--- title: "Jet ski brands: Which are searched most?" description: "Compare the jet ski and personal watercraft brands people ride. Share of Search among Sea-Doo, Yamaha WaveRunner and Kawasaki Jet Ski, the jet ski brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/jet-ski-brands" publisher: "Brandwave" --- # Jet ski brands: Which are searched most? Compare the jet ski and personal watercraft brands people ride. Share of Search among Sea-Doo, Yamaha WaveRunner and Kawasaki Jet Ski, the jet ski brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Jet ski brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Sea-Doo, 73.6% ## Which brand is most popular in search among jet ski brands worldwide? - In September 2026, Sea-Doo was the most searched among jet ski brands worldwide, with an estimated 165K branded searches and 73.6% estimated Share of Search within this set. - Yamaha WaveRunner is in 2nd place, 57.1 percentage points behind at 16.5% Share of Search. - Across the 12 months ending September 2026, Sea-Doo’s estimated Share of Search among jet ski brands worldwide increased from 68.1% to 73.6%. - Across the 12 months ending September 2026, Yamaha WaveRunner’s estimated Share of Search among jet ski brands worldwide decreased from 18.3% to 16.5%. - Across the 12 months ending September 2026, Kawasaki Jet Ski’s estimated Share of Search among jet ski brands worldwide decreased from 13.7% to 9.9%. - Across the 12 months ending September 2026, Sea-Doo’s estimated Share of Search among jet ski brands worldwide peaked at 77% in April 2026 and was lowest at 63.7% in November 2025. - Across the 12 months ending September 2026, Yamaha WaveRunner’s estimated Share of Search among jet ski brands worldwide peaked at 18.3% in October 2025 and was lowest at 13.5% in August 2026. - Across the 12 months ending September 2026, Kawasaki Jet Ski’s estimated Share of Search among jet ski brands worldwide peaked at 19.2% in November 2025 and was lowest at 6.8% in June 2026. ## Compare search popularity between leading brands - [Sea-Doo vs Yamaha WaveRunner: compare search popularity](/demand/global-en/compare/sea-doo-vs-yamaha-waverunner): 73.6% against 16.5% Share of Search. - [Sea-Doo vs Kawasaki Jet Ski: compare search popularity](/demand/global-en/compare/kawasaki-jet-ski-vs-sea-doo): 73.6% against 9.9% Share of Search. - [Yamaha WaveRunner vs Kawasaki Jet Ski: compare search popularity](/demand/global-en/compare/kawasaki-jet-ski-vs-yamaha-waverunner): 16.5% against 9.9% Share of Search. ## How did search popularity change for jet ski brands worldwide in September 2026? - In September 2026, Yamaha WaveRunner overtook Kawasaki Jet Ski to rank 2nd among jet ski brands worldwide, with 16.5% estimated Share of Search. - In September 2026, Sea-Doo gained estimated Share of Search among jet ski brands worldwide, from 69.4% to 73.6%. - In September 2026, Kawasaki Jet Ski lost estimated Share of Search among jet ski brands worldwide, from 17.1% to 9.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sea-Doo | 73.6% | 165K | -55.2% | Sea-Doo | | 2 | Yamaha WaveRunner | 16.5% | 37K | -48.4% | Yamaha Motor | | 3 | Kawasaki Jet Ski | 9.9% | 22.2K | -75.5% | Kawasaki Jet Ski | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sea-Doo | 135K | 68.1% | 1 | | Oct 2025 | Yamaha WaveRunner | 36.2K | 18.3% | 2 | | Oct 2025 | Kawasaki Jet Ski | 27.1K | 13.7% | 3 | | Nov 2025 | Sea-Doo | 110K | 63.7% | 1 | | Nov 2025 | Kawasaki Jet Ski | 33.1K | 19.2% | 2 | | Nov 2025 | Yamaha WaveRunner | 29.6K | 17.1% | 3 | | Dec 2025 | Sea-Doo | 135K | 68.3% | 1 | | Dec 2025 | Kawasaki Jet Ski | 33.1K | 16.7% | 2 | | Dec 2025 | Yamaha WaveRunner | 29.6K | 15% | 3 | | Jan 2026 | Sea-Doo | 165K | 68% | 1 | | Jan 2026 | Kawasaki Jet Ski | 40.5K | 16.7% | 2 | | Jan 2026 | Yamaha WaveRunner | 37K | 15.3% | 3 | | Feb 2026 | Sea-Doo | 135K | 65.8% | 1 | | Feb 2026 | Yamaha WaveRunner | 37K | 18% | 2 | | Feb 2026 | Kawasaki Jet Ski | 33.1K | 16.1% | 3 | | Mar 2026 | Sea-Doo | 165K | 70.2% | 1 | | Mar 2026 | Yamaha WaveRunner | 37K | 15.7% | 2 | | Mar 2026 | Kawasaki Jet Ski | 33.1K | 14.1% | 3 | | Apr 2026 | Sea-Doo | 201K | 77% | 1 | | Apr 2026 | Yamaha WaveRunner | 41.9K | 16.1% | 2 | | Apr 2026 | Kawasaki Jet Ski | 18.1K | 6.9% | 3 | | May 2026 | Sea-Doo | 246K | 75.9% | 1 | | May 2026 | Yamaha WaveRunner | 51.2K | 15.8% | 2 | | May 2026 | Kawasaki Jet Ski | 27.1K | 8.4% | 3 | | Jun 2026 | Sea-Doo | 301K | 75.3% | 1 | | Jun 2026 | Yamaha WaveRunner | 71.7K | 17.9% | 2 | | Jun 2026 | Kawasaki Jet Ski | 27.1K | 6.8% | 3 | | Jul 2026 | Sea-Doo | 368K | 74.2% | 1 | | Jul 2026 | Yamaha WaveRunner | 87.6K | 17.7% | 2 | | Jul 2026 | Kawasaki Jet Ski | 40.5K | 8.2% | 3 | | Aug 2026 | Sea-Doo | 368K | 69.4% | 1 | | Aug 2026 | Kawasaki Jet Ski | 90.5K | 17.1% | 2 | | Aug 2026 | Yamaha WaveRunner | 71.7K | 13.5% | 3 | | Sep 2026 | Sea-Doo | 165K | 73.6% | 1 | | Sep 2026 | Yamaha WaveRunner | 37K | 16.5% | 2 | | Sep 2026 | Kawasaki Jet Ski | 22.2K | 9.9% | 3 | ## What is being compared - **Kawasaki Jet Ski**: Measured on the search term “kawasaki jet ski”. - **Sea-Doo**: Measured on the search term “sea doo”. - **Yamaha WaveRunner**: Measured on the search terms “waverunner” and “yamaha waverunner”, summed into one figure. - [Kawasaki Jet Ski](/demand/global-en/brands/kawasaki-jet-ski) - [Sea-Doo](/demand/global-en/brands/sea-doo) - [Yamaha WaveRunner](/demand/global-en/brands/yamaha-waverunner) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among jet ski brands worldwide? In September 2026, Sea-Doo was the most searched among jet ski brands worldwide, with an estimated 165K branded searches and 73.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Jet ski brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/jet-ski-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/jet-ski-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.