--- title: "NOCO vs Stanley: Which is searched more?" description: "Is NOCO or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jump leads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/jump-leads/compare/noco-vs-stanley-tools" publisher: "Brandwave" --- # NOCO vs Stanley: Which is searched more? Is NOCO or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jump leads set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NOCO and Stanley - **Competitive set**: Jump leads - **Market**: Global - **Month measured**: Sep 2026 - **NOCO Share of Search**: 76.2% - **Stanley Share of Search**: 1.4% ## Is NOCO or Stanley more popular in search? - In September 2026, NOCO had more branded searches than Stanley among jump leads worldwide. NOCO had about 101,000 branded searches, while Stanley had 1,900. NOCO made up 76.2% of all jump lead searches we track, and Stanley accounted for 1.4%. - NOCO was ahead of Stanley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NOCO’s share of searches among jump leads worldwide moved from 70.6% to 76.2%, and its estimated monthly branded searches moved from 87.6K to 101K. - Across the 12 months ending September 2026, Stanley’s share of searches among jump leads worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches held steady at 1.9K. ## Top jump leads in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither NOCO nor Stanley showed up in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | NOCO | 0 of 3 | 0 of 2 | 0 of 5 | | Clore | 1 of 3 | 0 of 2 | 1 of 5 | | Ring Automotive | 0 of 3 | 0 of 2 | 0 of 5 | | Stanley | 0 of 3 | 0 of 2 | 0 of 5 | | Autowit | 0 of 3 | 0 of 2 | 0 of 5 | | AA | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jump leads - Asked ChatGPT "Which jump lead should I buy?": named none of the brands we track - Asked ChatGPT "What are the best jump lead brands?": 1. Clore - Asked ChatGPT "What's the best jump lead for a flat battery?": named none of the brands we track - Searched Google, AI Overview "car battery cables": named none of the brands we track - Searched Google, AI Overview "jump leads": named none of the brands we track Not named in any answer: NOCO, Ring Automotive, Stanley, Autowit and AA. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for jump leads worldwide in September 2026? - In September 2026, NOCO gained share of searches among jump leads worldwide, from 75.5% to 76.2%. ## Month by month | Month | NOCO estimated searches | NOCO Share of Search | NOCO rank | Stanley estimated searches | Stanley Share of Search | Stanley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 87.6K | 70.6% | 1 | 1.9K | 1.5% | 4 | | Nov 2025 | 135K | 80.6% | 1 | 2.4K | 1.4% | 4 | | Dec 2025 | 148K | 80.2% | 1 | 2.9K | 1.6% | 4 | | Jan 2026 | 165K | 83.4% | 1 | 2.9K | 1.5% | 4 | | Feb 2026 | 124K | 80.4% | 1 | 1.6K | 1% | 5 | | Mar 2026 | 101K | 76.6% | 1 | 1.6K | 1.2% | 4 | | Apr 2026 | 93.6K | 75.8% | 1 | 1.6K | 1.3% | 4 | | May 2026 | 93.6K | 72.9% | 1 | 1.6K | 1.2% | 4 | | Jun 2026 | 93.6K | 72.8% | 1 | 1.6K | 1.2% | 5 | | Jul 2026 | 82.6K | 70.5% | 1 | 1.6K | 1.4% | 4 | | Aug 2026 | 93.6K | 75.5% | 1 | 1.9K | 1.5% | 4 | | Sep 2026 | 101K | 76.2% | 1 | 1.9K | 1.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using NOCO’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NOCO**: Measured on the search terms “noco” and “noco jump starter”, summed into one figure. - **Stanley**: Measured on the search term “stanley jump starter”. - [NOCO profile](/demand/global-en/brands/noco) - [Stanley profile](/demand/global-en/brands/stanley-tools) - [All jump leads worldwide](/demand/global-en/categories/jump-leads): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NOCO or Stanley more popular in search? In September 2026, NOCO had more branded searches than Stanley among jump leads worldwide. NOCO had about 101,000 branded searches, while Stanley had 1,900. NOCO made up 76.2% of all jump lead searches we track, and Stanley accounted for 1.4%. ## Cite this page Brandwave. "NOCO vs Stanley: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/jump-leads/compare/noco-vs-stanley-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/jump-leads/compare/noco-vs-stanley-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.