--- title: "Swarovski vs Tiffany & Co.: Which is searched more?" description: "Which is more popular in search, Swarovski or Tiffany & Co.? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery charm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/jewellery-charm-brands/compare/swarovski-vs-tiffany-and-co" publisher: "Brandwave" --- # Swarovski vs Tiffany & Co.: Which is searched more? Which is more popular in search, Swarovski or Tiffany & Co.? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery charm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Swarovski and Tiffany & Co. - **Competitive set**: Jewellery charm brands - **Market**: Global - **Month measured**: Sep 2026 - **Swarovski Share of Search**: 54.3% - **Tiffany & Co. Share of Search**: 17.6% ## Which is more popular in search, Swarovski or Tiffany & Co.? - In September 2026, Swarovski had more branded searches than Tiffany & Co. among jewellery charm brands worldwide. Swarovski was estimated to have 4.1M branded searches compared to Tiffany & Co.’s 1.3M, and held a 54.3% Share of Search versus Tiffany & Co.’s 17.6%. - Swarovski was ahead of Tiffany & Co. in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Swarovski’s estimated Share of Search among jewellery charm brands worldwide moved from 51.2% to 54.3%, and its estimated monthly branded searches held steady at 4.1M. - Across the 12 months ending September 2026, Tiffany & Co.’s estimated Share of Search among jewellery charm brands worldwide moved from 20.7% to 17.6%, and its estimated monthly branded searches moved from 1.7M to 1.3M. ## How did search popularity change for jewellery charm brands worldwide in September 2026? - In September 2026, Pandora overtook Tiffany & Co. to rank 2nd among jewellery charm brands worldwide, with 20.6% estimated Share of Search. - In September 2026, Swarovski gained estimated Share of Search among jewellery charm brands worldwide, from 51.5% to 54.3%. - In September 2026, Tiffany & Co. lost estimated Share of Search among jewellery charm brands worldwide, from 20.3% to 17.6%. ## Month by month | Month | Swarovski estimated searches | Swarovski Share of Search | Swarovski rank | Tiffany & Co. estimated searches | Tiffany & Co. Share of Search | Tiffany & Co. rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.1M | 51.2% | 1 | 1.7M | 20.7% | 2 | | Nov 2025 | 6.1M | 47.9% | 1 | 2M | 15.7% | 3 | | Dec 2025 | 7.5M | 47.9% | 1 | 2.5M | 15.7% | 3 | | Jan 2026 | 5M | 53.8% | 1 | 1.7M | 17.8% | 3 | | Feb 2026 | 5M | 55.5% | 1 | 1.6M | 18.2% | 3 | | Mar 2026 | 4.1M | 53.2% | 1 | 1.4M | 17.6% | 3 | | Apr 2026 | 4.1M | 52.8% | 1 | 1.6M | 21.1% | 2 | | May 2026 | 5M | 53.3% | 1 | 1.6M | 17.4% | 3 | | Jun 2026 | 4.1M | 51.7% | 1 | 1.4M | 17.3% | 3 | | Jul 2026 | 4.1M | 51.2% | 1 | 1.6M | 20.2% | 3 | | Aug 2026 | 4.1M | 51.5% | 1 | 1.6M | 20.3% | 2 | | Sep 2026 | 4.1M | 54.3% | 1 | 1.3M | 17.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Swarovski’s and Tiffany & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Swarovski**: Measured on the search term “swarovski”. - **Tiffany & Co.**: Measured on the search terms “tiffany and co”, “tiffany charm”, “tiffany co” and “tiffany jewellery”, summed into one figure. - [Swarovski profile](/demand/global-en/brands/swarovski) - [Tiffany & Co. profile](/demand/global-en/brands/tiffany-and-co) - [All jewellery charm brands worldwide](/demand/global-en/categories/jewellery-charm-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Swarovski or Tiffany & Co.? In September 2026, Swarovski had more branded searches than Tiffany & Co. among jewellery charm brands worldwide. Swarovski was estimated to have 4.1M branded searches compared to Tiffany & Co.’s 1.3M, and held a 54.3% Share of Search versus Tiffany & Co.’s 17.6%. ## Cite this page Brandwave. "Swarovski vs Tiffany & Co.: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/jewellery-charm-brands/compare/swarovski-vs-tiffany-and-co This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/jewellery-charm-brands/compare/swarovski-vs-tiffany-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.