--- title: "Lee vs Levi's: Which is searched more?" description: "Is Lee or Levi's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jeans brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/jeans-brands/compare/lee-jeans-vs-levis" publisher: "Brandwave" --- # Lee vs Levi's: Which is searched more? Is Lee or Levi's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jeans brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lee and Levi's - **Competitive set**: Jeans brands - **Market**: Global - **Month measured**: Sep 2026 - **Lee Share of Search**: 4.8% - **Levi's Share of Search**: 35.7% ## Is Lee or Levi's more popular in search? - In September 2026, Levi's had more branded searches than Lee among jeans brands worldwide. Levi's had about 823,000 branded searches, while Lee had 110,000. Levi's made up 35.7% of all jeans brand searches we track, and Lee accounted for 4.8%. - Levi's was ahead of Lee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lee’s share of searches among jeans brands worldwide moved from 5.4% to 4.8%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Levi's’ share of searches among jeans brands worldwide moved from 39.9% to 35.7%, and its estimated monthly branded searches moved from 1M to 823K. ## Top jeans brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Levi's appeared in all five answers. Lee was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Levi's was listed before Lee in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Levi's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wrangler | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lee | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Abercrombie & Fitch | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Madewell | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Nudie Jeans | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Diesel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jeans brands - Asked ChatGPT "Which jeans brand should I buy?": 1. Levi's, 2. Wrangler, 3. Lee, 4. Abercrombie & Fitch - Asked ChatGPT "What are the best jeans brands?": 1. Levi's, 2. Wrangler, 3. Nudie Jeans, 4. Madewell, 5. Abercrombie & Fitch, 6. Lee - Asked ChatGPT "What's the best jeans brand for everyday wear?": 1. Levi's, 2. Lee, 3. Madewell, 4. Wrangler - Searched Google, AI Overview "jeans brands": 1. Levi's, 2. Wrangler, 3. Lee - Searched Google, AI Overview "straight leg jeans": 1. Levi's, 2. Abercrombie & Fitch Not named in any answer: Diesel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for jeans brands worldwide in September 2026? - In September 2026, Levi's lost share of searches among jeans brands worldwide, from 36.5% to 35.7%. - Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Month by month | Month | Lee estimated searches | Lee Share of Search | Lee rank | Levi's estimated searches | Levi's Share of Search | Levi's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 5.4% | 5 | 1M | 39.9% | 1 | | Nov 2025 | 165K | 5.2% | 5 | 1.2M | 38.2% | 1 | | Dec 2025 | 135K | 5% | 5 | 1M | 37.3% | 1 | | Jan 2026 | 135K | 5.8% | 5 | 1M | 43.3% | 1 | | Feb 2026 | 110K | 5.8% | 5 | 823K | 43.4% | 1 | | Mar 2026 | 135K | 5.5% | 5 | 1M | 40.7% | 1 | | Apr 2026 | 135K | 6.1% | 5 | 823K | 37% | 1 | | May 2026 | 135K | 6% | 5 | 823K | 36.6% | 1 | | Jun 2026 | 110K | 5.5% | 5 | 823K | 41.3% | 1 | | Jul 2026 | 90.5K | 4.6% | 5 | 823K | 41.6% | 1 | | Aug 2026 | 110K | 4.9% | 5 | 823K | 36.5% | 1 | | Sep 2026 | 110K | 4.8% | 5 | 823K | 35.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Lee’s and Levi's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lee**: Measured on the search term “lee jeans”. - **Levi's**: Measured on the search term “levi's”. - [Lee profile](/demand/global-en/brands/lee-jeans) - [Levi's profile](/demand/global-en/brands/levis) - [All jeans brands worldwide](/demand/global-en/categories/jeans-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lee or Levi's more popular in search? In September 2026, Levi's had more branded searches than Lee among jeans brands worldwide. Levi's had about 823,000 branded searches, while Lee had 110,000. Levi's made up 35.7% of all jeans brand searches we track, and Lee accounted for 4.8%. ## Cite this page Brandwave. "Lee vs Levi's: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/jeans-brands/compare/lee-jeans-vs-levis This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/jeans-brands/compare/lee-jeans-vs-levis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.