--- title: "Jewellery brands: Which brands are most popular in search?" description: "Compare the jewellery brands people buy. Share of Search among Swarovski, Cartier, Tiffany & Co., Mejuri and Pandora, the jewellery brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/jewellery-brands" publisher: "Brandwave" --- # Jewellery brands: Which brands are most popular in search? Compare the jewellery brands people buy. Share of Search among Swarovski, Cartier, Tiffany & Co., Mejuri and Pandora, the jewellery brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Jewellery brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Swarovski, 48% ## Which brand is most popular in search among jewellery brands worldwide? - In August 2026, Swarovski was the most searched among jewellery brands worldwide, with an estimated 4.1M branded searches and 48% estimated Share of Search within this set. - Cartier is in 2nd place, 15.8 percentage points behind at 32.1% Share of Search. - Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands worldwide increased from 43.4% to 48%. - Across the 11 months ending August 2026, Cartier’s estimated Share of Search among jewellery brands worldwide decreased from 35.6% to 32.1%. - Across the 11 months ending August 2026, Tiffany & Co.’s estimated Share of Search among jewellery brands worldwide decreased from 15.9% to 14.3%. - Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands worldwide peaked at 55.8% in December 2025 and was lowest at 43.4% in October 2025. - Across the 11 months ending August 2026, Cartier’s estimated Share of Search among jewellery brands worldwide peaked at 35.6% in October 2025 and was lowest at 25% in December 2025. - Across the 11 months ending August 2026, Tiffany & Co.’s estimated Share of Search among jewellery brands worldwide peaked at 15.9% in October 2025 and was lowest at 12.1% in May 2026. - Across the 11 months ending August 2026, Mejuri’s estimated Share of Search among jewellery brands worldwide peaked at 6.9% in November 2025 and was lowest at 4.4% in January 2026. - Across the 11 months ending August 2026, Mejuri and Pandora held steady: their estimated Share of Search among jewellery brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Swarovski vs Cartier: compare search popularity](/demand/global-en/compare/cartier-vs-swarovski): 48% against 32.1% Share of Search. - [Swarovski vs Tiffany & Co.: compare search popularity](/demand/global-en/compare/swarovski-vs-tiffany-and-co): 48% against 14.3% Share of Search. - [Swarovski vs Mejuri: compare search popularity](/demand/global-en/compare/mejuri-vs-swarovski): 48% against 5.3% Share of Search. - [Cartier vs Tiffany & Co.: compare search popularity](/demand/global-en/compare/cartier-vs-tiffany-and-co): 32.1% against 14.3% Share of Search. - [Cartier vs Mejuri: compare search popularity](/demand/global-en/compare/cartier-vs-mejuri): 32.1% against 5.3% Share of Search. - [Tiffany & Co. vs Mejuri: compare search popularity](/demand/global-en/compare/mejuri-vs-tiffany-and-co): 14.3% against 5.3% Share of Search. ## How did search popularity change for jewellery brands worldwide in August 2026? - In August 2026, Tiffany & Co. gained estimated Share of Search among jewellery brands worldwide, from 12.2% to 14.3%. - In August 2026, Mejuri gained estimated Share of Search among jewellery brands worldwide, from 4.5% to 5.3%. - In August 2026, Swarovski lost estimated Share of Search among jewellery brands worldwide, from 49.7% to 48%. - In August 2026, Cartier lost estimated Share of Search among jewellery brands worldwide, from 33.3% to 32.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Swarovski | 48% | 4.1M | 0.0% | Swarovski | | 2 | Cartier | 32.1% | 2.7M | 0.0% | Cartier | | 3 | Tiffany & Co. | 14.3% | 1.2M | +22.0% | Tiffany & Co. | | 4 | Mejuri | 5.3% | 450K | +22.3% | Mejuri | | 5 | Pandora | 0.32% | 27.1K | 0.0% | Pandora | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Swarovski | 4.1M | 43.4% | 1 | | Oct 2025 | Cartier | 3.4M | 35.6% | 2 | | Oct 2025 | Tiffany & Co. | 1.5M | 15.9% | 3 | | Oct 2025 | Mejuri | 450K | 4.8% | 4 | | Oct 2025 | Pandora | 27.1K | 0.29% | 5 | | Nov 2025 | Swarovski | 6.1M | 51.6% | 1 | | Nov 2025 | Cartier | 3.4M | 28.3% | 2 | | Nov 2025 | Tiffany & Co. | 1.5M | 12.7% | 3 | | Nov 2025 | Mejuri | 823K | 6.9% | 4 | | Nov 2025 | Pandora | 60.5K | 0.51% | 5 | | Dec 2025 | Swarovski | 7.5M | 55.8% | 1 | | Dec 2025 | Cartier | 3.4M | 25% | 2 | | Dec 2025 | Tiffany & Co. | 1.8M | 13.7% | 3 | | Dec 2025 | Mejuri | 673K | 5% | 4 | | Dec 2025 | Pandora | 60.5K | 0.45% | 5 | | Jan 2026 | Swarovski | 5M | 48.4% | 1 | | Jan 2026 | Cartier | 3.4M | 32.4% | 2 | | Jan 2026 | Tiffany & Co. | 1.5M | 14.5% | 3 | | Jan 2026 | Mejuri | 450K | 4.4% | 4 | | Jan 2026 | Pandora | 33.1K | 0.32% | 5 | | Feb 2026 | Swarovski | 5M | 53% | 1 | | Feb 2026 | Cartier | 2.7M | 29% | 2 | | Feb 2026 | Tiffany & Co. | 1.2M | 12.9% | 3 | | Feb 2026 | Mejuri | 450K | 4.8% | 4 | | Feb 2026 | Pandora | 27.1K | 0.29% | 5 | | Mar 2026 | Swarovski | 4.1M | 48% | 1 | | Mar 2026 | Cartier | 2.7M | 32.2% | 2 | | Mar 2026 | Tiffany & Co. | 1.2M | 14.3% | 3 | | Mar 2026 | Mejuri | 450K | 5.3% | 4 | | Mar 2026 | Pandora | 22.2K | 0.26% | 5 | | Apr 2026 | Swarovski | 4.1M | 48% | 1 | | Apr 2026 | Cartier | 2.7M | 32.2% | 2 | | Apr 2026 | Tiffany & Co. | 1.2M | 14.3% | 3 | | Apr 2026 | Mejuri | 450K | 5.3% | 4 | | Apr 2026 | Pandora | 22.2K | 0.26% | 5 | | May 2026 | Swarovski | 5M | 49.7% | 1 | | May 2026 | Cartier | 3.4M | 33.3% | 2 | | May 2026 | Tiffany & Co. | 1.2M | 12.1% | 3 | | May 2026 | Mejuri | 450K | 4.5% | 4 | | May 2026 | Pandora | 33.1K | 0.33% | 5 | | Jun 2026 | Swarovski | 4.1M | 49.7% | 1 | | Jun 2026 | Cartier | 2.7M | 33.3% | 2 | | Jun 2026 | Tiffany & Co. | 1M | 12.2% | 3 | | Jun 2026 | Mejuri | 368K | 4.5% | 4 | | Jun 2026 | Pandora | 27.1K | 0.33% | 5 | | Jul 2026 | Swarovski | 4.1M | 49.7% | 1 | | Jul 2026 | Cartier | 2.7M | 33.3% | 2 | | Jul 2026 | Tiffany & Co. | 1M | 12.2% | 3 | | Jul 2026 | Mejuri | 368K | 4.5% | 4 | | Jul 2026 | Pandora | 27.1K | 0.33% | 5 | | Aug 2026 | Swarovski | 4.1M | 48% | 1 | | Aug 2026 | Cartier | 2.7M | 32.1% | 2 | | Aug 2026 | Tiffany & Co. | 1.2M | 14.3% | 3 | | Aug 2026 | Mejuri | 450K | 5.3% | 4 | | Aug 2026 | Pandora | 27.1K | 0.32% | 5 | | Sep 2026 | Cartier | — | — | — | | Sep 2026 | Mejuri | — | — | — | | Sep 2026 | Pandora | — | — | — | | Sep 2026 | Swarovski | — | — | — | | Sep 2026 | Tiffany & Co. | — | — | — | ## What is being compared - **Cartier**: Measured on the search term “cartier”. - **Mejuri**: Measured on the search term “mejuri”. - **Pandora**: Measured on the search term “pandora nz”. - **Swarovski**: Measured on the search term “swarovski”. - **Tiffany & Co.**: Measured on the search term “tiffany”. - [Cartier](/demand/global-en/brands/cartier) - [Mejuri](/demand/global-en/brands/mejuri) - [Pandora](/demand/global-en/brands/pandora) - [Swarovski](/demand/global-en/brands/swarovski) - [Tiffany & Co.](/demand/global-en/brands/tiffany-and-co) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among jewellery brands worldwide? In August 2026, Swarovski was the most searched among jewellery brands worldwide, with an estimated 4.1M branded searches and 48% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Jewellery brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/jewellery-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/jewellery-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.