---
title: "Jewellery charm brands: Which are searched most?"
description: "Compare the jewellery charm brands people buy. Share of Search among Swarovski, Pandora, Tiffany & Co., Mejuri, Thomas Sabo and Meadowlark, the jewellery charm brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/jewellery-charm-brands"
publisher: "Brandwave"
---

# Jewellery charm brands: Which are searched most?

Compare the jewellery charm brands people buy. Share of Search among Swarovski, Pandora, Tiffany & Co., Mejuri, Thomas Sabo and Meadowlark, the jewellery charm brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Jewellery charm brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Swarovski, 54.3%

## Which brand is most popular in search among jewellery charm brands worldwide?

- In September 2026, Swarovski was the most searched among jewellery charm brands worldwide, with an estimated 4.1M branded searches and 54.3% estimated Share of Search within this set.
- Pandora is in 2nd place, 33.7 percentage points behind at 20.6% Share of Search.
- Across the 12 months ending September 2026, Swarovski’s estimated Share of Search among jewellery charm brands worldwide increased from 51.2% to 54.3%.
- Across the 12 months ending September 2026, Pandora’s estimated Share of Search among jewellery charm brands worldwide increased from 19.4% to 20.6%.
- Across the 12 months ending September 2026, Tiffany & Co.’s estimated Share of Search among jewellery charm brands worldwide decreased from 20.7% to 17.6%.
- Across the 12 months ending September 2026, Mejuri’s estimated Share of Search among jewellery charm brands worldwide decreased from 5.6% to 4.9%.
- Across the 12 months ending September 2026, Swarovski’s estimated Share of Search among jewellery charm brands worldwide peaked at 55.5% in February 2026 and was lowest at 47.9% in December 2025.
- Across the 12 months ending September 2026, Pandora’s estimated Share of Search among jewellery charm brands worldwide peaked at 29.2% in December 2025 and was lowest at 17.7% in April 2026.
- Across the 12 months ending September 2026, Tiffany & Co.’s estimated Share of Search among jewellery charm brands worldwide peaked at 21.1% in April 2026 and was lowest at 15.7% in November 2025.
- Across the 12 months ending September 2026, Mejuri’s estimated Share of Search among jewellery charm brands worldwide peaked at 6.4% in November 2025 and was lowest at 4.3% in December 2025.
- Across the 12 months ending September 2026, Pandora rose from 3rd to 2nd among jewellery charm brands worldwide.
- Across the 12 months ending September 2026, Tiffany & Co. fell from 2nd to 3rd among jewellery charm brands worldwide.
- Across the 12 months ending September 2026, Thomas Sabo and Meadowlark held steady: their estimated Share of Search among jewellery charm brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Swarovski vs Pandora: compare search popularity](/demand/global-en/compare/pandora-vs-swarovski): 54.3% against 20.6% Share of Search.
- [Swarovski vs Tiffany & Co.: compare search popularity](/demand/global-en/compare/swarovski-vs-tiffany-and-co): 54.3% against 17.6% Share of Search.
- [Swarovski vs Mejuri: compare search popularity](/demand/global-en/compare/mejuri-vs-swarovski): 54.3% against 4.9% Share of Search.
- [Swarovski vs Thomas Sabo: compare search popularity](/demand/global-en/compare/swarovski-vs-thomas-sabo): 54.3% against 2.7% Share of Search.
- [Pandora vs Tiffany & Co.: compare search popularity](/demand/global-en/compare/pandora-vs-tiffany-and-co): 20.6% against 17.6% Share of Search.
- [Pandora vs Mejuri: compare search popularity](/demand/global-en/compare/mejuri-vs-pandora): 20.6% against 4.9% Share of Search.
- [Pandora vs Thomas Sabo: compare search popularity](/demand/global-en/compare/pandora-vs-thomas-sabo): 20.6% against 2.7% Share of Search.
- [Tiffany & Co. vs Mejuri: compare search popularity](/demand/global-en/compare/mejuri-vs-tiffany-and-co): 17.6% against 4.9% Share of Search.
- [Tiffany & Co. vs Thomas Sabo: compare search popularity](/demand/global-en/compare/thomas-sabo-vs-tiffany-and-co): 17.6% against 2.7% Share of Search.
- [Mejuri vs Thomas Sabo: compare search popularity](/demand/global-en/compare/mejuri-vs-thomas-sabo): 4.9% against 2.7% Share of Search.

## How did search popularity change for jewellery charm brands worldwide in September 2026?

- In September 2026, Pandora overtook Tiffany & Co. to rank 2nd among jewellery charm brands worldwide, with 20.6% estimated Share of Search.
- In September 2026, Swarovski gained estimated Share of Search among jewellery charm brands worldwide, from 51.5% to 54.3%.
- In September 2026, Tiffany & Co. lost estimated Share of Search among jewellery charm brands worldwide, from 20.3% to 17.6%.
- In September 2026, Mejuri lost estimated Share of Search among jewellery charm brands worldwide, from 5.7% to 4.9%.
- Estimated monthly branded searches for Meadowlark worldwide fell 25% over 12 measured months, from 40 to 30 in September 2026.
- Estimated monthly branded searches for Thomas Sabo worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Swarovski | 54.3% | 4.1M | 0.0% | Swarovski |
| 2 | Pandora | 20.6% | 1.6M | 0.0% | Pandora |
| 3 | Tiffany & Co. | 17.6% | 1.3M | -18.0% | Tiffany & Co. |
| 4 | Mejuri | 4.9% | 368K | -18.2% | Mejuri |
| 5 | Thomas Sabo | 2.7% | 201K | -18.3% | Thomas Sabo |
| 6 | Meadowlark | <0.01% | 30 | +50.0% | Meadowlark |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Swarovski | 4.1M | 51.2% | 1 |
| Oct 2025 | Tiffany & Co. | 1.7M | 20.7% | 2 |
| Oct 2025 | Pandora | 1.6M | 19.4% | 3 |
| Oct 2025 | Mejuri | 450K | 5.6% | 4 |
| Oct 2025 | Thomas Sabo | 246K | 3.1% | 5 |
| Oct 2025 | Meadowlark | 40 | <0.01% | 6 |
| Nov 2025 | Swarovski | 6.1M | 47.9% | 1 |
| Nov 2025 | Pandora | 3.5M | 27.1% | 2 |
| Nov 2025 | Tiffany & Co. | 2M | 15.7% | 3 |
| Nov 2025 | Mejuri | 823K | 6.4% | 4 |
| Nov 2025 | Thomas Sabo | 368K | 2.9% | 5 |
| Nov 2025 | Meadowlark | 30 | <0.01% | 6 |
| Dec 2025 | Swarovski | 7.5M | 47.9% | 1 |
| Dec 2025 | Pandora | 4.6M | 29.2% | 2 |
| Dec 2025 | Tiffany & Co. | 2.5M | 15.7% | 3 |
| Dec 2025 | Mejuri | 673K | 4.3% | 4 |
| Dec 2025 | Thomas Sabo | 450K | 2.9% | 5 |
| Dec 2025 | Meadowlark | 70 | <0.01% | 6 |
| Jan 2026 | Swarovski | 5M | 53.8% | 1 |
| Jan 2026 | Pandora | 1.9M | 20.4% | 2 |
| Jan 2026 | Tiffany & Co. | 1.7M | 17.8% | 3 |
| Jan 2026 | Mejuri | 450K | 4.8% | 4 |
| Jan 2026 | Thomas Sabo | 301K | 3.2% | 5 |
| Jan 2026 | Meadowlark | 30 | <0.01% | 6 |
| Feb 2026 | Swarovski | 5M | 55.5% | 1 |
| Feb 2026 | Pandora | 1.7M | 18.6% | 2 |
| Feb 2026 | Tiffany & Co. | 1.6M | 18.2% | 3 |
| Feb 2026 | Mejuri | 450K | 5% | 4 |
| Feb 2026 | Thomas Sabo | 246K | 2.7% | 5 |
| Feb 2026 | Meadowlark | 30 | <0.01% | 6 |
| Mar 2026 | Swarovski | 4.1M | 53.2% | 1 |
| Mar 2026 | Pandora | 1.6M | 20.2% | 2 |
| Mar 2026 | Tiffany & Co. | 1.4M | 17.6% | 3 |
| Mar 2026 | Mejuri | 450K | 5.9% | 4 |
| Mar 2026 | Thomas Sabo | 246K | 3.2% | 5 |
| Mar 2026 | Meadowlark | 30 | <0.01% | 6 |
| Apr 2026 | Swarovski | 4.1M | 52.8% | 1 |
| Apr 2026 | Tiffany & Co. | 1.6M | 21.1% | 2 |
| Apr 2026 | Pandora | 1.4M | 17.7% | 3 |
| Apr 2026 | Mejuri | 450K | 5.8% | 4 |
| Apr 2026 | Thomas Sabo | 201K | 2.6% | 5 |
| Apr 2026 | Meadowlark | 20 | <0.01% | 6 |
| May 2026 | Swarovski | 5M | 53.3% | 1 |
| May 2026 | Pandora | 2M | 21.8% | 2 |
| May 2026 | Tiffany & Co. | 1.6M | 17.4% | 3 |
| May 2026 | Mejuri | 450K | 4.8% | 4 |
| May 2026 | Thomas Sabo | 246K | 2.6% | 5 |
| May 2026 | Meadowlark | 40 | <0.01% | 6 |
| Jun 2026 | Swarovski | 4.1M | 51.7% | 1 |
| Jun 2026 | Pandora | 1.9M | 23.9% | 2 |
| Jun 2026 | Tiffany & Co. | 1.4M | 17.3% | 3 |
| Jun 2026 | Mejuri | 368K | 4.6% | 4 |
| Jun 2026 | Thomas Sabo | 201K | 2.5% | 5 |
| Jun 2026 | Meadowlark | 30 | <0.01% | 6 |
| Jul 2026 | Swarovski | 4.1M | 51.2% | 1 |
| Jul 2026 | Pandora | 1.7M | 20.9% | 2 |
| Jul 2026 | Tiffany & Co. | 1.6M | 20.2% | 3 |
| Jul 2026 | Mejuri | 368K | 4.6% | 4 |
| Jul 2026 | Thomas Sabo | 246K | 3.1% | 5 |
| Jul 2026 | Meadowlark | 20 | <0.01% | 6 |
| Aug 2026 | Swarovski | 4.1M | 51.5% | 1 |
| Aug 2026 | Tiffany & Co. | 1.6M | 20.3% | 2 |
| Aug 2026 | Pandora | 1.6M | 19.5% | 3 |
| Aug 2026 | Mejuri | 450K | 5.7% | 4 |
| Aug 2026 | Thomas Sabo | 246K | 3.1% | 5 |
| Aug 2026 | Meadowlark | 20 | <0.01% | 6 |
| Sep 2026 | Swarovski | 4.1M | 54.3% | 1 |
| Sep 2026 | Pandora | 1.6M | 20.6% | 2 |
| Sep 2026 | Tiffany & Co. | 1.3M | 17.6% | 3 |
| Sep 2026 | Mejuri | 368K | 4.9% | 4 |
| Sep 2026 | Thomas Sabo | 201K | 2.7% | 5 |
| Sep 2026 | Meadowlark | 30 | <0.01% | 6 |

## What is being compared

- **Meadowlark**: Measured on the search term “meadowlark bracelet”.
- **Mejuri**: Measured on the search term “mejuri”.
- **Pandora**: Measured on the search terms “pandora charms” and “pandora jewelry”, summed into one figure.
- **Swarovski**: Measured on the search term “swarovski”.
- **Thomas Sabo**: Measured on the search term “thomas sabo”.
- **Tiffany & Co.**: Measured on the search terms “tiffany and co”, “tiffany charm”, “tiffany co” and “tiffany jewellery”, summed into one figure.

- [Meadowlark](/demand/global-en/brands/meadowlark)
- [Mejuri](/demand/global-en/brands/mejuri)
- [Pandora](/demand/global-en/brands/pandora)
- [Swarovski](/demand/global-en/brands/swarovski)
- [Thomas Sabo](/demand/global-en/brands/thomas-sabo)
- [Tiffany & Co.](/demand/global-en/brands/tiffany-and-co)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among jewellery charm brands worldwide?

In September 2026, Swarovski was the most searched among jewellery charm brands worldwide, with an estimated 4.1M branded searches and 54.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Jewellery charm brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/jewellery-charm-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/jewellery-charm-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.