Pelican | 550K | 21.5% | 3 |
| Jun 2026 | Perception | 201K | 7.9% | 4 |
| Jun 2026 | Hobie | 27.1K | 1.1% | 5 |
| Jun 2026 | Wilderness Systems | 9.9K | 0.39% | 6 |
| Jul 2026 | Old Town | 1.2M | 51.3% | 1 |
| Jul 2026 | Pelican | 550K | 23.1% | 2 |
| Jul 2026 | Intex | 368K | 15.5% | 3 |
| Jul 2026 | Perception | 201K | 8.5% | 4 |
| Jul 2026 | Hobie | 27.1K | 1.1% | 5 |
| Jul 2026 | Wilderness Systems | 9.9K | 0.42% | 6 |
| Aug 2026 | Old Town | 1.5M | 59.4% | 1 |
| Aug 2026 | Pelican | 550K | 21.8% | 2 |
| Aug 2026 | Intex | 246K | 9.7% | 3 |
| Aug 2026 | Perception | 201K | 8% | 4 |
| Aug 2026 | Hobie | 22.2K | 0.88% | 5 |
| Aug 2026 | Wilderness Systems | 8.1K | 0.32% | 6 |
| Sep 2026 | Hobie | — | — | — |
| Sep 2026 | Intex | — | — | — |
| Sep 2026 | Old Town | — | — | — |
| Sep 2026 | Pelican | — | — | — |
| Sep 2026 | Perception | — | — | — |
| Sep 2026 | Wilderness Systems | — | — | — |

## What is being compared

- **Hobie**: Measured on the search term “hobie kayak”.
- **Intex**: Measured on the search term “intex”.
- **Old Town**: Measured on the search term “old town”.
- **Pelican**: Measured on the search term “pelican”.
- **Perception**: Measured on the search term “perception”.
- **Wilderness Systems**: Measured on the search term “wilderness systems kayak”.

- [Hobie](/demand/global-en/brands/hobie)
- [Intex](/demand/global-en/brands/intex)
- [Old Town](/demand/global-en/brands/old-town)
- [Pelican](/demand/global-en/brands/pelican)
- [Perception](/demand/global-en/brands/perception)
- [Wilderness Systems](/demand/global-en/brands/wilderness-systems)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kayak brands worldwide?

In August 2026, Old Town was the most searched among kayak brands worldwide, with an estimated 1.5M branded searches and 59.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Kayak brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/kayak-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/kayak-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.