---
title: "Pandora vs Swarovski: Which is searched more?"
description: "Which is more popular in search, Pandora or Swarovski? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery charm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/jewellery-charm-brands/compare/pandora-vs-swarovski"
publisher: "Brandwave"
---

# Pandora vs Swarovski: Which is searched more?

Which is more popular in search, Pandora or Swarovski? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery charm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pandora and Swarovski
- **Competitive set**: Jewellery charm brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Pandora Share of Search**: 20.6%
- **Swarovski Share of Search**: 54.3%

## Which is more popular in search, Pandora or Swarovski?

- In September 2026, Swarovski had more branded searches than Pandora among jewellery charm brands worldwide. Swarovski was estimated to have 4.1M branded searches compared to Pandora’s 1.6M, and held a 54.3% Share of Search versus Pandora’s 20.6%.
- Swarovski was ahead of Pandora in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pandora’s estimated Share of Search among jewellery charm brands worldwide moved from 19.4% to 20.6%, and its estimated monthly branded searches held steady at 1.6M.
- Across the 12 months ending September 2026, Swarovski’s estimated Share of Search among jewellery charm brands worldwide moved from 51.2% to 54.3%, and its estimated monthly branded searches held steady at 4.1M.

## How did search popularity change for jewellery charm brands worldwide in September 2026?

- In September 2026, Pandora overtook Tiffany & Co. to rank 2nd among jewellery charm brands worldwide, with 20.6% estimated Share of Search.
- In September 2026, Swarovski gained estimated Share of Search among jewellery charm brands worldwide, from 51.5% to 54.3%.

## Month by month

| Month | Pandora estimated searches | Pandora Share of Search | Pandora rank | Swarovski estimated searches | Swarovski Share of Search | Swarovski rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6M | 19.4% | 3 | 4.1M | 51.2% | 1 |
| Nov 2025 | 3.5M | 27.1% | 2 | 6.1M | 47.9% | 1 |
| Dec 2025 | 4.6M | 29.2% | 2 | 7.5M | 47.9% | 1 |
| Jan 2026 | 1.9M | 20.4% | 2 | 5M | 53.8% | 1 |
| Feb 2026 | 1.7M | 18.6% | 2 | 5M | 55.5% | 1 |
| Mar 2026 | 1.6M | 20.2% | 2 | 4.1M | 53.2% | 1 |
| Apr 2026 | 1.4M | 17.7% | 3 | 4.1M | 52.8% | 1 |
| May 2026 | 2M | 21.8% | 2 | 5M | 53.3% | 1 |
| Jun 2026 | 1.9M | 23.9% | 2 | 4.1M | 51.7% | 1 |
| Jul 2026 | 1.7M | 20.9% | 2 | 4.1M | 51.2% | 1 |
| Aug 2026 | 1.6M | 19.5% | 3 | 4.1M | 51.5% | 1 |
| Sep 2026 | 1.6M | 20.6% | 2 | 4.1M | 54.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Pandora’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pandora**: Measured on the search terms “pandora charms” and “pandora jewelry”, summed into one figure.
- **Swarovski**: Measured on the search term “swarovski”.

- [Pandora profile](/demand/global-en/brands/pandora)
- [Swarovski profile](/demand/global-en/brands/swarovski)
- [All jewellery charm brands worldwide](/demand/global-en/categories/jewellery-charm-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pandora or Swarovski?

In September 2026, Swarovski had more branded searches than Pandora among jewellery charm brands worldwide. Swarovski was estimated to have 4.1M branded searches compared to Pandora’s 1.6M, and held a 54.3% Share of Search versus Pandora’s 20.6%.

## Cite this page

Brandwave. "Pandora vs Swarovski: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/jewellery-charm-brands/compare/pandora-vs-swarovski

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/jewellery-charm-brands/compare/pandora-vs-swarovski. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.