---
title: "Jerky: Which are searched most?"
description: "Compare the jerky people buy. Share of Search among Slim Jim, Wild Bill's, Jack Link's, Krave, Stryve and Biltong Boy, the jerky Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/jerky"
publisher: "Brandwave"
---

# Jerky: Which are searched most?

Compare the jerky people buy. Share of Search among Slim Jim, Wild Bill's, Jack Link's, Krave, Stryve and Biltong Boy, the jerky Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Jerky
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Slim Jim, 46.2%

## Which brand is most popular in search among jerky worldwide?

- In August 2026, Slim Jim was the most searched among jerky worldwide, with an estimated 135K branded searches and 46.2% estimated Share of Search within this set.
- Wild Bill's is in 2nd place, 14.5 percentage points behind at 31.7% Share of Search.
- Across the 11 months ending August 2026, Slim Jim’s estimated Share of Search among jerky worldwide increased from 44.8% to 46.2%.
- Across the 11 months ending August 2026, Wild Bill's’ estimated Share of Search among jerky worldwide decreased from 37.2% to 31.7%.
- Across the 11 months ending August 2026, Jack Link's’ estimated Share of Search among jerky worldwide increased from 17.4% to 21.6%.
- Across the 11 months ending August 2026, Slim Jim’s estimated Share of Search among jerky worldwide peaked at 46.2% in August 2026 and was lowest at 36.6% in June 2026.
- Across the 11 months ending August 2026, Wild Bill's’ estimated Share of Search among jerky worldwide peaked at 40.8% in November 2025 and was lowest at 28.5% in February 2026.
- Across the 11 months ending August 2026, Jack Link's’ estimated Share of Search among jerky worldwide peaked at 29.4% in February 2026 and was lowest at 17.4% in October 2025.
- Across the 11 months ending August 2026, Krave, Stryve and Biltong Boy held steady: their estimated Share of Search among jerky worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Slim Jim vs Wild Bill's: compare search popularity](/demand/global-en/compare/slim-jim-vs-wild-bill-s): 46.2% against 31.7% Share of Search.
- [Slim Jim vs Jack Link's: compare search popularity](/demand/global-en/compare/jack-link-s-vs-slim-jim): 46.2% against 21.6% Share of Search.
- [Wild Bill's vs Jack Link's: compare search popularity](/demand/global-en/compare/jack-link-s-vs-wild-bill-s): 31.7% against 21.6% Share of Search.

## How did search popularity change for jerky worldwide in August 2026?

- In August 2026, Slim Jim overtook Wild Bill's to take the highest estimated Share of Search among jerky worldwide, at 46.2%.
- In August 2026, Wild Bill's lost estimated Share of Search among jerky worldwide, from 39.1% to 31.7%.
- Estimated monthly branded searches for Jack Link's worldwide rose 21% over 11 measured months, from 52.4K to 63.4K in August 2026.
- Estimated monthly branded searches for Krave worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Slim Jim | 46.2% | 135K | +49.0% | Slim Jim |
| 2 | Wild Bill's | 31.7% | 92.9K | 0.0% | Wild Bill's |
| 3 | Jack Link's | 21.6% | 63.4K | +21.0% | Jack Link's |
| 4 | Krave | 0.44% | 1.3K | 0.0% | Krave |
| 5 | Stryve | 0.04% | 110 | -21.4% | Stryve |
| — | Biltong Boy | — | — | — | Biltong Boy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Slim Jim | 135K | 44.8% | 1 |
| Oct 2025 | Wild Bill's | 112K | 37.2% | 2 |
| Oct 2025 | Jack Link's | 52.4K | 17.4% | 3 |
| Oct 2025 | Krave | 1.6K | 0.53% | 4 |
| Oct 2025 | Stryve | 110 | 0.04% | 5 |
| Oct 2025 | Biltong Boy | — | — | — |
| Nov 2025 | Wild Bill's | 113K | 40.8% | 1 |
| Nov 2025 | Slim Jim | 110K | 39.8% | 2 |
| Nov 2025 | Jack Link's | 52.4K | 18.9% | 3 |
| Nov 2025 | Krave | 1.3K | 0.47% | 4 |
| Nov 2025 | Stryve | 110 | 0.04% | 5 |
| Nov 2025 | Biltong Boy | — | — | — |
| Dec 2025 | Slim Jim | 110K | 41.1% | 1 |
| Dec 2025 | Wild Bill's | 92.9K | 34.6% | 2 |
| Dec 2025 | Jack Link's | 63.4K | 23.6% | 3 |
| Dec 2025 | Krave | 1.6K | 0.6% | 4 |
| Dec 2025 | Stryve | 140 | 0.05% | 5 |
| Dec 2025 | Biltong Boy | — | — | — |
| Jan 2026 | Slim Jim | 110K | 38.9% | 1 |
| Jan 2026 | Wild Bill's | 92.9K | 32.8% | 2 |
| Jan 2026 | Jack Link's | 78.4K | 27.7% | 3 |
| Jan 2026 | Krave | 1.6K | 0.56% | 4 |
| Jan 2026 | Stryve | 170 | 0.06% | 5 |
| Jan 2026 | Biltong Boy | — | — | — |
| Feb 2026 | Slim Jim | 110K | 41.4% | 1 |
| Feb 2026 | Jack Link's | 78.4K | 29.4% | 2 |
| Feb 2026 | Wild Bill's | 75.9K | 28.5% | 3 |
| Feb 2026 | Krave | 1.6K | 0.6% | 4 |
| Feb 2026 | Stryve | 110 | 0.04% | 5 |
| Feb 2026 | Biltong Boy | — | — | — |
| Mar 2026 | Slim Jim | 110K | 39% | 1 |
| Mar 2026 | Wild Bill's | 92.9K | 32.9% | 2 |
| Mar 2026 | Jack Link's | 77.6K | 27.5% | 3 |
| Mar 2026 | Krave | 1.6K | 0.57% | 4 |
| Mar 2026 | Stryve | 110 | 0.04% | 5 |
| Mar 2026 | Biltong Boy | — | — | — |
| Apr 2026 | Slim Jim | 110K | 40.9% | 1 |
| Apr 2026 | Wild Bill's | 92.9K | 34.5% | 2 |
| Apr 2026 | Jack Link's | 64.1K | 23.8% | 3 |
| Apr 2026 | Krave | 1.9K | 0.71% | 4 |
| Apr 2026 | Stryve | 140 | 0.05% | 5 |
| Apr 2026 | Biltong Boy | — | — | — |
| May 2026 | Slim Jim | 110K | 41.1% | 1 |
| May 2026 | Wild Bill's | 92.9K | 34.6% | 2 |
| May 2026 | Jack Link's | 63.4K | 23.6% | 3 |
| May 2026 | Krave | 1.9K | 0.71% | 4 |
| May 2026 | Stryve | 140 | 0.05% | 5 |
| May 2026 | Biltong Boy | — | — | — |
| Jun 2026 | Wild Bill's | 92.4K | 37.2% | 1 |
| Jun 2026 | Slim Jim | 90.9K | 36.6% | 2 |
| Jun 2026 | Jack Link's | 63.4K | 25.6% | 3 |
| Jun 2026 | Krave | 1.3K | 0.52% | 4 |
| Jun 2026 | Stryve | 110 | 0.04% | 5 |
| Jun 2026 | Biltong Boy | — | — | — |
| Jul 2026 | Wild Bill's | 92.9K | 39.1% | 1 |
| Jul 2026 | Slim Jim | 90.9K | 38.2% | 2 |
| Jul 2026 | Jack Link's | 52.4K | 22.1% | 3 |
| Jul 2026 | Krave | 1.3K | 0.55% | 4 |
| Jul 2026 | Stryve | 140 | 0.06% | 5 |
| Jul 2026 | Biltong Boy | — | — | — |
| Aug 2026 | Slim Jim | 135K | 46.2% | 1 |
| Aug 2026 | Wild Bill's | 92.9K | 31.7% | 2 |
| Aug 2026 | Jack Link's | 63.4K | 21.6% | 3 |
| Aug 2026 | Krave | 1.3K | 0.44% | 4 |
| Aug 2026 | Stryve | 110 | 0.04% | 5 |
| Aug 2026 | Biltong Boy | — | — | — |
| Sep 2026 | Biltong Boy | — | — | — |
| Sep 2026 | Jack Link's | — | — | — |
| Sep 2026 | Krave | — | — | — |
| Sep 2026 | Slim Jim | — | — | — |
| Sep 2026 | Stryve | — | — | — |
| Sep 2026 | Wild Bill's | — | — | — |

## What is being compared

- **Biltong Boy**: Measured on the search term “biltong boy”.
- **Jack Link's**: Measured on the search terms “jack links” and “jacklinks”, summed into one figure.
- **Krave**: Measured on the search term “krave jerky”.
- **Slim Jim**: Measured on the search terms “slim jim” and “slim jim jerky”, summed into one figure.
- **Stryve**: Measured on the search term “stryve jerky”.
- **Wild Bill's**: Measured on the search terms “wild bills” and “wildbills”, summed into one figure.

- [Biltong Boy](/demand/global-en/brands/biltong-boy)
- [Jack Link's](/demand/global-en/brands/jack-link-s)
- [Krave](/demand/global-en/brands/krave)
- [Slim Jim](/demand/global-en/brands/slim-jim)
- [Stryve](/demand/global-en/brands/stryve)
- [Wild Bill's](/demand/global-en/brands/wild-bill-s)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among jerky worldwide?

In August 2026, Slim Jim was the most searched among jerky worldwide, with an estimated 135K branded searches and 46.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Jerky: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/jerky

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/jerky. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.